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DIFFUN CAMPUS
Diffun, 3401 Quirino
GE 5
Purposive Communication
12/30/1899 M
IN
GE 5 (PURPOSIVE COMMUNICATION)
Prepared by:
AILYN JOY T. PERALTA
Executed by
AY 2020-2021
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
INTRODUCTION
Communication examines the basic elements of interpersonal communication and
culture as the two relate to one another. Emphasis is given to the influence of culture
on the interpretation of the communication act and to the communication skills that
enhances cross-cultural communication. Communication requires the ability to
understand language, but just think about how much of your communication with
even you friends is nonverbal: our body language, our attitude, the rituals from hand-
shaking to the stink eye. Some researchers estimate that up to 93% of all human
communication is nonverbal, although according to recent studies, it is actually closer
to 60%.
It provides several commonly accepted academic and applied definitions to clarify
this concept and process. The term ―intercultural communication‖, represent broad
ideas that are difficult to express in just one way. Thus, we present several working
definitions as starting points for exploring this topic.
Intercultural communication refers to the communication between people from
two different cultures. (Chen & Starosta, 1998:28). It is a symbolic, interpretive,
transactional, contextual process, in which people create shared meanings. (Lustig &
Koester, 2007:46). It also refers to the effects on communication behavior, when
different cultures interact together. Hence, one way of viewing intercultural
communication is as communication that unfolds in symbolic intercultural spaces.
(Arasaratnam, 2013:48).
Intercultural communication is the verbal and nonverbal interaction between
people from different cultural backgrounds. Basically, “inter” is a prefix that means
between and “cultural” means from a culture, so intercultural communication is the
communication between cultures. Sometimes this is used to describe a single person
trying to interact in a foreign environment but more often, it is a two-way street, where
people from both cultures are trying to improve their communication. It is important
to understand intercultural communication because it allows us for positive and
productive interaction. Intercultural communication refers to the effective
communication between people/ workers/ clients of different cultural background. It
also includes managing thought patterns and nonverbal communication.
Still, that means that more than half of communication is never spoken. So,
intercultural communication is going to take a lot more than just learning a language.
It describes the wide range of communication processes and problems that naturally
appears within an organization or social context made up of individuals from different
religious, social, ethnic, and educational backgrounds. It this sense it seeks to
understand how people from different countries and cultures act, communicate and
perceived the world around them.
Intercultural communication plays a role in social sciences such as anthropology,
cultural studies, linguistics, psychology and communication studies. It also referred to
as the base of international businesses. Several cross-cultural services providers
assist with the development of intercultural communication skills, in a way the
―interaction with speakers of other languages of equal terms and respecting their
identities‖.
Identity and culture are also studies within the discipline of communication to
analyze how globalization influences ways of thinking, beliefs, values, and identity,
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
MODULE II
INTERCULTURAL COMMUNICATION
Topics:
1. Communication and Globalization
2. Local and Global Communication in Multicultural Setting
3. Varieties and Registers of Spoken and Written Language
4. Exploring Texts Reflecting Different Cultures
5. Coping with the Challenges of Intercultural Communication
COMMUNICATION AND GLOBALIZATION
COMPTENCIES
During the learning engagements, the learners are able to:
DISCUSSION
As technology advances, the world is getting smaller. Today we are able to communicate
with people across the globe at the touch of a button. While globalization, or
communication between nations beyond their borders, is an old concept, with the onset of
new technology globalization is affecting the ways we communicate and learn in
fascinating ways. We are expanding our understanding of fellowship and as we become
more connected, we are deepening our educational experiences. The rise in the use of the
internet in particular has been incredibly instrumental in improving the ways in which we
connect with one another.
Because of technologies like the internet, we have the opportunity to view diverse
perspectives that overlooks outside of our scope before. We are able to fully connect with
someone who is thousands of miles away in real time and the effects are profound.
Globalization has made it possible, for example, for someone in Japan to understand
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
Globalization and global communication have made it easier to see people on the
other side of the world as a neighbor, instead of a stranger from a faraway land.
There is so much knowledge about other countries and cultures available online
that it‘s no longer a complete mystery.
Key Terms:
Globalization - the process of interaction and integration among people,
companies and governments worldwide.
Global village - refer to the world emphasize that all the different parts of the
world form one community linked together by electronic communications,
especially the internet.
ENRICHMENT ACTIVITIES
Content =8
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
COMPREHENSION CHECK
1. In global village, people are no longer distant and isolated because they are being
connected by what?
a. Transportation c. Technology
b. Family gatherings d. Communication
COMPETENCIES
During the learning engagements, the learners are able to:
1. During the learning engagements, the learners are able to:
2. demonstrate an awareness of the reality of cultural diversity through
identification of known dialects and languages; and
3. explain how cultural diversity affects effective communications.
DISCUSSION
One of the most common forms of global communication is an email. A person in one
country types a message and clicks the send button. The message is then encoded into
packets which are sent across the internet to the recipient. In another country, the
receiver logs in and decodes the message by opening the email, and retrieves the
message.
Global communication becomes more complicated when there are multiple recipients
from different cultures with different languages all receiving the same message, as well as
when there are more layers added to the channel. For example, if a world leader makes a
speech broadcast across the globe, people from one region may rejoice at the news, while
others may find it offensive. In this case, the channel itself can involve many different
layers, as translators, news, editors and commentators each interpret the message
differently before passing it on to the intended audiences.
Local communication means data transferred directly from the gateway to bluz DK,
without going through the Particle cloud. Local communication can be used for a lot of
tasks that don't require the cloud.
The challenge for multinational communication has never been greater. Worldwide
business organizations have discovered that intercultural communication is a subject
importance not just because of increased globalization, but also because their domestic
workforce is growing more and more diverse.
ENRICHMENT ACTIVITIES
Rubric:
COMPREHENSION CHECK
1. Within a culture as a whole are co-cultures, these are composed of members of the
same general culture who differ in some ethnic or sociological way from the parent
culture.
a. A. Cultures b. Local
c. Global communication d. None of these
2. It is the way on how we communicate to other. By using our own languages and an
English language, we can make a conversation locally or globally. The main purpose
of this is to have an idea on how can we apply what we learned from them for
ourselves and for our community.
a. Local and global communication in multicultural setting
b. Intercultural communication
c. Multicultural
d. Co-cultural
COMPETENCIES
DISCUSSION
Introduction
According to an article written by Gleaner, we have six language registers: formal,
casual, intimate, private, frozen and consultative. These registers can be use depending
on the situation and people we encounter. It is essential to use appropriate varieties and
registers of language in certain communication context because in different situations
and people call for different registers. It shows the level of formality and informality of the
language used. When we use appropriate varieties and register of language we‘re showing
respect, interest, comfortableness and professionalism.
4. Orthography - this part is talk about the technical of appearance. After writer
consider about the word, phrase and sentence that they will use students also
consider about the front, size and also the picture. All appearance has to connect
with the topic and target of the reader.
5. Complexity - this is talk about the sentence whether students use simple
sentence combine or complex sentence. We as a teacher will know the students’
progress of learning. And for the academic writing, students should provide
reference.
6. Vocabulary - talk about word richness we (teacher) can see what a new vocabulary
that they already acquired.
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
SPOKEN:
Tends to be full or repetitions, incomplete sentences, corrections and interruptions
with the exception of formal speeches and other scripted fors of speech such as
news reports and scripts for plays and films.
Usually transient unless recorded and speakers can correct themselves and change
their utterances as they go along.
Speech is usually used for immediate interactions.
Speech can us timing, tone, volume and tremble to add emotional context.
Some types of vocabulary are used only or mainly speech. These include slang
expressions, and tags like y’know, like, etc.
Varieties - A variety also called “lect” is a specific form of language cluster. This may
include Languages, Dialects, registers, style or other forms of language, as well as
“Standard Variety”
Types of Register
A. Frozen - is a language that never changes. (Ex. Panatang Makabayan).
B. Formal - Standard English.(Ex. Speeches or School Lessons)
C. Consultative - Less formal standard English.(Ex. Newscasting)
D. Casual - Language between Friends (Ex. Vernacular Speech)
E. Intimate - language between lovers or other close family or friends.
Written Language
Is a representation of Spoken or gestural by means of a writing system.
It must be taught to children.
Synthesis
The kind of register to be us affects the way one speaks and writes.
Language has formal and informal registers. These registers have form which define
the social situation.
ENRICHMENT ACTIVITIES
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
3. Each person interprets messages 1. What message do you perceive from the text?
differently. 2. How might others understand it differently? Why?
COMPREHENSION CHECK
4. It is conversational and appropriate when writing to a friends and people you very well.
a. Informal language register
b. Formal language register
c. Register of language
d. Varieties of language
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
5. According to him, there are six language registers: the formal, casual, intimate,
private, frozen, and consultative.
a. Kachru and Nelson
b. Gleaner
c. Bautista
d. Gonzales
COMPETENCIES
During the learning engagements, the learners are able to:
1. recognize the different types of texts being shown in and by different cultures;
and
2. evaluate texts reflecting or depicting cultural differences.
DISCUSSION
A “text” isn‘t limited to something written down. A text can be a film, an artifact,
anything in a language and culture that conveys meaning. Think about the text that you
use in your language classroom: what‘s in the textbook? What do you read in class or
even at home? How do you describe the classroom, its design? Why do you think the
chairs are placed facing the tables? Those questions, with its finite answer would tell you
that there are texts that are reflection of one‘s own culture.
Text can be categorized into the following groups:
Created texts: Texts authored by non-native speakers for non-native speakers to
achieve pre- determined curricular goals.
Semi-authentic texts: Texts created by native and/or non-native speaker, based
on original language materials, but adapted to fit curricular needs.
Authentic texts: Texts created by native speakers for native speakers for
consumption in a native environment.
Cultural texts are those objects, actions, and behaviors that reveal cultural meanings.
A photo is an image, but is also a cultural text, a picture with cultural information
beyond just the picture itself. Food and clothing also suggest cultural information, and it
doesn‘t stop there. The entire place and space, all of the people and interaction, all of the
rituals and rules and the various forms in which they manifest themselves, are readable
texts, suitable for observation and analysis by the ethnographer and writer—namely by
you.
The initial description of a cultural text may make it seem as though everything is a
cultural text. While in some sense true, this doesn‘t mean that every text has particular
cultural relevance. Sometimes a book is just a book; a picture is just a picture. The
difference between relevant cultural texts, (one that has one connection with your project)
and an irrelevant cultural text, (one that may have nothing to do with your project), has
to do with the meaning transferred to that text by the people who create and/or use the
text.
Identification of a cultural text is relatively easy. Take a look around the room or place
you are in right now and briefly catalog the people and/or thing you see. These objects
and actions are cultural texts.
Text is not literal text, but in semiotics refers to a combination of signs, signifies and
mechanism like metonymy. A text could be a sentence, paragraph an image, a story, or a
collection of stories.
Contractions
Phrasal Verbs
Slang/Colloquialisms
Informal: The mob was very rowdy during the protest against cuts to university funding.
Formal: The crowd was very rowdy during the protest against the cuts to university
funding.
Informal: Lecturers still count on students to used correct grammars and punctuations in
essays.
Formal: Lecturers expect students to use correct grammars and punctuations in essays.
Informal: During the interview I asked students about their experiences. Formal: During
the interview students were asked about their experiences.
Synthesis
Metonymy is an extension of the idea of a metaphor in semiotics, where metonymy
covers a diverse set of strategies of association and meaning transfer between
different designs. With a metaphor, one word stands in for another word “love is
battlefield” or “apple of my eye”.
Semiotics is the study of making meaning, the connection between a sign or
symbol. What it comes to represent and how it is understood by different people.
How we dress, the music we listen to, the individual words we use in conversation
all convey specific meaning
ENRICHMENT ACTIVITIES
TASK: Discuss in at least one paragraph a technical term from one of your subjects.
Include a formal definition and technical descriptions of your chosen text. After writing the
first draft, write another draft for speaking (Use spacing and bold letters to indicate
pausing and emphasis. You may also simply shorten some sentences).
Pre-writing
Write your answers on a separate sheet of paper for submission.
Formal definition (Term + class + differentiating characteristic)
Technical descriptions
Other information about the chosen topic
Output 1 (Text for reading):
Write your answers on a separate sheet of paper for submission.
Your output will be graded based on the following criteria:
Content =4
Definition and descriptions = 8
Task achievement = 8______
Total 20 pts.
Output 2 (Text for speaking):
Write your answers on a separate sheet of paper for submission.
Directions: Identify the following sentences whether it’s formal or informal. Write the
answer on the space provided.
Informal 1. I haven‘t thought about it.
Formal 2. I haven‘t given it much thought.
Informal 3. They are going to start living together.
Formal 4. They are moving in together.
Informal 5. Sorry I couldn‘t visit you last night.
Formal 6. Sorry I couldn‘t come by last night..
Informal 7. We need to tell everybody about this thing.
Formal 8. We need to go public with this thing.
Informal 9. Go to the library.
Formal 10. Hit the library.
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
COMPETENCIES
During the learning engagements, the learners are able to:
1. explain how cultural differences affect communication;
2. identify the barriers of Intercultural Communication; and
3. formulate ways or approaches to overcome the challenges of Intercultural
Communication.
DISCUSSION
Communicating to the people around us is crucial in our everyday life. We convey
and gather information, thoughts, opinions, as well as ideas through communication.
Communication in other words is the act of conveying meanings from one entity or group
to another through the use of mutually understood signs, symbols, and semiotic rules.
Our culture affects the way of our communication, which means that different culture
is equivalent to different communication style. And one‘s way of communicating may have
the same or different interpretation to the other. This may lead to miscommunication
between the participants involved.
Identity and culture are also studied within the discipline of communication to
analyze how globalization influences ways of thinking, beliefs, values, and identity, within
and between cultural environments. Intercultural communication scholars approach
theory with a dynamic outlook and do not believe culture can be measured nor that
cultures share universal attributes. Scholars acknowledge that culture and
communication shift along with societal changes and theories should consider the
constant shifting and nuances of the society.
The study of intercultural communication requires intercultural understanding,
which is an ability to understand and value cultural differences. Language is an example
of an important cultural component that is linked to intercultural understanding.
2. Declares The Social Integration - core concept of social integration is to accept the
unity between individuals, between groups but still recognizes the differences of
every element. It should be understood that one of the goals of communication is
to give the same meaning for the message shared between the communicator and
the communicant.
3. To the Knowledge - often interpersonal and intercultural communication increase
knowledge together, to learn the culture of each
Social Function- means the relation between social action and the systems of which the
action is a part, alternatively, as the result of social action.
6. Stereotypes and Prejudices – both of them are to make a judgment about individuals
according to group membership. Stereotypes are the perceptions about that certain
people have particular qualities or abilities because they belong to a particular race,
sex, or social class. They can be positive and negative. Usually they are based on half-
truths. Positive examples of stereotyping are: Japanese people are good in
mathematical sciences; French are the gods in the kitchen. Negative: Russians–
Mafia–Vodka–Prostitution –Cold winter; the Arabs are terrorists. Prejudice can be
defined as an unreasonable dislike and distrust of people who are different from you
in some way, especially because of their race, sex, religion, etc. For instance, talking
about Indian people in Arabic countries, it can be affirmed that Indians do get less
salary than other nationalities. The reason for this is that Middle Eastern people are
sure that the Indian race does not deserve something more, because it is Indian
1. Different Decision Making Styles. The roles individuals play in decision-making vary
widely from culture to culture. For example, in the U.S., decisions are frequently
delegated. In many Southern European and Latin American countries, there is a
strong value placed on holding decision-making responsibilities oneself. Be aware that
individuals' expectations about their own roles in shaping a decision may be
influenced by their cultural frame.
4. Different Communication Styles. The way people communicate varies widely between,
and even within, cultures. Across cultures, some words and phrases are used in
different ways. For example, even in countries that share the English language, the
meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many
shades in between.
5. Different Attitudes toward Conflict. Some cultures view conflict as a positive thing,
while others view it as something to be avoided in many Eastern countries, open
conflict is experienced as embarrassing or demeaning; as a rule, differences are best
worked out quietly.
6. Different Approaches toward Completing Tasks. From culture to culture, there are
different ways that people move toward completing tasks. Asian and Hispanic cultures
tend to attach more value to developing relationships at the beginning of a shared
project and more emphasis on task completion toward the end as compared with
European-Americans. European-Americans tend to focus immediately on the task at
hand, and let relationships develop as they work on the task. This does not mean that
people from any one of these cultural backgrounds are more or less committed to
accomplishing the task, or value relationships more or less; it means they may pursue
them differently.
Synthesis
ENRICHMENT ACTIVITIES
Data collection
Interviews must either be audio or video recorded. At the start of the interview, inform the
interviewee of anonymity and confidentiality. Confirm also his/her willingness to
participate in your study.
Since face-to-face interview is not possible, online video interviews or emails should be
done with proper documentation.
COMPREHENSION CHECK
A. True or False. Write True if the statement is correct and if False, underline the
word/s that make it incorrect. Write the correct answer in the space provided before the
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
B. Identification. Identify what is asked. Write the answer on the space provided before
the number.
1. Private function of intercultural communication wherein the core
concept of social integration is to accept the unity between individuals, between groups
but still recognizes the differences of every element. It should be understood that one of
the goals of communication is to give the same meaning for the message shared between
the communicator and the communicant.
2. A social function wherein the process of intercultural communication,
the communication function is carried out between two people of different cultures was a
bridge over the differences between them. The bridging functions can be controlled via
messages they exchanged, the two are explaining the differences of interpretation on a
message that produces the same meaning.
3. As another barrier to communication, it can be stated that in a
conversation this is more problematical to understand the nonverbal symbols without
sharing the same nonverbal codes. There are more than a few types of nonverbal
interaction: proxemics, kinesics, chronemics, paralanguage, olfactics, clothing
appearance, haptics, oculesics, etc. All of them are very different in every culture. As an
example, in a society where people don‘t kiss when they great each other, a kissing
person might be judged as a vulgar and without manners.
4. It happens when people are acting in a home manner in the different
culture it might cause a lot of problems. In order to prepare yourself for various
QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
REFERENCES