COMMUNICATION AND

TECHNOLOGY
 MEDIATED COMMUNICATION

Mediated Communication refers to a

communications that happens using the
technological tools of Information and
Communication Technology as a mode of
exchanging information to one person or
another.
 MEDIATED COMMUNICATION

1. Video communication

it is achieved by using Web cameras to

connect two or more parties. This is the next
best communication option after face-to-face,
as you get most of the same benefits. However,
there is always the possibility of bad
connections or other technical issues that
hinder the communication.
 MEDIATED COMMUNICATION

2. Audio Communication
a voice-only form of communication, such
as a conversation on a telephone. This is
a good instant communication tool if you
catch the person instead of getting an
answering machine or voice mail, but it
does not have the benefit of allowing you
to see the other person. It is also more
difficult to include more than two parties.
 MEDIATED COMMUNICATION

3. Text-based communication
Like e-mail, text messaging and instant messaging
and social networking site such as Facebook,
Twitter and Instagram likewise offer text-based
interaction. Text communication includes Internet
communication, such as email, instant messaging
and forums, text messaging and printed papers.
Text communication does not have the benefits of
audio and video, but it is much easier to distribute
information to a large group of people and save
records of the communication.
 5 CATEGORIES OF BARRIERS

1. Physical Barrier
- this barrier includes the defects in media or the
medium for communication, environment or
geographical location, and physical disability like in
hearing, vision, or speaking.
2. Psychological Barrier
- it is the manifestations of human behavior and
attitude when communicating. These are emotions,
past experiences or trauma, lacks retention of
attention or simply inattentive, status, and
temperament.
 5 CATEGORIES OF BARRIERS

3. Cultural Barrier
- include the age and gender of the person,
educational background, economic
status,popularity, religion, political views, and
ethics.
4. Language Used
- as the word posits, it refers to the contributory
factor of the diverse language across the world,
dialect, and even its accent or the way the word is
uttered. Nonetheless, colloquial term adds the
situation.
 5 CATEGORIES OF BARRIERS

5. Personal Barrier
- refers to the poor listening skills, egoistic,
interpersonal trust, and ability to communicate
effectively.
 MAJOR FORMS OF
COMMUNICATION
1. Intrapersonal Communication
- communication happens within the person.
Hence, there is no feedback and/or feedbacks are
not interrupted.
Example: A person can communicate himself
through praying.
2. Interpersonal Communication
- communication happens between a group of
persons.
Example: Ana is talking to Mrs. Maricar with
regards to the school requirements.
 MAJOR FORMS OF
COMMUNICATION
3. Dyadic Communication
- communication happens between two
persons. Either way, the source become the
receiver and vice versa because of the dynamic
and spontaneous flow of discourse.
4. Small Group Communication
- this communication usually happen in an
organizational communization and involves more
than two individuals. The information coming from
the source down to the receiver and vice versa.
 MAJOR FORMS OF
COMMUNICATION
5. Public Communication
- this communication is a one way type
model of communication as it no longer
requires the feedback of the receiver or the
audience.
6. Mass Communication
- this involves a large number of people and
requires a tool to help disseminating the
information. This also no longer requires
feedback from the audience to the source.
COMMUNICATION AND
GLOBALIZATION
 WHAT IS GLOBALIZATION?

Globalization is the word used to describe

the growing interdependence of the world’s
economies, cultures, and populations, brought
about by cross-border trade in goods and
services, technology, and flows of investment,
people, and information. Countries have built
economic partnerships to facilitate these
movements over many centuries.
 THE EFFECTS OF GLOBALIZATION ON
GLOBAL COMMUNICATION

1. Increased Business Opportunities

2. Fewer Cultural Barriers
3. Creation of a Global Village
 IMPACT OF GLABALIZATION IN
COMMUNICATION

1. Virtual Interactions

Globalization has introduced virtual

communication and collaboration as a major
part of workplace dynamics. Modern
entrepreneurs need to understand the strengths
and limitations of different communications
media, and how to use each medium to
maximum effect
 IMPACT OF GLABALIZATION IN
COMMUNICATION

2. Cultural Awareness in Speech

The need for cultural awareness is a major impact
of globalization on the required skillset of effective
communicators, resulting in the evolution of
communication skills development programs. Modern
entrepreneurs and employees need the ability to catch
subtle nuances of people's manner of speech when
communicating across cultures. Even when two people
are speaking the same language, cultural differences
can affect vocabulary, colloquial expressions, voice
tone and taboo topics.
 IMPACT OF GLABALIZATION IN
COMMUNICATION

3. Cultural Awareness in Body Language

Awareness of cultural differences in body
language can be just as important as the
nuances of speech. Modern training programs
teach students to understand acceptable
speaking distances, conflict styles, eye contact
and posture in different cultures, accepting that
the physical expressions of their own culture are
not universally accepted.