Republic of the Philippines

BOHOL ISLAND STATE UNIVERSITY

Main Campus, Tagbilaran City

COLLEGE OF TEACHER EDUCATION

___________________________________________________________________________
Name: ________________________________________ Year and Section: _____________
Subject: PURPOSIVE COMMUNICATION (GE 2)
Reference: Wakat, G. et.al (2018). Purposive Communication. Lorimar Publishing, Inc.: 776
Aurora Blvd., Corner Boston Street, Cubao, Quezon City, Metro Manila.

CHAPTER 1: UNDERSTANDING 21ST CENTURY COMMUNICATION

LESSON 2: COMMUNICATION AND GLOBALIZATION

 Globalization is the communication and assimilation among individuals, ethnicities,

races, institutions, governments of various nations supported by technology and
compelled by international trade.

 Due to globalization, the more you become exposed to diversity --- the valuing of the
uniqueness or differences in gender preference, color, age, religious affiliation, ethnicity,
education, social and economic status and political beliefs.

 Communication has since been increasingly global, blurring national boundaries.

 To effectively communicate in global context, a general understanding of the differences

in conducting communication from one country to another or from one culture to another
helps avoid miscommunication.

 The following are possible cultural barriers to effective communication in a global

environment:

1. Cultural relativism
2. Lack of knowledge of others’ culture
3. Discrimination and harassment
4. Language differences

 To get the desired outcome or response, the above barriers must be properly
addressed. Krizan (2014) suggests these strategies to become an effective global
communicator:

1. Review communication principles.

2. Analyze the message receiver.
3. Be open to accepting other cultures.
4. Learn about cultures and apply what is learned.
 5. Consider language needs.

LESSON 3: LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTINGS

 Living in a globalized world, you encounter people with diverse cultural backgrounds.
Such interactions occur in social, educational, political and commercial settings.

 Hence, in today’s era of increased global communication, it is imperative to understand

intercultural communication for us to enhance our intercultural awareness and
competence.

 Intercultural communication refers to interaction with people from diverse cultures

(Jandt, 1998).

 Forms of Intercultural Communication (Jandt, 1998)

1. Interracial Communication --- communicating with people from different races

Interethnic Communication --- interacting with people from different ethnic origins
2. International Communication --- communication between representatives from
different nations
3. Intracultural Communication --- interacting with members of the same racial or
ethnic group or co-culture

 According to Gamble and Gamble (2008), communication style among cultures differs.
It may be high-context or low-context communication.

 High-context communication is a tradition-linked communication system which adheres

strongly to being indirect. Low-context communication is a system that works on
straightforward communication.

 The following guidelines may help you enhance your ability to communicate effectively
across cultures (Gamble and Gamble, 2008):
1. Recognize the validity and differences of communication styles among people.
2. Learn to eliminate personal biases and prejudices.
3. Strive to acquire communication skills necessary in a multicultural world.

TASKS
1. Formulate possible strategies for you to be an effective global communicator.
2. Based on the discussion on communication and globalization, elaborate the following:
a. Characteristics of globalization
b. Advantages of globalization
c. Effects of globalization in language use and communication
3. Identify a country where graduates of your program or field of specialization are in
demand. Research and cite the various cultural modes of communication that a newly
hired employee in that country should remember.