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ENG 101 Purposive Communication

LESSON 2 Communication and Globalization

LEARNING MODULE

LEARNING OUTCOMES
At the end of this chapter, the students should be able to:
1. Write a reaction paper on communication challenges in a global atmosphere and methods for
effective and ethical global communication.
2. Create a two-minute informative video about communication and globalization.

TEACHING-LEARNING ACTIVITIES
1. What is the image saying about the world today?
2. What do you think has contributed to the easy access and exchange of information these days?
Why?
3. In transacting or communicating in a global setting, what vital preparations must be done? Why?

Globalization is the communication and assimilation among individuals, ethnicities, races,

institutions, governments of various nations supported by technology and compelled by international
trade. Due to Globalization, the more you become exposed to diversity the valuing of the uniqueness or
differences in gender reference, education, color, social age, religious affiliation, ethnicity, and
economic status and political beliefs.
Globalization is not a new process or concept. Years before the advent of technology, people had
been purchasing and selling each other properties, goods and other objects of certain value.
 Communication has since been increasingly global, blurring national boundaries. The ability to
communicate effectively in a global setting can be a challenge. Hence to effectively communicate in
global context a general understanding of the differences in in conducting communication from one
country to another or from one culture to another helps avoid miscommunication.

People’s background and experiences influences their view of the world and the values, beliefs and
behavior patterns assumed to be good. The following are possible cultural barriers to effective
communication in a global environment:
1. Cultural relativism
2. Lack of knowledge of other’s culture
3. Discrimination and harassment
4. Language differences
The goal of effective global communication is to achieve communication that gets the desired
response leading to harmonious connections. According to Krizan (2014) suggests these strategies to
become an effective communicator.
1. Review communication principles
2. Analyze the message receiver.
3. Be open to an accepting of other cultures.
4. Learn about cultures and apply what is learned.
5. Consider language needs.

References
BOOK: Purposive Communication
AUTHOR: Wakat, Mat, Paulino, Jose, Ordinio, Palangyos, Dizon, Dela Cruz, Sao-an.