Operations Research Homework

Name : Magunda Shafic

Chinese Name : Shajizhie

Students Number : 20129038

Question

Choose a famous domestic company and analyze its production strategy using the wortmans production
strategy.

Introduction

Roofing’s group is the leading manufacturer and producer of quality steel products in Uganda with good
market reach across the east African region.it is installed with production capacity of 72000 metric
tonnes annually. The headquarters of the company and two of its manufacturing factories are located at
a 39 acres at Lubowa Wakiso district on the Kampala Entebbe road approximately 10 kilometers south
of Kampala the largest city and capital of Uganda.

The company has modern technology, professionally trained workforce and the highest international
standards to deliver quality products. These include, customized iron sheets, AZED iron sheets, wire
products, galvanized wire products, hollow sections, poly pipes, PVC, poly vinyl chloride and others.

Summarized ways how Roofing’s applies the Wortmans production strategy

Make to order (MTO)

Roofing’s allows consumers allows consumers to purchase products that are customized to their
specifications The company only manufactures only after a confirmed customer order is received for
example customized iron sheets in terms of the specified color and gauge. This helps to reduce the stock
obsolescence and finished goods inventory in many of its branches.

Make To Stock (MTS)

Traditionally roofing’s used more of this type of production strategy since it has a wide range of
products

Some products like pipes in all sizes, wire products, chain links and others are still produced and stocked
in different store locations of the company. However this is done under minimal capacity to ensure
quality. The company focuses on this to ensure consumer demand forecasts since it has the ability to
correctly predict the future demand customers will have on particular products.
Lead Time (LD)

In regards to roofing’s production strategy, building all elements of its finished items offsite may take
longer than completing some items offsite. Transportation issues can delay delivery of necessary parts,
halting or slowing production and reducing output and finally return on investment. Therefore roofing’s
uses sourced parts sometimes and at times sourced labor to shorten lead time and speed production
and offsite assemblies. With its wide range of stores, inventory is efficiently managed and production
schedules met.

Assemble To Order (ATO)

Since roofing’s uses both MTO and MTS, ATO then acts as an intermediary between the two since the
basic parts are already manufactured but not yet assembled. Once an order is received like from big
companies, the parts are assembled quickly and the final product sent to customers. This helps the
company to combine the benefits of all.

Summarized

Processing >>>>>>>> Distribution >>>>>>>>>>>>> MAKE TO STOCK TR = LD

Manufacturing>>>>>>> Assembly >>>>> Distribution>>>>> ATO TR= LM+LD

Supplies >>>> Manufacturing>>>>Assemble>>>>>Distribution>>>>> MTO TR= LF +LD

In conclusion therefore Rolfings Uganda limited uses more of MTS because of demand forecasts than
any other production strategy under wortman.