You are on page 1of 2

Media Planning Help Minimum Campaign Duration

Based on your objectives and target market You book Cinema Ads for a minimum of 7
our experts suggest the best ad options days. Campaigns start on Fridays and end
across theatres suiting your budget. on Thursdays.

Schedule of Cinema Ads Booking Deadline


On-screen cinema ads are played for a You need to book your Ad at least 2 days
minimum 4 times per day per screen. You prior to the commencement of the ad
need to book your campaign for at least a campaign.
Month.

Tracking a Campaign Final Proof of Execution


We issue an Inspection Pass for you to We provide you a broadcast report at the
check your ads in person. end of each campaign detailing the ad logs.

Standard On-Screen Cinema Ads: Advertise before movie commencement or during interval.
CAMPAIGN PLANNING

ADVERTISEMENT CHARGES
Cost Factors Censor Certificate
Cost depends on: Type of theatre, location, seating Censor Certificate for video commercials is
capacity of the screen, Ad format and film category. mandatory. We can provide you with the censor
certificate for an additional cost of Rs 5400+Tax.
Conversion of Cinema Ads 3 Rates for 3 Ad Types
Ad creative’s need to be converted to the on-screen The ad rates for slides and video ads vary; Mute
format before its featured on the big screen. You Slides are the cheapest followed by the Audio
can convert your Ads and share it with us or we can slides. Video Ads are the most expensive Ad
do it for you for Rs 2500 for Slides & Rs 5000 for formats.
Videos.
Discounts for Cinema Ads Service Tax is Mandatory
Discounts on Cinema Ads depend upon the volume A service charge of 15% is mandatory as levied by
of your ad buying. The more the volume, the lower the government.
is the ad rates..

AD CREATIVE DEVELOPMENT
Ad Creative Development Edits to Ad Creatives
If your bill amounts to Rs.50000 & we provide Once your ad creative is ready we share it with you
slides for free. Other than you need to pay the for approval you can have maximum of 4 edits on
following as per your Ad format: per Ad creative.

Mute Slides: Rs 1500

Audio Slides: Rs 2500

Video Commercials: Rs 8000

Providing Ad Creative Advance Payment


Your file type should be in jpeg, jpg, png or gif for Pay an advance of 50% (By Cheque / Cash) for
slide Ads and mpeg or mp4 for video commercials. Campaign and the rest when running the
campaign.

You might also like