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  • Ad Specifications and Guidelines

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    Paulo Fernandes
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    The document provides design specifications for in-feed ads on Kwai including guidelines for video covers, length and format, profile photos, ad sources, captions, calls to action, URLs and general notes. Specifications include having a video cover, videos between 5 seconds to 10 minutes in length in MP4 or MOV format at 720p or higher resolution. Profile photos should be square and 450x450px or less. Ad sources should match the company name short form. Captions can be up to 45 characters and calls to action are limited to 6 preset options. URLs should link to Google Play. Additional policies can be found at the specified link.

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    The document provides design specifications for in-feed ads on Kwai including guidelines for video covers, length and format, profile photos, ad sources, captions, calls to action, URLs and general notes. Specifications include having a video cover, videos between 5 seconds to 10 minutes in length in MP4 or MOV format at 720p or higher resolution. Profile photos should be square and 450x450px or less. Ad sources should match the company name short form. Captions can be up to 45 characters and calls to action are limited to 6 preset options. URLs should link to Google Play. Additional policies can be found at the specified link.

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    © All Rights Reserved
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    9 views3 pages

    Ad Specifications and Guidelines

    Uploaded by

    Paulo Fernandes
    The document provides design specifications for in-feed ads on Kwai including guidelines for video covers, length and format, profile photos, ad sources, captions, calls to action, URLs and general notes. Specifications include having a video cover, videos between 5 seconds to 10 minutes in length in MP4 or MOV format at 720p or higher resolution. Profile photos should be square and 450x450px or less. Ad sources should match the company name short form. Captions can be up to 45 characters and calls to action are limited to 6 preset options. URLs should link to Google Play. Additional policies can be found at the specified link.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Ad Specifications and Guidelines

    In-Feed Ads
    Demo
    In-App Page

    Landing Page

    快手内部文档请勿外传
    Design Specifications
    ●Video Cover
    ○ First frame of the video will be selected by default as the cover
    ●Length: 5 seconds to 10 minutes
    ●Video Size: <100M
    ●Video bitrate: > 1000kbps
    ●Video Resolution: no less than 720p (1080p recommended)
    ●Frame rate: >20fbps
    ●Format Supported: .mp4, .mov
    ●Dimensions:
    ○ Vertical (recommended): 9:16

    ○ Horizontal: 16:9

    ●Audio:
    ○audio bitrate should be no less than 64kbps

    Profile Photo/Avatar

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    The avatar is displayed along with your ad video. Please use appropriate image that can
    represent your brand.
    ●Dimension: 450x450px, Square 1:1
    ●Format Supported: .jpg, .jpeg, .png
    ●File Size: <100 KB

    Ad Source/Nickname
    The ad source is displayed on the bottom left of your ad video. The ad source need to be
    consistent with the short form of the company name.

    Ad Caption
    Slogan related to your ads: within 45 characters

    Call to action
    CTA should be selected from the check box, currently we support 6 CTAs, customization
    is not supported:
    ●Learn more
    ●Play
    ●Download
    ●Install Now
    ●Download Now
    ●More

    URL
    We only support Google Play link

    General Notes
    ●For ads policy rules, please refer to https://ads.kwai.com/#/business/policies

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