CREATIVE SPECS

Updated January 2022

Magic Icon on Homepage

Dimensions Format Size Padding Notes

JPEG/PNG/GIF
72*72 <50KB Logo area: 50x50px
Transparent

Notes:

• best to use a logo rather than text for this ad unit, as text is likely
to appear small. Feel free to give us a few versions to mock-up.

• Animated gifs tend to perform better on this placement

Masthead
Dimensions Format Size Padding Notes
660*346 JPEG/PNG/GIF <100KB 45px on all sides
Native In-Feed Video

Dimensions Type/Format Size Notes

Icon – 160*160 JPEG/PNG <50K
Video – 660*346 MP4 <20MB 20s max
Video Preview Image – 660*346 JPEG/PNG <100KB

hover to play video!

Pop-Up

Dimensions Format Size Padding Notes

600*770 JPEG/PNG <100KB CTA must be on banner
Splash Full Page

Dimensions Type/Format Size Padding

720*1067 JPEG/PNG/GIF JPEG <150KB | GIF <250KB 105px all sides
PREMIUM PLACEMENTS
Push Notification

Dimensions Type/Format Size

Image 720*405 JPEG/PNG <30K
30 characters
Text - Description
including space
Pop-Up Video

Dimensions Type/Format Size Notes

Video 660*346 MP4 <20MB 20s max
Video Preview Picture 720*1280 (9:16) JPEG/PNG <100KB
Icon – 160x160 (1:1) JPEG/PNG <50KB
Title 20 characters including spaces
Description Text 35 characters including spaces
CTA 15 characters including spaces

Icon

Title: PH Travel
Description: Travel around the Philippines again
CTA: Plan Now

hover to play video!

One Shot Video

Dimensions Type/Format Size Notes

Icon 160*160 (1:1) JPG/PNG <50K
Video 660*346 (1.91:1) - vertical MP4 <10M
Video 660*346 (1.91:1) - vertical

Video Preview Picture

JPEG/PNG <100K
660*346 (1.91:1)
Video Duration in Seconds 30s max
Image 720*1280 JPG/PNG <150K
Title Text 20 characters
Description Text 35 characters
CTA Text 15 characters

Title: Ready to Kumu?

Description: Go LIVE. Watch LIVE. Shop LIVE
CTA: Download

hover to play video!

SAMPLE PLACEMENTS
Inventory estimates available for individual markets

1 2
Announcements Reach and
Impact Engagement

• Ad Unit: Masthead
• Ad Unit: Splash
page • Format: Banner,
video, gif (auto play)
• Format: Full page
banner/ GIF • CTR : 1% & highest
impressions delivered
• CTR : 5%+
in entire app
• Works in online &
offline mode
Inventory estimates available for individual markets

Installs

3 4
Innovation and
Installs
cross-selling

• Ad Unit: Top Apps

• Ad Unit: Magic Icon
• Format: Promoted
• Format: GIF/Icon
app performance to
• CTR: 2% with a very drive more shared
native app placement app installs
Sample Executions
POP-UP MASTHEAD STANDARD BANNER ROS MAGIC ICON

10%

Spotify