GEC Video Ad Formats

1. Pre-roll or Mid-roll

2. Mid-roll with Carousel

3. Pre-roll and Mid-roll with Takeover

4. Pre-roll and Mid-roll with Lead Gen

5. Mid-roll with Webview

Video file specifications for all video formats

Specifications:

Container .MP4 Duration (Pre-roll) Upto 6 seconds 3rd party tracking https sizmek trackers

Bit rate 50 Mbit/s CBR Duration (Mid-roll) Upto 30 seconds

Codec XD CAM HD 422 Sound 10dp to -12dp

Dimensions 1920 × 1080 (16:9) Logo placement See specs below

in the video
Frame rate 25 fps

Logo placements for video content

Specifications:

LOGO Use of Logo in the creatives

Logos on creatives should be placed only in the top left corner, leaving
a margin of 30px from top and 30px from left

The logo must be contained within the below dimensions

2 (The rectangle is just for an understanding of dimensions for your

Logo size, don’t add it in the creative)

Width: 250 px
LOGO Height: 100px

1. Pre-roll or Mid-roll

1 2

3 4

Specifications:

1. Brand logo Dimension: 120px x 120px 5. Brand colour for CTA Hex code of the brand colour
File type: JPG (If the CTA colour merges with the UI of our platform,
Max. file size: 50 KB we will need an alternative hex code)

2. Brand name Max. 20 characters

6. Ad click URL Deeplink URL (optional; only for apps)
(including spaces)
Landing Page URL

3. Campaign title Max. 24 characters

Ad will first attempt to open the deeplink
(including spaces)
URL. If not, the landing page URL will open.

4. Call-To-Action (CTA) Choose from:

Learn More / Buy Now / Install / Order
Now / Shop Now / Contact Us / Apply
Now / Sign Up / Book Now

Custom: Max. 10 characters

(including spaces)

2. Mid-roll with Carousel

8

1 2
3 4

ii

Specifications:

1. Brand logo Dimension: 120px x 120px 7. Headline Max. 80 characters

File type: JPG (including spaces)
Max. file size: 50 KB

8. Background Image Dimensions: 1920px × 1080px

2. Brand name Max. 20 characters File type: JPG
(including spaces) Max. file size: 200 KB

9. Number of Cards Recommended: 5-7

3. Campaign title Max. 24 characters
Minimum: 4
(including spaces)
Maximum: 10

4. Call-To-Action (CTA) Choose from: 10. Card specifications:

Learn More / Buy Now / Install / i) Card image Dimensions: 500px × 500px
(Both dimensions
Order Now / Shop Now / Contact Us / File type: JPG
required)
Apply Now / Sign Up / Book Now Max. file size: 150 KB

Dimensions: 429px × 258px

Custom: Max. 10 characters
File type: JPG
(including spaces)
Max. file size: 150 KB

5. Brand colour for CTA Hex code of the brand colour

(If the CTA colour merges with the UI of our ii) Card title Max. 30 characters
platform, we will need an alternative hex code)

iii) Card click URL Landing Page URL

6. Ad click URL for CTA Deeplink URL (optional; only for apps)
Landing Page URL

Ad will first attempt to open the

deeplink URL. If not, the landing page
URL will open.

Carousel– Image guidelines

Specifications: (500*500 px)

Character Limit for Body Text on Creatives

Beats Studio Maximum Characters to be used on the creatives: 24 (including spaces)

(Doesn’t include Brand Logos)

Wireless Maximum Font size to be used is 45 px

(Logo cannot use max font size of the creative)

Minimum Font size to be used is 40 px

Use of Logo in the creatives

Logos on creatives should be contained within the following
dimensions: (maximum)
(The rectangle is just for an understanding of dimensions for your
Logo size, don’t add it in the creative)

Width: 190px
LOGO
Height: 74px

3. Pre-roll and Mid-roll with Takeover

Install type Description type

2 3 5b
4
7e
7a 7b 7c

5a

Specifications:

1. Image Dimension: 996px x 540px 7. Install type

File type: JPG a) App Rating Play store/App store rating
Max. file size: 150 KB
b) No. of downloads No. of downloads on Play store/ App store
2. Brand logo Dimension: 120px x 120px
c) Price Whether the app is free or paid.
File type: JPG
Max. file size: 50 KB If paid, price on the store

d) Ad click URL App link to the Play store/App store

3. Brand name Max. 20 characters
(including spaces)
OR

4. Campaign title Max. 24 characters

7. Description type
(including spaces)
e) Headline text Max. 80 characters
(including spaces)
5. Call-To-Action (CTA)
a) Description type Choose from: f) Ad click URL Deeplink URL (optional; only for apps)
Learn More / Buy Now / Install / Order Landing Page URL
Now / Shop Now / Contact Us / Apply
Now / Sign Up / Book Now Ad will first attempt to open the deeplink
URL. If not, the landing page URL will open.
Custom: Max. 10 characters
(including spaces)

b) Install type Install/Download

6. Brand colour for CTA Hex code of the brand colour

(If the CTA colour merges with the UI of our
platform, we will need an alternative hex code)

4. Pre-roll or Mid-roll with Lead Gen

1 2
4
3 7 9

Specifications:

1. Brand logo Dimension: 120px x 120px 6. Headline Max. 80 characters

File type: JPG (including spaces)

Max. file size: 50 KB

7. Form fields Supported:

2. Brand name Max. 20 characters
i. Text field (email, mobile, plain text)
(including spaces)
ii. Drop down selection - single select/multi-select

3. Campaign title Max. 24 characters

Max. 4 form fields
(including spaces)

8. Privacy policy link Website/Landing Page link where your data

4. CTA Call-to-Action text - Max. 14 characters
policy is listed
(including spaces)

5. Brand colour for CTA Hex code of the brand colour 9. Ad click URL Website/Landing Page link after users have
(If the CTA colour merges with the UI of our Post submission submitted the form
platform, we will need an alternative hex code)

5. Mid-roll with Webview

1 2
4
3

Specifications:

1. Brand logo Dimension: 120px x 120px 5. Brand colour for CTA Hex code of the brand colour
File type: JPG (If the CTA colour merges with the UI of our
Max. file size: 50 KB platform, we will need an alternative hex code)

2. Brand name Max. 20 characters

6. Webview URL i. The website must be mobile optimized
(including spaces)
ii. The loading time must be under 7s on 3G
iii. The website must not have auto play
3. Campaign title Max. 24 characters
videos on the pages
(including spaces)

4. Call-To-Action (CTA) Choose from:

Learn More / Buy Now / Install / Order Now /
Shop Now / Contact Us / Apply Now / Sign
Up / Book Now

Custom: Max. 10 characters

(including spaces)

Thank you for your compliance

Creatives are subject to rejection by our in-house team if the guidelines
haven’t been followed as mentioned above. We take our QC quite seriously