Corporate identity

manual
Corporate identity manual Index
UCLG

01. 02. 03.

Introduction Basic elements of visual identity Usage

Conceptual definition Symbols and logos Versions of the logo according

Full version to type of communication
Construction
Production areas Logo in other languages
Reduced version
Construction Basic stationary
Production areas Envelopes
Letter paper
Versions of the logo and uses
For international communication Other usages
For national or local communication Flyers
Incorrect versions Briefings
Circulars
Maximum reductions Statutory communication
Press communication
Typography
Basic typography
Secondary typography

Colors
Corporate colors
Color fades
Usage in color and B/W
Usage on backgrounds

Different logos together

Corporate identity manual Index
UCLG

01.
Introduction
Corporate identity manual 01. Introduction
UCLG

Conceptual definition The UCLG symbol was created in

Network City Union
2004 and is based on the following
concepts. Global, Local Diversity

Singapore

Berlin

City Network Union/Diversity

Corporate identity manual Index
UCLG

02. Symbols and logos

Basic elements of Full version
Construction
visual identity Production areas

Reduced version
Construction
Production areas

Reduced version
For international communication
For national or local communication
Incorrect versions

Maximum reductions

Typography
Basic typography
Secondary typography

Colors
Corporate colors
Color fades
Usage in color and B/W
Usage on backgrounds

Different logos together

Corporate identity manual 02. Basic elements
UCLG of visual identity

Symbol and logo

Full version
Corporate identity manual 02. Basic elements
UCLG of visual identity

Symbol and logo Definition of the sizes that define

the proportions of the various
Full version elements composing the logo.
Construction

4x 6x 9x 4x

9x

6x

x
Corporate identity manual 02. Basic elements
UCLG of visual identity

Symbol and logo To ensure optimum visual perception of the

logo, a boundary area is used that cannot
Full version be invaded by any other graphic element.
Production areas

x x

x
Corporate identity manual 02. Basic elements
UCLG of visual identity

Symbol and logo Definition of proportions of the

various elements composing the logo
Reduced version
Construction

4x 6x 9x 4x

9x

6x

x
Corporate identity manual 02. Basic elements
UCLG of visual identity

Symbol and logo To ensure optimum visual perception of the

logo, a boundary area is used that cannot
Full version be invaded by any other graphic element.
Production areas

x x

x
Corporate identity manual 02. Basic elements
UCLG of visual identity

Versions of the logo The following versions of the logo can be used
in international communication, according to the
and uses specific use and conditions detailed below.
For international communication

Original version
Used in general communication

Reduced version
Used in general communication,
in reduced format in which optimal
reading of the acronym is not required

Multilingual version
Applied in communication that
contains the 3 official languages of
UCLG: English, French and Spanish
Corporate identity manual 02. Basic elements
UCLG of visual identity

Versions of the logo
and uses
For national or local communication
The following versions of the logo are used in
national or local communication, according to
the language
Reduced version

English version
Used in communication in English

Spanish version
Used in communication in Spanish

French version
Used in communication in French
Corporate identity manual 02. Basic elements
UCLG of visual identity

Versions of the logo Under no circumstances can these

versions of the logo be used
and uses
Incorrect versions

Hollow symbol Symbol with dashed outline

Symbol with non corporate color Other versions

United Cities and Local Governments

Cités et Gouvernements Locaux Unis
Ciudades y Gobiernos Locales Unidos
Corporate identity manual 02. Basic elements
UCLG of visual identity

Maximum reductions

The maximum reduction of the Original version Reduced version

printed logo is based on the
height of the UCLG
(measured in millemetres)

5 4

The maximum reduction of the Original version Reduced version

digital logo is based on the
height of the UCLG
(measured in pixels)

21 18
Corporate identity manual 02. Basic elements
UCLG of visual identity

Typography
Basic typography

Aa1
ITC Oficina Sans
BOLD

The typography of the UCLG

logo es ITC Oficina Sans Bold
abcdefghijklmnñopqrstuvwxyz
abcdefghijklmnÑopqrstuvwxyz
0123456789ºª!.$%&/()=?¿*

Aa1
ITC Oficina Sans
BOOK

The ITC Oficina Sans Book

is used for texts in all printed
communication of UCLG abcdefghijklmnñopqrstuvwxyz
abcdefghijklmnÑopqrstuvwxyz
0123456789ºª!.$%&/()=?¿*
Corporate identity manual 02. Basic elements
UCLG of visual identity

Typography
Secondary typography

A1
Bebas

The Bebas typography is used

in UCLG printed publications
for titles, highlights, infographics
and special pieces.
abcdefghijklmnopqrstuvwxyz
0123456789ºª!.$%&/()=?¿*

Aa1 Aa1
Verdana
REGULAR
BOLD

The Verdana typography is used in abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

internal PC communication
abcdefghijklmnopqrstu abcdefghijklmnopqrstu
vwxyz vwxyz
0123456789ºª!.$%&/()=?¿* 0123456789ºª!.$%&/()=?¿*
Corporate identity manual 02. Basic elements
UCLG of visual identity

Colors

Main corporate colors Secondary corporate colors

Pantone 369 Pantone 485 Pantone 431 Pantone 1959

65C 0M 100Y 8K 0C 100M 100Y 0K 11C 0M 0Y 65K 0C 72M 92Y 0K
67R 234G 0B 255R 0G 0B 60R 89G 89B 236R 98G 33B

100% 100% 100% 100%

80% 80% 80% 80%

60% 60% 60% 60%

40% 40% 40% 40%

20% 20% 20% 20%

Corporate identity manual 02. Basic elements
UCLG of visual identity

Colors The color fade in the symbol is a linear fade at

a 54 degree angle, from the coroporate colors
Color fades green and red

Angle: 45º

CMYK 65C 0M 100Y 8K CMYK 23C 53M 89Y 13K CMYK 0C 100M 100Y 0K
Position 10% Position 50% Position 100%
Corporate identity manual 02. Basic elements
UCLG of visual identity

Usage in color
and B/W
Possitive Negative

4 Colors

1 color
with possibility for outline

1 color
without possibility for outline
Corporate identity manual 02. Basic elements
UCLG of visual identity

Usage on backgrounds

Light background color

Light photographic background color

Dark background color

Dark photographic background color
Corporate identity manual 02. Basic elements
UCLG of visual identity

Different logos Below are some examples the UCLG

logo together with other logos
together

UCLG + Logo Centenary

(a = 5 mm minimum)
a

UCLG + Logo Rabat 2013

+ Logo Centenary

(a = 5 mm minimum)

a a

a a