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Code No. 1155 E-13

®
BRILLIANT’S

International
Marketing
MBA
NP
[Marketing Specialization]
Semester- 4th
According to New Syllabus
DAVV, INDORE

With Last Year Solved Question Papers

Bilingual (English & Hindi)
A§J«oOr Ed§ {hÝXr ^mfm ‘|

13
th
Revised
Edition

www.thebrilliants.in
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1
INTERNATIONAL MARKETING / B§Q>aZoeZb ‘mH}$qQ>J
Q.1. What is International Marketing?
B§Q>aZoeZb ‘mH}$qQ>J ³¶m h¡? [2016, 2011, 2008]
OR
Define International Marketing.
B§Q>aZoeZb ‘mH}$qQ>J H$mo n[a^m{fV H$s{OE& [2015, 2014, 2013] 000
NP
BASIS OF INTERNATIONAL TRADE / B§Q>aZoeZb Q´>oS> H$m AmYma
Q.2. Which thing is more relevant in case of trade between two developed
countries? Justify with examples. / Xmo {dH${gV Xoem| Ho$ ~rM Q´>oS> Ho$ {df` _| H$m¡Z-gr
n[apñW{V A{YH$ [a{bd|Q>$h¡? CXmhaU g{hV ñnîQ> H$s{OEŸ& [2013] 000

THEORIES OF INTERNATIONAL TRADE / A§Vam©ï´>r¶ ì¶mnma Ho$ {gÕm§V

Q.3. Explain the theories of International Trade.
A§Vam©ï´>r¶ ì¶mnma Ho$ {gÕm§Vm| H$s {ddoMZm H$s{OE& [2019, 2015]
OR
Write a short note on Comparative Cost and Absolute Cost Theory.
VwbZmË‘H$ bmJV Ed§ Ma‘ bmJV {gÕm§V na g§{já {Q>ßnUr {b{IE& [2017]
OR
Discuss the theories of international trade.
A§Vam©ï´>r¶ ì¶mnma Ho$ {gÕm§Vm| H$s g‘rjm H$s{OE& [2016] 000
DIFFERENCE BETWEEN DOMESTIC, INTERNATIONAL,
MULTINATIONAL AND GLOBAL MARKETS
S>mo_o{ñQ>H$, BÝQ>aZoeZb, _ëQ>rZoeZb VWm ½bmo~b _mH}$Q²>g Ho$ _Ü` A§Va
Q.4. Discuss Multinational and Global Market.
~hþamï´>r¶ Ed§ d¡pídH$ ~mOmam| H$s {ddoMZm H$s{OE& [2019]
OR
Differentiate between Domestic, International, Multinational and Global
Markets. / Kaoby , A§Vam©ï´>r¶, ~hþamï´>r¶ Ed§ d¡pídH$ ~mOmam| ‘| {d^oX ñnï> H$s{O¶o& [2018]

BRILLIANT’S  International Marketing  4

 OR

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Write a short note on: Difference between Multinational and Global Markets.
g§{jßV {Q>ßnUr {b{IE… ‘pëQ>ZoeZb Ed§ ½bmo~b ‘mH}$Q²>g Ho$ ‘ܶ A§Va& [2016] 000

EPRG FRAMEWORK / EPRG ’«o$‘dH©$

Q.5. Write a short note on EPRG Framework.
EPRG ’«o$‘dH©$ na EH$ g§{já {Q>ßnUr {b{IE& [2019]
OR
Discuss the EPRG Framework. / EPRG ’«$o ‘dH$© H$s {ddoMZm H$s{OE& [2018, 2012]
OR
Write a note on EPRG Framework. / EPRG ’«o$‘dH$© na {Q>ßnUr {b{IE& [2016] 000

 Review Questions ...................................................................... 000

2
NP
SCANNING OF INTERNATIONAL ENVIRONMENT
B§Q>aZoeZb EÝdm¶Z©‘|Q> H$s ñH¡${Z§J
Q.6. Why is it necessary to scan international environment?
A§Vam©ï´>r¶ n¶m©daU H$m n¶©dojU ³¶m| Amdí¶H$ hmoVm h¡? [2016] 000

SOCIAL ENVIRONMENT / gmoeb EÝdm`Z©_Q| >

Q.7. Explain the social factors that affect International Environment. [2018]
CZ gm‘m{OH$ H$maH$m| H$s {ddoMZm H$s{O¶o Omo A§Vam©ï´>r¶ n¶m©daU H$mo à^m{dV H$aVo h¢&
OR
Briefly explain influence of cultural factors on international marketing
decisions.
BÝQ>aZoeZc _mH}$qQ>J {S>grOÝg na H$ëMac \¡$ŠQ>g© Ho$ à^md H$mo g§{jßV _| g_PmB`oŸ& [2015] 000

POLITICAL ENVIRONMENT / nmo{b{Q>H$b EÝdm`Z©_Q| >

Q.8. Explain political factors that affect International Environment.
CZ amOZ¡{VH$ H$maH$m| H$m dU©Z H$s{O¶o, Omo A§Vam©ï´>r¶ n¶m©daU H$mo à^m{dV H$aVo h¢& [2018] 000

LEGAL ENVIRONMENT / brJb EÝdm`Z©_Q| >

Q.9. Describe the legal factors affecting international marketing.
A§Vam©ï´>r¶ {dnUZ H$mo à^m{dV H$aZo dmbo d¡Ym{ZH$ H$maH$m| H$m n[aM¶ Xr{O¶o& [2016] 000

BRILLIANT’S  International Marketing  5

 ECONOMIC ENVIRONMENT / BH$moZm°{_H$ EÝdm`Z©_|Q>

P
Q.10. Describe the economic factors affecting international marketing. [2016]
A§Vam©ï´>r¶ {dnUZ H$mo à^m{dV H$aZo dmbo Am{W©H$ H$maH$m| H$m dU©Z H$s{OE&
OR
Briefly explain influence of economic factors on international marketing deci-
sions. [2015]
BÝQ>aZoeZc _mH}$qQ>J {S>grOÝg na BH$moZm°{_H$ \¡$ŠQ>g© Ho$ BÝâcwEÝg H$mo g§{jßV _| g_PmB`oŸ& 000

 Review Questions ...................................................................... 000

3
FACTORS AFFECTING INTERNATIONAL TRADE
BÝQ>aZoeZc Q´>oS> H$mo à^m{dV H$aZo dmbo H$maH$
NP
Q.11. Describe the important factors that influence International Trade.
BÝQ>aZoeZc Q´>oS> H$mo à^m{dV H$aZo dmbo _hËdnyU© H$maH$m| H$m dU©Z H$s{OEŸ& 000

METHODS OF ENTRY / E§Q´>r H$s _oWS²>g

Q.12. Explain any four Methods of Entry into International Markets.
A§Vam©ï´>r¶ ~mOmam| ‘| àdoe H$s {H$Ýht Mma {d{Y¶m| H$m dU©Z H$s{OE& [2018]
OR
As a first time exporter, evaluate market entry methods available to you. Which
will you choose and why? / EH$ gd©Wm Z¶o E³gnmoQ>©a Ho$ ê$n ‘|, AmnHo$ {b¶o ~mOma ‘| àdoe
H$s CnbãY {d{Y¶m| H$m ‘yë¶m§H$Z H$s{OE& Amn CZ‘| go {H$gH$m M¶Z H$a|Jo Am¡a ³¶m|?
[2017]
OR
Briefly explain different methods of entry in international markets. Give
examples. [2015]
BÝQ>aZoeZc _mH}$Q²>g _| EÝQ´>r H$s {d{^ÝZ {d{Y¶m| H$mo CXmhaU g{hV g§{jßV _| g_PmB`oŸ& 000

TYPES OF REGIONAL AGREEMENTS / arOZb EJ«r_|Q²>g Ho$ àH$ma

Q.13. Explain common Regional Trade Agreements with their importance and utility.
gm‘mݶ joÌr¶ ì¶mnma AZw~§Ym| H$s, CZHo$ ‘hÎd Ed§ Cn¶mo{JVm g{hV {ddoMZm H$s{O¶o& [2017]
OR
Enumerate the different types of regional agreements.
{d{^ÝZ àH$ma Ho$ joÌr¶ AZw~§Ym| H$m dU©Z H$s{OE& [2016] 000

BRILLIANT’S  International Marketing  6

 ROLE OF IMF IN INTERNATIONAL TRADE / B§Q>aZoeZb Q´>oS> _| IMF H$s ^y{_H$m

P
Q.14. Highlight various aspects of IMF in International Trade. [2019, 2007]
A§Vam©ï´>r¶ ì¶mnma ‘| ^maVr¶ ‘wÐmH$mof (IMF) Ho$ {d{dY nhbwAm| na àH$me S>m{bE&
OR
Describe the Role of IMF. / IMF H$s ^y{‘H$m H$m dU©Z H$s{OE& [2018] 000

ROLE OF WTO IN INTERNATIONAL TRADE/ B§Q>aZoeZb Q´>oS> _| WTO H$s ^y{_H$m

Q.15. Highlight various aspects of WTO in International Trade. [2019, 2007]
B§Q>aZoeZb Q´>oS> ‘| WTO Ho$ {d{dY nhbwAm| na àH$me S>m{bE&
OR
Why WTO formed? Has it been able to justify its existence since 1995? What
has been major contribution of WTO in global trade development?
WTO H$mo Š`m| \$m°_© {H$`m J`m Wm? Š`m dh 1995 go AnZo EpŠOñQ>oÝg H$mo OñQ>r\$m` H$aZo _|
g\$c hþAm h¡? ½cmo~c Q´>oS> S>odcn_oÝQ> _| WTO H$m _oOa H$m°pÝQ´>ã`yeZ Š`m ahm h¡? [2014] 000

 Review Questions ..................................................................... 000

NP
4
EXIM POLICY 2002-07/ EXIM nm°{cgr 2002-07
Q.16. Elaborate the salient features of EXIM Policy 2002-07. [2016]
EXIM nm°{bgr 2002-07 H$s à‘wI {deofVmAm| H$m {Zê$nU H$s{OE& 000

EXIM POLICY 2009-2014/ EXIM nm°{cgr 2009-2014

Q.17. Write a short note on EXIM Policy. / EXIM nm°{cgr na g§{já {Q>ßnUr {c{I`oŸ& [2013]
OR
Explain main features of Foreign Trade Policy of India and write salient features
of EXIM Policy (latest). / ^maV H$s \$m°aoZ Q´>oS> nm°{cgr H$s à_wI {deofVmAm| H$m dU©Z H$s{OE
VWm gmW hr ZdrZV_ EXIM nm°{cgr H$s à_wI {deofVmAm| Ho$ ~mao _| ^r {c{I`oŸ& [2012] 000

EXIM POLICY 2015-2020 / EXIM nm°{bgr 2015-2020

Q.18. Write a short note on Foreign Trade Policy. [2015]
\$m°aoZ Q´>oS> nm°{cgr na g§{já {Q>ßnUr {c{I`oŸ& 000

 Review Questions ..................................................................... 000

BRILLIANT’S  International Marketing  7

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5
EXPORT DOCUMENTATION / EŠgnmoQ>© S>mŠ
° `y_oÝQ>e
o Z
Q.19. Write a short note on Export Documentation.
{Z¶m©V A{^boIZ na g§{jßV {Q>ßnUr {b{IE& [2019, 2007]
OR
Describe the various Export Documents used for International Trade.
A§Vam©ï´>r¶ ì¶mnma hoVw à¶w³V {d{dY {Z¶m©V XñVmdoOm| H$m dU©Z H$s{O¶o& [2018]
OR
Explain the various export documentation.
{d{dY {Z¶m©V A{^boIZ H$s {ddoMZm H$s{OE& [2016] 000

Q.20. Explain the role of letter of credit. / boQ>a Am°\$ H«o${S>Q> H$s ^y{_H$m g_PmB`oŸ& [2014]
NP OR
Write a short note on: Letter of Credit.
{ZåZ{b{IV na g§{jßV {Q>ßnUr {b{IE: boQ>a Am°\$ H«o${S>Q>Ÿ& [2012, 2016] 000

Q.21. What are the drawbacks of Documentation? / S>m°Š`y_oÝQ>oeZ Ho$ ³¶m Xmof h¢? 000

EXPORT PROCEDURES / EŠgnmoQ>© àmo{gOg©

Q.22. Narrate several steps involved in processing of an export order procedure.
{Z¶m©V AmXoe H$s H$m¶©-àUmbr Ho$ {ZînmXZ-à{H«$¶m ‘| gpå‘{bV {d{dY MaUm| H$m dU©Z H$s{OE&
[2012]
OR
Explain the registration procedure involved in export marketing.
{Z¶m©V {dnUZ ‘| gpå‘{bV n§OrH$aU H$s H$m¶©-àUmbr H$s ì¶m»¶m H$s{OE& [2011] 000
INSTITUTIONAL SUPPORT FOR EXPORT PROMOTION IN INDIA
^maV _| EŠgnmoQ>© à_moeZ Ho$ {cE B§pñQ>Q²>`yeZb gnmoQ>©
Q.23. Identify the major constraints in India's export growth. Suggest suitable
measures which can be integrated in the strategy to promote exports.
^maV Ho$ {Z¶m©V {dH$mg ‘| à‘wI AdamoYm| H$mo nhMm{ZE& {Z¶m©V g§dÕ©Z hoVw H$m¶©-Zr{V Ho$ {Z‘m©U
Ho$ {b¶o Amdí¶H$ gwPmd Xr{OE& [2017]
OR
Write a short note on Institutional Support for export promotion in India.
^maV _| EŠgnmoQ>© à_moeZ Ho$ {cE B§pñQ>Q²>`yeZb gnmoQ>© na g§{jßV {Q>nßUr {b{IEŸ& [2015] 000

 Review Questions ...................................................................... 000

BRILLIANT’S  International Marketing  8

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6
PRODUCT / àmoS>ŠQ>
Q.24. Discuss important product decisions to be taken in the International Markets.
Give suitable examples. / BÝQ>aZoeZb _mH}$Q> _| {b`o OmZo dmbo _hËdnyU© àmoS>ŠQ> {S>grOZ
H$mo g_PmB`oŸ& Cn`wŠV CXmhaU Xr{OEŸ& [2015] 000

IDENTIFYING NEW PRODUCT/ Z`o àmoS>ŠQ> H$mo Am`S>opÝQ>\$m` H$aZm

Q.25. Discuss the process of New Product Development in international marketing.
What are the challenges you expect an automobile manufacturer of your
country to face while developing a new product? Discuss. / BÝQ>aZoeZc _mH©o$qQ>J
_| Ý`y àmoS>ŠQ> S>odcn_|Q> H$s àmogog Ho$ ~mao _| MMm© H$s{OEŸ& {H$gr ZE àmoS>ŠQ> H$mo S>odcn H$aVo
NP g_`, AnZo Xoe Ho$ Am°Q>mo_mo~mBc _¡Ý`y\o$ŠMaa Ûmam {H$Z M¡coÝOog H$m gm_Zm {H$E OmZo H$s Amn
Anojm aIVo h¢? MMm© H$s{OEŸ& [2010] 000

INTERNATIONAL PRODUCT PLANNING / BÝQ>aZoeZc àmoS>ŠQ> ßcmqZJ

Q.26. What is International Product Planning? How is it helpful in identifying new
products? [2016]
B§Q>aZoeZb àmoS>³Q> ßbmqZJ ³¶m h¡? ¶h Z¶o àmoS>³Q> H$s nhMmZ H$aZo ‘| {H$g àH$ma ghm¶H$ h¡?
OR
Write an essay on International Product Planning.
B§Q>aZoeZc àmoS>ŠQ> ßcmqZJ na {Z~§Y {c{I`oŸ& [2012]
OR
Write a note on International Product Planning.
B§Q>aZoeZc àmoS>ŠQ> ßcmqZJ na EH$ {Q>ßnUr {c{I`oŸ& [2011] 000

PRODUCT DESIGN STRATEGY/ àmoS>ŠQ> {S>OmBZ ñQ´>oQ>O

o r
Q.27. Write an essay on International Product Design Strategy.
BÝQ>aZoeZc àmoS>ŠQ> {S>OmBZ ñQ´>oQ>oOr na {Z~§Y {c{I`oŸ& [2012] 000

PRODUCT ELIMINATION/ n«mSo >ŠQ> E{c{_ZoeZ

Q.28. What is Product Elimination? / àmoS>³Q> E{b{‘ZoeZ ³¶m h¡? [2018]

OR
Write a short note on ‘Product Elimination’.
"àmoS>ŠQ> E{c{_ZoeZ" na g§{já {Q>ßnUr {c{IE& 000

BRILLIANT’S  International Marketing  9

 INTERNATIONAL PRODUCT LIFE CYCLE / B§Q>aZoeZb àmoS>³Q> bmB’$ gmBH$b

P
Q.29. Explain the concept of International Product Life Cycle. Is it applicable to all
products? / B§Q>aZoeZb àmoS>³Q> bmB’$ gmBH$b H$s AdYmaUm H$mo ñnï> H$s{OE& ³¶m ¶h g‘ñV
àmoS>³Q²>g hoVw Cn¶w³V h¡? [2017]
OR
Describe the international product life cycle theory and its marketing
implication with real life examples. / B§Q>aZoeZb àmoS>³Q> bmB’$ gmBH$b ϶moar Ed§
dmñV{dH$ OrdZ Ho$ g§X^m] ‘| BgH$s {dnUZ g§b½ZVm H$m dU©Z H$s{OE& [2013]
OR
Describe the international product life cycle theory. Explain various life cycle
stretching strategies. / B§Q>aZoeZb àmoS>³Q> bmB’$ gmBH$b ϶moar H$s ì¶m»¶m H$s{OE& {d{dY
bmB’$ gmBH$b ñQ´>oqMJ ñQ´>oQ>oOrg H$m dU©Z H$s{OE& [2011] 000
ADOPTION AND DIFFUSION OF NEW PRODUCTS
ZdrZ àmoS>ŠQ²>g H$mo ES>m°ßeZ VWm {S>â`yO H$aZm
Q.30. (a) Bring out the difference between Adoption and Diffusion of New Prod-
NP
ucts. / Z`o àmoS>ŠQ> Ho$ ES>m°ßeZ VWm {S>â`yOZ Ho$ _Ü` A§Va H$mo ñnîQ> H$s{OEŸ&
(b) List and analyse the factors that affect the Role of Diffusion. [2013]
{S>â`yOZ ^y{_H$m H$mo à^m{dV H$aZo dmco H$maH$m| H$s gyMr> ~ZmB`o VWm CZH$m {ZarjU
H$s{OEŸ&
OR
Define and narrate the Adoption and Diffusion of new product in changing
market condition. / M|qOJ _mH}$Q> H§${S>eÝg _| ZE àmoS>ŠQ> Ho$ ES>m°ßeZ VWm {S>â`yOZ H$mo
n[a^m{fV VWm d{U©V H$s{OEŸ& [2008] 000

BRAND STRATEGIES/ ~«mÊS> ñQ´>oQ>O

o rg
Q.31. Discuss the Branding Strategies in context of International markets.
B§Q>aZoeZb ‘mH}$Q²>g Ho$ g§X^© ‘| ~«m§qS>J ñQ´>oQ>oOrg H$s MMm© H$s{OE& [2018]
OR
Write a short note on Branding Strategies.
~«m§qS>J ñQ´>oQ>oOrg na EH$ g§{já {Q>ßnUr {b{I¶o& [2016]
OR
What are the critical success factors in developing a global brand? What
additional factors would you consider to be necessary in developing a successful
e-business brand? / {H$gr ½cmo~c ~«mÊS> Ho$ {dH$mg go g§~§{YV g’$bVm Ho$ ‘hÎdnyU© H$maH$
Š`m h¢? {H$gr g\$c B©-{~OZog ~«mÊS> {dH${gV H$aZo _| {H$Z A{V[aº$ H$maH$m| H$mo Amn Amdí¶H$
_mZ|Jo? [2011] 000

 Review Questions ..................................................................... 000

BRILLIANT’S  International Marketing  10

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FACTORS AFFECTING INTERNATIONAL PRICES
B§Q>aZoeZb àmBgog H$mo à^m{dV H$aZo dmbo H$maH$
Q.32. Discuss factors affecting pricing decision in International Markets. [2019]
B§Q>aZoeZb ‘mH}$Q²>g ‘| ‘yë¶ {ZYm©aU à{H«$¶m H$mo à^m{dV H$aZo dmbo H$maH$m| H$s {ddoMZm H$s{O¶o&
OR
Discuss in detail, various factors affecting International Prices. [2018, 2016]
A§Vam©ï´>r¶ ‘yë¶m| H$mo à^m{dV H$aZo dmbo {d{dY H$maH$m| H$m {dñV¥V {ddaU àñVwV H$s{OE&
OR
What are the components of deciding global pricing? Give examples.
d¡{ídH$ ‘yë¶ {ZYm©aU Ho$ KQ>H$ ³¶m h¢? CXmhaU Xr{OE& [2017]
OR
NP What factors affect international pricing decisions?
BÝQ>aZoeZb àmBqgJ {S>grOÝg H$mo H$m¡Z-go \¡$ŠQ>g© A\o$ŠQ> H$aVo h¢? [2015] 000

PRICING STRATEGIES / àmBqgJ ñQ´>Qo >oOrg

Q.33. What are different pricing strategies adopted by International Marketers?
B§Q>aZoeZb ‘mH}$Q>g© Ûmam AnZm¶r J¶r {d{^ÝZ àmBqgJ ñQ´>o{Q>Org ³¶m h¢? [2019]
OR
Which Pricing Strategies are commonly available for Indian Exporters? Give
examples. / B§{S>`Z EŠgnmoQ>©g© Ho$ {cE H$m¡Z-gr àmBqgJ ñQ´>oQ>oOrg gm_mÝ` ê$n go CncãY
hmoVr h¡? CXmhaU Xr{OEŸ& [2013] 000

METHODS OF PRICING / àmBqgJ H$s _oWS>²g

Q.34. Briefly explain various pricing methods used for international markets. [2015]
BÝQ>aZoeZb _mH}$Q> Ho$ {bE Cn¶moJ {H$E OmZo dmbo {d{^ÝZ àm`qgJ _oWS²>g H$mo g§{jßV _| g_PmB`oŸ&
OR
Explain the components of Pricing for Exports. How is it different than domestic
pricing? / EŠgnmoQ²>©g Ho$ {bE àmBqgJ Ho$ H$ånmoZoÝQ²>g H$mo g_PmB`oŸ& `h S>mo_opñQ>H$ àmBqgJ go
{H$g àH$ma {^ÝZ hmoVr h¡? [2014] 000

PRICING AN INTERNATIONAL PRODUCT / B§Q>aZoeZb àmoS>ŠQ> H$s àmBqgJ

Q.35. Discuss the Pricing an International Product.
{H$gr B§Q>aZoeZb àmoS>ŠQ> H$s àmBqgJ H$mo g_PmBEŸ& [2011] 000

BRILLIANT’S  International Marketing  11

 TRANSFER PRICING / Q´>m§g\$a àmBqgJ

P
Q.36. Describe the role of Transfer Pricing in International Trade.
B§Q>aZoeZb Q´>oS> ‘| Q´>m§g’$a àmBqgJ H$s ^y{‘H$m H$m dU©Z H$s{OE& [2016]
OR
Write a short note on Transfer Pricing.
Q´>m§g’$a àmBqgJ na g§{já {Q>ßnUr {b{IE&
[2013]
OR
International Pricing Decision related to transfer pricing are influenced by a
number of factors. Explain how these factors influence the International Pric-
ing Decisions of the firm and discuss them in detail.
Q´>m§g\$a àmBqgJ go g§~§{YV B§Q>aZoeZb àmBqgJ {S>[gOZ ~hþV-go \¡$ŠQ>g© Ûmam à^m{dV {H$`m
OmVm h¡Ÿ& `h ~VmB`o {H$ {H$g n«H$ma `o \¡$ŠQ>g© \$_© Ho$ B§Q>aZoeZb àmBqgJ {S>grOZ H$mo à^m{dV
H$aVo h¢ Ed§ BZH$m {dñVmanyd©H$ dU©Z H$s{OE & [2012] 000

EXCHANGE RATES AND ITS IMPACT ON PRICING

NP EŠgM|O aoQ²>g Ed§ CgH$m àmBqgJ na à^md
Q.37. What do you mean by Exchange Rates? How has it an impact on pricing?
{d{Z‘¶ Xam| go Amn ³¶m g‘PVo h¢? BgH$m àmBqgJ na ³¶m à^md n‹S>Vm h¡? [2016]
OR
Explain the term 'Exchange Rates'.
EŠgM|O aoQ>' eãX H$mo g_PmBEŸ& 000

HIGH SEA PRICING / hmB gr àmBqgJ

Q.38. Write a short note on High Sea Pricing.
hmB gr àmBqgJ na EH$ g§{já {Q>ßnUr {c{IEŸ& [2012, 2011]
OR
Explain High Sea Pricing.
hmB gr àmBqgJ H$m dU©Z H$s{OEŸ& 000

Q.39. Explain the concept of C.I.F, D.D.P and F.A.S. incoterms with its utility for
exporters.
C.I.F., D.D.P. VWm F.A.S. BÝH$moQ>åg© Ho$ H$ÝgoßQ> H$mo EŠgnmoQ>g
© © Ho$ {bE CgH$s `y{Q>{bQ>r Ho$ gmW
g_PmB`oŸ&
OR [2014]
Write a short note on INCO terms and its importance.
INCO Q>åg© Ed§ CgHo$ _hËd na EH$ g§{jßV {Q>ßnUr {b{IEŸ& [2013] 000

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BRILLIANT’S  International Marketing  12

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8
INTRODUCTION TO INTERNATIONAL DISTRIBUTION SYSTEM
B§Q>aZoeZb {S>pñQ´>ã¶yeZ {gñQ>‘ H$m n[aM¶
Q.40. Write a short note on Distribution Channel decisions with respect to
international marketing. / B§Q>aZoeZb ‘mH}$qQ>J Ho$ g§X^© ‘| {dVaU ‘mܶ‘ H$m {ZYm©aU {df¶
na EH$ g§{já {Q>ßnUr {b{I¶o& [2006]
OR
Write a short note on Distribution Channels in Overseas Market.
{dXoer ~mOmam| ‘| {dVaU Ho$ ‘mܶ‘ {df¶ na EH$ g§{já {Q>ßnUr {b{I¶o& [2004] 000

DIRECT AND INDIRECT CHANNELS / S>m¶ao³Q> VWm BZS>m¶ao³Q> M¡Zëg

NP
Q.41. What are the various channel members in International Market?
B§Q>aZoeZb ‘mH}$Q> ‘| {d{^ÝZ àH$ma Ho$ M¡Zb ‘oå~g© ³¶m h¢? [2019]
OR
What are the direct and indirect channels of distribution system for International
Markets? [2016]
B§Q>aZoeZb ‘mH}$Q²>g Ho$ {b¶o {S>pñQ´>ã¶yeZ {gñQ>‘ Ho$ S>m¶ao³Q> Ed§ B§S>m¶ao³Q> M¡Zëg ³¶m h¢&
OR
Explain various channel options available for a marketer to distribute consumer
products in foreign markets. / \$m°aoZ _mH}$Q> _| H§$Á`y_a àmoS>ŠQ²>g H$mo {S>pñQ´>ã`yQ> H$aZo Ho$
{bE {H$gr _mH}$Q>a Ho$ {bE CnbãY {d{^ÝZ M¡Zb Am°ßeÝg g_PmBEŸ& [2015]
OR
How distribution network is different in international marketing?
B§Q>aZoeZb _mH}$qQ>J _| {S>pñQ´>ã`yeZ ZoQ>dH©$ {H$g àH$ma {^Þ hmoVm h¡? [2014] 000

FACTORS AFFECTING INTERNATIONAL CHANNELS

BÝQ>aZoeZc M¡Zëg H$mo à^m{dV H$aZo dmco H$maH$
Q.42. What factors influence design of international distribution channel?
BÝQ>aZoeZb {S>pñQ´>ã`yeZ M¡Zb Ho$ {S>OmBZ H$mo H$m¡Z-go H$maH$ à^m{dV H$aVo h¢? [2015]
OR
Which key variables affect channel decision in international markets? Give
details. / BÝQ>aZoeZc _mH}$Q²>g _| M¡Zc g§§~§Yr {S>grOZ H$mo H$m¡Z-go à_wI do[aE~ëg à^m{dV
H$aVo h¢? {dñVma go ~VmBE& [2013] 000

BRILLIANT’S  International Marketing  13

 INTERNATIONAL CHANNEL MANAGEMENT / BÝQ>aZoeZc M¡Zc _¡ZoO_oQo§ >

P
Q.43. What factors govern the selection of channel partners? Explain with examples.
M¡Zb nmQ>©Zg© Ho$ {gboŠeZ H$mo H$m¡Z-go H$maH$ {Z¶§{ÌV H$aVo h¢? CXmhaU Ho$ gmW g_PmBEŸ&
[2014]
OR
Explain what criterion you will refer to while selecting middlemen abroad for
industrial products manufactured by a company. [2010]
{dXoem| _| {_{S>c _¡Z H$mo {gboŠQ> H$aVo g_` AWdm {H$gr H§$nZr Ûmam _¡Ý`y\o$ŠMa {H$E JE
B§S>pñQ´>`b àmoS>ŠQ²>g H$m {gboŠeZ H$aVo g_` Amn {H$Z ‘mnX§S>m| H$mo àñVwV H$a|Jo, dU©Z H$s{O`oŸ& 000

WHOLESALING / hmocgoqcJ
Q.44. Write a short note on wholesaling.
hmocgoqcJ na g§{jßV {Q>ßnUr {c{IEŸ&
OR
Enumerate the importance and types of wholesalers.
hmocgocg© Ho$ _hËd VWm àH$ma Ho$ ~mao _| ì`m»`m H$s{OEŸ& 000
NP
RETAILING / [aQ>oqcJ
Q.45. Write a short note on Retailing.
[aQ>oqcJ na g§{jßV {Q>ßnUr {c{IEŸ&
OR
Explain the concept of Retailing. There is an agreement that modern retail
formats can never match the customer service flexibility of the corner grocery
store. Discuss.
[aQ>oqcJ H$m H$m°ÝgoßQ> g_PmB`oŸ& EH$ EJ«r_|Q> h¡ {H$ AmYw{ZH$ [aQ>oc \$m_}Q²>g H$moZo H$s {H$amZm
XwH$mZ H$s H$ñQ>_a g{d©g H$s âcopŠO{~{cQ>r H$mo nyam Zht H$a gH$Vr h¡Ÿ& MMm© H$s{OEŸ& 000

Q.46. Discuss Need for FDI in Retailing.

[aQ>oqcJ _| FDI H$s Amdí`H$Vm na MMm© H$s{O`oŸ& [2013]
OR
Analyze the growth impact of retail industry all over the world, specially upon
Indian economy.
g_yMo {díd ^a _|, {deofH$a B§{S>`Z BH$moZm°_r na [aQ>oc B§S>ñQ´>r Ho$ J«moW B§noŠQ> H$mo EZmcmBO
H$s{O`oŸ& 000

Q.47. When is it appropriate to use contract manufacturing and foreign assembly

within an international marketing strategy? / B§Q>aZoeZc _mH}$qQ>J ñQ´>oQ>oOr Ho$ ^rVa
H$m°ÝQ´>oŠQ> _¡Ý`y\o$ŠM[a¨J VWm \$m°aoZ Ag|~cr H$m Cn`moJ H$~ Cn`wº$ hmoVm h¡? [2011] 000

 Review Questions ..................................................................... 000

BRILLIANT’S  International Marketing  14

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9
PROMOTING PRODUCTS/SERVICES IN OVERSEAS MARKETS
AmodagrO ‘mH}$Q²>g ‘| àmoS>³Q²>g/g{d©gog H$mo à‘moQ> H$aZm
Q.48. Write a short note on Personal Selling in Domestic and International Markets.
S>mo‘opñQ>H$ Ed§ B§Q>aZoeZb ‘mH}$Q²>g ‘| ng©Zb goqbJ {df¶ na EH$ g§{já {Q>ßnUr {b{I¶o& [2017]
OR
What do you mean by promotion in relation to international trade? What are
the various factors that affect the promotion decisions in world market?
B§Q>aZoeZb Q´>oS> Ho$ g§~§Y ‘| à‘moeZ go AmnH$m ³¶m A{^àm¶ h¡? dëS>© ‘mH}$Q> ‘| n«‘moeZ {S>{gOZ
H$mo à^m{dV H$aZo dmbo {d{dY H$maH$ ³¶m h¢? [2013] 000
Q.49. Write a short note on Trade fairs as promotional tool.
à_moeZb Qy>b Ho$ ê$n _| Q´>oS> \o$`g© (ì`mnma _obo) {df` na g§{jßV {Q>ßnUr {b{I`oŸ&
NP [2013]
OR
Discuss the role of industrial trade fairs in overseas markets: (a) For Promoting
Products (b) For Services. / AmodagrO _mH}$Q²>g _| B§S>pñQ´>`b Q´>oS> \o$`g© H$s ^y{_H$m na MMm©
H$s{O`o: (a) àmoS>ŠQ> H$mo à_moQ> H$aZo Ho$ {bE (b) g{d©gog Ho$ {bE& [2013] 000
PERSPECTIVES OF INTERNATIONAL ADVERTISING
BÝQ>aZoeZb ES>dQ>m©BqOJ Ho$ g§X^©
Q.50. Discuss the role of Advertising in International marketing.
B§Q>aZoeZb _mH}$qQ>J _| ES>dQ>m©BqOJ H$s ^y{_H$m na MMm© H$s{O`oŸ& [2013]
Q.51. List the various steps for developing an international advertising programme.
{H$gr B§Q>aZoeZb ES>dQ>m©BqOJ àmoJm« _ H$mo S>do bn H$aZo Ho$ {bE {d{^ÝZ ñQ>oßg H$mo gyMr~Õ H$s{OEŸ&
OR
Explain the process of developing an advertising program for international
advertising.
B§Q>aZoeZb ES>dQ>m©BqOJ Ho$ {bE ES>dQ>m©BqOJ àmoJ«m_ Ho$ {dH$mg H$s à{H«$`m H$s ì`m»`m H$s{O`oŸ& 000

STANDARDIZATION VS. LOCALIZATION/ ñQ>Ê¡ S>S>m©BOoeZ ~Zm‘ bmoH$o bmBOoeZ

Q.52. Write a short note on Standardization vs. Localization.
ñQ>¡ÊS>S>m©BOoeZ ~Zm‘ bmoHo$bmBOoeZ {df¶ na g§{jßV {Q>ßnUr {b{IE&
[2019, 2016, 2010]
OR
Explain standardization and localization of promotion decisions in International
Marketing. [2018]
A§Vam©ï´>r¶ {dnUZ ‘| g§dÕ©Z {ZYm©aU Ho$ ‘mZH$rH$aU Ed§ ñWmZr¶H$aU H$s g‘rjm H$s{OE&
BRILLIANT’S  International Marketing  15
 OR

P
International promotion decisions are difficult to take because of difference in
culture, language and education. How will you promote any product globally
with these differences? [2017]
gm§ñH¥${VH$, ^mfmË‘H$ Ed§ e¡j{UH$ {d{dYVmAm| Ho$ H$maU A§Vam©ï´>r¶ g§dÕ©Z H$m {ZYm©aU H${R>Z
hmoVm h¡& BVZr {d{dYVmAm| Ho$ ahVo d¡pídH$ ñVa na Amn {H$gr àmoS>³Q> H$m g§dÕ©Z H¡$go H$a|Jo? 000

GLOBAL MEDIA DECISIONS/ ½bmo~b _r{S>`m {S>{gOÝg

Q.53. Discuss the media decisions taken in context of International Marketing.
A§Vam©ï´>r¶ {dnUZ Ho$ g§X^© ‘| {b¶o J¶o ‘r{S>¶m {S>{gO§g H$s {ddoMZm H$s{O¶o& [2018]
OR
Discuss the Global Media Decision. / ½bmo~b _r{S>`m {S>{gOZ na MMm© H$s{OEŸ& [2011] 000
GLOBAL ADVERTISING REGULATIONS AND INDUSTRY SELF REGULATION
½bmo~b ES>dQ>m©BqOJ ao½`yboeÝg VWm B§S>ñQ´>r goë\$ ao½`yboeÝg
Q.54. Write a short note on Global Advertising.
½bmo~b ES>dQ>m©BqOJ na EH$ g§{já {Q>ßnUr {b{I¶o& [2019]
NP OR
Elaborate the global advertising regulations.
½bmo~b ES>dQ>m©BqOJ aoJwboe§g H$m dU©Z H$s{O¶o& [2016]
OR
Discuss the salient features of Global advertising system. Explain its advantages.
½bmo~b ES>dQ>m©BqOJ {gñQ>‘ H$s à‘wI {deofVmAm| H$s {ddoMZm H$s{O¶o& BgHo$ bm^m| H$m à{VnmXZ
H$s{O¶o& [2014] 000

 Review Questions ...................................................................... 000

H 000

C 000

S 000

T 000

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BRILLIANT’S  International Marketing  16