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  • Final Project A&P (Relax)

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    Rida Ijaz
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    This document outlines a final project submitted by students to their supervisor for the brand RELAX. It provides an overview of the company background, listing the product offerings. It then outlines the contents that will be covered in the project, including an introduction, objectives, product features, marketing mix, targeting, pricing strategy, SWOT analysis, IMC plan, promotional mix, advertising, budget, monitoring, research, and conclusion. The majority of the contents are yet to be developed.

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    This document outlines a final project submitted by students to their supervisor for the brand RELAX. It provides an overview of the company background, listing the product offerings. It then outlines the contents that will be covered in the project, including an introduction, objectives, product features, marketing mix, targeting, pricing strategy, SWOT analysis, IMC plan, promotional mix, advertising, budget, monitoring, research, and conclusion. The majority of the contents are yet to be developed.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    14 views4 pages

    Final Project A&P (Relax)

    Uploaded by

    Rida Ijaz
    This document outlines a final project submitted by students to their supervisor for the brand RELAX. It provides an overview of the company background, listing the product offerings. It then outlines the contents that will be covered in the project, including an introduction, objectives, product features, marketing mix, targeting, pricing strategy, SWOT analysis, IMC plan, promotional mix, advertising, budget, monitoring, research, and conclusion. The majority of the contents are yet to be developed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    University of Central Punjab

    Advertisement & Promotion


    Section-A
    Final Project

    Supervisor:
    MAAM HINA ZAWAR BALOCH
    Submitted by:
    Atif Ullah L1F17BBAM0436
    Ali Noorain L1F17BBAM0444
    Arshia Tariq L1F17BBAM0445
    Rida Ijaz L1F17BBAM0457
    Mahar Muzammil Ijaz L1F17BBAM0459
    Amina Maqbool L1F17BBAM0463

    Due Date: 10/06/2021


    Relax
    Company Background

    RELAX is the brand for personal care product. It is the subsidiary of Pakistani company Khyber
    traders. Khyber trader started their company in 1971. They start their business by selling import
    product, cosmetics and toiletries in all over Pakistan. In 2020 because of the situation going on of
    covid 19 they were facing too many difficulties of importing product so they start making their
    own product and launched in 2020 by the name of RELAX FEEL CONFIDENCE. They are
    selling in different cities like Lahore, Islamabad, Peshawar, Karachi.

    Contents
    Introduction
    1. The product & its services
    2. Market Gap
    3. The scope of the Business
    4. The Objectives
    5.Features of the product
    6. Vision & Mission
    7. Marketing mix (4p’s)
    8. Targeting and segmentation
    9. Pricing Strategy
    10. SWOT Analysis
    11. IMC Plan
    12. Promotional mix
    13. Develop message content
    14. Advertisement
    15. Budget determination & Implementation
    16. Monitoring & Control
    17. Research
    18. Feedback
    19. Conclusion
    Product

     perfume
     shampoos
     soaps
     Room spray
     Toothbrush
     Hand sanities
     Wipes
     Baby feeder
     Cream
     Body lotion
     Body spray
     Many other things.

    3.2 Price

    3.3 Place
    3.4 Promotion (Already in use by the business)

    Targeting and segmentation


    4.1 Targeting

    4.2 Segmentation

    4.3 Pricing Strategy

    SWOT Analysis
    5.1 Strengths
    5.2 Weaknesses
    5.3 Opportunities
    5.4 Threats
    IMC plan (Objective & Strategy)
    6.1 Promotional mix (Create Facebook page, Instagram page, YouTube Channel or any other plate form
    required for the promotion according to the business need if not used before).
    Develop message content (The Big idea)
    7.1 Advertisement (For social media or TVC)
    Budget determination & Implementation
    8.1 For Electronic media
    8.2 For Print media
    8.3 For marketing research
    Monitoring & Control
    9.1 Research
    9.2 Feedback

    Conclusion

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