UNIVERSITY OF CENTRAL PUNJAB

FALL 2020

FALL 2020
Course Title: Idea Generation & Creativity
Course Code: EP4553

Assignment No. 4

Name of Course Instructor: Kashif Ali

Section: A Program: BBA Date: 30th Dec 2020

Submission Date: 4th Jan 2021 Maximum Marks: 30

Program
Course Objective: 03 Course Learning Objective:02,03
Objective:01,02

Instructions: This is group assignment. You have to submit the report before class in doc or pdf file
explaining your work. Do it in the pre-assigned groups of your class.

Activity Topic & Details:

You need to fill the window of opportunity Grid with reference to customer life cycle and value chain.
The grid is available on the Window of Opportunity slides page.

1. You need to work on fashion Industry of Lahore. You can select a subsector in fashion
industry (menswear, footwear, accessories etc).
2. Discuss the value chain of the chosen sector of fashion industry in details
3. Fill the opportunity grid and write numbers in each box where you see opportunity. One
box can have multiple opportunities as well.
4. Discuss the opportunities mentioned in the table on a separate sheet.

Page 1 of 3 Assignment 3
 Assignment #3

Submitted by –

Zoya Anjum L1F17BBAM0152

Shanzay Malik L1F17BBAM0140

Mohid Naveed L1F17BBAM0132

Malik Zariyab L1F17BBAM0202

Rida Ijaz L1F17BBAM0457

Page 2 of 3 Assignment 3
  Business Name
Faisal Movers

 Nature
Faisal movers is the first and largest luxury business of Transportation in Pakistan.

 Business Time Year Old

The founder members Kh. M Akbar,Mr. Ahmad Shahzad and Abdul Wahid, strong
vision and dedication made it possible to launch Faisal Mover Express Bus Services in
2003. It serves as a hub of passenger transport throughout the length and breadth of
Pakistan.
 Congregation

 Need Fulfilled Why People Buy

 Old Congregation if any

 Wide Target Market other than congregation

Its new premium business class segment that is supposed to deliver both luxury and
added facilities. Available for additional expenses, the new class includes separate, well-
equipped lounges and buses. Neat waiting lounges that come with complementary
beverages, both hot and cold. A separate ticketing counter, with well-versed staff. Better
services while enroute, such as better refreshment beverages and snacks. Fast Wi-Fi
throughout the journey.

 Success/not

Yes, success because it is one of the largest and most successful Public Transport and
logistical enterprise nationwide.
 If succeed (secret of success)

Because we have acquired the resources, experience, skills and initiatives necessary to be
proactive problem-solvers for our customers, we have transformed our client
relationships into true partnerships.

Page 3 of 3 Assignment 3