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Final Project
Group Members
Names ID’S
Saqib Majid 30055
Abdul Sattar 30204

Fabric Fair

Zeeshan Ali
zeshanshah34@gmail.com
Cell: 3456882297
422, Street # 17, 1-10/2, Islamabad, Pakistan

Submitted To: Sir Saqib Bashir

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Table of Contents

1. Executive Summary ................................................................................................ 3

2. Mission, vision and culture ..................................................................................... 4

3. Company description .............................................................................................. 5

4. Opportunity analysis ............................................................................................... 6

5. Marketing strategy & plan .................................................................................... 7-9

6. Management & Operations ...............................................................................10-11

7. Financials ................................................................................................................ 12

8. Funding .................................................................................................................... 13

9. Exit ........................................................................................................................... 14

10. Appendices….............................................................................................................................14
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01: Executive Summary

Fabric Fair is a clothing business that fulfills the needs of overseas customers looking for custom
stitched traditional Pakistani dresses. It was realized that when overseas Pakistanis buy clothes from
online stores, they don't fit them properly, and on the other hand, they don't have many options to
get their clothes stitched as per their own fitting, likes, and needs.
It was a great idea to create a business-like fabric fair as we had the opportunity to find the fabric
at a low cost and then get it stitched by trained tailors according to customer demand. As we are
sitting in a big market in Pakistan so we can provide big variety to customers who are living abroad.

Our team makes sure that customers' clothing fitting requirements are taken properly and as per need
and dresses are made as per request and size and gets delivered on time. Currently, we have our
branches in North America and looking forward to expanding them in Europe.
For funding, we had some amount in hand and then we took some loans from family and friends it
wasn’t difficult to find investors as the idea was very good and profitable so many people were
interested to invest

Fabric Fair materials are used in industries like cotton and leather etc. It was a great business of
clothes and many designs are created in clothes. Customers are attracting this work and order and
purchase many designer dresses. Designer clothes are fashionable and luxury clothes are made by or
carried by fashionable dresses. The designer dresses are found in big stores and a well brand name
of these stores. So, I will use the name of the brand is fabric fair and work on the fabric fair clothes.
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02: Mission, Vision & Culture

Our mission is to provide the product to our customers which is best in quality and fitting and at
the same time be competitive at low cost. We found out that Pakistanis abroad especially in North
America and Europe do not have the option to get their clothes stitched as per their own needs as
they cannot find any tailors abroad that are good at making Pakistani traditional Salwar Kameez.

Hence, we saw an opportunity there and started the Fabric Fair with a vision to fulfill the above-
described need of overseas Pakistani customers. We found the suppliers in Faisalabad and Lahore
that could provide us fabric that was nice in quality and was also at a good price and then we got it
stitched from the best tailors who were very well trained but due to low finance wasn’t able to work
on big level they started working with us. We built a team in Pakistan that get orders from overseas
and then those orders are passed to productions and then these orders are shipped to customers
directly and some to suppliers who then sell them to the final customer in different locations.

Here was the big challenge to find suppliers abroad. We found the most interested suppliers in North
America where demand was pretty high too. Now we have a few branches in North America and
Europe and we also sell online where we ship directly to customers. We have reduced shipping costs
by buying bulk pre-shipping tags so it's competitively cheaper for the customer which is also a great
edge over our competitors.

The main idea was to meet customer fitting demands so we were very focused on that with that aim
we provide the option of taking returns if the customer is not satisfied with his orders so people
started trusting our business and that's how it grows over time now, we are trying to manage that
trust by keeping our product same in quality and fitting and yet controlling the price also.

We didn't stop here. Our company has introduced more products in the past few years and that are
also getting customer attention and making a good profit.
The best value of clothes and services to enhance and lead to innovative global customers. To make
a different brand and trend to stay ahead of the fashion. So, the Market changes the old fashions
and introduce the new brands and design in the market of all our Pakistan and also work of import
and export of clothes in different countries.

So, our mission is to create a new brand that can offer a great design value and quality of clothes to
the requirement of the customers. We will offer great services and real values to our business
partners and consumer.
Our culture of Pakistan is Shalwar and kameez. So great design is created by brand Shalwar
kameez and many different designs and outstand and attract design are introduced in Pakistan.
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03: Company Description

Fabric Fair started in 2016. Currently Fabric Fair has a branch in Canada and also facilitates
customers in America via online order & delivery. Currently, there are two partners of the
company and the company has three part-time employees. It also has partnered with a few tailors
for custom stitching of the clothes.

Our main product was custom-made women’s and men’s dresses but we also introduced the ready-
to-wear collection. At present, our company has many products. A few details are below

1. Custom made Men’s and women’s wear

2. Ready to wear dresses
3. Kids collection
4. Shawls
5. Head Scarfs
6. Jewelry
7. Traditional shoes

At first, it was just a few online orders on Facebook pages from overseas customers and then we
made a website and started it on a big level. The idea was to sell men’s and women’s dresses but
then we added a few products as mentioned above and now these are also giving us a good profit.

In the starting years, the profit number wasn't that high but now our company is making a good
profit. We have taken many good steps in the starting years to promote the business. We used
Facebook and further social media platforms. We realized that in foreign countries desi families
organized an Eid meal which was a very good platform to introduce and promote our business in
the overseas Pakistani community so we started putting stalls on these meals and celebration events
after that there was a very significant increase in our sales and profits as business was growing,
demand was increasing it was very important to be focused on maintaining the product quality and
then shipping it on the right time to suppliers and customers and we meet that goal so it was also
a very good step towards our business success.

Customer feedback is a very important tool to keep your customers happy and make new
improvements so we never ignored that point. We have always given importance to their
suggestions and have taken their complaints seriously and that's how we are keeping their trust in
us for all past years we have improved our product according to their feedback. Nowadays due to
social media, it's very easy to be directly connected to your customers and we have taken the full
advantage of that opportunity.
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04: Opportunity Analysis

We started this company from North America (Canada) as there was more demand for clothing. In
Canada Pakistani and Indian families, they don't have many options to wear because there are not
many traditional clothing stores so they have very little varieties. Especially those people who want
to wear according to their size or fitted dresses so that was a very good opportunity for us to start
this business. As we mentioned that we had full trust that it's going to have a very good start and
will grow with time so the risk factor was low. We find the investors easily as our business proposal
was good but still we take start with small level it was few lacs and with time we added more
according to increasing demand and to introduce more products also today its more than
CAD$50,000 investment.

We are looking forward to expanding our business in Europe and we have some finances and some
interested investors also who are waiting for our final plan.

A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats to study when
assessing a business venture. Learn how to use SWOT analysis, specifically functional to
international business. When working in any atmosphere, a corporation must measure what they
are doing well and how they can develop what they are doing.

SWOT can be examined using a variety of questions for each category: Strengths, Weaknesses,
Opportunities, and Threats.
Strengths: Internal things that the corporation is doing well and what sets them apart.
 What is their competitive advantage?
 How does the organization meet consumer demands?
Weaknesses: Internal things that the corporation can improve.
 What should be developed?
 What isn't working?
 Where is the organization spending too much?
 What prevents products from selling?
Opportunities: External factors the company can take benefit from in order to improve.
 Can the organization expand in its current markets?
 What other markets can the company expand into?
 Is there a growing call for the goods or services being offered?
 How can generation enhance the corporation?
Threats: External forces that could harm or effects the organization.
What demanding situations does or will the enterprise face within the market?
• How does the economy effect profitability?
• Have consumers stopped buying the company's products?
 Has changing technology negatively impacted the organization?
Evaluating each category through important queries can provide insight into the overall well-being
of the business and can help an organization see potential problems.
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05: Market Strategy & Plan

Figuring out the maximum actual techniques for marketing your merchandise or service overseas
isn't always that a whole lot distinct than doing it regionally.

Even if you live where you’re promoting your product, you continue to should do a little additional
research to discover wherein your target audience is and which mediums they common.

Facebook isn't always the most famous social media website.

Instead, Twitter or Orkut and other nearby platforms reign excellent.

Obviously, this doesn’t imply you shouldn’t be marketing on Facebook, however this facts does
endorse that perhaps focusing greater effort at the main web site in the ones geographical places like
Twitter, may be greater powerful. Especially if that’s wherein you’re demographic is placing out.
Like all the other businesses we also had competitors in the market the strategy was to introduce
something different and we met that idea by introducing custom stitching but it wasn't easy to meet
that demand firstly we had to find well-trained tailors. After that, we found the suppliers from them
and we bought the good quality fabric but also the new designs. After all this, the last step was to
deliver the product on time. We reduced our shipping cost by buying pre-shipping tags in bulk.
Now we are selling other products that have been mentioned above and we are also working on
adding more variety for our customers.

International business is decidedly more complex than a business that operates exclusively in
domestic markets because every nation has unique government systems, rules and regulations, taxes,
duties, currencies, cultures, practices, etc.

Some of the demanding situations considered via corporations and professionals worried in
worldwide business include:
 Economic Environment:

The monetary surroundings can be very distinctive from one country To the next. The financial
system of countries may be industrial (advanced), rising (newly industrializing), or less evolved
(1/3 world). Further, within each of those economies are a big array of variations, which have a
prime impact on everything from education and infrastructure to generation and healthcare.

A nation’s financial structure as a loose market, centrally planned marketplace or combined

marketplace also plays a wonderful position inside the ease at which global commercial enterprise
efforts can take region.

 Political Environment

The political environment of global business refers to the relationship among government and
enterprise, in addition to the political risk of a country. Therefore, agencies concerned in
international enterprise ought to count on to deal with extraordinary forms of governments, along
with multi-party democracies, one-birthday celebration states, dictatorships, and lawful
monarchies.
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Some governments may also view overseas agencies as high quality, even as other governments
may additionally view them as exploitative.

 Cultural Environment
The cultural surroundings of an overseas nation remains an essential element of the global
commercial enterprise surroundings, yet its miles one of the most difficult to recognize. The
cultural environment of a foreign nation involves commonly mutual beliefs and values, formed by
factors such as language, religion, geographic location, government, history, and education
It is common for many international firms to conduct a cultural analysis of a foreign nation to
better understand these factors and how they affect international business efforts.
 Competitive Environment
The competitive environment is continually changing according to the economic, political, and
cultural environments. Competition might also occur from an expansion of sources, and the
character of competition might also exchange from area to place. It may be endorsed or
discouraged in want of cooperation, and the connection among buyers and sellers can be friendly
or adverse. The level of technological innovation is also an important feature of the competitive
environment as firms compete for access to the newest technology.
To make sure fulfillment in a overseas marketplace, global organizations must apprehend the many
elements that have an effect on the competitive environment and efficiently assess their effect.

So, how to create a marketing strategy on this basis:

 Goals are Identified

While income are the remaining intention for every employer, you ought to have more brief-term
dreams including establishing authority, increasing consumer engagement, or producing leads.
These smaller goals provide measurable benchmarks for the development of your advertising and
marketing plan. Think of approach because the excessive-stage ideology and making plans as the
way you accomplish your goals.

 Know Your Clients

Every products or services has a really perfect client, and also you have to recognize who they may
be and in which they hang out. If you promote power equipment, you’ll pick advertising and
marketing channels wherein popular contractors may see your messaging. Establish who your client
is and how your product will enhance their lives.
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 Messages are Created

Now which you understand your dreams and who you’re pitching to, it’s time to create your
messaging. This is your possibility to expose your capacity clients how your product or service will
gain them and why you’re the best organization which could offer it.

 Budget is Defined

How you disperse your messaging might also depend upon how plenty you can have enough money.
Will you be buying advertising? Sending out press releases to the media to try to benefit insurance?

 Channels are Determined

Even the best message needs the appropriate venue. Some companies can also discover greater price
in growing weblog posts for their internet site. Others may also discover fulfillment with paid ads
on social media channels. Find the maximum appropriate venue on your content.

 Own Success is Measured

To goal your advertising, you need to recognize whether or not it is accomplishing its target
market. Determine your metrics and the way you’ll choose the fulfillment of your advertising
efforts.
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06: Management and Operation

Managing a business is not an easy process; it takes the effort and hard work of many people.
We always had a team who has never ignored its importance.

We are using different management tools like supplier assessment operation which includes
these steps

● Supplier price and cost performance

● Product receipt quality
● Delivery performance
● Contractual and standard compliance
● Financial stability payment
● Participation in product development
● Cooperativeness in third-party production management

 Supplier price and cost performance:

Suppliers will determine their pricing by how much they predict that a buyer is willing to pay. If
the purchaser seems to no longer be too involved with pricing.

 Product receipt quality:

Product receipt is the procedure of recording that merchandise that have been ordered were
obtained, in order that the purchase order (PO) traces can then be processed for invoicing. In some
instances, products go through preregistration, in which extra records from the provider is
recorded before the products are acquired. When merchandise arrive, they're first marked as
Registered.

 Delivery performance:

Delivery Performance is a corporation’s capacity to deliver goods and offerings in step with the
requirements anticipated with the aid of its customers. It is a critical factor of Supply Chain
Management because it displays the capacity of the firm to fulfill purchaser expectancies
regarding time and fee.

 Contractual and standard compliance:

Contract compliance is an agreement control strategy that focuses on conformance with guidelines
and the overall performance of obligations within the settlement. Essentially, it’s a practice that
guarantees all agreement events are following thru as they have to in a felony manner.
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 Financial stability payment:

Financial stability is a condition in which an economy's mechanisms for pricing, allocating, and
dealing with financial risks (credit score, liquidity, counterparty, marketplace, and so forth.) are
functioning properly enough to contribute to the performance of the economy.

 Participation in product development:

The senior management performs a essential position in facilitating move-purposeful conversation

within the new product improvement technique. Marketing, R&D, manufacturing, finance, IT,
operations and human resources should continuously have interaction to make improvements a hit.

 Cooperativeness in third-party production management:

Production cooperation is described as joint movements with supply chain companions in the
manufacturing of products based totally on the ideas of price and sales sharing to attain operational
efficiency.

 We also Promoted Collaboration and Competition between Suppliers.

 We are managing logistics very nicely. We are very focused on distribution - warehousing and
transportation management.
 Managing partnerships is a complicated and time-consuming venture. We have very good
relations with our partners and we do review of our business plan, strategies and improvement
steps.
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07: Financials
It takes high-level planning to manage finances in business however we are following these steps
● Bookkeeping
● Creating financial statements
● Managing cash flow statement
● Prioritizing financial planning for reaching short term financial goals
● Creating a separate business bank account for the business transactions
● Evaluating accounts and accounting methods periodically

Managing business finance requires us to seek sound financial advice from a tax advisor or certified
public accountant regarding accounting and managing cash while considering debt funding,
taxation, and perpetual business structure. It’s helping us to get rid of legal trouble.

If you may examine a nutrients label or a baseball container rating, you can learn to examine simple
monetary statements. If you can observe a recipe or observe for a mortgage, you may examine
primary accounting. The fundamentals aren’t difficult and that they aren’t rocket science.

This brochure is designed to help you advantage a basic understanding of the way to study monetary
statements. Just as a CPR magnificence teaches you how to carry out the fundamentals of cardiac
pulmonary resuscitation, this brochure will provide an explanation for a way to read the basic parts
of a financial statement. It will now not train you to be an accountant, but it need to give you the
self-belief with a purpose to have a look at a hard and fast of economic statements and make sense
of them.
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08: Funding

Initially owners were able to get funding of around 20 Lac so that they could build the first set of
clothes and send it to Canada which will act both as display and also if any customer likes they can
purchase it. That money was enough also to start taking entail customers’ orders and building the
order. One we saw the demand for our product growing we needed more money to complete the
orders. In order to attain additional funding we went to our extended family first and requested
them to become investors in our business. We got rupees 10 Lac from our family in Pakistan and
5000 CAN dollars from a relative in Canada. The entail funding was good enough to partner with
multiple tailors and also help us accept large orders and build online presence for our business and
keep the ball rolling enough that cash flow can start.

We always knew that having enough funding allows a company to grab any opportunities that come
in its way, such as investing in new products and services that can help your business grow. Working
capital can serve as a safety internet whilst your commercial enterprise wishes extra money. We are
looking at both the liabilities and the assets that influence the bank's ability to issue credit. We have
a fund manager who is responsible for managing a fund's portfolio and taking responsibility for all
funding activities.in future we are looking forward to these funding resources to finance a need,
program, or project

● Funding from Personal Savings.

● Business Loans. ...
● Friends & Family. ...
● Investors. .
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09: Exit

We have signed an agreement with our current investors that if they want to exit the company they
will have to inform the management 6 months ahead and after that company is obligated to return
investors with their money between 6 months to 12 months period. After our second year, we also
start putting some profit aside so that when it’s required, we can repay the existing investor. We
keep in touch with other investors as well who are interested and willing to invest in our company
so that if any existing investors try to back out or exit, we can bring new investors at /her place.

10: Appendices

 https://www.facebook.com/Fabric-Fair-2473740295980324/
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