Qarshi University

ASSIGNMENT # 1
Department: Management Sciences

Study Program: BBA

Semester: Spring 2020

Course name: Introduction of Management

Date: 23/3/2020

Submitted to: Jawad Yousaf

Submitted by: 1. Faisal Ali

2. Museeyab Itrat
3. Khaqan Tarrar
Roll no: 1. BBA-F-19-01
2. BBA-F-19-09
3. BBA-F-19-13
Topic: Goodwill Industries International (Case Study)
Q1:- Why do you think Goodwill believes it
necessary to continually innovate?
Introduction:
Goodwill Industries International is an American nonprofit organization that provides job training,
employment placement services, and other community-based programs for people who have
barriers preventing them from otherwise obtaining a job. Additionally, Goodwill Industries may
hire veterans and individuals who lack education or job experience or face employment challenges.
They have different and vast type of employees. They have different geographic locations and
different type of culture. That’s why they have diverse workforce and diverse mind set. There
diverse mind set help them to develop creativity and innovation in their work.

Main body:
The successful exploitation of new ideas is crucial to a business being able to improve its
processes, bring new and improved products and services to market, increase its efficiency and,
most importantly, improve its profitability. Marketplaces - whether local, regional, national or
global - are becoming highly competitive. Competition has increased as a result of wider access to
new technologies and the increased trading and knowledge-sharing opportunities offered by the
Internet. Goodwill is a pioneer of social enterprise and has managed to build a culture of respect
through its diversity programs. Goodwill use new type of innovation to boost their income.
Innovation increases businesses:

 Improve productivity
 Reduce costs
 Be more competitive
 Build the value of your brand
 Establish new partnerships and relationships
  Increase turnover and improve profitability
 Solve Problems Easily

Conclusion:
Goodwill believes innovation is necessary because technology continues to evolve each day. As
this technology evolves, workers need to be able to have knowledge on their specific job to handle
their personal work correctly. Innovation is important because simply providing the product is not
enough. Factors such as globalization and outsourcing are increasing companies to be more
efficient and effective while trying to market their products. It is important for Goodwill to
innovate so that they maintain a competitive advantage over their competitors, differentiating their
product from the competitor. As a world changing to new innovation and creativity Company’s
manager should thinks