Hoa Sen University

Vatel Program - Hotel & Tourism Business School

FINAL ASSIGNMENT
FNB ENVIRONMENT
EVN 101

Student: HOANG KIM CHI

Class: MB01- 2020

Date: 01/06/20
CASE STUDY 1:

1. Nowadays, love at workplace is not a strange problem in our daily life and people
seem to have a different vision of it ( in a positive way). To apply to this above scene,
in my point of view, the relationship between the bartender and the cashier is normal
and totally acceptable. That’s also not a serious matter that can impact badly to your
business. In my view, bartender and cashier are two completely independent jobs and
have little to do with each other. Suppose the manager is in a romantic relationship
with a subordinate, that will be a problem because the manager is a person with higher
authority and can delegate work to his or her subordinates or can sometimes scold
subordinates. If the manager has feelings for his/her subordinate, will he be able to
easily work with his/her lover as a subordinate? or will there be biased, unfair
situations with other colleagues?. But obviously, bartenders and cashiers have equal
positions and authority. Considering the cons of this relationship that can affect your
company:
 When they start to public this relationship, they can have several over-close
gestures while working leading to gossip between employees, affected to
productivity.
 Unfortunately, they can end this relationship whenever they want so that they
are difficult to work with each other leading to conflict in working
environment. After heartbreak one of their tent to quit the job, which can
destabilize the human resources of the company.

2. If I were the manager, I would support them and silently observe their work
performance. I’ll consider giving them different shifts of the week. If there is
something change negatively I will have a missing with both and give them several
law like: 
 Do not let personal problems affect the job and productivity.
 Vulnerability is prohibited in working time.
CASE STUDY 2:

a. Explain the pros and cons of fast-food chain.

On the positive side, they save time. Fast food requires less time to make, is served
quickly, and is easy for clients to consume while working, walking, or even walking
and eating. It is especially appropriate for office employees, students, and other
students. Second, fast food is becoming increasingly diverse, flavorful, and appealing
to people of all ages. Many people enjoy pizza or fried chicken because they are
always updated with new flavors, as well as by young people's trends and cultural
interests. McDonald's, for example, just introduced a "pho" taste burger made by
Vietnamese cooks. It's cooked using a unique pho-flavored sauce that's both odd and
familiar to Vietnamese. third, it is inexpensive.

Aside from the positive aspects, the fast-food industry also has a number of concerns,
such as being damaging to one's health and having a negative impact on the
environment. According to many research junk foods are high in calories, fat, and
salt, and eating them even once might be harmful to one's health. For example, a
single hamburger has 500 calories, 25 grams of fat, 40 grams of carbohydrates, 10
grams of sugar, and 1,000 milligrams of salt is enough to wreak havoc on your
system." Fast food is referred to as "junk food," and it has been linked to ailments
such as heart disease, cirrhosis, hypertension, obesity, diabetes, and others.
Furthermore, the fast-food industry consumes a significant amount of fuel for
processing and plastic trash for packaging.

b. Identify the reasons why McDonald’s and Burger King cannot expand as
quickly as they planned in Vietnam.
Statistics of the European Commission, Vietnam 2018 has about 7000 fast food stores
ten times lower in comparíon to the number of restaurants and 80 times lower
compared to street food outlets. This research also shows that traffic to fast-food
chains dropped 31% from 2016 to 2018, while visits to street food vendors were up
70% during that two-year span
 In reality, Vietnam's culinary culture is very diverse. For the breakfast, you
can even have a loaf of bread ( banh mi) with 5-10 thousand VND or a bowl
 of Pho just cost about 30 thousand VND. Therefore, the burger, a specialty of
Burger King and McDonald's, has not been able to change the minds of
Vietnamese customers in a short time.
 The percentage of people who prefer going out for eating in Vietnam is very
small, only a small percentage compared to other countries in the region. 
 Not only about the eating style, but also about the price.McDonald's and
Burger Kings prices are also considered be at a premium compared to local
vendors. Local vendors can feed twice as many people as a single meal does at
Burger King and McDonald's, at half the cost
  Experts all acknowledge that if fast foods like fried chicken, burger, has gone
downmarket in foreign countries, contrary to Vietnam, these foods are more
suitable to the middle class. 
 The majority of Vietnamese people with average incomes are not easily
accessible. They can come on some special occasion, or 1-2 times a month but
the peculiarity of fast-food chains asking for the high regular return of
customers
 The way food is served in Vietnam has a lot to do with it. In Vietnam, it's
more of a family-style serving experience.
 They do not localize the menus. If the products are not familiar to Vietnam
market, the brands could not be grown in this country.

c. In your opinion, identify potential target customer(s) for these brands.

The potential target customer of these brands should be children, business customers, and
teenagers, tourists. 
 Age: 7- 60 year olds
 Income: Average

d. In your opinion, identify one product that is suitable for that target customer of these
brands.
 Tourist: Combo, set menu
e. In your opinion, how did they change from their original menu to adapt Vietnamese
culture
These 2 brands have localized the menus to  adapt Vietnamese market:
  They add rice to the menu at affordable prices:
 Mc Donalds  has put Burger Pho ( a traditional food of Vietnam) on the menu
               Promote door-to-door delivery in order to provide food to the customer in the most
convenient way.
f. In your opinion, which is the most important factor in Vietnamese market: • Service •
Speed of service • Product quality • Distribution system/ Delivery system.
• Distribution system/ Delivery system