CM203n- Mobile Commerce

Name of Course Instructor: Subit Timilsina

Course Code: CM203n Course Name: Mobile Commerce

Program Name: BSc(hons) Computing Semester: 6th Batch: Sept 2018

Assignment I / II / III: Please Tick (√ ) Assignment Type (Individual/Group): Individual

Assignment Title: Mid Terminal Assignment Max. Marks: _________

Date of Allotment: ___________ Date of Submission: 24th June 2020

(Write the individual/group members details below):

Name of the Student UCSI ID number Contact Number Email Id Signature

Shital Bashyal 1001852408 9862219545 bashyalsital33@gmail.com

Evaluation: ________________________ obtained out of ___________________________________

Evaluator’s Comment:
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________________________________________________________________________________________________________
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Evaluator’s Signature & Date

 CM203n- Mobile Commerce

Q.1 what is mobile commerce? Explain with suitable examples.

Mobile commerce is known as buying and selling of goods and services through wireless
devices such as smartphones and tablets which are mostly carried along with us. As like the e-
commerce, mobile commerce allows the users to access the online shopping platforms without
any needs to use a desktop computer. The Mobile commerce is been growing rapidly in today’s
generation. In the past few years ago, around 2014 the mobile commerce was represented by
30.5% of all e-commerce sales. But now in 2020 it has become 52.9% of sales and experts
believe that it can become more than that in the future. The mobile commerce is enabled
platform which the mobile device is connected to a wireless network that can be used for online
product purchase. Some advantages of using mobile commerce is that it adds customer retention
by being more easily accessible, There are more convenience for customer in comparing prices,
reading reviews and making purchases without the need of a desktop computer and there are also
variety of products and services.

The examples of mobile commerce which has triggered many new online businesses are:-

 The Mobile banking.

 The Mobile ticketing.
 Location based services.
 Mobile money transfers.
 The Contactless payment
 Information services like stock quotes, sports scores, news, traffic reporting, and
emergency alerts.
 Coupons and other mobile marketing features
 Digital content purchases
 Digital content delivery
 In-application payments.

And many more which can come in coming future.

 CM203n- Mobile Commerce

Q.2 What is the significance of mobile commerce to the current IT Market and also explain
the trends of mobile commerce in 2020.

Mobile commerce is one of the crucial business growth influencers which cannot be disregarded.
The main significance of mobile commerce to the current IT Market are:-

1. Faster purchases - There are many sites for mobile version, through mobile apps
generally much faster when loading data and searching results on mobile devices.
However, there is no need to take data from a server and so the customer can browse and
purchase or buy the products faster.
2. Better customer experience - Most of the people around the world are well familiar with
how smartphones and tablets works, so they obviously knows how to navigate to desired
products in just a few clicks on the mobile screen. The easier purchase process on the
mobile apps, the more sales it brings.
3. Direct connection to customers - The mobile apps are obviously made for the user or
the customer to buy or sell the product through mobile devices or tablets. The push
notification in the mobile apps is both clear and unclear at same time, this notification is a
good option for businesses. Most of people recognize informing about news or discounts
as concern, and they want entire stuff.
4. Social Media Benefits - E-commerce sector has been quick in underwriting the notice of
their organization via web-based networking media. Social media like Instagram,
Facebook and Twitter have become a vital piece of day by day movement. All the
versatile application organizations have coordinated internet based life highlights like
offer and like with their application and online entry.

There are lots of new mobile applications which are in trend in 2020. The Mobile technology
has changed our live style and the way we live right now. Consumers buying behavior has
been changed drastically from past few years and mobile commerce will continue to succeed
in the future generations.

The trends of mobile commerce in 2020 are:-

 CM203n- Mobile Commerce

1. One-Click Ordering System – A mobile commerce app allows us to store the customer
information to their user profile. So when the customer is ready to buy they don’t need to
enter every single details and unnecessary information. One click ordering makes it
possible for the customers to complete the entire detail just in one click and buy the
product we wish to it.
2. Social Commerce – Most of the people nowadays uses the social media in their
smartphones or tablets, so with shoppable social media like Facebook pages and
Instagram post, the customer can directly purchase the product what they see on it. The
users can click it to buy directly without being forced to open a new browser to complete
the stuffs and navigate with the websites.
3. Voice Shopping – In our mobile devices there are voice assistants like ‘Siri’ and ‘Alexa’
which has been growing in popularity over the years. When the voice search came at the
first it was just used for searching music, calculation and for weather reports. But in
2020, the voice search has overcome in the ecommerce market. This thing will have a
serious impact on mobile commerce and most of the people have use voice search at least
once a day. That is why voice shopping will have a good impact on the mobile
ecommerce trends of 2020.
4. Virtual Reality (VR) And Augmented reality (AR) – The VR and AR has been in the
trending these days for quite some time now. Mobile shopping apps has already began to
use the AR to improve the customer shopping. AR for internet shopping is a lot simpler
than the other option. Without these versatile trade applications, clients are compelled to
purchase with experimentation, which is rarely perfect.
 CM203n- Mobile Commerce

Reference

Rouse, M. (n.d.). Definition of m-commerce and its types. Retrieved 06 22, 2020, from Tech Target:
https://searchmobilecomputing.techtarget.com/definition/m-commerce#:~:text=As%20a
%20form%20of%20e,Android%20Pay%20and%20Samsung%20Pay.

https://marketbusinessnews.com/financial-glossary/m-commerce/ date- 2019

https://thinkmobiles.com/blog/mcommerce-benefits/ Victor Mangur Author name

https://www.icecubedigital.com/blog/importance-of-mobile-commerce-in-ecommerce-growth/date
2019

https://buildfire.com/mobile-commerce-trends/ neal goyal Author name 2020