7Ps of Marketing Mix

Process :-

 Processes –The delivery of the service is usually done with the customer present so how the
service is delivered is once again part of what the consumer is paying for.

The ‘Process’ aspect of the marketing mix describes a series of

actions that are taken in delivering the product or service to the
customer. Examining the process means assessing aspects such
as the sales, payment systems, distribution procedures and
managing customer relationships, for example. 

PROCESS @ DOMINO’S

• Self service system- customers are not given any table service

• Hungry Hotline Facility.

• Keep in mind the health and hygiene.

Has walk in and take away and home delivery through :

- Mobile app
- Over call
- Online home page

• Dominos Pizza India also boasts about its commitment to serve its customers on time by
implementing the "30 MINUTES OR FREE" service commitment.

• Dominos constantly strives to develop products that best suit the tastes of its customers,

o the way in which orders are handled, customers are satisfied and the
service is delivered.
 • Dominos believes strongly in the strategy of Think Local and Act Regional.

Process
 to make sure that its products are always available at retail stores has systems
installed where retailers can notify when their inventory levels are low. provides them
with more products while ordering its productions to replenish its stock. This ensures
that products are always available to customers when needed.
 has an online delivery process, where orders are received in the computer system
and based on these orders, the relevant product from the inventory is shipped to the
delivery service provider. The customers can track their order through the dominos
tracker system.
 is actively involved in researching market opportunities in order to understand
customer needs. It also develops understanding regarding customer needs through
feedback collected at store, its helpline or social media pages.
Recommended Process Strategy
 should use computers across to handle its various process to increase efficiency and
timely delivery to customers.
 should constantly look for ways to innovate and improve its processes in terms of
efficiency and cost. Costs savings would eventually lead to lower prices for its
products.

 Physical Evidence – Almost all services include some physical elements even if the bulk
of what the consumer is paying for is intangible. For example a hair salon would provide their
client with a completed hairdo and an insurance company would give their customers some
form of printed material. Even if the material is not physically printed (in the case of PDFs) they
are still receiving a “physical product” by this definition.

Physical evidence often takes two forms: evidence that a service or

purchase took place and proof or confirmation of the existence of
your brand. For example, any services or products received count as
physical evidence. As do the likes of your receipts, packaging,
tracking information, invoices, brochures or PDFs, for example. 

 tangible evidence of the service customers will receive

 Outlet setup by Domino,s
 • Logo
 • Simple Parking space
 • Good Infrastructure and ambiance
 • Use of Modern Technology Equipments.
 • Clean and Friendly Services.

Physical Evidence
 sells its products in a distinct color packaging that easily identifiable on retail shelves.
These are placed on special shelves provided by the company, which also have a
distinct color and design. This makes it easier for customers to locate such shelves in
busy retail stores.
 has an online website that is user-friendly and allows customers to view its products in
high quality images taken from various angles.

Recommended Physical Evidence Strategy

 should collect feedback from its customers regarding its packaging so that it could
improve on this.
 should set up its own stores where it provides a shopper-friendly environment and
ambience, encouraging its customers to purchase its products.
https://blog.hurree.co/blog/marketing-mix-7ps#:~:text=The%20marketing%20mix%20is
%20an,Evidence%2C%20People%2C%20and%20Processes.