Accessories

Asset Kit
December 2020
 This document provides an overview of images you can use in communications
that feature Apple accessories. For copy that accompanies these images, see
“Apple Accessories Copy Deck,” which includes product information,
legal/requirements, and compatibility information.

Click the links below to navigate through this guide.

Accessories for:
iPhone
iPad
Mac
Apple Watch
Apple TV
Apple Audio
Apple Cables, Adapters, and Chargers

Accessories Asset Kit | December 2020 2

 iPhone Accessories

Accessories Asset Kit | December 2020 3

Images | Silicone Case with MagSafe

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Images will be provided for all case colors. Please contact your Apple Marketing
representative for more detailed guidance on sequencing.

Images

Position 1 Position 2 Position 3 Position 4

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

Accessories Asset Kit | December 2020 4

Images | Leather Case with MagSafe

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Images will be provided for all case colors. Please contact your Apple Marketing
representative for more detailed guidance on sequencing.

Images

Position 1 Position 2 Position 3 Position 4 Position 5*

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

*When using this image, please include the following legal line beneath your PDP gallery: This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like
a fine leather belt, it may show creases, marks, or a patina over time. Interaction with MagSafe accessories will leave slight imprints (as shown in the last image of the gallery). If you’re concerned about this,
Apple suggests using a non-leather accessory.

Accessories Asset Kit | December 2020 5

Images | Leather Sleeve with MagSafe

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Images will be provided for all sleeve colors. Please contact your Apple Marketing
representative for more detailed guidance on sequencing.

Images

Position 1 Position 2 Position 3 Position 4 Position 5

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

When using these images, please include the following legal line beneath your PDP gallery: This sleeve is made with high-quality, supple leather to protect your iPhone. Leather is a natural material
and like a fine leather belt, it may show creases, marks, or a patina over time. Interaction with MagSafe accessories will leave slight imprints. If you’re concerned about this, Apple suggests using a
non-leather accessory.

Accessories Asset Kit | December 2020 6

Images | Clear Case with MagSafe

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Please contact your Apple Marketing representative for more detailed guidance on
sequencing.

Images

Position 1 Position 2 Position 3 Position 4

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

Accessories Asset Kit | December 2020 7

Images | Leather Wallet with MagSafe

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Images will be provided for all colors. Please contact your Apple Marketing
representative for more detailed guidance on sequencing.

Images

Position 1 Position 2 Position 3 Position 4 Position 5

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

Accessories Asset Kit | December 2020 8

Images | MagSafe Charger

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Please contact your Apple Marketing representative for more detailed guidance on
sequencing.

Images

Position 1 Position 2 Position 3 Position 4

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

Accessories Asset Kit | December 2020 9

Images | MagSafe Duo Charger

Product detail page

Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Please contact your Apple Marketing representative for more detailed guidance on
sequencing.

Images

Position 1 Position 2 Position 3 Position 4 Position 5 Position 6

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

For images showing iPhone and Apple Watch, please include the following legal line: iPhone and Apple Watch sold separately.

Accessories Asset Kit | December 2020 10

Images | iPhone cases with MagSafe

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Silicone Case with MagSafe iPhone 12 Pro Max iPhone 12 Pro Colors

Cyprus Green* Kumquat*

Pink Citrus* White
Deep Navy Black
Plum* (PRODUCT)RED™

Leather Case with MagSafe iPhone 12 Pro Max iPhone 12 Pro Colors

California Poppy*
Baltic Blue
Saddle Brown
Black
(PRODUCT)RED™

Leather Sleeve with MagSafe iPhone 12 Pro Max iPhone 12 Pro Colors

Pink Citrus*
Baltic Blue
Saddle Brown
(PRODUCT)RED™

*Indicates new color for October 2020.

Accessories Asset Kit | December 2020 11

Images | iPhone cases with MagSafe

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Clear Case with MagSafe iPhone 12 Pro Max Colors

Clear

FPO

Clear Case with MagSafe iPhone 12 Pro Colors

Clear

Accessories Asset Kit | December 2020 12

Images | iPhone cases with MagSafe

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Silicone Case with MagSafe iPhone 12 iPhone 12 mini Colors

Cyprus Green* Kumquat*

Pink Citrus* White
Deep Navy Black
Plum* (PRODUCT)RED™

Leather Case with MagSafe iPhone 12 iPhone 12 mini Colors

California Poppy*
Baltic Blue
Saddle Brown
Black
(PRODUCT)RED™

Leather Sleeve with MagSafe iPhone 12 iPhone 12 mini Colors

Pink Citrus*
Baltic Blue
Saddle Brown
(PRODUCT)RED™

*Indicates new color for October 2020.

Accessories Asset Kit | December 2020 13

Images | iPhone cases with MagSafe

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Clear Case with MagSafe iPhone 12 Colors

Clear

Clear Case with MagSafe iPhone 12 mini Colors

Clear

Accessories Asset Kit | December 2020 14

Images | Accessories with MagSafe

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

iPhone Leather Wallet with MagSafe Colors

California Poppy*
Baltic Blue
Saddle Brown
Black

MagSafe Charger

MagSafe Duo Charger

*Indicates new color for October 2020.

Accessories Asset Kit | December 2020 15

Images | iPhone cases
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Silicone Case iPhone SE Colors

Pink Sand
White
Black

Leather Case iPhone SE Colors

Midnight Blue
Black
(PRODUCT)RED™

iPhone SE cases are compatible with iPhone 8 and iPhone 7.

Accessories Asset Kit | December 2020 16

Images | iPhone cases
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Silicone Case iPhone 11 Colors

Soft White
Black

Clear Case iPhone 11 Colors

Clear

Smart Battery Case iPhone 11 Colors

Black
Soft White

Accessories Asset Kit | December 2020 17

Images | iPhone cases
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Clear Case iPhone Xr Colors

Hero Clear

Smart Battery Case iPhone Xr Colors

White
Black

Accessories Asset Kit | December 2020 18

Images | iPhone docks
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Docks Apple iPhone Lightning Dock Colors

Silver
White

Accessories Asset Kit | December 2020 19

 iPad Accessories

Accessories Asset Kit | December 2020 20

Images | Apple Pencil
For copy that accompanies these images, see the associated copy deck.

Apple Pencil Apple Pencil (1st generation) Apple Pencil (2nd generation) Apple Pencil Tips–4 pack

Accessories Asset Kit | December 2020 21

Images | Magic Keyboard
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Magic Keyboard iPad Pro 12.9-inch Works with iPad Pro 12.9-inch (3rd and 4th generation).

Magic Keyboard iPad Pro 11-inch and iPad Air Works with iPad Pro 11-inch (1st and 2nd generation) and iPad Air (4th generation).

For images showing accessories, please include the following legal line: Accessories are sold separately. Compatibility varies by generation.

Accessories Asset Kit | December 2020 22

Images | Magic Keyboard
Product detail page
Product gallery
These assets are for use only in a gallery on your product detail page. Assets should appear in the sequence below. Images will be provided for all models and colors.

Images

Position 1 Position 2 Position 3 Position 4 Position 5 Position 6 Position 7 Position 8

Guidance

Partner World loremipsum | loremipsum | loremipsum | loremipsum

[Product name]
Position 1
[Product feature copy]
[Product feature copy]
[Product feature copy]

• [Key feature bullet]

• [Key feature bullet]
• [Key feature bullet]

Etur aut aut pedis re doluptaquiae verum aut. Legal line

For images showing accessories, please include the following legal line: Accessories are sold separately. Compatibility varies by generation.

Accessories Asset Kit | December 2020 23

Images | Magic Keyboard
Product gallery sequence
Implement all images provided in the product detail page gallery. If there are limited gallery positions, follow the guidance below for sequencing. Please contact your Apple Marketing
representative for more detailed guidance.

Position 1 2 3 4 5 6 7 8

8 images

7 images

6 images

5 images

Accessories Asset Kit | December 2020 24

Images | iPad keyboards
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Smart Keyboard Folio iPad Pro 12.9-inch Works with iPad Pro 12.9-inch (3rd and 4th generation).

Smart Keyboard Folio iPad Pro 11-inch and iPad Air Works with iPad Pro 11-inch (1st and 2nd generation) and iPad Air (4th generation).

Smart Keyboard iPad Works with iPad (7th and 8th generation), iPad Air (3rd generation), and iPad Pro 10.5-inch.

Accessories Asset Kit | December 2020 25

Images | iPad cases
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Smart Folio iPad Pro 12.9-inch Works with iPad Pro 12.9-inch (3rd and 4th generation). Colors

Pink Citrus*
Deep Navy*
Cyprus Green*
Black
White

Smart Folio iPad Pro 11-inch Works with iPad Pro 11-inch (1st and 2nd generation). Colors

Pink Citrus*
Deep Navy*
Cyprus Green*
Black
White

Smart Folio** iPad Air Works with iPad Air (4th generation). Colors

Pink Citrus*
Deep Navy*
Cyprus Green*
Black
White

Limited set of images available.

*Indicates new color for September 2020.
**Indicates new case for September 2020.

Accessories Asset Kit | December 2020 26

Images | iPad cases
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Smart Cover iPad Works with iPad (7th and 8th generation), iPad Air (3rd generation), and iPad Pro 10.5-inch. Colors

Pink Citrus*
Deep Navy*
Cyprus Green*
Black
White

Smart Cover iPad mini Works with iPad mini (5th generation). Colors

Pink Citrus*
Deep Navy*
Cyprus Green*
Black
White

Limited set of images available.

*Indicates new color for September 2020.

Accessories Asset Kit | December 2020 27

 Mac Accessories

Accessories Asset Kit | December 2020 28

Images | Mac cases
For copy that accompanies these images, see the associated copy deck.

13-inch MacBook Air

Leather Sleeve and MacBook Pro 16-inch MacBook Pro Colors

Midnight Blue
Saddle Brown
Black

Accessories Asset Kit | December 2020 29

Images | Mac keyboards
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Keyboards Apple Magic Keyboard Colors

Silver

Apple Magic Keyboard with Numeric Keypad Colors

Silver
Space Gray

Accessories Asset Kit | December 2020 30

Images | Mac accessories
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Trackpad Apple Magic Trackpad 2 Colors

Silver
Space Gray

Mouse Apple Magic Mouse 2 Colors

Silver
Space Gray

SuperDrive Apple USB SuperDrive

Accessories Asset Kit | December 2020 31

Images | Apple Pro Display XDR accessories
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images, see the
associated copy deck.

Apple Pro Display XDR accessories Apple Pro Stand Apple VESA Mount Adapter

Accessories Asset Kit | December 2020 32

Images | Mac Pro accessories
For copy that accompanies these images, see the associated copy deck.

Apple Mac Pro Feet Kit

Apple Mac Pro Wheels Kit

Accessories Asset Kit | December 2020 33

Images | Mac Pro accessories
For copy that accompanies these images, see the associated copy deck.

Radeon Pro W5500X Radeon Pro W5700X Radeon Pro Vega II Radeon Pro Vega II Duo
Graphics MPX Module Kit MPX Module Kit MPX Module Kit MPX Module Kit Apple Afterburner Kit

Apple 16GB DDR4 ECC Apple 32GB DDR4 ECC Apple 64GB DDR4 ECC Apple 128GB DDR4 ECC Apple 256GB DDR4 ECC
Memory Memory Kit Memory Kit Memory Kit Memory Kit Memory Kit

Accessories Asset Kit | December 2020 34

Images | Mac Pro accessories
For copy that accompanies these images, see the associated copy deck.

Promise Pegasus R4i 32TB Promise Pegasus J2i 8TB

Storage RAID MPX Module Kit Drive Module

Apple 1TB SSD Kit for Mac Pro Apple 2TB SSD Kit for Mac Pro Apple 4TB SSD Kit for Mac Pro Apple 8TB SSD Kit for Mac Pro

Accessories Asset Kit | December 2020 35

 Apple Watch Accessories

Accessories Asset Kit | December 2020 36

Images | Apple Watch bands

For use in print and digital communications, including partner websites, email, catalogs, and circulars.

Hero Featured colors

Cyprus Green
Deep Navy
(PRODUCT)RED™
Cream
Deep Navy

Accessories Asset Kit | December 2020 37

Images | Apple Watch bands

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Sport Band Colors

Plum* Pink Citrus

Northern Blue* Pride Edition
Kumquat* Pink Sand
Deep Navy White
Ginger Black
Cyprus Green (PRODUCT)RED™

Shown on 44mm Shown on 40mm

Sport Loop Colors

Cream (PRODUCT)RED™
Plum
Inverness Green
Deep Navy
Kumquat
Charcoal

Shown on 44mm Shown on 40mm

*Indicates new color for November 2020.

Accessories Asset Kit | December 2020 38

Images | Apple Watch bands

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Modern Buckle Colors

Pink Citrus
Garnet
Scarlet
Saddle Brown

Shown on 40mm

Leather Loop Colors

Diver Blue
Saddle Brown
Black

Shown on 44mm

Leather Link Colors

Saddle Brown
Black
Baltic Blue
California Poppy

Shown on 44mm Shown on 40mm

Accessories Asset Kit | December 2020 39

Images | Apple Watch bands

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Milanese Loop Colors

Silver
Gold
Graphite

Shown on 44mm Shown on 40mm

Link Bracelet Colors

Silver
Space Black

Shown on 44mm Shown on 40mm

Accessories Asset Kit | December 2020 40

Images | Apple Watch bands

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Nike Sport Loop Colors

Obsidian Mist
Purple Pulse
Spruce Aura
Summit White
Black

Shown on 44mm Shown on 40mm

Nike Sport Band Colors

Spruce Aura/Vapor Green

Blue Black/Bright Mango
Obsidian Mist/Black
Pride Edition
Pure Platinum/Black
Anthracite/Black

Shown on 44mm Shown on 40mm

Accessories Asset Kit | December 2020 41

Images | Apple Watch accessories

The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Cables

Apple Watch Magnetic Charger Apple Watch Magnetic Charger Apple Watch Magnetic Charging Apple Watch Magnetic Charging Apple Watch Magnetic Charging
to USB-C Cable (0.3 m) to USB-C Cable (1 m) Cable (0.3 m) Cable (1 m) Cable (2 m)

Charging dock

Apple Watch Magnetic Charging Dock

Accessories Asset Kit | December 2020 42

 Apple TV Accessories

Accessories Asset Kit | December 2020 43

Images | Apple TV accessories
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Remotes

Apple TV Remote Remote Loop Apple Remote

Accessories Asset Kit | December 2020 44

 Apple Audio Accessories

Accessories Asset Kit | December 2020 45

Images | Audio accessories
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Headphones

Apple EarPods with 3.5 mm Apple EarPods with Lightning Apple In-Ear Headphones with
Headphone Plug Connector Remote and Mic

Audio cables and adapters

Apple Lightning to 3.5 mm Audio Cable (1.2m) Apple Lightning to 3.5 mm Apple USB-C to 3.5 mm
Headphone Jack Adapter Headphone Jack Adapter

Dots indicate available product image colors:

Accessories Asset Kit | December 2020

• •
Black White

46
 Apple Cables, Adapters, and Chargers

Accessories Asset Kit | December 2020 47

Images | Cables
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Cables

Apple Lightning to 3.5 mm Audio Cable (1.2m) Apple Lightning to USB Cable (0.5 m) Apple Lightning to USB Cable (1 m) Apple Lightning to USB Cable (2 m)

Apple USB-C to Lightning Cable (1 m) Apple USB-C to Lightning Cable (2 m) Apple USB-C Charge Cable (1 m) Apple USB-C Charge Cable (2 m)

Apple Thunderbolt Cable (0.5 m) Apple Thunderbolt Cable (2.0 m) Apple Thunderbolt 3 (USB-C) Cable (0.8 m) Apple Thunderbolt 3 Pro Cable (2 m)

Dots indicate available product image colors:

Accessories Asset Kit | December 2020

• •
Black White

48
Images | Adapters
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Adapters

Apple Lightning to 3.5 mm Apple Lightning Apple Lightning to VGA Adapter Apple Lightning to SD Card Camera Reader
Headphone Jack Adapter Digital AV Adapter

Apple Lightning to USB 3 Camera Apple Lightning to USB Camera Apple Lightning to Micro USB Apple Mini DisplayPort to DVI Adapter
Adapter Adapter Adapter

Apple Mini DisplayPort to VGA Adapter Apple USB-C to 3.5 mm Apple USB-C Digital AV Multiport Adapter Apple USB-C to SD Card Reader
Headphone Jack Adapter

Accessories Asset Kit | December 2020 49

Images | Adapters
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Adapters

Apple USB-C to USB Adapter Apple USB-C VGA Multiport Adapter Apple Thunderbolt to Apple Thunderbolt to FireWire Adapter
Gigabit Ethernet Adapter

Apple Thunderbolt 3 (USB-C) Apple HDMI to DVI Adapter Apple MagSafe to MagSafe 2 Converter Apple USB Ethernet Adapter
to Thunderbolt 2 Adapter

Accessories Asset Kit | December 2020 50

Images | Power adapters
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Power adapters

Apple 5W USB Apple 12W USB Power Adapter Apple 20W USB-C Apple 30W USB-C Power Adapter
Power Adapter Power Adapter

Apple 61W USB-C Power Adapter Apple 87W USB-C Power Adapter Apple 96W USB-C Power Adapter Apple 45W MagSafe 2
Power Adapter for MacBook Air

Apple 45W MagSafe Power Adapter Apple 60W MagSafe 2 Power Adapter Apple 60W MagSafe Power Adapter Apple 85W MagSafe Power Adapter
for MacBook Air (MacBook Pro with 13-inch Retina (for previous generation 13.3-inch (for 15- and 17-inch MacBook Pro)
display) MacBook and 13-inch MacBook Pro)

Accessories Asset Kit | December 2020 51

Images | Power adapters
The first image in each set is hero. Additional images can be used in secondary positions. For copy that accompanies these images,
see the associated copy deck.

Power adapters

Apple 85W MagSafe 2 Power Adapter Apple Power Adapter Extension Cable Apple World Travel Adapter Kit
(for MacBook Pro with Retina display)

Accessories Asset Kit | December 2020 52

TM and © 2020 Apple Inc. All rights reserved.