Apple Music

Marketing Guide
November 2019
 Let’s make something great together.
Use the assets provided with this guide for creating communications featuring Apple Music.

➀ ➁ ➂ ➃
Guidance Communication Product assets Resources
Design and principles Apple Music Print production
messaging guidance Apple campaign marketing materials, guidelines, trademark
to help you develop materials and images, and copy. information, and
your marketing partner-created additional resources.
materials. materials.

Apple Music Marketing Guide | November 2019 2

 ➀
Guidance
As you create your marketing campaign, express your brand identity in a way
that complements the images and copy for Apple products and services.

Less is more. The product is hero. Keep it simple.

Strive for simple, clean, and Present Apple products Develop messaging that clearly
uncluttered communications. and services as the focus of conveys why a customer should
the communication and not buy an Apple service from you.
one of many offerings.

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 ➁
Communication principles
Please use a balance of Apple campaign materials and your
own branded materials to create your Apple Music campaigns.

Apple campaign materials Partner-created materials

Web banners, product pages, social Product images and copy.
videos, email, and print templates.

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Messaging guidance

Your headline and messaging should highlight the amazing experience of Apple Music. It should be a formula of what’s great about
Apple Music and why it’s even better with your value proposition. When added together, the results should be the best thing for the
customer. It’s important that the promotional offer is the secondary message. See the examples below.

Your value
Apple Music Your message
proposition

Subscription offer Subscription offer

• Get 60 million songs in your pocket with
Apple Music with six months free on us.

•L
 isten to Apple Music across all your devices.
Try it free for three months.

Data plan Data plan

• Get the music you love with six months
Apple Music on us on our unlimited plan.

Network Network
• All your favorite music on the go with six free
months Apple Music only on our network.

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Design guidance

Apple products and Apple Music should be the hero of your communications and should not be one of many messages or offers. Use the
product images as provided; do not place them in, on, or under other objects. Avoid the use of stock lifestyle imagery. Please contact your
Apple Marketing representative for guidance on the creation of custom photography.

Your logo

Primary message
Explain the benefits of
Your message
Apple Music, along with
your subscription offer.

Product image size

Height should be
no less than 50%
Center Center
of vertical media
image image
dimension.

Secondary message
Include more information
about your Apple Music
offer.
Icon guidance
The Apple Music icon may be used on solid
backgrounds and simple photography. It should
Support copy never be scaled smaller than 54px (108px @2x)
in height for digital executions or 10mm in height
for print. The Apple Music icon clear space is
equal to 1/2 the height of the Note shape.

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 ➂
Product assets
This section gives you an overview of the marketing materials, images, and copy.
Use these assets in paid media,* online store, in-store, social, and email communications.

*Please refer to the Media Guidelines before planning or buying media.

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Digital assets

Social
These deliverables can be used in your social media channels. If you are submitting a social campaign proposal that includes multiple
posts, please include details such as dates, messaging, platforms, and creative. Please contact your Apple Marketing representative to
access the files.

Carousel
You can use the images below to create a carousel. It’s recommended that you choose four of these images and add an end card that features your offer or value proposition. For the copy that goes with
these images, see the copy page of this guide.

Partner logo

Your message

Partner end card

Animations
For social media, use an animation as a standalone asset with your message in the text field or in an end card.

Animations are available in the following formats:

6-second duration in 1:1
10-second duration in 1:1, 9:16, and 16:9
Usage rights expire November 20, 2020.

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Digital assets

Email Email tiles

You can use these templates to communicate your Apple Music offer. You can add an email tile to create an email featuring multiple Apple products.

Coming
Coming
soon
soon Coming soon Coming soon Coming soon

Your message

Email tiles are available in the following sizes:

1230 x 500
600 x 500

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Digital assets

Website banners Product page

You can update your web banners with a “Sign up now” call The product page helps consumers understand the key features and
to action and add your offer to the “Your message” area. benefits of Apple Music. Please integrate this page as a full-width,
standalone page within the relevant section of your website.

Coming soon Coming soon

Your message Your message

Web banners are available in the following sizes:

240 x 1200 700 x 350
600 x 500 1400 x 156 Coming soon Coming soon
600 x 800 1400 x 700
600 x 1200

The product page is provided in small and large.

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Digital store signage
The digital signage should be reserved for digital windows and high-quality locations and fixtures in your store. Please contact your Apple
Marketing representative to access the files.

Formats

:15 sec :15 sec

Recommended sequence
Create a digital loop together with a “Your message” end card.

Your Your
message message

loop

If you sell multiple Apple products, consider stringing multiple digital loops
together with “Your message” end cards.

Apple Your Your Apple

product message message product

loop

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Print assets

Posters Print templates

There are three unique window posters. Please refer to the recommended sequence below. You can use these templates for all printed materials, including print advertising, window posters,
For four of more placements, contact your Apple Marketing representative. and in-store signs.

Your message Your message Your message

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Merchandising graphics
The following graphics and sign are available for you to create your Apple Music presentation. Apple-provided graphics should not
be altered or re-created.

Hero graphics

Hero graphics are available

in the following sizes:
1200 x 1285
3000 x 1285

Features sign

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Merchandising intent

The following design is intended to help you set up your Apple Music presentation in your store.

Apple Watch + iPhone + MacBook Pro + HomePod (if available)

Your proposition sign

Apple feature sign

iPhone family iPhone + Apple Watch iPhone + MacBook Pro

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Images

iPhone 11 Pro Max iPhone 11 Pro iPhone 11 iPhone 11

and AirPods Pro and AirPods Pro and AirPods Pro and AirPods iPhone family

HomePod, MacBook Pro, iPad Pro, Apple Watch Series 5

AirPods Pro, iPhone 11 Pro Max, AirPods Pro and (GPS + Cellular) Apple Watch Series 5
iPhone 11 Pro, and Apple Watch Series 5 Apple Watch Series 5 and AirPods (GPS) and AirPods

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Copy

Apple Music
Headlines Lose yourself in 60 million songs.
60 million songs in your pocket.
60 million songs on your wrist.
Follow live, tap ahead, or sing along with lyrics view.
Sing along with lyrics view.
Your favorite songs, now playing with lyrics view.
Get closer to your favorite songs with lyrics view.
Experience songs like never before with lyrics view.
Sing along to your favorite songs with lyrics view.

Advertising copy With Apple Music you can play 60 million songs ad-free across all your devices.* Sing along, tap ahead, or just listen with lyrics view.

Apple Music is the ultimate streaming experience—easily find your favorite artists, discover new music, listen to curated playlists, and get exclusive artist content and interviews.
Feature copy
Follow lyrics while you listen, tap ahead, or sing along with lyrics view. Enjoy at home, in the car, and across all your devices.*

Key feature bullets • Get 60 million songs, ad-free

Include all features • View lyrics while you listen
whenever possible. • Download your favorite tracks and play them offline
When space is limited,
• Listen to live radio stations—local and global
use the bullets in order.
• Listen at home, in the car, and across your devices
• No commitment—cancel anytime
• Curated playlists updated daily

Legal *Apple Music requires a subscription.

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Logo

The Apple Music logo can be paired with your logo, as shown below, for Apple Music–only communications. The partner logo and the Apple
Music logo should be roughly equal in height, plus or minus 15 percent. Logos should be separated by a 1-pixel weight vertical line, with space
on either side equal to half the letter height of the Apple Music logo.

Partner logo size Logo

Partner logo should be Place Apple Music logo
roughly equal in height TVC end card and your logo here.
X Partner World
to the Apple Music logo, Here is a sample TVC end card layout.
plus or minus 15 percent.
X/2

Partner logo size

Partner logo should be
roughly equal in height
X Partner World Primary message
to the Apple Music logo,
Explain the benefits
plus or minus 15 percent. of Apple products
X/2

and Apple Music,

along with your
subscription offer.

Partner logo size

Vertically oriented partner Legal Terms of offer
X logo should be no more than Place legal here. Include more
Partner
World
25 percent of the width of information about
X/2
the Apple Music logo. your Apple Music
offer.

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 ➃
Resources
In this section, you will find print production guidelines, trademark
information, and additional resources available to you and your team.

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Print production guidelines
Files—Mechanicals
and imagery
Mechanicals are provided as Adobe CC 2017 files
with links to the imagery (product shots, logos, and
so on). The product photography is supplied as
high-resolution flattened TIFF files. All campaign
files will use the CMYK assets.
Apple Music Marketing Guide | November 2019
Proofs, color matching, and
press checks
Each deliverable must be reviewed on press
before a job is authorized to print. This is the
final opportunity to ensure an accurate match
to the supplied proofs and overall print quality.
Please match the proofs as closely as possible
during your press checks. Please watch closely
for subtle details. Be patient and persistent
until the desired results are attained.
General printing
guidelines
Substrates: As a general rule, avoid substrates
with a gloss finish. The Apple standard is to
employ a silk or matte finish for all materials,
including paper, styrene, vinyl, fabric, and so on.
Use the best-quality grade materials available
when printing Apple support materials. Consult
your regional print production manager for
guidance if needed.
Note about G7–certified
printers
For CMYK printing (offset or digital), we highly
recommend printers who are G7 certified.
G7 is a trademark process for achieving gray
balance and for the proof-to-print process. It
is based on the principles of digital imaging,
spectrophotometry, and computer-to-plate
technologies. The newest methodology utilizes
the most current ISO standards as the basis for
high-quality printing. We have found we achieve
the best results using G7-certified printers
and highly recommend you work with these
specialized printers.
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Trademarks
Product names
Apple product names must appear exactly as shown on the Apple Trademark
List. For example, when using the name iPhone or iPad in headlines or text,
always typeset iPhone and iPad with a lowercase i and an uppercase P
followed by lowercase letters. The names iPhone and iPad should start with
a lowercase i even when they are the first word in a sentence, paragraph,
or title. the use guidelines, specifically use periods, provided by Apple.
Most Apple product names are trademarks. Never translate an Apple
trademark. Always use trademarks in English even when they are surrounded
by text in a language other than English. Always use Apple product names
in singular form. Do not use plural form. Do not make possessive. Never say
Apple Watches or iPhone’s. Modifiers such as models, types, or devices can
be plural or possessive.
Using the name Apple in text
Business and consumer-facing communications may refer to the company
name as Apple. The legal company name, Apple Inc., is reserved for legal
documents.
Apple Music Marketing Guide | November 2019
Trademark and legal information
As a reminder, you must obtain Apple’s prior written approval before using
“Apple” or any other Apple trademark, service mark, and/or product image in
any advertising or marketing collateral in a manner not expressly permitted
by Apple policies and guidelines provided herein. Additionally, any advertising
content provided by Apple to you shall only be used in strict accordance with
Please review the Apple Trademark List at
apple.com/legal/intellectual-property/trademark/appletmlist.html whenever
you create marketing materials to ensure that you have the latest Apple
trademark information.
For more information about using Apple trademarks, visit
apple.com/legal/intellectual-property/guidelinesfor3rdparties.html.
If you have questions after you have reviewed the information provided on
the Apple legal website at apple.com/legal, contact the Apple Trademark
Department by email (appletm@apple.com). Allow up to one week to
receive a reply.
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Resources

Other documents Systems

Please work with your Apple Marketing representative to determine
Merchandising Guidelines* which systems are relevant for you and your team.
• Audience: Teams responsible for the in-store preparation
Product Merchandising
• Includes: An in-depth look at merchandising principles,
Guidelines
product priorities, in-store marketing materials, and security Meeting Room
recommendations
• New users will need to sign up for an Apple ID by registering
• Access: Available through Apple Sales Web (ASW) or your for ASW first; request access at meetingroom.apple.com
Apple Marketing representative
• Access limited to partner users—creative agencies and
vendors are not approved for access
*Apple will be in contact separately for Apple-branded program fixtures.

Media Guidelines Apple Sales Web (ASW)

• Audience: Media planning team • New users will need to sign up and request an Apple ID using a
Apple Media Guidelines • Includes: Media planning guidance for all paid business email address; request access at https://asw.apple.com
media channels
• Access: Available through ASW or your Apple
Marketing representative

Media Template Apple Music Marketing Tools

• Audience: Media planning team Additional Apple Music resources are available at
tools.applemusic.com/en-us
• Includes: A media plan template to use when submitting
a paid media plan for review
• Access: Available through ASW or your Apple Marketing
representative

Production Guidelines
• Audience: Print production and digital teams
Production Guidelines • Includes: Color printing tips as well as digital implementation
guidance
• Access: Packaged together with your print and digital files

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TM and © 2019 Apple Inc. All rights reserved.