PARLE PRODUCTS

PVT . LTD . ( BHUJ PLANT )

-RANBIRRAJSINH RATHOD
PGDM(GERMAN), 1st YEAR
 HISTORY OF PARLE

 Parle Products Pvt. Ltd. was established in 1929 by Mohanlal
Dayalsingh during British rule in India. A small factory was set up
in the suburbs named “Vile Parle” of Mumbai, to manufacture
sweets and toffees. A decade later in 1939 it was upgraded to
manufacture biscuits as well. Parle Glucose (Parle-G) and Parle
Monaco were the first brand introduced as a biscuit products.


 Its Head office is based in Mumbai, it been India's largest

manufacturer of biscuits and confectionery, for almost 80 years.
Parle – G is the world’s largest selling biscuit. With a 65%
share of the total biscuit market and a 15% share of the
total confectionery market in India, Parle has grown to
become a multi-million dollar company.


 Parle Products also has 8 manufacturing units and 70

manufacturing units on contract. Bhuj unit is one of the 8
manufacturing units.

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
ABOUT BHUJ PLANT
 After the 26th January 2001 earthquake, it was desirable to
invite big industries to generate industrial development and
possibilities of employment. In order to attract big companies,
government had given tax-relaxation to the industries for seven
years, who wanted to establish their units in Kutch.

 Parle unit at Bhuj was established in order to avail tax-
relaxation in year 2001 with the investment of Rs.50 Cr. and
got tax-relaxation for seven years. The tax-relaxation had over in
2009. Present investment of the company is Rs.100Cr.

 In Bhuj plant there are two major plants. One for glucose
biscuit and other common plant for both Monaco and Krack-Jack.

 Mr. D.K. Pundir is a head of the Plant. This unit is working with
approx. 650 to 750 people. In this unit 45 to 50 are staff members
and others are team mates. Team mates are divided under Parle
and contractors.`
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PROFILE OF THE PRODUCTS

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ORGANIZATION STRUCTURE

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CHART OF DEPARTMENTS

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 5’S WORKPLACE MANAGEMENT

 The 5S Process, or simply "5S", is a structured program to
systematically achieve total organization, cleanliness, and
standardization in the workplace.

 A well-organized workplace results in a safer, more efficient,
and more productive operation.  It boosts the morale of the
workers, promoting a sense of pride in their work and ownership
of their responsibilities.

 "5S" was invented in Japan, and stands for five (5) Japanese
words that start with the letter 'S': Seiri, Seiton, Seiso,
Seiketsu, and Shitsuke.

 An equivalent set of five 'S' words in English have likewise
been adopted by many, to preserve the "5S" acronym in English
usage. These are: Sort, Set (in place), Shine, Standardize,
and Sustain. 
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 Definition of 5’S

Japanese English Equivalent Meaning in Japanese Context

Term

Seiri Tidiness Throw away all rubbish and unrelated materials

in the workplace

Seiton Orderliness Set everything in proper place for quick retrieval

and storage

Seiso Cleanliness Clean the workplace; everyone should be a

janitor

Seiketsu Standardization Standardize the way of maintaining cleanliness

Shitsuke Discipline Practice 'Five S' daily - make it a way of life;

this also means 'commitment'

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 MARKETING STRENGTH

 The Parle marketing philosophy emphasizes catering to the
masses. They constantly endeavor at designing products that
provide nutrition & fun to the common man.

 Most Parle offerings are in the low & mid-range price
segments. This is based on our cultivated understanding of the
Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.

 The extensive distribution network, built over the years, is
a major strength for Parle Products.

 Parle biscuits & sweets are available to consumers, even in
the most remote places and in the smallest of villages with a
population of just 500.


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 D IS T R IB U T IO N C H A N N E L
P la ce s w h e re th e P a rle
P ro d u cts a re a v a ila b le : -

1 . K irya n a S to re s
2 . G e n e ra l S to re s
3 . Te a S h o p s.
4 . R a ilw a y S ta tio n s.
5 . Pa a n w a lla s.
6 . Pla ce w h e re th e cu ltu ra l

programs of village are being

o rg a n ize d , like m e la s, e tc .
7 . M o b ile tra d e rs, e tc .

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 SWOT ANALYSIS
STRENGTH WEAKNESS
1. Breakage of
biscuits while delivering to retailers
1. Low price as compared to competitors 2. No proper
replacement system for broken biscuits to retailers
2. Sizeable market share in the country. 3. Improper and
irregular supply.
3. Offers variety of products under its brand. 4. Fewer shares in
Premium biscuit market.
4. Different sizes of packets are available. 5. Dependent on its
flagship brand, Parle-G
5. An experienced team of sales and marketing 6. Poor packaging in
family pack of glucose biscuits.
executives. 7. Lack of schemes
for retailers and distributors.
6. Deep and effective coverage
7. Largest distribution system.

OPPORTUNITY THREAT

1. Rising demand for innovative packaging in packaged foods. 1. Highly advertised

brands such as Britannia.
2. Retaining loyal retailers or wholesalers. 2. Ever increasing
competition from multinationals and local
3. Improving supply system for established brands. companies.
4. Huge scope for some Parle products in medical shops. 3. Increase in sale
of cheap local bakery products.
5. Information revolution brought about by the television. 4. Emerging
substitutes like wafers, snacks and toast.
6. Good scope for snacks, if launched and properly promoted. 5. Margin war among
the major
Brand

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 MY LEARNINGS..


 Detailed study of Parle Products, gives out the success story of

Organization management and successful marketing style of
company, This shows that perfect management style can convert any
small business into multimillion a Brand.


 Because of splendid management and marketing style Brand

Parle G dominates the volume-dominated biscuit market. Even in
today’s times when multinationals are beefing up their operations
and trying to change the dynamics of the market, Parle G’s
numero Uno position is unchallenged.

 Parle Products Pvt. Ltd is now lagging in services to retailers
because of improper supply and distribution in some areas and
competitors taking advantage of these points.

 But it is also not perfect solution because it at some place
they cannot control the selling price of the products and it affects
the sale of the company.
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THANK YOU….

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