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Business Strategy
11 Examples of a Feasibility Study
 John Spacey, February 26, 2017

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A feasibility study is research, testing and experimentation designed
Business Models to determine if a strategy, design, product or process is possible and
practical. The following are illustrative examples.
Key Concepts
Capability Analysis

Change Drivers
Cost
A solar manufacturing firm performs a study to determine if an
Competitive Intelligence
innovative new design would be cost competitive given the current
Competitive Advantage cost of required materials, components, energy, machines and labor.

Technology
A space agency constructs a prototype to determine if a new type of
spacecraft propulsion is technically feasible.

Distribution
Strategic Planning A fashion company develops a study to identify the risks and
opportunities associated with launching a retail location in Singapore.
Estimates

Forecasting

Goal Setting Product Development

A fast moving consumer goods company commissions a market
Related Topics research firm to see if customers would buy a premium green tea from
Market Analysis well known tea regions of Japan.
Mission And Vision

Prioritization Legal
Scenario Planning
A bank is considering launching an innovative new financial product.
They begin with a feasibility study focused on legal aspects such as
compliance and regulatory risks.

Operations
A data center investigates the feasibility of energy self sufficiency
using solar panels and battery systems with the grid as a backup.

Education
A school district investigates the feasibility of giving every student a
computing device for use in class. The study looks at issues such as
cost, educational value, support processes and information security.

Cities
A city studies at the feasibility of closing a section of the city to traffic
in order to stimulate economic activity in the area with pedestrian
zones. They collect feedback from people who commute to the area,
neighborhood residents and businesses.

Architecture
An architect develops a prototype to test a passive design that gets
natural light deep into the rooms of a building.

Entertainment
A producer with an idea for a television series funds a 5 minute demo
to see how audiences react to it.

Agriculture
A farmer experiments with bagging fruit in order to eliminate the use
of pesticides.

Overview: Feasibility Study

Type Strategic Planning

Market Research

Definition (1) A study designed to determine the risks

and opportunities associated with a
strategy, design, product or process.

Definition (1) Research or testing to determine if

something is possible and practical.

Related Concepts Market Research

Business Experiments
Test and Learn
Strategic Planning
Business Plan

Strategic Planning
This is the complete list of articles we have written about strategic
planning.

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Competitive Factors Economic Moat

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Forecasting Goal Setting

Goals Implementation

Market Analysis Overplanning

Prioritization Process

Scenario Planning Strategic Analysis

Strategic Direction Strategic Drivers

Strategic Priorities Strategic Vision

Strategy Development Strategy Monitoring

Technology Factors More ...

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