SAN BEDA UNIVERSITY

Department of Marketing Management

INTEGRATION TEST ON MIDTERM PERIOD
Subject: Retail Management (RETLMAN)

Name: Casanova, Calixto Cesar C. and Malacas, Edimar Section: 3DMC Subject Professor:
Jennifer T. Ramos, DMS

Direction: Look for a retail outlet/store & create your modified retail audit. (Note: Make sure
you have your data gathering before answering the checklist).

Theme: Re-defining Stores for retails’ next normal

Retail Outlet: ___Eastwood Mall___ Place: __Quezon City___ Time & Date: June 10,2021

MODIFIED RETAIL AUDIT

Item/s
1. Re-define the role of the
store. (What are the role of
the store during the new
normal
2. How retailers should
introduce curbside pickup and
“buy online, pick up in store”
(BOPIS) features?
Checklist:
_✓_1. Physical Store with proper protocol
(w/ facemask, face shield & with social
distancing)
_✓_ 2. Store front liners undergo the rapid
antibody testing & or with vaccination
_✓_ 3. Ready for Omni channels
_✓_4. Websites
_✓_5. mobile browsers
_✓_6. native apps
_✓_7. physical retail
_✓_8. social media
_✓_9. email, and
_✓_10. more_____________

3. What are the retailers _✓_11. Store Associates/front-liners have

should invest in training and
equipping store associates to
engage with customers online?
know-how (training) on integrating Omni
channels.
_✓_12. Store Associates/front-liners have
right gadget/equipment for their Omni
channel/s.
4. Do the store
associates/front-liners have
access to customer data
generated both offline and
online?
Rapid Diagnostic
Discovery/Findings
Supporting Document/s
_✓_13. with Offline customer data in the
store (CRM)
_✓_14. with Online Across Omni Channels
(CRM)
1. According to the data that we
gathered from primary sources such
as customers and employees of
Eastwood mall and from their website
and social media, Eastwood mall is a
safe and well-maintained shopping
mall in terms of cleanliness and
disinfecting management. Retail
stores require shoppers to sign in to a
QR code or write up information into a
paper before entering the store for
contact tracing, disinfectant and
thermometer are also required at
each store.
2. Before entering the mall, Eastwood
Mall provided a technology that
disinfects the whole body
automatically whenever a person
enters the tent that does not require
any contact. Most of the restaurants
of Eastwood mall offer alfresco dining
which gives more safety to the
customers.
3. According to our primary sources,
they could access shops online if their
items that they wish to buy are
available at the store for them not to
go if it's not.
4. According to our interview with those
who work at the retail outlet, they are
provided vitamin c's and masks by
their companies, and uni qlo also
provides vaccination for their
employees.
_✓_A. Interview from the Retail Outlet
• Jenelyn Castillo – Uni Qlo
• Francis Cruz - Blade
 _✓ B. Interview from the Customer
_✓C. Survey

___D. Other/s

(Note: No need to print)

“That in all things God may be Glorified”