Format No. QSP/7.1/01.

F01 (C)
Issue No.05 Rev. No 6 Dated: Jan 2, 2019

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

School of Law
Dehradun

COURSE PLAN

Programme : BBA LL.B. (Hons.) Banking, Insurance and Finance

Course : Business Economics I

Semester : II
Session : Jan -May, 2019
Batch : 2018 -21
Subject Code : CLNL 1014
No. of credits : 3
Prepared by : Jagadish Prasad Sahu
Email : j.sahu@ddn.upes.ac.in

Approved By

_______________________ _______________________
HOD Dean

UPES Campus Tel : +91-135-2770137

“Knowledge Acres” ,Kandoli Fax : +91 135- 27760904
P.O. Bidholi, Via Prem Nagar Website : www.upes.ac.in
Dehradun -248 007 (U K)
 COURSE PLAN

Subject: Business Economics I Course: BBA LL.B. (Hons.) Banking,

Insurance and Finance

Duration: Jan-May, 2019 Subject code: CLNL 1014

A. OBJECTIVES:

The objective of this course is to impart the knowledge of economics as a subject and its importance
while business. Now –a-days, the business decisions are made scientifically on the basis of all
available information. So understanding and interpreting basic economic concepts/variables for e.g.
demand and supply functions, forecasting demand, productions, costs will make them aware of
various operations carried in business.

After imparting knowledge of these concepts they would be better equipped to understand various
market structures, understanding of different pricing techniques that will be introduced in the class.
These concepts will help them to understand day to day business decisions being taking by different
firms (in different industries) in lieu of consumer behaviour in economic, social and to an extent in
ethical manner.

B. Course Outcomes:-

At the end of this course, the students will be able:

1. To define the concepts of business economics.
2. To explain and summarize the demand and supply conditions in the markets.
3. To demonstrate an ability to critically analyze economic problems using an in depth
understanding of the domain dynamics.
4. To apply their learnings to evaluate business situations and evolve alternative solutions to
real world managerial issues.
5. To exhibit leadership, networking and team building skills in handling business situations.

School Of Law Jan-May,2019

 To apply their To exhibit
Program Course To define the To explain To
learnings to leadersh
Outcomes concepts of and demonstrate
Outcomes evaluate ip,
(POs) business summarize an ability to
business networki
for economics the demand critically
situations and ng and
BBA LL.B (COs) and supply analyze
evolve team
(Hons.), conditions in economic
alternative building
Banking, the markets problems
solutions to skills in
Insurance using an in
real world handling
and Finance depth
managerial business
understanding
issues. situation
of the domain
s.
dynamics.

Students will  
demonstrate
conceptual
knowledge in
core areas of
law.

Students will  
effectively
apply their
learnings to
practical
legal issues.

School Of Law Jan-May,2019

Students will   
be able to
exhibit
effective law
professional
skills,
employing
oral and
written
communicati
on, legal
research,
analysis,
rationalizati
on and
critical-
thinking.

Students will  
demonstrate
ability to
evolve
alternative
solutions
from
dynamic
socio-
economic
and techno-
legal
perspectives.

Students will   
demonstrate
desirable
qualities to
be
employable
in the
relevant
market.

School Of Law Jan-May,2019

Students will 
show
sensitivity
towards
ethical,
moral and
social issues
arising in
their
professional
career.

Students will 
exhibit
commitment,
teambuilding
, networking,
leadership
and lifelong
learning
skills to excel
in legal
world.

Program Course To apply To exhibit

Specific Outcomes To define To explain and To
their leadership,
Outcomes (COs) the concepts summarize the demonstrate
learnings to networkin
(PSOs) for of business demand and an ability to
evaluate g and team
BBA LL.B economics supply critically
business building
(Hons.), conditions in analyze
situations skills in
Banking, the markets economic
and evolve handling
Insurance problems
alternative business
and using an in
solutions to situations.
Finance depth
real world
understandi
managerial
ng of the
issues.
domain
dynamics.

School Of Law Jan-May,2019

  

Students will be able to

demonstrate conceptual
knowledge in core areas of
banking, insurance and
finance.

 

Students will be able to

demonstrate integrated
knowledge of legal
principles and business.

Students will be able to  

exhibit skills in practices
and procedures of
banking, insurance and
finance.

B. COURSE OUTLINE

It has 4 modules which are as follows:

Module 1- Introduction to Economics & Business Economics

Module 2- Theory of Demand & Supply

Module 3- Theory of Production & Cost

Module 4- Market Structures

C. PEDAGOGY

Teaching Pedagogy includes delivering lectures using chalk and talk method, power point
presentations, brainstorming, asking for examples and sharing of students’ personal experiences
relevant to the topics. Strategies beyond lectures includes small group collaborative learning methods
that range from using the print and electronic media to undertake group discussions, problem solving
based learning, case studies, project work and peer teaching to engage the students.

School Of Law Jan-May,2019

D. COURSE COMPLETION PLAN
Sessions: 36 (lectures of 1 hour each) for a 3 credit course.
Total hours per week : 3 lecture hours per week

E. EVALUATION & GRADING

Description Weight age Schedule

1. Continuous Assessment 30% Detailed Below

2. Mid term Exam 20% Academic Calendar

3. End term Exam 50% Academic Calendar

Internal Assessment: Marks 100 (shall be done based on the following 4 components):

Description

a) Two Class Tests (One before Mid Semester and second before End Semseter - 20% weightage
b) Group activity- in a specified group of 4 students- Project Work (With Viva or PPT) - 40%
weightage
c) Subject Grand Viva -20% weightage

d) Attendance ( As per the defined and specified parameters)-20% weightage

Four components will be used for internal assessment for this course (Total 100 marks), the details
of each component is as follows:

a) Class Tests :(20% weightage)

The 1st class test will cover the syllabus of Module-1 & Module-2. The 2 nd class test will
cover the syllabus of Module-3 & Module-4. Each test will be of 50 marks.

b) Projects Work-Weightage 40 %
Students are also required to make a group presentation on the topic on a scheduled date
(would be communicated in the class). The duration of a group presentation will be 15-20 minutes;
followed by 5-10 minutes discussion/query session.

c) Subject Grand Viva (20%) : The questions should be covered from the entire syllabus as
taught in the class.

d) Attendance(20%) ( As per the defined and specified parameters)

Formula for attendance marks:
 67-74 % 0 Marks
 75-79% 5 Marks

School Of Law Jan-May,2019

  80-84% 10 Marks
 85-89% 15 Marks
 90%-100% 20 Marks

Mid- Sem Examination: 20% Weightage

Mid- Sem examination shall be of one hour duration based on multiple choice question based
system conducted on Learning Management Systems.(paper less).

End -Sem Examination: 50% Weightage

End-Sem examination shall be of three hours duration. The examination paper shall have 4
Sections
 Section A-Objective type / Short Answer type memory based general questions (10 questions)
-20 marks.
 Section B-Short answer type Conceptual questions (4 questions) -20 marks.
 Section C-Analytical & Comparative questions (3 questions) -30 marks.
 Section D-Application based/ Numerical Questions (1 question) -30 marks.

Passing Criteria
The grading will be done based on Relative Grading System. The passing criteria will be:

 Scoring less than 35 absolute marks in individual course either in end semester
examination or as composite score shall be awarded as ‘F’

 Students scoring 85 marks and above as composite score (IA+MS+ES) shall be awarded
as the highest grade as ‘O’ i.e., Outstanding (on 10 point Scale) and ‘A’ i.e., Outstanding
(on 4 point Scale)

F. DETAILED SESSION PLAN

School Of Law Jan-May,2019

SE
TOPIC READINGS PEDAGOGY
SSI
ON

Introduction to Essentials of Business Slide Presentation

Economics and Economics, D.N. Dwivedi Discussion ,
Discussion of the Chapter-I), Random Questioning
Course Plan Business Economics, H. L Ahuja
Definition of (Chapter-I)
Economics, Branches
1.
of Economics ,
Meaning of Business
Economics
Nature, Scope &
Objective of Business
Economics
Meaning of Demand Essentials of Business, Slide Presentation
Demand Function, Economics, By D.N. Dwivedi,
Discussion
Determinants of
Demand, Movement (Chapter-III) Chalk and talk
and Shift in Demand, Principles of Random Questioning.
2. Exceptions to the law Microeconomics
of Demand by N. Gregory Mankiw,
(Chapter-IV),

Business Economics by
H. L. Ahuja (Chapter III)

Meaning of Supply Business Economics by Slide Presentation

Supply function H. L Ahuja (Chapter Discussion
Determinants of XVI) Chalk and talk
3. Supply Random Questioning
Movement and Shift
in Supply, Exceptions
to the law of Supply
Types of Elasticity of Essentials of Business Slide Presentation
Demand and Supply Economics, Discussion,
and Methods of By D.N. Dwivedi, .
Measurement of (Chapter-V)
4.
Elasticity. Principles of
Microeconomics
by N. Gregory Mankiw,
(Chapter-V)

School Of Law Jan-May,2019

 Business Economics by
H.L. Ahuja(Chapter VIII)
Calculating Elasticity Essentials of Business Slide Presentation
Economics, Discussion, Numericals
By D.N. Dwivedi, Assignment
(Chapter-V)
Principles of
5. Microeconomics
by N. Gregory Mankiw,
(Chapter-V)
Business Economics by
H.L. Ahuja(Chapter VIII)
Equilibrium with Essentials of Business Slide Presentation
supply & Demand Economics,
Curve By D.N. Dwivedi, Discussion ,Examples
(Chapter-III) Question and Ans.
6. Principles of
Microeconomics

by N. Gregory Mankiw,
(Chapter-IV)

Case Study: Brazil nut https://pearsonblog.campaignserver.

Random questioning,
price rises-a case co.uk
study of demand and /page Discussion
7 supply

Effects of a shift in Essentials of Business Slide Presentation

Supply or Demand Economics,
By D.N. Dwivedi, Discussion , Chalk and Talk
(Chapter-III)
8.
Principles of
Microeconomics
by N. Gregory Mankiw,
(Chapter-IV)

Case Study: Rising Oil https://pearsonblog.campaignserver.

Random Questioning, Discussion
Prices-Winners and co.uk
Losers, /page
9
Case Study: Scotland
to introduce minimum
price for alcohol

School Of Law Jan-May,2019

 Consumer Behavior Business Economics by  Chalk and Talk
 Cardinal H.L Ahuja (Chapter  Power point presentations
Utility theory IV), (Chapter V)  Discussion
10
 Indifference
Curve Analysis
of Demand
Consumer Equilibrium – Essentials of Business
Analysis Economics- D.N. Slide Presentation
Dwivedi Discussion
11.
Chapter - IV Business
Economics by H.L
Ahuja (Chapter IV)
Consumer Equilibrium – Essentials of Business
Indifference Curve Economics- D.N. Slide Presentation
Dwivedi Discussion
12 Analysis Chapter - IV , Business
Economics by H.L
Ahuja (Chapter V)

Case Study: How will https://pearsonblog.campaignserver.

Random questioning,
the introduction of a co.uk
charge for takeaway /page Discussion
coffee cups impact on
consumer behavior,

Case Study: How UK

13 spending patterns have
changed over the past
60 years

Basic Concept of Essentials of Business Slide Presentation

production Economics, Discussion, Chalk and Talk
The Production By D.N. Dwivedi,
function, Factors of (Chapter-VII)
14. Production Principles of
Total Average & Microeconomics
Marginal product by N. Gregory Mankiw, (Chapter
Short & Long Run XIII), Essentials of Business
production Function Economics,

School Of Law Jan-May,2019

 Law of Variable By D.N. Dwivedi,
proportion (Chapter-VII)
Modern Micro
Economics
By Koutsoyiannis,,
(Chapter-III)
Business Economics by
H. L Ahuja (Chapter X),
(Chapter XI)

Law of Return to Essentials of Business Economics,

Slide Presentation
Scale By D.N. Dwivedi, Discussion,
Isoquants (Chapter-VII) Random Questioning
Modern Micro
Economics
15.
By Koutsoyiannis,,
(Chapter-III)
Business Economics by
H. L Ahuja(Chapter XII)

16. Optimum Factor Business Economics by Chalk and Talk

Combination H. L Ahuja (Chapter Slide Presentations
 Iso Cost line XIII) Discussion
 Least Cost
Combination
. of Factors
 Expansion
Path

Test on demand and

17. - -
supply
Break Even Analysis Business Economics by Chalk and Talk
 Break Even H.L. Ahuja(Chapter XV) Slide Presentations
Analysis – Discussion
Graphic and Numericals
18. Algebraic
Method
 Numericals

Break Even Analysis

 Operating
Chalk and Talk
Business Economics by H.L. Ahuja
19 Leverage (Chapter XV) Assignment
 Limitations of
BEP

School Of Law Jan-May,2019

  Numericals

Case Study: The

housing market: an
https://pearsonblog.campaignserver.
Australian case study Discussion
co.uk
20
of demand and supply /page/24/

MID SEMESTER EXAM: AS PER ACADEMIC CALENDER

Rules of Profit Essentials of Business Slide Presentation

21 Maximization Economics, Discussion,
Market Structure –I By D.N. Dwivedi, Chalk and Talk
Perfect Competition (Chapter-IX)
Meaning &
Characteristics of Principles of
Perfect Competition Microeconomics
by N. Gregory Mankiw,
(Chapter-XIV)
Business Economics by
H. L .Ahuja)(Chapter
XX)
Price & output Essentials of Business Slide Presentation
22 Determination under Economics, Discussion
perfect By D.N. Dwivedi, Chalk and Talk
Competitive Market (Chapter-X)
Principles of
Microeconomics
by N. Gregory Mankiw,
Chapter-XIV), Business
Economics by H. L
Ahuja (Chapter XXI)
Market Structure-II Essentials of Business Slide Presentation
23 Monopoly Economics, Discussion, Chalk and Talk
Definition of By D.N. Dwivedi,
Imperfect Competition (Chapter-XI)
Basic Concept of Principles of
Monopoly, Features of Microeconomics
Monopoly by N. Gregory Mankiw,
Chapter-XV)

School Of Law Jan-May,2019

 Equilibrium Under Essentials of Business Slide Presentation
24 Monopoly Short & Economics, Discussion ,Examples
Long run By D.N. Dwivedi, Question and Ans.
(Chapter-XI)
Principles of
Microeconomics
by N. Gregory Mankiw,
(Chapter-XV) Business
Ecoomics by H. L.
Ahuja(Chapter XXII)
Market Structure III Essentials of Business Slide Presentation
25 Monopolistic Economics, Discussion ,
Competition By D.N. Dwivedi, Chalk and Talk
Concept of (Chapter-XII) .
Monopolistic Principles of
Competition Microeconomics
Features of by N. Gregory Mankiw,
Monopolistic (Chapter-XVII)
Competition Business Economics by
H. L Ahuja(Chapter
XXIV)
Short and Long run
Business Economics by
Equilibrium Under Chalk and Talk
26. H. L Ahuja(Chapter
Monopolistic Slide Presentation
XXIV)
Competition
Case Study: Collusion
between German car
https://pearsonblog.cam
27. makers paignserver.co.uk/page/ Discussion
13/

Business Economics by
Oligopoly: Features Chalk and Talk
28. H. L Ahuja(Chapter
Slide Presentation
XXV)
Concept of Kinked
Demand Curve under
Oligopoly
Business Economics by
Chalk and Talk
29. H. L Ahuja(Chapter
Slide Presentation
Project Work XXV)
Discussion

School Of Law Jan-May,2019

31. Power Point Presentations by students and VIVA to be conducted

32. Power Point Presentations by students and VIVA to be conducted

33. Power Point Presentations by students and VIVA to be conducted

Case Study: The UK

household sector puzzle: a http://pearsonblog.campaignserver.co.u
34 Discussion
low saving ratio but fragile k/page/2/
confidence
Case Study: No way, Jose http://pearsonblog.campaignserver.co.u
35 Discussion
k/page/5/
Economics of the http://pearsonblog.campaignserver.co.u
36 Discussion
Olympics k/page/8/

G. SUGGESTED READINGS:

Student Text Book:

Ahuja, H. L. (2016). Business Economics. S. Chand & Co. Ltd.

REFERENCE BOOKS

1. Varian, H. R. (2005). Intermediate Microeconomics: A Modern Approach: Seventh Edition.

W. W. Norton & Co.

2. Koutsoyiannis, A. (1979). Modern Microeconomics. Second Edition. International Edition.

Macmillan Press Ltd.

School Of Law Jan-May,2019

 G3- List of Suggested Caselets

 Rising Oil Prices-Winners and Losers

 How will the introduction of a charge for takeaway coffee cups impact on consumer
behavior

 How UK spending patterns have changed over the past 60 years

 Scotland to introduce minimum price for alcohol

 Brazil nut price rises-a case study of demand and supply

Source: https://pearsonblog.campaignserver.co.uk/

H. Instructions
a) All students will be divided in groups comprising of 3- 4 students in each.
b) Students are expected to read the concerned session’s contents in advance before coming to
the class.
c) The session will be made interactive through active participation from students. The entire
session will be conducted through question-answer, reflections, discussion, current practices,
examples, problem solving activities and presentations etc.
d) In the case study session all students are expected to prepare their analysis and
answers/decisions in their respective groups. Any group may be asked to present their views
and defend the same.
e) All schedules/announcements must be strictly adhered to.
f) The complete syllabus would be covered for Viva-voce and one must be thoroughly prepared
to appear for the viva and strictly appear on given time, otherwise, he/she will loose the marks.
g) Late entry (Max. 5 minutes from the class timing) in the class will not be allowed.

School Of Law Jan-May,2019

Annexure-I

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

SCHOOL OF LAW

BBA LL.B. (Hons.) Banking, Insurance and Finance

SEMESTER II

ACADEMIC YEAR: 2019 SESSION: JAN-MAY 2019

ASSIGNMENT – NUMBER
FOR
Subject Name
(Subject Code)

Under the Supervision of: Faculty name

(TO BE FILLED BY THE STUDENT)
NAME: _______________________

SAP NO: _______________________

ROLL NO -------------------------------------

INSTRUCTIONS TO STUDENTS

ON ASSIGNMENT SOLVING

1. All the questions of the assignment must be handwritten.

2. To answer your assignment questions you need to access multiple information sources like
a. Your own prior experience.
b. Regular reading of Books, Law Journals, magazines and News papers
c. Reference Books
d. Browsing the internet for latest updates.

School Of Law Jan-May,2019

 3. Please remember that due to the dynamic and rapidly changing global legal environment and
the continuously realigning geopolitical situation, your answers should capture and depict the
current contemporary information.

4. As a student of Law, we encourage to have a contrary point of view. But do ensure that you
can provide a logical justification to this view supported by verifiable facts, figures, statues
and decided cases by various higher courts.

5. Caution: Remember to provide original answers only as your Assignment submissions will
be run through an anti-plagiarism software (Turnitin).

Annexure-II

GUIDELINES FOR PROJECT WORK

The project will be completed as follows:

1. Abstract: One page in around 300 words

It may be in 3 paragraphs
a. Highlighting the topic
b. Areas of concern and expected solution
c. Scheme of research
d. Key words

2. Submission of synopsis
Synopsis should contain the following:
a. Statement of the Problem
b. Survey of the existing literature
c. Identification of the issues
d. Objective and scope of the research
e. Research Methodology adopted
f. Probable outcome
g. Chapterisation

3. Submission of Final Project report after approval of synopsis.

a. Excluding the Cover page, index page and bibliography the main write up should be
around 20 pages. Single Space, Times New Roman, Font Size 11. Printed both sides
b. Project must have- Cover page stating Subject name, Title of the Project, Supervisor name,
Student details etc.
c. Students have to follow a uniform method of citation (the suggested method is Blue Book
20th Edition) and must mention the same in the research methodology).
d. The main body of the project must contain- Introduction, different chapters, conclusion,
recommendation, footnotes and required bibliography.

4. The project work shall

a. Be focused on the problem
School Of Law Jan-May,2019
 b. Include current status of knowledge in the subject (literature review);
c. Embody the result of studies carried out by him/her;
d. Show evidence of the student’s capacity for critical examination and judgment; and
e. Be satisfactory in presentation so far as language, style and form are concerned

5. The student shall indicate clearly and extensively in his/her project, the following:
a. The source from which referred information is taken;
b. The extent to which he/she has availed himself/herself of the work of others and the
portion of the /project work he/she claims to be his/her original work; and
c. Whether his/her project work has been conducted independently or in collaboration with
others.
6. A certificate to the effect that the project work carried out by the student independently or in
collaboration with other student(s) endorsed by the student shall form the part of the
submission for evaluation.

7. Every student who spends a specified period of time in an industry/organization/institute for

reasons of work related to his/her project work, with prior permission from the Coordinator
concerned will explicitly acknowledge working in the relevant industry/organization/institute.

8. All projects submitted by the students will go through the process of plagiarism check through
the anti-plagiarism software (Turnitin). The report produced by the software will necessarily
be as per the academic integrity policy.

School Of Law Jan-May,2019

 CONTINOUS ASSESSMENT SHEET-January-May, 2019
Programme Name Semester
Faculty Name
Subject
Subject Code
Class Test(1)/ Hand Project Work Subject Grand Attendance
written (With Viva or PPT)/ Viva
Assignment/Class Article (with Viva)/
participation/Quiz/ Case Court Room Exercise (with
Enrl. No. Name
Analysis written submission)

20% weightage 40% weightage 20% weightage 20% weightage

School Of Law Jan-May,2019