Preliminary Venture

unit 2
nature 's concept
-
created out of the business opportunities which
the entrepreneur should seek to exploit
ideas
-

these opportunities emerge from the

Physical environment

> Climate
withstand or it is fit to the climate
-

whether it can

condition in the local area

> physical Resources

availability of natural raw
-

critically assess the

materials , must be sufficient for a

long
-
term operation

- can determine the volt of the product

' Wildlife
must contribute not destruct, the ecological system
-

societal environment

society resulting from human

social forces : elements in the

that can influence the thoughts behavior , anti thy

interaction,
actions , and belief in customs

values , traditions, literary tent , consumer psych , fine orientation,

h fytyh
-

, Profesional career notes

political groups that influences the political

political force,
i

stability of the country .

Government stability
Trade regulations taxation ,
, ,
unemployment ,

worker 's benefits , election practises

cultural forces
ofpeople or
character ith 's
'

Integrated
of a
group
ethnic group in a particular roving

Economic forces
that has
cement the Philippine economy
change Imo ,
in

or indirect effect on tu whuprenewal venture

direct
fiscal policies, monetary ponies
,

Interest rate , Inflation mtg,

conium confider
krone exchange rate ,
, employment,
legal forces
deieilly
ironed in the legislation
elements that are
and
interpret of lemur 's ordinand

Thhnologicdr tones
in computer
and
infometin
trends and developments

pulmonary
environmental scanning :
definition / significance

critical evaluation , and utilization

gathering
 Pesty analysis :

Pest
steeple
stapled
environmental form matrix
 Environmental scanning :

Internal analysis
environment within the business
-

business resources
-
brines altar
-
business structure

'
Resources : tangible n
intangible
~ ( no
w
physical

phytityhoppe
mane f- station
"

wet .

:÷! tmwgno

tangible
market
i
share
hah
'
market identification
market will help in pricing 's advertisements
target
:

intended
strategic munching approach and that is
process
to define the specific unto men of the product

market segmentation dividing a market of potential customers

:

into groups that will react similarly

to each other

demo ymp.hn regimentation :

refer to statistical data about a

group of people
i
'
gmdw a Family situations
age 2 annual income
iinwmf y education
7 Location '
ethnicity
 > needs Kant
aboard concept
NIH style

Factors
>
abbellibilily of the market segment
7 size of the market segment
> distinction of the market segment
market targeting :
determine
Of buyers
that
w the
[ -

choosing Vf segment
Ammon needs t characteristics

I evaluate each market segment

segmentation mix
divides a market into different forms
to allow a business to take place