Running Head: Weekly Summary Week 1 1

Week 1 Summary

Kharryunna Mccloud

HCS/539

Mr. Ricci Rizzo

October 16, 2017

Week 1 Weekly Summary 2

Ideas, Reading & Discussions that Stood Out

Healthcare is changing overtime due to the factors that will determine if a healthcare

organization will be successful or not which is known as marketing. Healthcare strategies also

was a big pop that I learned like social strategy, technology being the forefront of most

marketing campaigns when it comes to health care facilities. Addressing factors like economy,

society, and competition are very important on a company’s service. The different types of

marketing also stood out to me. I never knew it was so many different easy ways to do

marketing. I learned about influences on strategy and how beneficial it is to a healthcare

organization. The importance of the customer is also something interesting that I found a lot of

interest of within the discussion post on this topic.

Greatest Effect on Me

The four P’s had an enormous effect on me and the way I look at healthcare marketing.

These P’s are product, price, place and promotion. This stood out the most because it helps me

understand more of what each one of these P’s stand for and the use of them when you are

planning your marketing strategy. This had an effect on me because it also made me realize that

these can be used for both strategic and business plans. The four P’s and strategic planning is a

broad process that can be addressed for an entire business, or a portion of the business such as

marketing.

What Was I Surprised About?

Consumer trends was a topic discussed that was pretty surprising to me. Consumer trends

track more than basically what people buy and how much they spend. Data collected on trends

may also include information such as how consumers use a product and how they communicate
Week 1 Weekly Summary 3

about a brand with their social network. I state this because I would not have guessed that

marketing techniques and forums would have the greatest impact on consumer trends. I learned

that larger organizations are geared towards different approaches because of their size. The types

of consumer trends were also surprising for me in this week’s learning.

Daily Life Usage

After this week’s learning of all this information, there are a lot of different things I can

use in my daily life. Being in the healthcare field many of these things I discussed are very vital

to the industry. One main thing I can use that I’ve learned is healthcare marketing strategies.

After learning about so many different ways to market your organization it gave me some pretty

brilliant ideas. I now know what people are looking for when you are marketing things and some

thigns to expect when you are marketing your company.