www.austinlchurch.

com
@austinlchurch
AUSTIN L. CHURCH
hello@austinlchurch.com

TEMPLATES
Email Templates for Following
Up with Past Clients & Silent
Prospects
BLOG POST: HTTPS://AUSTINLCHURCH.COM/FOLLOW-UP-WITH-CLIENTS-
WITHOUT-BEING-ANNOYING-EMAIL-TEMPLATES/.

1. Ask for honest feedback.

Send this email to the former client who may have been right to part ways with you:

Hi Egbert,
I was thinking about you this morning, and after reflecting on our project, I
concluded that, even though our project didn’t go the way I hoped, I can still use
the experience to learn and grow.

Are you willing to give me honest feedback and help me improve?

Sincerely,

Amanda

2. Offer to solve a problem.

Hi Cassandra, 

I was just going back through my portfolio, and I smiled when I saw the work we
did together. How is business? What challenges are you facing? I’d be happy to
make an introduction, share a blog post, or send you a book if there’s a specific
problem you’re trying to solve. 

Just let me know!

Regards,

Timmy “The Terrible” Trogdor
3. Rep your new skills.

Hi Cindy,

First off, well done on launching the new blog! Your post about homelessness in
D.C. was inspiring. I ended up making a donation to the charity you recommend. 

And speaking of blogging, I would love to pitch in and help. Since you and I last
spoke, I have helped several bloggers grow their email lists and grow their reach.

What do you think about a 20-minute call on Friday at 1:30pm EST? 

I’d like to hear about your experience so far, and I can also walk you through the
details of my content marketing packages.

Cheers,

Steven Tyler

4. Cite a recent life event.

Hi Megatron,

I was thinking about you the other day, and then I saw on Instagram that your
husband just opened a new bakery. Congratulations!

You all may have your hands full. Do you need help with anything? I’ve got some
availability in July and would welcome another opportunity to work with you. 

If you’d like to discuss, we can use this thread, or you can try my mobile: (202)
456-1111. My schedule on Friday is pretty clear.

Thanks,

Optimus Prime

5. Find gaps.

Hi First Name,

It had been awhile since I checked out your website, so I paid a visit on Monday.
I’ve outlined some recommendations at the bottom of this email.

If you implement them in the next month or so, I think you’ll see [insert desired
outcome here].

I’m happy to take the lead on that project—that is, unless you’ve got higher
priorities that you want me to take care of.

Check out my recommendations below, and let’s hop on a Skype chat tomorrow.
Does 2:30pm work for you?
 Thanks/Regards/Cheers,

Your Name

Recommendation #1

Recommendation #2

Recommendation #3

Recommendation #4

6. Fill gaps.

Richard,

I hope you’re doing well! I noticed that the hero image on your website is low-res.
Your pink and leopard print unitard just doesn’t pop the way it could. Here’s a link
to a high-res version that will work better: [link].

Speaking of, do you want me to do a comprehensive audit and tell you about other
things you could improve? That’s something I do quite a bit for clients, and the
results tend to be eye-opening.

Google tends to penalize websites that have problems, such as loading too slowly,
and I can normally find some quick fixes to improve a site’s overall health and
performance.

What do you say?

Billy

P.S. This video of you is AWESOME: [link]. Please, please, please let me put it on
your homepage. 🙂

7. Make introductions.

Hi First Name,

I was thinking about you the other day. I think you’d benefit from knowing
[Somebody Else]. He is a [profession/business focus/specialization here], and he
really cares about [result/outcome/passion/hobby here].

I’d like to introduce the two of you over email. Is that okay with you?

Sincerely,

Your Uber-Thoughtful Writer

8. Send resources.

Hi First Name,

I found this the other day and thought of you. I know you all are interested in [insert
interest here], so this post might help you [insert desired outcome here].

How are things going? I’d love to catch up.

 How about 15 minutes tomorrow? I’m free at 1:30pm and 4:45pm. Let me know if
either time words for you.

Thanks/Regards/Cheers,

Your Name

9. Buy coffee or lunch.

Hi Bluto,

It’s been awhile since we connected. Can I buy you coffee next Friday morning? I’d
enjoy hearing the latest from you, and I want to give you a book I just finished
reading.

Your sworn enemy,


Popeye

10. Ask open-ended questions.

• How’s business?
• Do you need anything?
• Do you have any bottlenecks?
• What are your goals for this year?
• What are you excited about?
• What would you like to see happen?

Here is what open-ended questions look like in action:

Prince Harry,

I had a reminder in my calendar to follow up with you, and I saw on LinkedIn that
you’re stepping away from most of your duties with the royal family. Good for you!

I’m curious… What are you excited about? And what are your goals for this year?

Sincerely,

The Duke of Weselton

11. Start walking away.

If you’ve sent a proposal and have never gotten a clear answer from your past
client or prospect, then try this email template:

Hi Clint Eastwood,
I never heard back from you about BLANK. I’m going to assume that you have
gone in a different direction or that your priorities have changed.

Let me know if we can ever be of assistance in the future.

All the best,

John Wayne
12. Try the 9-word email.

Dean Jackson and Joe Polish popularized this one.

The complete body of the email should be these 9 words: “Are you still looking at
getting [insert] [your] [service]?”

Here are several examples for freelancers and consultants:

Are you still looking at getting a new website?

Are you still looking at getting a new brand?
Are you still looking at getting more speaking gigs?