How To Find The Right PPC Agency In 2021?

The saying, You’ve got to spend money to make some, finds absolute
truth in the case of PPC.

If you are a small business still waiting to spend money on PPC ads, you
are taking too long.

Back in 2017, advertisers invested over 10 billion dollars. Standing here

now in 2021, the amount of money spent on PPC ads has risen to more
than 20 billion dollars and counting.

This explosive growth shows that PPC does work and there is no way
around it for local and global businesses. But you have to know what you
are doing.

Hiring the right PPC agency is a process and we are going to take you
through that process to ensure that we are the right company for your
small business.
So, let us start with the basics.

Things to Know Before Hiring a PPC

Marketing Agency

Before hiring a PPC marketing agency it’s best to find out what they are
and what they do.

How does PPC work?

PPC refers to Pay-Per-Click ads, by clicking on which people are
directed to the page you want them to go to. In return for this single visit,
you have to pay a certain amount.

To give you a simpler idea of how it works, it’s better to start with
Google. When you go on Google’s search engine and type in your
preferred keywords, the search engine displays many results.
The results right on top will have the term ‘Ad’ written on the top left
corner of the URL. Those are PPC ads and every time you click on them
and visit their site, Google charges the owner of that website a fee per
click. This is what you want for your business and that is why you are
hiring a PPC marketing agency.

Why do you need a Pay-Per-Click Agency?

It is always important to be at the right place at the right time. But if you
show up with nothing, then there is no point to it.

So, before scouting for a Pay-Per-Click agency, you need to set your
goals straight.

Do you want a PPC marketing agency to

 Add more verified leads to your sales funnel

 Sell more of a certain product or a category of products
 Increase traffic on your website
 Build brand awareness
It’s not like you get to pick only one, but it is always better to know why
you are hiring a service before hiring it.

Why Does Your Business Need to Focus on

Google Ads?
If you are a small business, your focus should be to get as high up on
Google SERPs as you possibly can. So your PPC agency should always
target Google.

Conducting PPC marketing through Google ads is likely to deliver the

most amount of impressions and clicks.

How often your PPC ads show up is dependent on your choice of

keywords and match types. Here are a few things you should keep in
mind.

 Creating a relevant keyword list, keyword groups, and ad texts.

 Creating optimized landing pages with fast loading pages, relevant
content, and strategically placed call to action buttons
 Working on your quality score. Advertisers with better quality scores
get more clicks.
 Your copy needs to make an impression. Using the right tools to
create designer-quality ads can ensure a higher chance of clicks.
Equipped with the right amount of information, you are ready to choose
the right PPC agency for your small business.
What Makes a Great PPC Management
Agency?
Before getting started it is important for you to know that all PPC
management agencies are not the same. Some specialize in specific
kinds of ads and others excel in creating excellent customer
experiences. One is not necessarily better than the other, it just depends
on what you are looking for. Keep the following points in mind when
selecting your preferred agency.

They Should Value analytics, data, and results

PPC is very easy to monitor as the amount of revenue generated can be

very easily compared to the amount spent on ads.

This makes it necessary for your agency to deliver timely reports

showcasing data, analytics, and results. Also, use that data properly.

A good agency will use the numbers at hand to plan out an effective plan
to increase your ROI.
Things to ask the agency–

– What tools do they use to measure PPC metrics?

– Will they share data with you?

-Will you be given independent access to analytics and data?

– What all do they add in their analytics reports?

They Should Have Effective Knowledge of Local

SEO?

No matter the nature of your business, it is crucial to show up on local

searches at the right time.

82% of smartphone users turn to search engines to find businesses and

services near them. 76% of those searches lead to conversions on the
same day.
You got to go local before going global and your PPC agency should
know that.

Things to ask the agency:

– How do they intend to reach your local community?

– How do they measure the success of location-based keywords

– Can they share local PPC results that they have achieved for similar
businesses?

– Do they use bid modifiers for queries specific to locations?

They Should Have Effective Capabilities for

Mobile Optimization?

The world of mobile optimization gets really tricky due to the constant
evolution of search and social algorithms.

It is important for the respective agency to be able to tackle on-the-go

browsing. Mobile devices account for more than 53% of ad clicks.

Things to ask-
– Can they share data focusing on mobile-specific results for previous
clients?

– Do they provide mobile-optimized content and design?

They Should Be Awesome at Keyword Research

Focusing on the right keywords to get your business in front of the right
people is the whole point of PPC ads.

Your preferred PPC agency should be able to meet your goals by

focusing on the right keywords every time.

Things to ask-

– How do they pinpoint what keywords to focus on?

– What tool or tools do they use?

– Can they share data informing you about their keyword research for
other businesses?

They should target the right PPC channels

You should know what you are getting into. No two PPC agencies are
the same just like your preferences.

Do you want a collaborative venture? Do you need help with both design
and copy? What do you want your PPC agency to handle exactly?

Establish a clear path of communication and make sure you specify your
expectations and goals.

Why is Atop Digital the Right PPC Agency for

You?
We can help you create effective PPC ad campaigns. PPC does not
work in a vacuum, you need an effective Digital Marketing Agency to
focus on effective ad campaigns in a holistic manner.

We understand the big picture and make changes and tweaks to

different aspects of your business to ensure you get the best results.

Most importantly, we

 Set clear and realistic goals for your business.

 Share necessary data from past campaigns.
 Advice you on how to get the most out of your PPC ads.
 Make sure all your questions are heard and answered

Getting Things Started

With us as your PPC agency, you will always be informed about your
progress and see effective and timely results.

So what are you waiting for? Contact us now to stay on top.