You are on page 1of 14

Knowledge Management Research & Practice (2015) 1–14

© 2015 Operational Research Society Ltd. All rights reserved 1477-8238/15


www.palgrave-journals.com/kmrp/

Employees’ trust and their knowledge sharing


and integration: the mediating roles of
organizational identification and organization-
based self-esteem

Gongmin Bao1 Abstract


Bixiang Xu2 and We propose that the effect of trust on knowledge sharing (KS) and knowledge
integration (KI) is mediated by organizational identification (OI) and organiza-
Zhongyuan Zhang1 tion-based self-esteem (OBSE). We focus on the relationship among different foci
1
of trust and take into consideration that trust is a culturally dependent variable.
School of Management, Zhejiang University We draw from a large-scale questionnaire survey with 50 Chinese companies
(Zijingang Campus), China; 2Hangzhou Subway
and find support for our hypotheses in general. The study finds that employees’
Corporation, China
trust within the organization is a multifaceted construct that includes their trust
Correspondence: Gongmin Bao, in the organization, trust in the supervisor and trust in peers. Trust with these
School of Management, different foci positively impact KS and KI. However, such effects are largely
Zhejiang University (Zijingang Campus), indirect and we find support for our expectation that OI and OBSE function as
Hangzhou 310058, China. mediators. We conclude that trust in itself is a precondition but not sufficient
Tel: +86-571-88206873 condition for the actualization of KS and KI.
Knowledge Management Research & Practice advance online publication, 27 April
2015; doi:10.1057/kmrp.2015.1

Keywords: trust; knowledge sharing; knowledge integration; organizational identification;


organization-based self-esteem

Introduction
The resource-based view of the firm emphasizes that valuable, rare, durable,
imperfectly imitable and non-substitutable resources are sources of firms’
sustainable competitive advantage (e.g., Dierickx & Cool, 1989; Barney,
1991; Amit & Schoemaker, 1993; Peteraf, 1993). In today’s turbulent market
environments, firms are required to update and renew their competitive
advantages, since environmental turbulence often renders fixed competitive
advantage obsolete. Consequently, firms need to develop dynamic resources
in order to generate competitive advantages on a continuous basis. The most
dynamic resource that could be sustainably developed and employed is
knowledge. In view of this, it has become one of the most important
strategic issues for firms to establish and utilize knowledge as the source of
their dynamic competitive advantages (e.g., Dierickx & Cool, 1989; Reed &
DeFillippi, 1990; Nonaka, 1991; Ahmed et al, 1996; Grant, 1996a, b; Teece,
Received: 14 December 2012 2000a, b; Zack, 2003, 1999a, b; Darroch, 2005; Mitchell, 2006).
Revised: 24 September 2013 Knowledge sharing (KS) and knowledge integration (KI) are two inter-
2nd Revision: 18 February 2015 dependent and interactive processes. They are crucial processes that
Accepted: 20 February 2015 determine whether knowledge could become a valuable, rare, durable,
2 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

imperfectly imitable and non-substitutable resource for a self-interest and interdependence are properties of social
firm’s dynamic competitive advantage (e.g., Nonaka & exchange (Lawler & Thye, 1999), and their mutual trust is
Takeuchi, 1995; Grant, 1996a, b). Recognizing the impor- a precondition of the exchange, not legal obligations
tance of KS and KI in building a firm’s dynamic competi- (Stafford, 2008). Social exchanges are flexible and rarely
tive advantage, management research is increasingly involve explicit bargaining (Stafford, 2008). Feelings and
investigating the ways that effectively promote KS and KI emotions are internal reinforcements or punishments for
in organizations (e.g., Weiss, 1999; Tsai, 2002). Currently social exchange in addition to money and material
it is recognized that a number of factors affect KS and KI in rewards (Lawler, 2001). We argue that KS/KI is a kind of
organizations, and that trust is one of important factors social exchange, and that the promotion of KS/KI should
that have the impact. Theoretical analyses and empirical raise actors’ corresponding rewards, particularly those
examinations both verify that the mutual trust between intrinsic ones pertaining to emotions and feelings.
knowledge donors and users is the precondition of KS (e.g.,
Chowdhury, 2005), and that trust in management facil-
KS/KI as mutually implicative processes
itates KS in organizations (e.g., Renzl, 2008).
KS refers to the process in which employees contribute,
In this paper, we wish to engage with current literature
collect, share and transfer knowledge and abilities
on trust–KS/KI relations. Taking notice of trust as a cultu-
among peers in order to solve problems that either they
rally dependent variable (e.g., Fukuyama, 1995), and
themselves or peers face. KI refers to the process in which
observing that in certain national cultures (such as China)
shared knowledge becomes integrated to create new
different foci of trust such as employees’ trust in peers,
knowledge and form new abilities (Farrell et al, 2005). The
trust in supervisors and organizations often have different
two processes are vital in enlarging firms’ knowledge base
effects on employees’ behaviour, particularly, trust in
and upgrading firm’s competitive advantages (e.g., Nonaka
organizations might influence their mutual behaviours in
& Takeuchi, 1995; Grant, 1996a; Nickerson & Zenger,
the organizations (e.g., Renzl, 2008), we consider if and
2004).
how the effects of different foci of trust on KS/KI are
KS and KI are closely linked processes. From the perspec-
mediated by organizational intrinsic incentive variables.
tive of organizations, KS could be conceptualized as the
We hypothesize that organizational identification (OI)
necessary condition for KI, since KI is made possible only
and organization-based self-esteem (OBSE) are two such
when employees are willing to share knowledge with
mediating variables from the logic of social exchange
peers. From the perspective of motivation of knowledge
theory (Emerson, 1976; Lawler & Thye, 1999; Lawler,
donators and users, however, the counter logic also
2001). To test our hypotheses, the study draws on a large-
applies, since one would only share knowledge when she
scale questionnaire survey with 50 companies in China.
or he anticipates that such sharing would result in the
The survey measures seven variables including employees’
generation of new knowledge and abilities useful to him or
trust in peers, trust in supervisors, trust in organizations,
her, or to the organization. When we talk about KS and KI,
OI, OBSE, KS and KI. Data analyses suggest that trust (with
it is also important to bear in mind that different kinds of
different foci) have positive effects on KS and KI; however,
knowledge bears different consequences on micro-organi-
these effects are largely indirect in that they are fully or
zational politics. That is to say, the sharing and integration
partially mediated by OI and OBSE. We conclude that trust
of some knowledge would result in changes in the relative
in itself may be a precondition but insufficient condition
influences, social positions, reputations and competitive
for promoting KS and KI in organizations. This study is
advantages among knowledge donators and users, while
specific to Chinese context, and its results will contribute
those of some others would not. This means that there also
to understanding Chinese employees’ KS and KI.
exist processes which hamper the actualization of KS and
The paper proceeds as follows. The next section illus-
KI in organizations, because if organizational members
trates theoretical background and proposes hypotheses;
find KS or KI inimical to their self-interest it is less likely
this is followed by a section that introduces measurement
that they would engage in either activity. In general,
used for this study and the collection of data. The third
however, KS and KI can be conceptualized as mutually
section presents hypothesis testing. We proceed to discuss
implicative processes.
our findings, draw conclusions and implications in the
final section.
Trust as an antecedent of KS/KI
Literature review It has been generally agreed that KS and KI in organiza-
tions are complicated transactions (e.g., Williamson, 1981;
Social exchange theory Osterloh & Frey, 2000; Irmer et al, 2002; Kwok & Gao,
Social exchange theory, which psychologists call contin- 2005; Ke & Wei, 2007; Lin et al, 2012) whose actualization
gent return reinforcement and economists simply term as requires intrinsic incentives on the part of employees
reciprocally contingent flow exchange (Emerson, 1976), because it is too difficult to motivate employees to share
regards self-interested actors who transact with other and integrate knowledge by extrinsic incentives as measur-
self-interested actors to accomplish individual goals that ing the value of KS/KI is impractical (e.g., Moon & Park,
they cannot achieve alone (Lawler & Thye, 1999). Actors’ 2002; Lee & Ahn, 2007; Yang & Chen, 2007; Choi et al,

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 3

2008; Huang et al, 2008; Lin, 2008). As such, exploring the KS/KI in organizations might make sense (e.g., Tan & Lim,
intrinsic incentives of KS/KI becomes the focal point of 2009).
relevant research. Currently, scholars have explored ele- Existing discussion on trust does not pay sufficient
ments of culture, loyalty and ethics in order to locate attentions to the cross effect of different foci of trust on
intrinsic incentives for KS/KI actualization (e.g., Hall, KS/KI, that is, the effects of trust in supervisors and
1992; Zack, 1999a). organizations on employees’ KS/KI. Existing work has
From the viewpoint of social exchange theory (Emerson, investigated the effects of trust among employees on their
1976; Lawler, 2001), trust is a precondition for social KS/KI (e.g., Chowdhury, 2005) and the effects of trust
exchange (Stafford, 2008), particularly for the complicated in management on employees’ KS/KI (Renzl, 2008), but it
KS/KI transaction (e.g., Adler, 2001). By definition, trust has not explored the effects of trust in supervisor on
refers to the willingness of one party (i.e., trustor) to be employees’ KS/KI. Trust has direct and indirect benefits
vulnerable to the actions of another (i.e., trustee) based on for organizations (e.g., Dirks & Ferrin, 2001). The effects of
the positive expectations that the trustee would perform mutual trust between knowledge donators and users on
actions important to the trustor and regardless of the their KS/KI are direct benefits, and that employees’ trust in
trustor’s ability to monitor or control the actions of the supervisors and organizations affect their peers’ KS/KI is
trustee (Rousseau et al, 1998). As a culturally dependent indirect effect. There are two ways to explain the effect of
variable (e.g., Fukuyama, 1995), trust functions beyond employees’ trust in supervisor on their peers’ KS/KI. First,
the realm of individual rational calculation and draws its supervisors have authority and impact on their subordi-
potency mainly from social or cultural instincts which nates (Dirks & Ferrin, 2002), and the trustworthy charac-
describe people’s inclination to share the customs of teristics of the supervisors might create a halo effect, which
others of a group, and to conform to the opinions and spills over to their subordinates (Lord & Maher, 1993;
decisions of the group (Weiss, 1973; Ghiselin, 2009; Li & Gardner & Avolio, 1998). Halo effect describes the cogni-
Zhou, 2010; Waring, 2010). In other words, as a precondi- tive orientation that the perceived positive features of
tion for KS/KI, trust is largely intrinsic. individuals are extended to their other characters (e.g.,
Mutual trust between knowledge donors and users Thorndike, 1920; Nisbett & Wilson, 1977). One Chinese
influences their KS/KI (e.g., Chowdhury, 2005). Trust can proverb that describes the positive halo effect is ‘aiwujiwu’,
be classified as generalized trust and particularized trust which is literally translated as ‘love me and you will also
(e.g., Delhey & Newton, 2005). Generalized trust describes love my dogs’. That means employees’ trusting their
the general orientation of a society or community in supervisors may give rise to a positive attitude toward their
which individuals intend to trust strangers or unfamiliar peers and make them believe their peers’ KS/KI will be
people (Delhey & Newton, 2005), while particularized protected by the supervisors. Second, Dirks & Ferrin (2002)
trust refers to the trust based on all sorts of specific cues or and Mayer et al (1995) argued that when employees trust
ties (Wilson & Eckel, 2006; Bohnet & Baytelman, 2007; their supervisors, they will be more comfortable engaging
Krumhuber et al, 2007). Particularized trust can be categor- in risky behaviours. That means trust in supervisors can
ized as calculus-based trust, identity-based trust and rela- substitute for employees’ mutual trust to support their
tional trust (e.g., Rousseau et al, 1998). Generalized trust is peers’ KS/KI in the organization at some degrees.
an element of social capital (Knack & Keefer, 1997; Adler & Guanxi and in-group are two interwoven concepts:
Kwon, 2002; Reeskens & Hooghe, 2008; Bjørnskov, 2010; guanxi refers to interpersonal relationship; in-group
Fisher et al, 2010). If a society is low on generalized trust, describes a number of individuals who are connected by
people in the society will have to develop particularized the ties or guanxi (Fukuyama, 1995; Xin & Pearce, 1996;
trust to support their social exchange because trust is a Farh et al, 1998; Park & Luo, 2001; Wong et al, 2003; Lee &
base of cooperative and exchange behaviour (Jones & Dawes, 2005). Mayer et al (1995) defines trust as consisting
George, 1998). Generalized trust differs from countries to of three dimensions: ability, benevolence and integrity.
countries (e.g., Fukuyama, 1995; Knack & Keefer, 1997; While ability and integrity can be said to be culture-free
Zaheer & Zaheer, 2006). As Chinese are low on generalized dimensions, benevolence is much less so. Benevolence in
trust (Fukuyama, 1995; Tan & Tambyah, 2011), Chinese the Chinese culture has two rather distinctive (but also
tend to build particularized trust named as guanxi for their related) characters. On the one hand, benevolence is
social exchange (Fukuyama, 1995; Li & Liang, 2002; Wei & guanxi-oriented, that is, the trustee does not show bene-
Bo, 2003; Hutchings & Weir, 2006; Shaalan et al, 2013). volence to anyone, but only for those with whom (s)he has
Guanxi refers to the ties that facilitate favour exchanges established reciprocal guanxi (Fukuyama 1995; Xin &
between individuals connected by the ties (Fukuyama, Pearce, 1996; Farh et al, 1998; Park & Luo, 2001; Wong
1995; Xin & Pearce, 1996; Farh et al, 1998; Park & Luo, et al, 2003; Lee & Dawes, 2005). On the other hand, guanxi-
2001; Wong et al, 2003; Lee & Dawes, 2005; Bian, 2006, oriented benevolence extends beyond interpersonal rela-
p. 312). In Chinese organizations, three types of guanxi are tions to in-group members (Delhey et al, 2011; Muethel
important: the relations among peers, the relations & Bond, 2013). An organization is a type of group.
between employees and their supervisors, and the rela- Employees’ trusting the organization might lead to a
tions between employees and the organization. Therefore, positive attitude toward the organizational members and
to investigate how the three types of particular trust affect make them believe that their peers’ KS/KI will be protected

Knowledge Management Research & Practice


4 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

by the organization. Therefore, trust in organization might condition of different foci of trust. Inferably, then,
be indirectly beneficial to peers’ KS/KI. Then, we argue that OI mediates the positive relationships between trust and
a cross-dimensional examination of three trust foci on peers’ KS/KI.
KS/KI contributes to our understandings of trust–KS/KI The second mediator is OBSE. Self-esteem refers to
relationships. individuals’ positive evaluation of themselves (Pierce
In current literature on trust–KS/KI relationships there is et al, 1989; Rosenberg et al, 1995; Cast & Burke, 2002).
a noticeable lack of attention on intrinsic-incentive med- OBSE describes employees’ evaluation of their personal
iators as emotional reward. Since trust is an intrinsic adequacy and worthiness as organizational members
precondition for KS/KI, and since difference foci of trust (Gardner & Pierce, 1998) and the self-perceived value that
may have cross effects on KS/KI, we have reasons to employees have of themselves as organizational members
speculate that individual trust’s effect on KS/KI is mediated acting within the organizational context (Pierce et al,
through intrinsic incentives at the organizational level. 1989; McAllister & Bigley, 2002).
Reviewing extant literature, we find that OI and OBSE Trust at all three foci constitutes important antecedents
might be two such mediators. of OBSE. Research suggests that employees’ trust in peers
(van Dyne et al, 2000; Ferres et al, 2004) and trust in
organization (Mcallister & Bigley, 2002) are positively
OI and OBSE as mediators related to OBSE, either directly or indirectly. Inferably,
The first mediator is OI. OI roots in social identity theory employees’ trust in supervisors also contributes positively
and its extension self-categorization theory, both of which to OBSE, since supervisors with whom employees interact
deal with identification with groups (Vora & Kostova, day-in and day-out have impact on the employees in
2007). Social identity and self-categorization refer to how organizations. OBSE contributes positively to employees’
the self is defined in terms of unique and also is extended organizational citizen behaviours such as those of altruism
to include social groups (e.g., Tajfel & Turner, 1986; Hogg, and obedience (Tang & Ibrahim, 1998; van Dyne et al,
2003; van Knippenberg & Sleebos, 2006). OI is defined as 2000). Although KS and KI have not been empirically
organizational members’ perception of being within or tested as acts of organizational citizenship, we have rea-
belonging to an organization (Ashforth & Mael, 1989); it sons to believe that OBSE is positively related to KS/KI. All
describes organizational members’ self-concept-based rela- in all, we postulate that OBSE mediates positively between
tionships with organizations. The self-conception in terms trust and KS/KI. According to social exchange theory, the
of ‘we’ rather than ‘I’ in which organizational membership KS/KI can be exchanged for the defence or maintenance of
becomes self-referential, is referred to as OI (Tajfel & OBSE under the condition of different foci of trust.
Turner, 1986; Hogg, 2003; van Knippenberg & Sleebos, Individuals identify with an organization and try to
2006). High OI indicates that employees search for self- positively differentiate this organization from others in
identities consistent with those of organizations, often order to enhance their self-esteem (Vora & Kostova, 2007).
resulting in increased organizational effectiveness and Particularly, employees’ identifying with a prestigious
members’ job satisfaction (Ashforth & Mael, 1989). organization will increase their self-esteem (Mael &
Researchers have identified trust as an antecedent of OI. Ashforth, 1992; Vora & Kostova, 2007). In general, OI is
Empirical studies report that employees’ trust in peers an antecedent of OBSE (Bergami & Bagozzi, 2000; Shamir
(Cook & Wall, 1980; Ferres et al, 2004; Morgan et al, & Kark, 2004). The higher the OI, the higher the OBSE
2004), trust in supervisor (Mael & Ashforth, 1992; Tan & (Tajfel, 1982).
Tan, 2000) and trust in organization (Mael & Ashforth, To sum up, we have noticed that current studies on
1992; Aryee et al, 2002) are positively related to OI, either trust–KS/KI relationships can be further supplemented by
directly or indirectly (Lewicki & Bunker, 1996). Deduc- efforts that, first, highlight the cross effect of different foci
tively also, OI is an antecedent for KS/KI. On the one hand, of trust (i.e., trust in peers, trust in supervisors and trust in
identification, defined as cognitive and/or affective con- organizations) on KS/KI, and second, take into account of
nections among social actors and between actors and OI and OBSE as mediators between trust and KS/KI as the
institutions (Riketta, 2005), facilitates and causes social defence or maintenance of OI and OBSE might be the
cooperation (Bonacich & Schneider, 1992; Cabrera & feeling or emotional reward at the cost of KS/KI from
Cabrera, 2002; Dukerich et al, 2002; Polzer, 2004) of which the viewpoint of social exchange theory (Lawler, 2001).
KS and KI are two vital forms of cooperation in organiza- The present paper makes an effort to address these concerns.
tions. On the other hand, group identification leads to In what follows we hypothesize a framework on trust–KS/KI
individuals’ enhanced senses of responsibilities and con- relationships and the mediating roles of OI and OBSE
cerns for group processes and outcomes, which in turn within.
gives rise to individuals’ attempting to improve job abil-
ities through KS/KI in order to better group performances
(Fleishman, 1980; Bonacich & Schneider, 1992; Nahapiet Hypotheses
& Ghoshal, 1998; Cabrera & Cabrera, 2002). From the KS and KI in organizations require intrinsic incentives.
viewpoint of social exchange theory, the KS/KI can be From the perspective of workplace competition, KS/KI are
exchanged for the defence or maintenance of OI under the likely to change the status quo of competitive advantages

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 5

among knowledge donators and users. Also, from the ETO


perspective of transaction cost (Williamson, 1981), to
share and integrate knowledge can often be costly OI KI
(Szulanski, 1996). In both cases, knowledge donors might
hesitate to share or integrate knowledge with peers if they
are not intrinsically motivated because extrinsic incentives ETS
for KS/KI is impractical as measuring the values of KS/KI is
very difficult. OBSE KS

Trust in peers provides precondition for KS/KI among peers


(Adler, 2001). Trustors are likely to engage in KS/KI with
peers if they expect that through KS/KI trustees will perform ETC

actions important or beneficial to them. One way that links


Figure 1 The conceptual framework of the relationships
KS/KI and trustors’ expectations of benefits is through OI. OI
between trust and KS and KI.
specifies the degree to which employees believe that benefits
Note: ETO stands for employees’ trust in organization; ETS stands
to organizations are at the same time benefits to themselves.
for employees’ trust in supervisor; ETC stands for employees’
Since KS/KI are perceived by employees as important to
trust in colleague; OI stands for employees’ organizational identi-
organizational performance that is related to the defence or
fication; OBSE stands for employees’ organization-based self-
maintenance of OI, it is logical to infer that OI mediates the
esteem; KI stands for employees’ knowledge integration; KS
relationships between trust in peers and KS/KI among peers.
stands for employees’ knowledge sharing.
Another way that links up KS/KI and trust is OBSE. Employ-
ees’ self-perceived values are closely associated with organiza-
tions’ public images (e.g., Kim & Nam, 1998). High OBSE H1b: Employees’ trust in the organization is positively related
motivates employees intrinsically to better organizations’ to their KS/KI.
abilities, reputations and public images. Such bettering can
H1c: Employees’ trust in supervisors is positively related to
be achieved through KS/KI since KS/KI adds to organizations’
their KS/KI.
abilities, performance and reputations. This reasoning, cou-
ples with the fact that OI and OBSE are positively related H2: OI mediates the relationship between employees’ trust
processes (Bergami & Bagozzi, 2000; Shamir & Kark, 2004), and their KS/KI.
establishes OBSE as a second mediator between trust in peers
H2a: OI mediates the relationship between employees’ trust
and KS/KI among peers.
in peers and their KS/KI.
Different foci of trust have cross effect on KS/KI and the
relationships are mediated by OI and OBSE in the Chinese H2b: OI mediates the relationship between employees’ trust
context. The Chinese national culture has high power in the organization and their KS/KI.
distances and collectivism, which means that individuals
H2c: OI mediates the relationship between employees’ trust in
typically appeal to those in senior hierarchical positions
supervisors and their KS/KI.
and sometimes institutions for legitimacy of their everyday
social transactions and every member of the firm is respon- H3: OBSE mediates the relationship between employees’ trust
sible to do good for the firm even at the cost of her/his and their KS/KI.
interests (Hofstede, 1994, 2001). On the one hand, OI and
H3a: OBSE mediates the relationship between employees’
OBSE reflect the strength of employees’ orientation of
trust in peers and their KS/KI.
collectivism (van Dyne et al, 2000), while at the other hand,
the defence or maintenance of OI and OBSE could satisfy H3b: OBSE mediates the relationship between employees’
their emotional demand at some degree (e.g., Tajfel, 1982; trust in the organization and their KS/KI.
Bergami & Bagozzi, 2000; Shamir & Kark, 2004). When
H3c: OBSE mediates the relationship between employees’
employees’ trust in supervisors and organizations might
provide the condition that it is safe to share and integrate trust in supervisors and their KS/KI.
knowledge with peers as their supervisors and organizations Taking into account the relationships among trust, OI,
will protect them from being harmed, KS/KI are very likely OBSE and KS/KI, and integrating H1, H2, H3 and their sub-
to be exchanged for the defence or maintenance of OI and hypotheses, we get the following conceptual framework
OBSE in the organization. Then, we could conclude that OI (see Figure 1).
and OBSE should mediate employees’ trust in supervisors
and organizations and their KS/KI with peers.
On the basis of these considerations, we propose the Method, measurement and data
following hypotheses: We used questionnaire to measure all variables concerned
in the study. For the complicated framework we propose
H1: Employees’ trust is positively related to their KS/KI. which includes many latent variables, questionnaire
survey is a feasible and suitable method (Pedhazur &
H1a: Employees’ trust in peers is positively related to their KS/KI. Schmelkin, 1991). To raise the validity and reliability of

Knowledge Management Research & Practice


6 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

our questionnaire we proceeded in several steps. First, we them (Ashford et al, 1989), we added the item ‘I believe
compiled our questionnaire in English, drawing from my firm to look out for my best interests’ (Q1-8). We also
scales recognized in existing literature. A pilot study on added the item ‘I believe that my firm is able to assist and
five companies was conducted to modify these scales for support my work’ (Q1-7) through discussions with collea-
the Chinese context. Second, we translated the question- gues. This eight-item questionnaire is used for the pilot
naire into Chinese. In the translation process, several study. Three more items (Q1-9, Q1-10, Q1-11) were subse-
professors and Ph.D. students were consulted to make sure quently added to this initial questionnaire after the pilot
that our translations were accurate and readable. We held study since we found that in the Chinese context, trust in
meetings with a number of colleagues and over 30 man- organizations also include trust in organizational goals
agement major graduate students to discuss the question- and top management teams.
naire item by item. After revising several times, the When the collected questionnaire data is submitted
questionnaire is used for the survey. The questionnaire is to the final Cronbach’s α test, three items (Q1-3, Q1-6,
Likert 7 scale. Q1-10) were deleted. The Cronbach’s α of the final trust
scale is 0.9.
Pilot study
From 19 August to 3 September 2006, we conducted a pilot
study in order to test the validity and reliability of our Trust in supervisor and peer
questionnaire, to ensure questionnaire return ratio and to In Mayer et al’s (1995) ability, benevolence and integrity
prepare for questionnaire modifications at later stages. We dimensions of trust, benevolence is largely guanxi-oriented
selected five firms located in Hangzhou, China, for the in the Chinese context. Guanxi is a type of long-term
pilot study. Of the 120 questionnaires sent out at random, relationship with mutual obligation, credibility and under-
106 were retrieved (88% return ratio). 51 returned ques- standing (Zhang & Zhang, 2006). Guanxi is a type of
tionnaires were found to be invalid. The valid response particularized trust (Kiong & Kee, 1998; Gao, 2012) that
ratio was 45.8%. entails the exchange of favors between individuals with
The pilot study generated sufficient data for a corrected- unspecified obligations to reciprocate (Adler & Kwon,
item total correlation (CITC) analysis that followed. We set 2002; Warren et al, 2004). Guanxi is related to benevolence
0.5 as the threshold value for reserving questionnaire because it does not take ability and integrity into account,
items. We delete questionnaire items when such deleting but concerns if there is guanxi. If there is guanxi, interests
is found to increase the Cronbach’s α of a latent variable should be taken care of. In this study, therefore, we
(factor) (Churchill, 1979). Of remaining questionnaire measure ability, integrity and guanxi to account for
items, the Cronbach’s α values of latent variables were employees’ trust in supervisors and peers.
larger than 0.8 (Nunnally, 1978). We also added some new Basically, we refer to Jarvenpaa et al’s questionnaire
items to our questionnaires after detailed discussions with (1998) when measuring ability (Q2/3-1-1 to Q 2/3-1-6)
colleagues. Finally, we conducted a large sample survey to and integrity (Q2/3-2-1 to Q 2/3-2-6), and to the scales
clarify the questionnaire and to test the propositions. developed by Wong et al (2003) and Lee & Dawes (2005)
All in all, we revised the first version of our questionnaire when measuring guanxi (Q2/3-3-1 to Q2/3-3-7). In
three times in order to produce the final version that we Jarvenpaa et al’s (1998) questionnaire, the ability trust
subsequently used to measure latent variables in this scale includes six items (Cronbach’s α 0.90) and the
study. integrity trust scale, five items (Cronbach’s α 0.92). We
adopt their ability trust scale completely for our study
Questionnaire while make minor changes to their integrity trust scale.
Here, we take workplace ethics into consideration since
Trust in organizations Chinese employees care about the ethical intentions and
In this study, we used an 11-item questionnaire to measure behaviours (e.g., keeping one’s promises) of supervisors
employees’ trust in organizations. These items are devel- and peers (Ch’ein, 1973; Yin, 1976). We therefore add two
oped with reference to scales in existing literature, con- items to the original scale (Q2/3-2-3: ‘my supervisor (or
siderations of Chinese cultural specificity and the results of ‘most of my colleagues’) has good sense of justice’, and Q2/
our pilot study. First, following Aryee et al’s (2002) way of 3-2-5: ‘my supervisor (or “most of my colleagues”) keeps
compiling scales, we modified the scale developed by his/her promises’). We delete an original item (my super-
Gabarro & Athos (1976) and Robinson (1996), which visor (or ‘most of my colleagues’) did not behave in a
measured employees’ trust in employer (with seven items consistent manner) through pilot CITC analysis, thus
and a Cronbach’s α of 0.87). We replaced ‘employer’ with arriving at a 6-item scale that we use for measuring trust
‘firm’ in all items and deleted the item ‘I am not sure I fully integrity. For measuring guanxi, we synthesize the scales
trust my employer’ because in the Chinese context where developed by Wong et al’s (2003) and Lee & Dawes (2005)
the general trust level is low, the expression ‘fully trusting into a 7-item scale which covers the different dimensions
an organization’ is semantically difficult to comprehend. of guanxi (e.g., face-saving, reciprocal favour and affection)
To these six items we added two more. Considering that noticed by these authors. We delete a number of original
employees tend to trust organizations that care about items in the process through the pilot CITC analysis and

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 7

through extensive discussions with colleagues and gradu- scale for measuring knowledge combination capability.
ate students. We thus use a 7-item scale for measuring KI. No items
When the collected questionnaire data is submitted to were deleted in the pilot or final CITC analyses, and the
the final Cronbach’s α test, three items (Q2/3-1-4, Q2/3-3-5, Cronbach’s α of the scale is 0.86.
Q2/3-3-7) were deleted. The Cronbach’s α of the final trust
scales (trust in supervisors and peers) is 0.922 and 0.921,
respectively. Samples
It has been argued that sample firms should be large
Organizational identification enough to allow for investigations on cross effects among
We adopt Mael & Ashforth’s (1992) 6-item OI scale for trust relationships. Following this argument, we chose
this study. We make a number of minor linguistic firms that generate over 500,000 RMB state-tax revenue
changes to suit Chinese respondents’ reading habits. For (1 RMB = US$0.12 in 2005) as target firms. In Hangzhou
instance, ‘I am very interested in what others think about (China), we referred to the official listing of firms that had
our firm’ is changed to ‘I am very interested in what more than 500,000 RMB of state-tax revenue in 2005 and
others think about my firm’. No item is deleted in the used the simple stochastic sampling method to select 50
pilot or final CITC analyses, and the Cronbach’s α of the firms. We located 20 employees in each firm as respon-
scale is 0.84. dents. From 20 September to 8 December 2006, we sent
out 1000 questionnaires to these respondents. We
retrieved 982 questionnaires, and the return rate is 98.2%.
Organization-based self-esteem
To ensure the validity of our data, we remove the
We adopt Pierce et al’s (1989) OBSE scale for this study
questionnaires where (a) data are incomplete (such as with
with minor linguistic changes to suit Chinese respondents’
more than five unanswered items), (b) marks of answers of
reading habits. For instance, ‘I count around here’ is
items show regular shapes on questionnaire sheets (such as
changed to ‘I count in my firm’. Item Q4-10 is deleted in
‘Z’ shape), (c) answers are noticeably contradictory, (d) too
the final CITC analysis. The Cronbach’s α of the scale is
many chosen answers are uncertain (such as more than 10
0.90.
items), or (e) questionnaires collected from a same com-
pany demonstrate high degrees of replication (e.g., Wei &
Knowledge sharing Zhang, 2009; Yao et al, 2012). We establish these strict
To measure KS, we refer to Hooff & Ridder’s (2004) scale standards for selecting valid returned questionnaires
which consists of two parts: knowledge donation (6-item because in China not all respondents are serious in answer-
scale with Cronbach’s α 0.85) and knowledge collection ing questionnaires. Finally, 706 returned questionnaires
(4-item scale with Cronbach’s α 0.78). Through discussions are selected as valid and the effective return rate is thus
with colleagues and graduate students, we find that ‘to 70.6%.
instruct others how to solve problems’ (pertaining to the Of those 706 respondents, 57.4% are male and 42.6%
transfer of knowledge-based ability to peers) and ‘to help female. 0.3% of respondents are under 20 years of age,
others solve problems’ (pertaining to the employment of 59.9% between 20 and 30, 26.6% between 31 and 40, 8.6%
knowledge-based ability in solving problems without sig- between 40 and 50, and 4.5% over 50. 11.2% of respon-
nificant transfer of such ability among peers) need to be dents hold degrees of or below senior high-school level,
incorporated as relevant questionnaire items on knowl- 39.4% of junior and senior professional school degrees,
edge donation and collection in the Chinese context. We 44.2% of bachelor’s degrees, and 5.2% of graduate degrees.
therefore add Q6-1-7 (when colleagues within my depart- 16.3% of respondents have monthly salary of or below
ment ask for help, I help them to solve their problems with 1500 RMB, 52.0% between 1500 and 3000 RMB, 18.7%
my ability if I can), Q6-1-8 ( when colleagues out of my between 3000 and 4500 RMB, 7.2% between 4500 and
department ask for help, I help them to solve their 6000 RMB, and 5.8% above 6000 RMB. 21.4% of respon-
problems with my ability if I can), Q6-2-5 (when I ask for dents have less than 1 year of work experience, 31.0% have
help, colleagues within my department help me to solve 1–3 years, 16.9% have 3–5 years, 8.8% have 5–7 years and
my problems with their ability if they can), Q6-2-6 (when I 22.0% have more than 7 years of work experience. 34.3%
ask for help, colleagues out of my department help me to of respondents work in sales and marketing departments,
solve my problems with their ability if they can) to the 26.1% in technological departments, 17.1% in administra-
original scale to measure these sub-dimensions. tion, 13.0% in finance and accounting and 9.5% in
When the collected questionnaire data is submitted to the production. 60.6% of respondents work in manufacturing
final CITC analysis, three items (Q6-1-1, Q6-1-4, Q6-2-4) industries, 21.5% in wholesale and retail, 12.9% in infor-
were deleted. The Cronbach’s α of the final KS scale is 0.91. mation technology, and 5.0% in construction and estate.
Since all of the absolute skewness values of the data are
Knowledge integration below 3 and the absolute kurtosis values are below 10,
For measuring KI, we refer to Farrell et al’s (2005) ques- the data is obedient to normal distribution in general
tionnaire. We adopt their 4-item scale for measuring (Kline, 1998). Therefore, we use structural equation model-
motivations for combining knowledge and their 3-item ling for data analysis in this study.

Knowledge Management Research & Practice


8 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

Validity and reliability Although debates on common method variance (CMV)


The Cronbach’s α values of the factors are bigger than 0.8, have been going on for the last 50 years (e.g., Campbell &
which means the internal consistencies of the factors are Fiske, 1959), there has been little consensus among
good (Nunnally, 1978). The convergent validity of the researchers regarding the conditions under which CMV
data is measured by average variance extracted (AVE) actually invalidates empirical results (Siemsen et al, 2010).
where an AVE value above 0.5 suggests the convergent At the same time, there are contradictions on how to
validity of the data is acceptable (Fornell & Larcker, 1981a, b). control CMV. For instance, on the one hand, it has been
As Table 1 shows, all AVE values are above 0.5, which argued that reverse scoring is able to eliminate CMV bias
suggests that the convergent validity of our data is (Lindell & Whitney, 2001); on the other hand, reverse
acceptable. scoring has been regarded as a source of CMV bias
We test data’s discriminant validity by comparing the (Podsakoff et al, 2003). Conway & Lance (2010) point out
values of the root mean square of the AVEs of latent that there are different sources of method bias that need to
variables (factors) and the correspondent correlation coeffi- be carefully controlled, and the reason why CMV bias has
cients of latent variables (factors) (Fornell & Larcker, 1981a, been singled out as a prominent problem by some scholars
b). We find that our data’s discriminant validity is acceptable is largely due to misconceptions. Indeed, CMV can either
since the values of the root mean square of AVEs (marked inflate or deflate bivariate linear relationships depending
out in parentheses in the diagonal) are bigger than the on the degree of symmetry with which CMV affect the
correspondent correlation coefficients of latent variables observed measures (Siemsen et al, 2010). As to multivariate
(see Table 2). linear relationships, common method bias generally
Furthermore, the full variable confirmatory analysis decreases when additional independent variables suffering
shows that the discriminant validity and the convergent from CMV are included in a regression equation (Siemsen
validity of the factors are acceptable (e.g., Bollen, 1989; et al, 2010), and interaction effects could not be artifacts of
Bentler & Chou, 1992; Aryee et al, 2002; Bacharach et al, CMV in interaction regression models (Siemsen et al,
2002; Hult et al, 2002; Lewis et al, 2002; Subramani & 2010). Mathematically, structural equation modelling
Venkatraman, 2003). According to Anderson & Gerbing’s with mediators is similar to interaction regression model
(1992) two-stage approach, the factors are suitable to since mediate effects and interaction effects have similar
conduct path analysis. mathematical formula. Following Siemsen et al’s (2010)
argument, if interaction effects cannot be artifacts of CMV
Common method bias in interaction regression models, neither can mediate
The data is susceptible to common method bias as it effects in structural equation modelling. This paper
adopts questionnaire to measure all concerned variables. explores the mediate effects of OI and OBSE. Since the

Table 1 Convergent validities of the factors


Scale ETO ETSA ETSI ETSG ETCA ETCI ETCG OI OBSE KSD KSC KIM KIA

AVE 0.54 0.72 0.65 0.57 0.67 0.67 0.55 0.51 0.51 0.56 0.71 0.63 0.62
Note: ETO stands for employees’ trust in organization; ETSA stands for employees’ trust in supervisor’s ability; ETSI stands for employees’ trust in
supervisor’s integrity; ETSG stands for employees’ trust in guanxi with the supervisor; ETCA stands for employees’ trust in colleague’s ability; ETCI stands for
employees’ trust in colleague’s integrity; ETCG stands for employees’ trust in the guanxi with the colleague; OI stands for employees’ organizational
identification; OBSE stands for employees’ organization-based self-esteem; KSD stands for employees’ intention of knowledge donation; KSC stands for
employees’ intention of knowledge collection; KIM stands for employees’ motivation of knowledge integration; KIA stands for employees’ ability of
knowledge integration. AVE is the average variance extracted.

Table 2 Discriminant validity of the variables


Scale Average S.D. ETO ETS ETC OBSE OI KS KI

ETO 5.60 0.70 (0.73)


ETS 5.63 0.65 0.62 (0.80)
ETC 5.57 0.62 0.46 0.59 (0.79)
OBSE 5.45 0.61 0.57 0.53 0.48 (0.72)
OI 5.74 0.63 0.57 0.54 0.48 0.54 (0.71)
KS 5.74 0.57 0.59 0.58 0.52 0.56 0.63 (0.79)
KI 5.60 0.67 0.49 0.50 0.48 0.60 0.61 0.62 (0.79)
Notes: A. All of the correlations are significant at 0.01 levels. B. ETO stands for employees’ trust in organization; ETS stands for employees’ trust in
supervisor; ETC stands for employees’ trust in colleague; OI stands for employees’ OI; OBSE stands for employees’ organization-based self-esteem; KI
stands for employees’ knowledge integration; KS stands for employees’ knowledge sharing. C. The numbers in the brackets on the diagonal are the values
of the root mean square of the average variance extracted.

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 9

mediate effects are significant in the structural equation Specifically, our hypothesis test suggests that the direct
modelling, we think that correspondent results are not effects of trust in peers and trust in supervisors on KS/KI
susceptible to common method bias, at least not in are insignificant, while that of trust in organizations on KS
significant ways. is significant at P<0.001 level. At the same time, all four
paths between trust in organizations and trust in peers on
the one hand and OI and OBSE on the other are significant
Hypothesis test at P<0.01 or less. Also, the path between trust in super-
We test our hypotheses through structural equation mod- visors and OI is significant at P<0.01 level; however, the
elling. According to Baron & Kenny (1986), Wu & Zumbo path between trust in supervisors and OBSE is insignif-
(2008) and Nadkarni & Narayanan (2007), the path analy- icant. All paths between OI/OBSE and KS/KI are significant
sis of the mediate effects of OI and OBSE between trust and at P < 0.001 level.
KS/KI proceeds in two steps. In step one, the bilateral On the basis of the logics of Baron & Kenny (1986) and
relationships between dependent (KS and KI) and mediate Wu & Zumbo (2008), we thus summarize our hypothesis
(OI and OBSE) variables, between dependent and indepen- test. First, H1 is supported. Employees’ trust in peers, trust
dent variables (trust in organizations, trust in supervisors in organizations, and trust in supervisors are positively
and trust in peers), and between mediate and independent related to their KS and KI. Second, H2a and H2c are
variables are assessed respectively. In step two, the inte- supported while H2b is partially supported. OI mediates
grated structural equation modelling is conducted. We use the relationships between employees’ trust in peers, trust
AMOS 5.0 as analytical software. in supervisors and their KS and KI; it also mediates the
In Step 1, we find that all bilateral relationships between relationship between employees’ trust in organizations
dependent, mediate and independent variables are signifi- and their KI but does so only partially in terms of the
cant at least at P<0.05 level. In Step 2, we find all indices of relationship between employees’ trust in organizations
fitness are acceptable for the full influence integrative and their KS. Third, H3a is supported, H3b is partially
structural equation model (see Figures 2 and 3), because supported, and H3c is not supported. OBSE mediates the
our model is complex and few complex models are found relationship between employees’ trust in peers and their KI
to have higher indices of fitness (Bollen, 1989; Bentler & and KS; it partially mediates the relationship between
Chou, 1992; Aryee et al, 2002; Bacharach et al, 2002; Hult employees’ trust in organizations and their KS and KI.
et al, 2002; Lewis et al, 2002; Subramani & Venkatraman, The mediate effect of OBSE on the relationship between
2003). employees’ trust in supervisors and their KS/KI is not

ETO KIM KIA

0.369*** -0.068
0.880*** 0.682***
0.257***
ETSA OI 0.518*** KI
0.741***
0.087
0.775*** 0.261**
0.112
ETSI 0.518***
ETS 0.191** 0.420***
0.809*** 0.549*** 0.248***
0.276***
ETSG 0.676***
0.178**

0.749*** 0.155 .039


OBSE 0.135* KS
ETCA
0.731*** 0.184**
0.107 0.780*** 0.687***
0.817*** ETC
ETCI
KSD KSC

0.746***
ETCG

note: *p<0.05,**p<0.01,***p<0.001

Figure 2 The results of full influence model test.


The indices of goodness of fit:χ2/df = 1.557, GFI = 0.870, AGFI = 0.861, NFI = 0.891, IFI = 0.958, CFI = 0.958, PNFI = 0.855, RMSEA =
0.028
Note: ETO stands for employees’ trust in organization; ETSA stands for employees’ trust in supervisor’s ability; ETSI stands for employees’
trust in supervisor’s integrity; ETSG stands for employees’ trust in guanxi with the supervisor; ETCA stands for employees’ trust in collea-
gue’s ability; ETCI stands for employees’ trust in colleague’s integrity; ETCG stands for employees’ trust in the guanxi with the
colleague; OI stands for employees’ organizational identification; OBSE stands for employees’ organization-based self-esteem; KSD stands
for employees’ intention of knowledge donation; KSC stands for employees’ intention of knowledge collection; KIM stands for employees’
motivation of knowledge integration; KIA stands for employees’ ability of knowledge integration.

Knowledge Management Research & Practice


10 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

ETO KIM KIA

0.343***
0.880*** 0.682***
ETSA OI 0.576*** KI
0.744***
0.778*** 0.279**

ETSI 0.354***
ETS 0.212** 0.432***
0.810*** 0.553*** 0.256*** 0.207***
0.321***
ETSG 0.672***
0.320***

0.755***
OBSE 0.168** KS
ETCA
0.733***
0.271*** 0.786*** 0.682***
0.813*** ETC
ETCI
KSD KSC

0.745***
ETCG

note **p<0.01, ***p<0.001

Figure 3 The results of revised model test.


The indices of goodness of fit:χ2/df = 1.563, GFI = 0.870, AGFI = 0.861, NFI = 0.891, IFI = 0.958, CFI = 0.958, PNFI = 0.856,
RMSEA = 0.028

significant. At the same time, our results are consistent OI and OBSE are rooted in employees’ needs: it is because
with existing arguments that OI is the antecedent of OBSE individuals find certain things (such as money, safety and
and KI of KS. social recognition) meaningful and important to the main-
tenance of their biological or social selves that these things
Discussion and conclusion motivate individuals for actions (Maslow, 1943). There
In this study, we build upon and aim to contribute to a body might be a number of reasons why employees find OI and
of literature that establishes trust as an important antecedent OBSE meaningful and important to them; one could, for
of KS and KI in organizations (e.g., Chowdhury, 2005). instance, resort to social identity theories and regard such
Approaching trust as a culturally dependent variable, we take identification and esteem as crucially constitutive of
notice of the fact that different foci of trust (i.e., trust in employees’ social selves (Tajfel & Turner, 1986; Burkitt,
peers, trust in supervisors and trust in organizations) might 1991). If we follow this vein of thought, it is logical that
have cross effects on KS/KI as preconditions in certain through sharing and integrating knowledge among them-
national cultures such as China. This deduction leads us to selves, and further, through recognizing such KS and KI as
question existing literature that seeks to establish direct effect beneficial to organizations, employees are able to realize
relations between different foci of trust and KS/KI. We the meaning and importance that they attach to their OI
hypothesize that employees’ trust in peers, supervisors and and OBSE. In this way, the effects of employees’ mutual
organizations positively affect KS/KI through the mediation trust on KS/KI are mediated by OI and OBSE because
of two organizational intrinsic incentives: OI and OBSE. employees always anticipate gains from their KS/KI activi-
To test our hypotheses, we conducted a large-scale question- ties that are valuable to the sustenance of their social
naire survey (1000 questionnaires with an effective return selves. In short, our findings generally support existing
rate of 70.8%) in 50 companies based in Hangzhou, China. literature on the positive effects of mutual trust on KS and KI.
Analyses of data reveal OI and OBSE as two important However, going beyond existing literature, our findings
mediators between different foci of trust and KS/KI in suggest that such effects are indirect in that they are
organizations. Specifically, we find that OI and OBSE fully mediated by such variables as OI and OBSE.
mediate the relationships between trust in peers and We argue, although trust in supervisors could substitute
KS/KI; OI fully mediates the relationships between trust in for employees’ mutual trust at some degree in the KS/KI
supervisors and KS/KI, and OI and OBSE fully mediate the transaction because trust in supervisors might provide per-
relationships between trust in organizations and KI. We ceived safety of in-firm trade, the impact of supervisors on
explain these full mediating roles of OI and OBSE in the employees’ OI in high power distance societies such as China
following manner. According to social exchange theory, makes OI the sole mediator between trust in supervisors and
when mutual trust (trust in peers) serves as precondition employees’ KS/KI, while supervisors have little effects on
of transaction, OI and OBSE mediate the relationship employees’ OBSE. This is why only OI mediates the relation-
between trust in peers and KS/KI, because the defence or ship between trust in supervisors and employees’ KS/KI.
maintenance of the OI and OBSE, which can be realized The effects of employees’ trust in organization on their
through KS/KI, are employees’ feeling or emotional reward KS/KI are mediated by OI and OBSE, because employees’
at the cost of KS/KI in the transaction. Put in another way, trust in organization might take the place of their mutual

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 11

trust as precondition of transaction that the organization values, justice, images and reputations, which are able to
would protect them from being harmed in the in-firm raise employees’ OI and OBSE (e.g., Mael & Ashforth, 1992;
transaction while the roles of OI and OBSE are the same as Dukerich et al, 2002; Mcallister & Bigley, 2002; Schrodt,
discussed above. The reason that employees’ trust in 2002), as well as microscopic ones, such as trust relations
organization has direct effect on KS at the same time might among employees, which provide the precondition of KS/
be that employees’ trust in organization not only serves as KI (e.g., Adler, 2001). Since trust is intrinsic precondition for
precondition of KS in firm like employees’ mutual trust, KS and KI, and OI and OBSE are intrinsic incentives for that,
but also reflect the relationship that the employees believe we advise that such double efforts, costly as they may seem,
that they contribute to the firms’ performance by KS are worthwhile for today’s management because they are
would be recognized and rewarded by the firms. As to beneficial to the building of a firm’s sustainable competitive
why trust in organization just has direct effects on KS and advantage in the knowledge era.
not KI, further investigation is needed. The third contribution is to our understanding of trust
With these findings our study makes several contribu- in organizations and trust in supervisors. First, our study
tions to existing literature in trust and knowledge manage- reveals that different foci of trust affects positively on KS
ment in organizations. The first contribution is to trust– and KI at the same time. This means it is possible that
KS/KI relationship research. Our study provides empirical researchers include different foci of trust into a more
evidence that trust is a precondition for employees to share integrated model than that is currently available in future
and integrate knowledge in organizations. Importantly, investigations; this also suggests that managers need to
the study suggests that in themselves, trust in peers and orchestrate and balance different trusts in order to effec-
trust in supervisors may not be able to make KS/KI happen tively promote KS and KI in organizations. Second, our
without intrinsic incentives such as OI and/or OBSE, that study calls for further reflections on the mutual implica-
is, the relationships between trust in peers, trust in super- tions among different foci of trust. Admittedly, in this
visors and KS/KI are fully mediated by such variables as OI study the idea that the effects of one kind of trust (e.g.,
and OBSE. The relationship between trust in organization trust in peers) can be replaced by that of another (i.e., trust
and KS partially mediated by OI and OBSE might have in organizations) serves largely as a starting assumption.
other implication that needs exploring. We do not claim Our findings suggest that this assumption is not unwar-
that OI and OBSE are the only mediators between trust and ranted, and we speculate that future investigations on the
KS/KI. We do propose, however, that the complicated mutual implications among trust foci will enrich our
relations between trust and KS/KI merit further empirical understandings of trust in organizations.
and theoretical investigations.
The second contribution we wish to make is to knowl-
edge management in organizations. Our study suggests that Acknowledgements
OI and OBSE play central roles in the management of KS The paper is a product of project ‘The effects of typical cultural
and KI in organizations. In order to effectively promote KS factors (phenomena) on firms’ knowledge sharing and
and KI in organizations, therefore, managers need to focus integration and their management’ supported by National
on macroscopic and strategic issues, such as organizational Natural Science Foundation of China (serial no. 70971117).

References
ADLER PS (2001) Market, hierarchy, and trust: the knowledge economy BARNEY JB (1991) Firms resources and sustained competitive advantage.
and the future of capitalism. Organization Science 12(2), 215–234. Journal of Management 17(1), 99–120.
ADLER PS and KWON SW (2002) Social capital: prospects for a new concept. BARON RM and KENNY DA (1986) The moderator-mediator variable distinction
Academy of Management Review 27(1), 17–40. in social psychological research: conceptual, strategic, and statistical con-
AHMED PK, HARDAKER G and CARPENTER M (1996) Integrated flexibility – key siderations. Journal of Personality and Social Psychology 51(6), 1173–1182.
to competition in a turbulent environment. Long Range Planning 29(4), BENTLER PM and CHOU C (1992) Some new covariance structure model
562–571. improvement statistics. Sociological Methods & Research 21(2), 259–282.
AMIT R and SCHOEMAKER PJH (1993) Strategic assets and organizational BERGAMI M and BAGOZZI RP (2000) Self-categorization, affective commit-
rent. Strategic Management Journal 14(1), 33–46. ment and group self-esteem as distinct aspects of social identity in the
ANDERSON JC and GERBING DW (1992) Assumptions and comparative organization. British Journal of Social Psychology 39(4), 555–577.
strengths of the two-step approach. Sociological Methods & Research BIAN Y (2006) Guanxi. In International Encyclopedia of Economic Sociology
20(3), 321–334. (BECKERT J and ZAFIROVSKI M, Eds), pp 312–314, Routledge, New York.
ARYEE S, BUDHWAR PS and CHEN ZX (2002) Trust as a mediator of the BJØRNSKOV C (2010) How does social trust lead to better governance? An
relationship between organizational justice and work outcomes: attempt to separate electoral and bureaucratic mechanisms. Public
test of a social exchange model. Journal of Organizational Behavior Choice 144(1), 323–346.
23(3), 267–285. BOHNET I and BAYTELMAN Y (2007) Institutions and trust: implications
ASHFORD SJ, LEE C and BOBKO P (1989) Content, causes, and consequences for preferences, beliefs and behavior. Rationality and Society 19(1),
of job insecurity: a theory-based measure and substantive test. Academy 99–135.
of Management Journal 32(4), 803–829. BOLLEN KA (1989) A new incremental fit index for general structural
ASHFORTH BE and MAEL F (1989) Social identity theory and the organiza- equation models. Sociological Methods & Research 17(3), 303–316.
tion. Academy of Management Review 14(1), 20–39. BONACICH P and SCHNEIDER S (1992) Communication networks and
BACHARACH SB, BAMBERGER PA and SONNENSTUHL WJ (2002) Driven to drink: collective action. In Social Dilemmas: Theoretical Issues and Research
managerial control, work related risk factors, and employee problem Findings (LIEBRAND WBG, MESSICK DM and WILKE HAM, Eds), pp 225–245,
drinking. Academy of Management Journal 45(4), 637–658. Pergammon, New York.

Knowledge Management Research & Practice


12 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

BURKITT I (1991) Social Selves: Theories of the Social Formation of Personality. GARDNER DG and PIERCE JL (1998) Self-esteem and self-efficacy within
Sage, London. the organization context. Group & Organization Management 23(1),
CABRERA A and CABRERA EF (2002) Knowledge-sharing dilemmas. Organiza- 48–70.
tion Studies 23(5), 687–710. GARDNER WL and AVOLIO BJ (1998) The charismatic relationship: a drama-
CAMPBELL DT and FISKE DW (1959) Convergent and discriminant validation turgical perspective. Academy of Management Review 23(1), 32–58.
by the multitrait-multimethod matrix. Psychological Bulletin 56(2), 81–105. GHISELIN MT (2009) Darwin and the evolutionary foundations of society.
CAST AD and BURKE PJ (2002) A theory of self-esteem. Social Forces Journal of Economic Behavior & Organization 71(1), 4–9.
80(3), 1041–1068. GRANT RM (1996a) Prospering in dynamically-competitive environments:
CH’EIN M (1973) On the systems of academic knowledge. In Higher organizational capability as knowledge integration. Organization
Education and University Students (PHILIP S, Ed), pp 15–32, University Science 7(4), 375–387.
Press, Hongkong. GRANT RM (1996b) Toward a knowledge-based theory of the firm.
CHOI SY, KANG YK and LEE H (2008) The effects of socio-technical enablers Strategic Management Journal 17(s2), 109–122.
on knowledge sharing: an exploratory examination. Journal of Informa- HALL R (1992) The strategic analysis of intangible resources. Strategic
tion Science 34(5), 742–754. Management Journal 13(2), 135–144.
CHOWDHURY S (2005) The role of affect- and cognition-based trust in HOFSTEDE G (1994) Cultural constraints in management theories. Interna-
complex knowledge sharing. Journal of Managerial Issues 17(3), 310–326. tional Review of Strategic Management 5, 27–48.
CHURCHILL GA (1979) A paradigm for developing better measures of HOFSTEDE G (2001) Culture’s Consequences: Comparing Values, Behaviors,
marketing constructs. Journal of Marketing Research 16(2), 64–73. Institutions Across Nations. Sage, London.
CONWAY JM and LANCE CE (2010) What reviewers should expect from HOGG MA (2003) Social identity. In Handbook of Self and Identity (LEARY MR
authors regarding common method bias in organizational research. and TANGNEY JP, Eds), pp 462–479, The Guilford Press, New York.
Journal of Business and Psychology 25(3), 325–334. HOOFF BVD and RIDDER JAD (2004) Knowledge sharing in context: the
COOK J and WALL T (1980) New work attitude measures of trust, organiza- influence of organizational commitment, communication climate and
tional commitment and personal need non-fulfillment. Journal of CMC use on knowledge sharing. Journal of Knowledge Management
Occupational Psychology 53(1), 39–52. 8(6), 117–130.
DARROCH J (2005) Knowledge management, innovation and firm perfor- HUANG Q, DAVISON R and GU J (2008) Impact of personal and cultural
mance. Journal of Knowledge Management 9(3), 101–115. factors on knowledge sharing in China. Asia Pacific Journal of Manage-
DELHEY J and NEWTON K (2005) Predicting cross-national levels of social ment 25(3), 451–471.
trust: global pattern or Nordic exceptionalism? European Sociological HULT GTM, KETCHEN JR. DJ and NICHOLS JR. EL (2002) An examination of
Review 21(4), 311–327. cultural competitiveness and order fulfillment cycle time within supply
DELHEY J, NEWTON K and WELZEL C (2011) How general is trust in ‘most chains. Academy of Management Journal 45(3), 577–586.
people’? Solving the radius of trust problem and deriving a better HUTCHINGS K and WEIR D (2006) Guanxi and wasta: a comparison.
measure. American Sociological Review 76(5), 786–807. Thunderbird International Business Review 48(1), 141–156.
DIERICKX I and COOL K (1989) Asset stock accumulation and sustainability IRMER BE, BORDIA P and ABUSAH D (2002) Evaluation apprehension and
of competitive advantage. Management Science 35(12), 1504–1513. perceived benefits in interpersonal and database knowledge sharing.
DIRKS KT and FERRIN DL (2001) The role of trust in organizational settings. In Academy of Management Proceedings (Nagao DH, Ed), pp B1–B6,
Organization science 12(4), 450–467. Denver, Colorado.
DIRKS KT and FERRIN DL (2002) Trust in leadership: meta-analytic findings JARVENPAA SL, KNOLL K and LEIDNER DE (1998) Is anybody out there?
and implications for research and practice. Journal of applied psychology Antecedents of trust in global virtual teams. Journal of Management
87(4), 611–628. Information Systems 14(4), 29–64.
DUKERICH JM, GOLDEN BR and SHORTELL SM (2002) Beauty is in the eye of JONES GR and GEORGE JM (1998) The experience and evolution of trust:
the beholder: the impact of organizational identification, identity, and implications for cooperation and teamwork. Academy of management
image on the cooperative behaviors of physician. Administrative Science review 23(3), 531–546.
Quarterly 47(9), 507–533. KE WL and WEI KK (2007) Factors affecting trading partners’ knowledge
EMERSON RM (1976) Social exchange theory. Annual Review of Sociology sharing: using the lens of transaction cost economics and socio-
2, 335–362. political theories. Electronic Commerce Research and Applications 6(3),
FARH JL, TSUI AS, XIN K and CHENG BS (1998) The influence of relational 297–308.
demography and guanxi: the Chinese case. Organization Science 9(4), KIM JY and NAM SH (1998) The concept and dynamics of face: implications
471–488. for organizational behavior in Asia. Organization Science 9(4), 522–534.
FARRELL JB, FLOOD PC, CURTAIN SM, HANNIGAN A, DAWSON J and WEST M KIONG TC and KEE YP (1998) Guanxi bases, xinyong and Chinese business
(2005) CEO leadership, top team trust and the combination and networks. The British Journal of Sociology 49(1), 75–96.
exchange of information. Irish Journal of Management 26(1), 22–40. KLINE RB (1998) Principles and Practice of Structural Equation Modeling. The
FERRES N, CONNELL J and TRAVAGLIONE A (2004) Co-worker trust as a social Guilford Press, New York.
catalyst for constructive employee attitudes. Journal of Managerial KNACK S and KEEFER P (1997) Does social capital have an economic payoff?
Psychology 19(6), 608–622. A cross-country investigation. The Quarterly Journal of Economics 112(4),
FISHER JE, TILL BD and STANLEY SM (2010) Signaling trust in print advertise- 1251–1288.
ments: an empirical investigation. Journal of Marketing Communications KRUMHUBER E, MANSTEAD ASR, COSKER D, MARSHALL D, ROSIN PL and KAPPAS A
16(3), 133–147. (2007) Facial dynamics as indicators of trustworthiness and cooperative
FLEISHMAN JA (1980) Collective action as helping behavior: effects of behavior. Emotion 7(4), 730–735.
responsibility diffusion on contributions to a public good. Journal of KWOK SH and GAO S (2005–2006) Attitude towards knowledge sharing
Personality and Social Psychology 38(4), 629–637. behavior. Journal of Computer Information Systems 46(2), 45–51.
FORNELL C and LARCKER DF (1981a) Structural equation models with LAWLER EJ (2001) An affect theory of social exchange. American Journal of
unobservable variables and measurement error: algebra and statistics. Sociology 107(2), 321–335.
Journal of Marketing Research 18(3), 382–388. LAWLER EJ and THYE SR (1999) Bringing emotions into social exchange
FORNELL C and LARCKER DF (1981b) Evaluating structural equation models theory. Annual Review of Sociology 25, 217–244.
with unobservable variables and measurement error. Journal of Market- LEE DJ and AHN JH (2007) Reward systems for intra-organizational knowl-
ing Research 18(1), 39–50. edge sharing. European Journal of Operational Research 180(2), 938–956.
FUKUYAMA F (1995) Trust: The Social Virtues and the Creation of Prosperity. LEE DY and DAWES PL (2005) Guanxi, trust, and long-term orientation in
Free Press, New York. Chinese business markets. Journal of International Marketing 13(2), 28–56.
GABARRO JJ and ATHOS J (1976) Interpersonal Relations and Communications. LEWIS CA, FRANCIS LJ and ZIEBERTZ H (2002) The internal consistency
Prentice-Hall, Englewood Cliffs, NJ. reliability and construction validity of the German translation of the
GAO H (2012) Guanxi as a gateway in Chinese-Western business relation- oxford happiness inventory. North American Journal of Psychology 4(2),
ships. Journal of Business & Industrial Marketing 27(6), 456–467. 211–220.

Knowledge Management Research & Practice


Employees’ trust and their knowledge sharing and integration Gongmin Bao et al 13

LEWICKI RJ and BUNKER BB (1996) Developing and maintaining trust in work REED R and DEFILLIPPI RJ (1990) Causal ambiguity, barriers to imitation, and
relationships. In Trust in Organizations: Frontiers of Theory and Research sustainable competitive advantage. Academy of Management Review
(KRAMER RM and TYLER TR, Eds), pp 114–139, Sage, Thousand Oaks, CA. 15(1), 88–102.
LI J and ZHOU YJ (2010) Experimental analysis of self-organizing team’s REESKENS T and HOOGHE M (2008) Cross-cultural measurement equiva-
behaviors. Expert Systems with Applications 37(1), 727–732. lence of generalized trust. Evidence from the European Social Survey
LI W and LIANG Y (2002) Particular trust and generalized trust: the structure (2002 and 2004). Social Indicators Research 85(3), 515–32.
of trust of Chinese. Sociological Studies (3), 11–22. RENZL B (2008) Trust in management and knowledge sharing: the mediating
LIN TC, WU S and LU CT (2012) Exploring the affect factors of knowledge effects of fear and knowledge documentation. Omega 36(2), 206–220.
sharing behavior: the relations model theory perspective. Expert Systems RIKETTA M (2005) Organizational identification: a meta-analysis. Journal of
with Applications 39(1), 751–764. Vocational Behavior 66(2), 358–384.
LIN W (2008) The effect of knowledge sharing model. Expert Systems with ROBINSON SL (1996) Trust and breach of the psychological contract.
Applications 34(2), 1508–1521. Administrative Science Quarterly 41(4), 579–599.
LINDELL MK and WHITNEY DJ (2001) Accounting for common method ROSENBERG M, SCHOOLER C, SCHOENBACH C and ROSENBERG F (1995) Global
variance in cross-sectional research designs. Journal of Applied Psychology self-esteem and specific self-esteem. American Sociological Review 60(1),
86(1), 114–121. 141–156.
LORD RG and MAHER KJ (1993) Leadership and Information Processing: ROUSSEAU DM, SITKIN SB, BURT RS and COLIN C (1998) Not so different after
Linking Perceptions and Performance. Routledge, London. all: a cross-discipline view of trust. Academy of Management Review
MAEL F and ASHFORTH BE (1992) Alumni and their alma mater: a partial test 23(3), 393–404.
of reformulated model of organizational identification. Journal of Orga- SCHRODT P (2002) The relationship between organizational identification and
nizational Behavior 13(2), 103–123. organizational culture: employee perceptions of culture and identification
MASLOW AH (1943) A theory of human motivation. Psychological Review in a retail sales organization. Communication Studies 53(2), 189–202.
50(4), 370–396. SHAALAN AS, REAST J, JOHNSON D and TOURKY ME (2013) East meets West:
MAYER RC, DAVIS JH and SCHOORMAN FD (1995) An integrative model of toward a theoretical model linking guanxi and relationship marketing.
organizational trust. Academy of Management Review 20(3), 709–734. Journal of Business Research 66(12), 2515–2521.
MCALLISTER DJ and BIGLEY GA (2002) Work context and the definition of SHAMIR B and KARK R (2004) A single-item graphic scale for the measure-
self: how organizational care influences organization-based self-esteem. ment of organizational identification. Journal of Occupational and
Academy of Management Journal 45(5), 894–904. Organizational Psychology 77(1), 115–123.
MITCHELL VL (2006) Knowledge integration and information technology SIEMSEN E, ROTH A and OLIVEIRA P (2010) Common method bias in
project performance. MIS Quarterly 30(4), 919–939. regression models with linear, quadratic, and interaction effects. Orga-
MOON HK and PARK MS (2002) Effective reward systems for knowledge nizational Research Methods 13(3), 456–476.
sharing. Knowledge Management Review 4(6), 22–25. STAFFORD L (2008) Social exchange theories. In Engaging Theories in
MORGAN JM, REYNOLDS CM, NELSON TJ, JOHANNINGMEIER AR, GRIFFIN M and Interpersonal Communication: Multiple Perspectives (BAXTER LA and
ANDRADE P (2004) Tales from the fields: sources of employee identification BRAITHWAITE DO, Eds), pp 377–389, Sage, Thousand Oaks, CA.
in agribusiness. Management Communication Quarterly 17(3), 360–395. SUBRAMANI MR and VENKATRAMAN N (2003) Safeguarding investments in
MUETHEL M and BOND MH (2013) National context and individual asymmetric interorganizational relationships: theory and evidence.
employees’ trust of the out-group: the role of societal trust. Journal of Academy of Management Journal 46(1), 46–62.
International Business Studies 44(4), 312–333. SZULANSKI G (1996) Exploring internal stickiness: impediments to the transfer of
NADKARNI S and NARAYANAN VK (2007) Strategic schemas, strategic best practice within the firm. Strategic Management Journal 17(s2), 27–43.
flexibility, and firm performance: the moderating role of industry clock- TAJFEL H (1982) Social Identity and Intergroup Relations. Cambridge Uni-
speed. Strategic Management Journal 28(3), 243–270. versity Press, Cambridge.
NAHAPIET J and GHOSHAL S (1998) Social capital, intellectual capital TAJFEL H and TURNER JC (1986) The social identity theory of intergroup
and the organizational advantage. Academy of Management Review behavior. In: Psychology of Intergroup Relations (WORCHEL S and
23(2), 242–266. AUSTIN WG, Eds), pp 7–24, Helson-Hall, Chicago.
NICKERSON JA and ZENGER TR (2004) A knowledge-based theory of the firm: TAN HH and LIM AKH (2009) Trust in coworkers and trust in organizations.
the problem-solving perspective. Organization Science 15(6), 617–632. Journal of Psychology 143(1), 45–66.
NISBETT RE and WILSON TD (1977) The halo effect: evidence for uncon- TAN HH and TAN CSF (2000) Toward the differentiation of trust in super-
scious alteration of judgments. Journal of Personality and Social Psychol- visor and trust in organization. Genetic, Social, and General Psychology
ogy 35(4), 250–256. Monographs 126(2), 241–260.
NONAKA I (1991) The knowledge-creating company. Harvard Business TAN SJ and TAMBYAH SK (2011) Generalized trust and trust in institutions in
Review 69(6), 96–104. Confucian Asia. Social Indictors Research 103(3), 357–377.
NONAKA I and TAKEUCHI H (1995) The Knowledge Creation Company. Oxford TANG TLP and IBRAHIM AHS (1998) Antecedents of organizational citizen-
University Press, Oxford. ship behavior revisited: public personnel in the United States and in the
NUNNALLY JC (1978) Psychometric Theory. McGraw-Hill, New York. Middle East. Public Personnel Management 27(4), 529–550.
OSTERLOH M and FREY B (2000) Motivation, knowledge transfer, and TEECE DJ (2000a) Managing Intellectual Capital: Organizational, Strategic
organizational forms. Organization Science 11(5), 538–550. and Policy Dimensions. Oxford University Press, Oxford.
PARK SH and LUO Y (2001) Guanxi and organizational dynamics: TEECE DJ (2000b) Strategies for managing knowledge assets: the role of firm
organizational networking in Chinese firms. Strategic Management structure and industrial context. Long Range Planning 33(1), 35–54.
Journal 22(5), 455–477. THORNDIKE EL (1920) A constant error in psychological ratings. Journal of
PEDHAZUR EJ and SCHMELKIN L (1991) Measurement, Design, and Analysis: An Applied Psychology 4(1), 25–29.
Integrated Approach. Lawrence Erlbaum Associates, New Jersey. TSAI W (2002) Social structure of ‘coopetition’ within a multiunit organiza-
PETERAF MA (1993) The cornerstones of competitive advantage: tion: coordination, competition, and intraorganizational knowledge
a resource-based view. Strategic Management Journal 14(3), 179–191. sharing. Organization Science 13(2), 179–190.
PIERCE JL, GARDNER DG, CUMMINGS LL and DUNHAM RB (1989) Organization- VAN DYNE L, VANDEWALLE D, KOSTOVA T, LATHAM ME and CUMMINGS LL
based self-esteem: construct definition, measurement, and validation. (2000) Collectivism, propensity to trust and self-esteem as predictors of
Academy of Management Journal 32(3), 622–648. organizational citizenship in a non-work setting. Journal of Organiza-
PODSAKOFF PM, MACKENZIE SB, LEE JY and PODSAKOFF NP (2003) Com- tional Behavior 21(1), 3–23.
mon method biases in behavioral research: a critical review of the VAN KNIPPENBERG D and SLEEBOS E (2006) Organizational identification
literature and recommended remedies. Journal of Applied Psychology versus organizational commitment: self-definition, social exchange, and
88(5), 879–903. job attitudes. Journal of Organizational Behavior 27(5), 571–584.
POLZER JT (2004) How subgroup interests and reputations moderate the VORA D and KOSTOVA T (2007) A model of dual organizational identifica-
effect of organizational identification on cooperation. Journal of Man- tion in the context of the multinational enterprise. Journal of Organiza-
agement 30(1), 71–96. tional Behavior 28(3), 327–350.

Knowledge Management Research & Practice


14 Employees’ trust and their knowledge sharing and integration Gongmin Bao et al

WARING TM (2010) New evolutionary foundations: theoretical requirements XIN KR and PEARCE JL (1996) Guanxi: connections as substitutes for
for a science of sustainability. Ecological Economics 69(4), 718–730. formal institutional support. Academy of Management Journal 39(6),
WARREN DE, DUNFEE TW and LI N (2004) Social exchange in China: the 1641–1658.
double-edged sword of guanxi. Journal of Business Ethics 55(4), 355–372. YANG C and CHEN L (2007) Can organizational knowledge capabilities
WEI C and ZHANG J (2009) Knowledge integration and its transferring affect knowledge sharing behavior? Journal of Information Science 33(1),
mechanism: an empirical investigation of corporate acquisition. Chinese 95–109.
Industrial Economics (5), 119–128. YAO S, LI J and LAI Y (2012) After-sales service quality, customer satisfaction
WEI X and BO Y (2003) The Crisis of Trust. Chinese Social Sciences and its behavior intention: an empirical analysis on rural customers
Publication House, Beijing. under the policy of ‘appliances to the countryside’. Finance and Trade
WEISS G (1973) A scientific concept of culture. American Anthropologist Economics 33(1), 108–114.
75(5), 1376–1413. YIN H (1976) The Future of Chinese Culture. The Art Book Store, Hongkong.
WEISS L (1999) Collection and connection: the anatomy of knowledge sharing ZACK MH (1999a) Managing codified knowledge. Sloan Management
in professional service. Organization Development Journal 17(4), 61–72. Review 40(4), 45–58.
WILLIAMSON OE (1981) The economics of organization: the transaction ZACK MH (1999b) Developing a knowledge strategy. California Manage-
cost approach. American Journal of Sociology 87(3), 548–577. ment Review 41(3), 125–145.
WILSON RK and ECKEL CC (2006) Judging a book by its cover: beauty and ZACK MH (2003) Rethinking the knowledge-based organization. MIT Sloan
expectations in the trust game. Political Research Quarterly 59(2), 189–202. Management Review 44(4), 67–71.
WONG YT, NGO HY and WONG CS (2003) Antecedents and outcomes of ZAHEER S and ZAHEER A (2006) Trust across borders. Journal of International
employees’ trust in Chinese joint ventures. Asia Pacific Journal of Business Studies 37(1), 21–29.
Management 20(4), 481–499. ZHANG Y and ZHANG Z (2006) Guanxi and organizational dynamics in
WU AD and ZUMBO BD (2008) Understanding and using mediators and China: a link between individual and organizational levels. Journal of
moderators. Social Indicators Research 87(3), 367–392. Business Ethics 67(4), 375–392.

About the Authors


Gongmin BAO, Ph.D., Professor, Deputy Director of Insti- Zhongyuan ZHANG, Ph.D., Associate Professor, School of
tute of Organization and Strategy, School of Management, Management, Zhejiang University, China, research inter-
Zhejiang University, China, research interests in competitive ests in exploring how the physical environment of organi-
advantage, dynamic capability, and knowledge management. zations' impacts on workers' creativity.

Bixiang XU, Ph.D., junior manager, Hangzhou Subway


Corporation, research interests in knowledge management
and strategic planning.

Knowledge Management Research & Practice

You might also like