RULE SHEET

B-PLAN COMPETITION
GENERAL GUIDELINES-

PRELIMINARY ROUND-
• A team can make submission on only one topic.
• Deadline for submission of the plan in PDF format is 11:59pm, Feb 22.
• The participants are required to e-mail a detailed business plan to
ecellmh@gmail.com with subject as B-Plan Entry-Team Name
• The business plan should not exceed 12 pages, excluding executive
summary, cover page and index. However, it can be as crisp as
possible.
• The participants must follow the font size 12 in Times New Roman for
the main body and font size 14 for the headings.
• Please save the PDF as “BPlan_Team name”
• Each team must mention the topic, team name, names of team
members and college on the first page of the business plan.
• No request for deadline extension shall be entertained.
• The decision of the cell will be final and binding.
• Any plagiarism shall be strictly penalized.
• The Result of Round1 will be announced on Feb 24,2021.

The business plan must be organized in the following manner-

1. Cover Page
2. Index
3. Executive Summary
4. Opportunity
5. Market analysis summary
6. Execution
7. Financial plan
COVER PAGE
• Company Name
• Company Logo
• Team name
• Details of Members
• Name and Mobile No. of Team Leader

EXECUTIVE SUMMARY
• This is the doorway to your plan. Summarize the
problem you are solving for customers, your solution, the target market,
the founding team, and financial forecast highlights. Keep things as brief
as possible and entice your audience to learn more about your company.

OPPORTUNITY
• This section describes what you are selling and how your
products and services fill a need for your customers or describe the
problem that you solve for your customers.

MARKET ANALYSIS SUMMARY

• Indicate your target market—the type of customers you are looking
for—and how it’s changing.
• Use this section to discuss your customers’ needs, where your customers
are, how to reach them and how to deliver your product to them.

EXECUTION
• Use this section to outline your marketing plan, your sales plan, and the
other logistics involved in actually running your business.
• You’ll want to cover the technology you plan on using and other
facilities, special equipment you might need, and your roadmap for
getting your business up and running
• How will you create a unique and valuable position, involving a
different set of activities?
• What is unique about the business?
• How is the offering different from that of competitors?
• Describe the value proposition for the customer.
FINANCIAL PLAN
• Start-up expenses and capitalization: a description and explanation of
what it will cost to launch the business and where you expect to get this
money
• 12-month profit and loss projection and a two year cash-flow-projection
• A projected balance sheet of start-up at the end of years one to two.
• A break-even calculation

JUDGING CRITERIA-
Comprehensiveness Uniqueness of Idea Feasibility& Viability Financial Planning

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