Q.No.1.

Select any two companies of your choice out of the following list:

 Aerospace
 Boeing—www.boeing.com
 Lockheed Martin—www.lockheedmartin.com/

 Beverages
 Coca-Cola—www.cocacola.com
 PepsiCo—www.pepsico.com
 Electronics
 Panasonic—www.panasonic.com
 Sony—www.sony.com
 Golf Equipment
 Maxfli—www.maxfli.com
 Titleist—www.titleist.com
 Mail, Package, and Freight Delivery
 Federal Express—www.fedex.com
 United Parcel Service—www.ups.com
 United States Postal Service—www.usps.com

(Marks:3+3=6)
Answer: Identify the environmental factors for the two companies you have selected.

Task Environmental  Company 1.  Company 2

Force/Factor Coca-Cola—  Sony—
www.cocacola.com www.sony.com

Customers Coke’s commercials basically based Families, and shopkeepers

on young generations. Because the
young generation is the target market
of Coke, because they want to
represent Coke with the youth and
energy but they also consider about
the old people they take then as a co-
target market.
Competitors Pepsi Cola. Samsung, LG, Panasonic, Xbox,
and Philips.

Suppliers Top sugar cane companies like, Electronic suppliance

Brazil, Mexico and India.

Stakeholders/Custo  Media: media is in use by Stakeholders including our

mers coca cola to promote their customers, shareholders, employees,
products using a number of business partners 
ways, including through
media advertisements on TV,
print media such as teenage
magazines, and billboards.
 Employee: of the two
companies for the workers
who actually worked as a
subordinate, is part of the
residents who live around the
factory, the business is to
supply people around the
factory.
 Competitors: do main coca
cola is Pepsi cola, but there
are other competitors such as
AW Root Beer, Miranda.
Rather have Pepsi cola coca
cola is the main competitor
and the competitor with the
other competitor’s coca cola.
General Environmental

Force/Factor Company 1 Company 2

Economic  Economic growth  Type of economic system in

Conditions  Employment rates countries of operation – what
 Inflation rates type of economic system
 Monetary policy there is and how stable it is.
 Consumer confidence  Government intervention in
the free market and related
Consumer Goods
 Exchange rates & stability of
host country currency.
 Efficiency of financial
markets – Does Sony
Corporation needs to raise
capital in local market?
 Infrastructure quality in
Electronic Equipment
industry
 Comparative advantages of
host country and Consumer
Goods sector in the particular
country.  
 Skill level of workforce in
Electronic Equipment
industry.
 Education level in the
economy
Political/Legal  civil conflict,  Political stability and
importance of Electronic
Conditions  governmental changes, and Equipment sector in the
restrictions to allow country's economy.
relocation of capital across  Risk of military invasion
borders.  Level of corruption -
especially levels of regulation
in Consumer Goods sector.
 Bureaucracy and interference
in Electronic Equipment
industry by government.
 Legal framework for contract
enforcement
 Intellectual property
protection
 Trade regulations & tariffs
related to Consumer Goods

Sociocultural  Income distribution  Demographics and skill level

 Demographic influences
 Lifestyle factors
of the population
 Class structure, hierarchy and
power structure in the
society.
 Education level as well as
education standard in the
Sony Corporation ’s industry
 Culture (gender roles, social
conventions etc.)
 Entrepreneurial spirit and
broader nature of the society.
Some societies encourage
entrepreneurship while some
don’t.
Global  Economic: ...
 Social: ...
 Technological: ...
 Environmental: ...
 LEGAL
 Weather
 Climate change
 Laws regulating environment
pollution
 Air and water pollution
regulations in Electronic
Equipment industry
 Recycling
 Waste management in
Consumer Goods sector
 Attitudes toward “green” or
ecological products
 Endangered species
 Attitudes toward and support
for renewable energy

Technological  International influences  Recent technological

Conditions  Changes in technology developments by Sony
Corporation competitors
 Technology's impact on
product offering
 Impact on cost structure in
Electronic Equipment
industry
 Impact on value chain
structure in Consumer Goods
sector
 Rate of technological
diffusion

Company 1: Coca-Cola—www.cocacola.com

Complex Environment: General stable Environment

Stable Environment: Task Environmental Force/Factor

Company 2: Sony—www.sony.com
Complex Environment: Task Environmental Force/Factor

Stable Environment: General Environmental factor