Business Plan Ent Finalize

FACULTY OF ACCOUNTANCY
DIPLOMA IN ACCOUNTING INFORMATION SYSTEM (AC 120)

RAC1205A
FUNDAMENTAL OF ENTREPRENEURSHIP
ENT 300
COMPANY NAME : TEAVA ENTERPRISE

COMPANY PRODUCT : BUTTERFLY PEA TEA
PREPARED FOR:
MISS ZULAIHA BINTI AHMAD
PREPARED BY:
NAME NO MATRIC CLASS

‘ADANI NAFISAH BINTI AHMAD 2017611826 RAC1205A
SHAHIR
AFINA BINTI OMAR 2017629316 RAC1205A
‘AIN NURDIYANIE BINTI NORHISHAM 2017491104 RAC1205A
FAIZATUL HUDA BINTI RASHID 2017467594 RAC1205A
AKMAL RAHIMI BIN ZAHARI NIZAM 2017661346 RAC1205A
AINI HUSNA BINTI AZHAR 2017611806 RAC1205A
SUBMISSION DATE : 3 DECEMBER 2019

Teava Enterprise – Butterfly Pea Tea
LETTER OF SUBMISSION
2
Diploma in Accounting Information System

Faculty of Accountancy
Universiti Teknologi MARA Perlis
02600 Arau, Perlis
13 December 2019
Miss Zulaiha binti Ahmad

Lecturer of Fundamentals of Entrepreneurship (ENT 300)
Faculty of Business and Management
Universiti Teknologi MARA Perlis
02600 Arau, Perlis
Miss,
Submission of the Business Plan (ENT 300)

Attach is the business plan title “Teava Enterprise - Butterfly Pea Tea” to fulfil the
requirements as needed as university requirement.
Below is the list of the group members that involve in completing this business plan:
1. ‘Adani Nafisah binti Ahmad Shahir 2017611826
2. Afina binti Omar 2017629316
3. ‘Ain Nurdiyanie binti Norhisham 2017491104
4. Faizatul Huda binti Rashid 2017467594
5. Akmal Rahimi bin Zahari Nizam 2017661346
6. Aini Husna binti Azhar 2017611806
Thank you.
Yours sincerely,
______________
‘Adani Nafisah binti Ahmad Shahir
General Manager
3
ACKNOWLEDGEMENT
4
ACKNOWLEDGEMENT
Alhamdulillah, we are most grateful to Allah SWT for the completion of this Business
Plan as one of the requirements that need to be accomplish in the course work
assessment for the code ENT300.
Special thanks to our parents in supporting us to complete this business plan.

This business plan has been prepared with the cooperation and support from many
people. Besides, not to be forgotten to our lecturer which is Miss Zulaiha Binti Ahmad
for guiding us during the process of completion of this project work. She has given us
a good service by providing useful information to us.
Through these problems we manage to become more organize and mature in

dealing with problems that occur during our research. This business plan covers
organization, marketing, operation, financial and any other information needed by a
new entrepreneur.
Lastly, to those who had involved and contributed directly or indirectly to this
business plan, we are very grateful to them for the effort and initiative that they have
shown in our project until we successfully completed our business plan. We
apologize to all other unnamed person who helped us various ways to complete this
project and we hope this business plan report can give us a little bit about
entrepreneurship world and fact about how to become an entrepreneur in future.
5
TABLE OF CONTENTS
6
TABLE OF CONTENTS
PAGE
NUMBER
LETTER OF SUBMISSION 2
ACKNOWLEDGEMENT 4
TABLE OF CONTENT 6
EXECUTIVE SUMMARY 11
1 INTRODUCTION 13-15
1.1. Name of the business
1.2. Nature of business
1.3. Location of the business
1.4. Date of business commencement
2 PURPOSE 16-19
2.1. To evaluate the project viability and growth potential
2.2. To apply for loans or financing facilities from the relevant
financial institution
2.3 to act as a guidance for the management of proposed
business.
2.4. To allocate business resource effectively.
3 BUSINESS BACKGROUND 20- 23
3.1. Vision and mission
3.2. Organization Chart
3.3. Logo and Motto
4 BACKGROUND OF PARTNERSHIPS 24-30
4.1. General Manager
4.2. Administration Manager
4.3. Marketing Manager
4.4. Operational Manager
4.5. Financial Manager
4.6. Assistant Operation Manager
7
5 MARKETING PLAN 31-53

5.1. Marketing Objectives
5.2. Description of Product
5.3. Target Market
5.4. Market size
5.5. Competitors
5.6. Market Share
5.7. Sale Forecast
5.8. Market Strategy
5.9. Organization Chart for marketing department
5.10. Man Power Planning and Schedule of remuneration
5.11. Marketing Budget
6 OPERATIONAL PLAN 54 - 69
6.1. Operation Plan
6.2. Operation Layout
6.3. Production Planning
6.4. Material Planning
6.5. Machine and Equipment Planning
6.6. Manpower Planning
6.7. Overhead Requirements
6.8. Total Operation Cost
6.9. Cost per unit
6.10. Productivity Index
6.11. Business and Operation Hours
6.12. Operation Budget
7 ADMINISTRATION PLAN 70 - 75
7.1 Organizational Chart for Administration and Finance
Department
7.2 Manpower Planning
7.3 Office Furnitures, Supplies, Fittings and Equipments
7.4 Administration Budget
8
8 FINANCIAL PLAN 76 - 93
8.1. Operating Budget
8.2. Project Implementation Cost and Source of Finance
8.3. Fixed Asset Depreciation Schedule
8.4. Loan and Hire Purchase Depreciation Schedule
8.5. Proforma Cashflow Statement
8.6. Proforma Income Statement
8.7. Proforma Balance Sheet
8.8. Financial Ratio Analysis
CONCLUSION 94 – 95
APPENDICES 96 - 102
9
EXECUTIVE SUMMARY
10
EXECUTIVE SUMMARY
Vision: To be the lead producer of rare and healthy tea in Malaysia.
Company background: Our business plan is Teava Enterprise. It is a combination

of two words which are ‘Tea’ (the main product of our company that based on tea)
and ‘Ava’ from a Latin word “avis” which means bird. The other name of Butterfly Pea
Flower is ‘Asian Pigeonwings’). The idea of business name is created by partners.
Product: Our product is called Butterfly Pea Tea. This tea is made from Butterfly
Pea, a blue flower that always used in process of cooking Nasi Kerabu in Malaysia.
This make the tea is blue in color and not contain any caffeine in it.
Market: Market target of our product is located at Penang, Kedah and Perlis. At
Penang, the product is distributed at Georgetown and Butterworth. While at Kedah,
the product is distributed at Alor Setar, Jitra and Sungai Petani. In Perlis, it is
distributed at Kangar and Arau. These places are chosen because we believe our
product will have higher demand in these places.
Distribution channel: We distribute our product to local retailers at Alor Setar, Jitra
and Sungai Petani In Kedah, Whereas at Butterworth and Georgetown in Penang
and for Perlis at Kangar and Arau.
Manufacturer Wholesaler Retailer Consumer
Competitors: The competitors that already exist in market are BOH Tea Plantation
Sdn Bhd, Bharat Tea Plantation Sdn Bhd and Sabah Tea Sdn Bhd.
Financial Projection:
Year 1 Year 2 Year 3
Profit (RM) 979 493 2 036 134 4 404 865
11
Operational: Our final product will be put in a box where one box contains 25 stick
sachets of tea. We expected to produce 7 456 box (186 400 stick sachets) of product
per month. Total operation cost for the operation is RM 136 095.26. Cost to produce
one box of Butterfly Pea Tea is RM 18.20. While cost to produce one unit of product
is RM 0.73.
Industry: Foods and beverages.
Number of employees: 18 employees.
Financing source: The financing is generated from bank loan of RM 400 000, hire-
purchace of RM 13 000, and contribution from the partners amounting RM 136 180.
12
INTRODUCTION
13
1. Introduction
1.1. Name of the Business
The name of the company is Teava Enterprise. It is a combination of two

words which are ‘Tea’ and ‘Ava’. The word ‘Tea’ is used to represent the main
product of our company that based on tea. While the word ‘Ava’ comes from a
Latin word “avis” which means bird. The other name of Butterfly Pea Flower is
‘Asian Pigeonwings’.
1.2. Nature of the Business
The name of the product that we want to introduce is Butterfly Pea Tea.
Butterfly Pea is a blue flower that always used in process of cooking Nasi
Kerabu in Malaysia. While tea is a hot drink made by infusing the dried crushed
leaves of the tea plant in boiling water.
The main specialty of this tea is it made from the Butterfly Pea Flower that
made this tea appear in blue in colour. Besides, Butterfly Pea Tea has many
benefits from its ingredients. It can improve eyesight, improve skin, act as an
aphrodisiac, nootropic, anti-inflammatory, anti-asthmatic, anti-anxiety and
depression, anti-HIV, and anti-cancer and tumor. This tea also a caffeine-
free tea. So, it is healthier than usual tea that naturally contain caffeine in it.
14
1.3. Location of the Business
Teava Enterprise are located at Lot 7 Amoy Lane, 10050, Georgetown,

Pulau Pinang. Base on the statistic, 53% of people in Penang are Chinese. As
we know, Chinese like to drink tea especially on tea time. With the strategic
location, there is a potential for business growth because the demand for our
product will keep on increasing. Other than that, our business is located near
to the market. There are many attractive place near Teava Enterprise such as
hypermarket and shopping complex that can be refers by customers as a
landmark. It also located near Rapid Penang route that easy to access by public
transport. So, it will attract tourist and foreigner to buy our product as a souvenir
since it is a unique type of fusion tea that exist in the market.
1.4. Date of business commence
This product is expected to be released on 15 January 2020, as soon as

after we have finished all the research, development and marketing of this
product and register our business.
15
PURPOSE
16
2. Purpose of preparing the business plan
2.1. To evaluate the project viability and growth potential
The main purpose of preparing this business plan is to evaluate the

project viability and growth potential. Due to increase in market interest to
rare and unique product, Teava Enterprise want to introduce a new brand
blue tea to Malaysian market. It is because the blue tea is already famous
to other Asian countries such as Vietnam and Thailand, but unknown to
Malaysian. The blue colour of this tea is came from the extract of Butterfly
Pea flower. The extract of the flower is a natural PH indicator which means
the colour can change to another colour based on the PH of the tea. The
colour will change from blue to purple when it became more acidic by adding
some lemon in it, and then turn to hot pink when the acidity increases.
This tea is categorized as an herbal tea and actually a tisane. Tisane

is an herbal concoction made from the infusion of leaves or herbs. This tea
contains an antioxidant called proanthocyanidin, which increases blood
flow to the capillaries of the eyes, useful in the treatment of glaucoma,
blurred vision, retinal damage or tired eyes. Butterfly Pea’s antioxidants
also stimulate collagen and elastin synthesis, which helps rejuvenate the
skin and lessen wrinkles and other signs of ageing. Other than that, it is
rich in bioflavonoids which can promote hair growth and reduce greying
of hair. Butterfly Pea has been traditionally used as an aphrodisiac,
particularly for women and used to treat menstruation problems or white
vaginal discharge. Besides, Butterfly Pea has been shown to enhance
cognitive function and boost brain function. Other than these benefits,
Butterfly Pea flower also can act as anti-inflammatory, anti-asthmatic,
anti-anxiety and depression, anti-HIV, and anti-cancer and tumor.
Unlike other normal tea, Butterfly Pea tea does not contain any
caffeine in it. An average person is recommended to drink 4 cups of tea a
day. Over consumption of caffeine can be considered as drug and bring
harmful effect to health. For example, caffeine triggers the release of
adrenaline, the hormone associated with increased energy. But over release
of adrenaline can cause anxiety and nervousness and insomnia.
17
2.2. To apply for loans or financing facilities from the relevant financial institution
This business plan will act as a communication medium for Teava

Enterprise to persuade any possible investor such as financial institutions,
private or individual investors, suppliers and government agencies. We want
to give a clear picture on our concept, vision and the implementation of our
business to all possible investors This business plan also used to give
information on how much working capital needed to make sure this project
come true and success.
We decided to loan out from Maybank Pulau Tikus Branch. The

business loan offered by Maybank RM 400 000 for up to 7 years of loan.
The payment period up to 5 years. With this advantage, it will help our
company to develop our business without suffer to pay back the loan. in the
meantime, we may have figured out how to solve the problem regarding the
money and the loans.
2.3. To act as a guideline for the management for the proposed business.
This business plan contains detailed information in all aspects such

as administrative, operational, marketing and financial. For Administrative
Department, they will analysis and plan the business base strategy to make
sure the business process flows smoothly and effectively. The Marketing
Department, they will plan on promoting the product to the target market and
to achieve maximum sales. The Operation Department will concern on the
preparation of the product and planning on how to maintain the supply of
business’s inventory and minimize the production cost. The Financial
Department will plan and make strategy to on the business’s financial. This
detailed planning can be a very useful guideline to make strategy of the
business and to detect any problems and risk of this business. Improvement
can be made and will save time, energy and cost.
18
2.4. To allocate business resources effectively
As a new business in the market, a financial matter is very crucial to

be handle in most effective way. All the resources are quite limited since we
were new in the industry and lots of money are needed to become an
establish partnership in the competitive industry. We have decided to
contribute our bank loan of RM 400 000 effectively. The operation
department will get the most of the loan amounting of RM 265 185, while
marketing department is RM 105185. Administrative department will get the
remaining amount of RM 29 630.
19
BUSINESS BACKGROUND
20
3. Business Background
Table 3.1: Business Background
Name of the Business Teava Enterprise
Business Address Lot 7 Amoy Lane, 10050 Georgetown Pulau Pinang
Correspondence Address Lot 7 Amoy Lane, 10050 Georgetown Pulau Pinang
Website www.teava.com
E-mail teavaent@gmail.com
Telephone Number 04 – 67891011
Fax Number 04 – 3456780
Form of Business Partnership
Main activity Producing blue tea made from Butterfly Pea Flower
Date on Commencement 15 January 2020
Date of Registration 1 January 2020
Registration Number SSM: 002998543-K
Name of Bank Maybank Pulau Tikus Branch
Bank Account Number 05098712345690
3.1. Vision and Mission
3.1.1. Vision
To be the lead producer of rare and healthy tea in Malaysia.
3.1.2. Mission
1. To help citizens of the world live better by making healthy tea.

2. To spread awareness of the uniqueness of nature and their
benefits to public.
3. To become an eco-friendly company by minimizing plastic waste
in our production.
21
3.2. Organizational chart

GENERAL
MANAGER
‘Adani Nafisah
binti Ahmad Shahir
ADMINISTRATIVE MARKETING
MANAGER MANAGER
Afina ‘Ain Nurdiyanie

Binti Omar Binti Norhisham
OPERATION FINANCIAL
MANAGER MANAGER
Faizatul Huda Aini Husna

Binti Rashid Binti Azhar
22
3.3. Logo and Motto
3.3.1. Logo
• Symbol:
1. Two leaves that arranged to look like a pair wing - represent
butterfly for the main product of this company, Butterfly Pea
Tea.
2. 6 section in the right leaf - represent 6 members of our group.
3. 5 section at the left leaf - represent 5 department in our
business (general manager department, administrative
department, marketing department, operation department and
financial department).
4. 3 lines above the leaf - represent our main value of the
product (unique, healthy and rare).
• Color:
1. Darker blue - represents the colour of our tea.
2. Lighter blue - represents peace
• Word:
1. TEAVA – represent the name of this company,
3.3.2. Motto
“Bring the uniqueness out of you”
23
PARTNERSHIP BACKGROUND
24
4. Background of Partnership
4.1. General Manager
Table 4.1. Background of General Manager
Name of Partner ‘Adani Nafisah binti Ahmad Shahir

Identity Card Numbers 940115 – 13 – 2210
Permanent Address No.11,
Lorong Madrasah Ahmadiah,
Kampung Tengah.
06100 Kodiang, Kedah.
Correspondence Address 163-F-4,
Jalan Perak,
10150 Georgetown, Pulau Pinang.
E-mail adanishahir@gmail.com
Date of Birth 15 January 1994
Marital Status Single
Academic Qualification Bachelor of Business Administration (March 2014 –
January 2017, University of Malaya)
Course Attended • Business Growth Workshop by Dr. Azizan Othman
• Social Media Marketing Training (Digital
Equipment Corporation)
Skills • Able to communicate in 3 language (Malay,
English, Arabic).
• Proficient in Microsoft Office including Excel and
PowerPoint.
Experience Works as a cashier at RMT Supermarket, Kodiang,
Kedah.
Present Occupation General Manager
Previous Business NONE
Experience
25
4.2. Administrative Manager
Table 4.2. Background of Administrative Manager
Name of Partner Afina binti Omar

Identity Card Numbers 941103 - 02 – 5674
Permanent Address Lot 292,
Kampung Menerong,
06400 Pokok Sena, Kedah
Correspondence Address Lengkok Mount Erskine,
Georgetown,
E-mail afomar0311@gmail.com
Date of Birth 3 November 1994
Academic Qualification Bachelor of Human Resource Management
(March 2014 – January 2017, UUM)
Course Attended Business Plan Workshop by Dr. Mohd Najib Md
Saad
Skills • Proficient in Microsoft Office including Excel
and PowerPoint
• Able to translate complex text into easily
readable material
Experience Assistant Restaurant Manager at KFC Arau,
Perlis.
Present Occupation Administrative Manager
Previous Business Agent of Chocojar Enterprise for 1 year.
Experience
26
4.3. Marketing Manager
Table 4.3. Background of Marketing Manager
Name of Partner ‘Ain Nurdiyanie binti Norhisham

Permanent Address No 14,
Jalan Repoh Jaya Satu,
Taman Repoh Jaya.
01000 Kangar, Perlis
Correspondence Address No 24,
Jalan Bagan 13,
Taman Bagan,
12000 Butterworth, Pulau Pinang.
E-mail diyanie21@gmail.com
Date of Birth 21 July 1994
Academic Qualification Bachelor of Marketing (March 2014 – January
2017, UiTM).
Course Attended Social Media Marketing Training (Digital
Equipment Corporation)
English, France, Japan)
• Proficient in Microsoft Office including Excel
and PowerPoint
Experience Marketing Assistant at Gamuda Land Sdn Bhd
Present Occupation Marketing Manager
Experience
27
4.4. Operational Manager
Table 4.4. Background of Operational Manager
Name of Partner Faizatul Huda binti Rashid

Permanent Address No.24A,
Lorong 12/4,
Taman Putra Height Fasa 2.
06000 Jitra, Kedah.
Correspondence Address 165-F-4,
Jalan Perak,
E-mail fhuda17@gmail.com
Date of Birth 17 September 1992
Academic Qualification Bachelor in Business Administration in Marketing
and Human Resource (March 2014 – January
2017, UiTM).
Course Attended Business Growth Workshop by Dr. Azizan
Othman
Skills • Fluent in 2 language ( Malay, English)
• Proficient in Digital Marketing
• Negotiation, holding discussion with
colleagues and client to reach favourable
outcomes.
Experience Junior Marketing Manager
Present Occupation Operation Manager
Experience
28
4.5. Financial Manager
Table 4.5. Background of Financial Manager
Name of Partner Aini Husna binti Azhar

Permanent Address No. 427,
Lorong Ceria 8,
Bandar Utama.
08000 Sungai Petani, Kedah
Correspondence Address Lintang Sungai Batu 3,
11920 Georgetown, Penang
E-mail Ainihusnaa99@gmail.com
Date of Birth 25 January 1992
Academic Qualification Bachelor in Finance (March 2014 – January 2017,
UiTM)
Course Attended Financial Wellness Workshop by Prof Dr. Engku
Rabiah Adawiah
English, Mandrin)
• Proficient in Microsoft Office including Excel
and PowerPoint
Experience Assistant finance manager
Present Occupation Operation Manager
Experience
29
4.6. Assistant Operation
Table 4.6. Background of Assistant Operation
Name of Partner Akmal Rahimi bin Zahari Nizam

Permanent Address No.14,
Jalan TTJS/H,
Taman Tuanku Jaafar.
71450 Sg. Gadut, Negeri Sembilan
Correspondence Address No 24,
Lorong Temenggung 5,
Taman Koskam,
13200 Kepala Batas.
E-mail akmalrahimi20@gmail.com
Date of Birth 16 October 1994
Academic Qualification Bachelor in Business Management
Course Attended Business talk by Dr. Azizan Othman
Skills Fluent in English and Arabic.
Experience Worked as a clerk at Samsung factory in Puchong
Present Occupation Assistant Operation Manager
Experience
30
MARKETING PLAN
31
5. Marketing Plan
5.1 Marketing Objectives
(i) To introduce new product or service.
As a new business in tea industry, our main objective in marketing our

product is to develop and introduce our new product that very unique
into the market after we have done some research about our market
and the customer demands. In addition, we would like to produce a
unique tea from butterfly pea flower that use natural colour from the
flower itself. …
(ii) To estimate market acceptance and sale of new product or service.
Besides that, by doing marketing we will receive many comment and

feedback about our product. So, we can estimate the market
acceptance and if there is any weaknesses we can do some
improvement to our products. Furthermore, we are able to estimate the
sale forecast of our product in a long run and we can plan our product
efficiently in order to minimize the resources in producing our product
more than the market demand.
Other than that, we also can analyze the strength and weaknesses from
our competitor. By doing this, we can make our product become better
by improving the quality and price in order to compete with them in the
market. Our company also focus on promotional strategy to attract more
customer to get our product and to make sure we reach our sales target.
32
5.2 Description of products
Table 5.2.1 Product description

Product Description
Features • Size :
- Stick : 14 x 1.5 cm
- Tea : 50 g
• Shape : Oval stick

• Flavour : Butterfly Pea Flower
• Packaging : Hexagon box
Materials • Silken Sachets

• Wooden sticks
• Box
• Butterfly Pea Flower
• Oolong Tea
Benefits • Reduce inflammation
• Help with common eye issues like conjunctivitis
• Fight against certain type of cancer
• Improve brain health
• Improve hair growth
• Help rejuvenate the skin, lessen wrinkles and other
sighs of ageing.
Table 5.2.2 Product illustration
33
5.3 Target market
5.3.1 Geographic Segmentation

Our main target place are at Northern Peninsular Malaysia that
consist three state which are Penang (Georgetown, Butterworth) ,
Kedah (Alor Setar, Jitra, Sungai Petani) and Perlis (Kangar, Arau). We
choose this place because it’s more urbanized and have high population.
Besides that, it will be easier for us to make promotion and advertise
our product since it has a good direct access to the market. We would
like to set up our products in the mini market, supermarket, department
store such as Tesco, Giant and C-mart since its provide enough facilities
to store our product.
5.3.2 Demographic Segmentation

Demographic segmentation consists of dividing the market into
group based on variables such as age, gender, income and occupation.
This type of segmentation could help us to identify the trend that might
shape future spending patterns in the target market. For our product, it
is suitable for variety range of age. We mainly focus for people at age
range from 40 to 70 years old, and gender either male or female.
Basically our main target market for our product is adult and senior
citizen. We expected people that have health problem to buy our
product.
5.3.3 Psychographic Segmentation

Psychographic segmentation divides the market into groups
according to customer lifestyle. Basically, Chinese is a majority races in
Georgetown, Penang. They like to drink tea during the tea time. Not only
Chinese, other races also enjoy having a cup of tea in the evening as it
become a daily routine for them. We also segment our target market
based on motives where some people like to take care of their health.
They like to try anything that is good for them to maintain their health.
Since our product provide many benefit to our health, we are very sure
that it will increase our product demand.
34
5.4 Market size

5.4.1 Population table
5.4.1.1 Georgetown, Penang
Table 5.4.1.1 Georgetown, Penang
No of
No of items to Price/unit
Type of outlet Total
outlet needed (RM)
(unit)
Retailer
• Supermarket 8 15 660 79 200
• Mini Market 20 15 660 198 000
Wholesaler 6 20 660 79 200
TOTAL 356 400
5.4.1.2 Butterworth, Penang

Table 5.4.1.2 Butterworth, Penang
No of
outlet needed (RM)
(unit)
Retailer
• Supermarket 8 15 660 79 200
• Mini Market 20 15 660 198 000
Wholesaler 6 20 660 79 200
TOTAL 356 400
35
5.4.1.3 Alor Setar, Kedah

Table 5.4.1.3 Alor Setar, Kedah
No of
outlet needed (RM)
(unit)
Retailer
• Supermarket 10 14 660 92 400
• Mini Market 30 18 660 356 400
Wholesaler 5 16 660 52 800
TOTAL 501 600
5.4.1.4 Jitra, Kedah

Table 5.4.1.4 Jitra, Kedah
Type of outlet No of No of Price/unit Total
outlet items to (RM)
needed
(unit)
Retailer
• Supermarket 5 15 660 49 500
• Mini Market 20 15 660 198 000
Wholesaler 3 20 660 39 600
TOTAL 287 100
36
5.4.1.5 Sungai Petani, Kedah

Table 5.4.1.5 Sungai Petani, Kedah
needed
(unit)
Retailer
• Supermarket 7 14 660 64 680
• Mini Market 25 15 660 247 500
Wholesaler 5 15 660 49 500
TOTAL 361 680
5.4.1.6 Kangar, Perlis

Table 5.4.1.6 Kangar, Perlis
needed
(unit)
Retailer
• Supermarket 5 15 660 49 500
• Mini Market 25 15 660 247 500
Wholesaler 4 18 660 47 520
TOTAL 344 520
37
5.4.1.7 Arau, Perlis

Table 5.4.1.7 Arau, Perlis
No of
outlet needed (RM)
(unit)
Retailer
• Supermarket 5 15 660 49 500
• Mini Market 18 15 660 178 200
Wholesaler 3 16 660 31 680
TOTAL 259 380
Note:
1 unit = 1 big box
1 big box = 20 box
1 box = 25 tea sticks
Price per box = RM 660
Price per item = RM 33
5.4.2 Total market size
Total market = Georgetown + Butterworth + Alor Setar +

size Jitra
+ Sungai Petani + Kangar + Arau
= RM 356 400 + RM 356 400 + RM 501 600 +
RM 287 100 + RM 361 680 + RM 344 520 +
RM 259 380
= RM 2 467 080
38
5.5 Competitors
5.5.1 Identifying competitors
Table 5.5.1 Competitive analysis
Competitors Strengths Weaknesses

• Additional costs and
• A strong brand which
liability to set up and
attract key consumer
maintain the exhaust fans
group
• The company’s factory still
• Quality product and
utilizes old machinery
BOH Tea worldwide presence
which slow down the
Plantation • The factory is built next to
production process
Sdn Bhd the plantation to avoid any
• The progressive step that
unnecessary
they use will affect the
transportation costs and
whole operation if one of
risks to increase the
department having error or
company revenue.
mistake.
• Only focus their sale at
• Well known for flavored Cameron Highland
Bharat Tea tea • Use same packaging
Plantation • Own a tea house for design for long term period
Sdn Bhd visiting and touring and unattractive packaging
• Cheap and affordable • Do not provide any CSR
activity
• Many people aware about
• Product contain artificial
their product
colour
Sabah Tea • Have a fresh tea leaves
• Do not have many flavor
Sdn Bhd from their garden
• The packaging is not
• It has a good marketing
attractive
strategy
• Affordable • Product contain artificial
• Have a good quality of tea colour
Others
leaves • Low in marketing strategy
• It has many flavored • Packaging is not attractive
39
5.6 Market Share

5.6.1 Market share before the entry of Teava Enterprise.
Table 5.6.1 Market share before the entry of Teava Enterprise.

Competitor Before entrance Amount
(%) (RM)
BOH Tea Plantation Sdn Bhd 45 1 110 186
Bharat Tea Plantation Sdn Bhd 30 740 124
Sabah Tea Sdn Bhd 13 320 720.40
Others 12 296 049.60
TOTAL 100 2 467 080
MARKET SHARE BEFORE THE ENTRY OF TEAVA

ENTERPRISE
BOH Plantation Bharat Tea Sabah Tea Others
12%
13%
45%
30%
40
5.6.2 Adjusted market share after the entry of Teava Enterprise.
Table 5.6.2 Market share after the entry of Teava Enterprise

After Percentage of
Amount
Competitor entrance loss
(RM)
(%) (%)
BOH Tea Plantation
41 1 011 502.80 Loss 4 %
Sdn Bhd
Bharat Tea 26 641 440.80 Loss 4 %
Sabah Tea 12 296 049.60 Loss 1 %
Others 11 271 378.80 Loss 1 %
Teava Enterprise 10 246 708 -
TOTAL 100 2467 080
ADJUSTED MARKET SHARE AFTER THE ENTRY

OF TEAVA ENTERPRISE
BOH Plantation Bharat Tea Sabah Tea Others Teava Enterprise
10%
11%
41%
12%
26%
41
5.7 Sales forecast
Table 5.7 Sales Forecasting

Month Sales Forecast
1 246 708
2 246 708
3 246 708
4 246 708
5 246 708
6 246 708
7 246 708
8 246 708
9 246 708
10 246 708
11 246 708
12 246 708
Year 1 2 960 496
Year 2 3 256 545.60
Year 3 4 884 818.40
42
5.8 Market strategy
5.8.1 Product
Teava Enterprise invented a product that is good for our health.

The Butterfly Pea Tea is a unique fusion tea that came from Butterfly
Pea Flower and Oolong Tea.
5.8.1.1 Quality
Quality product is our priority and we do not compromise our

quality just to save cost. Quality product is very important because in
long run business it will help to establish brand image. It will also
increase brand loyalty from customer who buy our products. Butterfly
Pea Tea provide a fresh petal of Butterfly Pea Flower and fresh Oolong
Tea. This will make the customer stay healthy and energetic. Other
than that, we also use a natural flavor from Butterfly Pea Flower. Our
customer will be satisfied with our product quality since we did not use
any artificial colour, flavor or other chemical additives in our product
because it is not good for the
health. .
5.8.1.2 Design
Our product use the petal of Butterfly Pea Flower or commonly

known as Bunga Telang among Malaysian. The gorgeous blue colour
will came out from that flower. To retains its colour, we added in
Oolong tea which infuse in more benefits. Other than that, when lemon
juices was added, the tea will turn into light purple. We designed our
tea bag in an oval stick that made from wood. We come out with this
design because we wanted to reduce the usage of plastic for our
product.
43
5.8.1.3 Packaging
We provide a box as packaging to our product in order to contain

the tea sticks and protect the quality of our product. The box are in
the shape of hexagon. This shape has an enough space to fit all 25
tea sticks. We choose hexagon shape because we want to make a
different packaging from other similar products. Other than that, it will
attract customer to buy our product with the exclusive shape of box.
In addition, this kind of box can be recycle and it will save the
environment from any plastic.
5.8.1.4 Product Differentiation
Butterfly Pea Tea is basically a tea that use Petal of Butterfly

Pea Flower as main ingredient. We would like to introduce a new
type of tea which is very unique and rare. Other than that, we would
like to share the benefit or uses of Butterfly Pea Flower that popular
in “Nasi Kerabu” main ingredient. We did not use any artificial colour
or flavor since we are using natural ingredient. From our survey, we
find out that our competitors use artificial colour in a large quantity
to make their product look attractive. This could be dangerous to
the consumer
health.……………………………………………………………………
… .
5.8.1.5 Labelling
In front of the box, we are covering it with our company’s logo,

product’s name and our product picture that can give the customer
an illustration on how its look like. At the back of the box, we put
our company’s name and address to inform the customer about our
location. We also provide barcode, description of our product such
as halal logo, expired date, manufacturing date, nutrition
information and ingredient.
44
5.8.1.6 Product safety
Our product is a type of drinking product. So, we must

make sure that it is safe for consumer to consume. Our product
should make people become better instead of make them become
sick. To ensure that the product is safe to be consumed, all
ingredient that we use is free from chemical additives and we only
use natural colour that come from Butterfly Pea flower. Besides
that, the printing of expired date label and HACCP logo on the box
will be printed so that our customer will be aware regarding the
expiration date of our product. We also provide Hologram Meditag
from Kementerian Kesihatan Malaysia to make sure that our
product approved for use and not harmful for consumer.
5.8.2 Price
5.8.2.1 Cost based pricing
Our business used cost-based pricing as our pricing

strategy. Cost based-pricing is the simplest and most commonly
used as a pricing strategy. Cost-based pricing is based on the
total cost of the product plus a standard mark-up. The fixed cost
included cost of material that we use, machine, labour, packing to
produce one unit of product, electricity and water supply will be
added and it will be multiply with 20 % mark up.
Selling price = Total cost per unit + Mark Up

= RM 18.20 + (RM 18.20 x 20%)
= RM 21.84
45
5.8.3 Place
We distribute our product to local retailers at Alor Setar, Jitra and

Sungai Petani In Kedah, Whereas at Butterworth and Georgetown in
Penang and for Perlis at Kangar and Arau.
Manufacturer Wholesaler Retailer Consumer
• Manufacturer
Teava Enterprise as a manufacturer that produce Butterfly
Pea Tea in Malaysia. We mainly focus on production and creating
product and finished product. We will sell our product to other
business down chain like retailer and wholesaler.
• Wholesaler
Wholesaler is the party that buys our product in a large
quantity from us as the manufacturer and they will sell it to
retailers. They will take title to goods, store, resells and ships the
product. For Teava enterprise, our wholesaler is Giant, Tesco and
Mydin.
• Retailer
Retailer is the organization that sells products directly to
consumer and end users. As they are selling to consumer for
personal use, the product usually in a small quantity. Our retailer
is Supermarket such as C-mart, Yawata, Billion Supermarket and
The store. We also have retailer from Department store such as
AEON and Parkson.
• Consumer
This direct marketing channel has no intermediary level and
consist of directly to consumer. Teava Enterprise sells their
product through website, Facebook, Instagram, Twitter and other
social media.
46
5.8.4 Promotion
5.8.4.1 Advertising
Teava Enterprise advertise product using two

advertising method which are through internet and printing. For
internet method, we advertise our product through website and
social media such as Facebook, Twitter and Instagram. For
printing, we advertise our product by printing our business card,
flyer and banner. We give our business card to those who are
potentially buy and sell our product such as wholesaler. We
also give it to our clients and those people that visiting our
company or factory. For banner, we will hang it around
Georgetown, Penang and some crowd area. It will ensure the
customer to gain information about our product and they can
also know the location of our company’s building.
47
• Facebook
• Twitter
48
• Instagram
• Banner
49
• Flyer
• Business card
50
5.8.4.2 Sales promotion
We are using sales promotion method in order to increase

and build up customer satisfaction. It will also help in persuading a
potential customer to buy our product. One of the sales promotion
that we use is sampling by direct mail. By doing this, it will break
loyalty and persuade competitor’s customer to switch to our product.
In addition, by giving out free sample to the potential customer, we
are actually providing them the experience of consuming our product.
If they like our product, they will purchase in the future. Other than
that, we also offer discount price. We are giving 10 % discount for
two weeks starting the first day our product is launch.
5.8.4.3 Public Relation
Our company will be taking aprt in Penang International

Halal Expo & Conference which are held at Spice Arena, Penang.
During this exhibition, we will give promotion up to 30% discount.
51
5.9. Organization Chart for Marketing Department
Figure 5.9 Organizational Chart
Marketing
Manager
Assistant
Driver
manager
52
5.10 Man Power Planning and Schedule of Remuneration
Table 5.10 List of Marketing Personnel and Schedule of Remuneration
Monthly EPF
SOCSO Total
No of Salary (13 %)
Position (RM)
Personnel (RM) (RM)
(C) (A)+(B)+(C)
(A) (B)
Marketing
1 2,700 351 61.90 3,112.90
manager
Assistant
1 2,000 260 46.10 2,306.10
manager
Driver 1 3,500 455 79.90 4,034.90
TOTAL 3 8,200 1,066 187.92 9,453.90
5.11 Marketing Budget
Table 5.11 Marketing Budget
Fixed Monthly Other

Item Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
• Vehicle ( Lorry-1 units) 100,000
Working capital
• Transportation cost 750.00
• Salaries
• Petrol 9,453.90
600.00
Other Expenses
• Insurance 2,857.80
• Road tax 720.00
• Banner 500.00
• Business Card 150.00
• Flyer 130.00
100,000 10,803.90 4,357.80

TOTAL
53
OPERATION PLAN
54
6 Operational Plan
6.1 Process Planning for Manufacturing
6.1.1 Process Flow Chart
Take the raw materials from storage to production area
Check the quality of the raw materials
Withering (The leaves are spread outdoor and the evaporation

process is accelerated by the heat energy of sunshine.)
Rolling (Then put the tea leaves into a rolling machine. With the
power of rolling friction to make tea leaves rotate, it leads to
partial tissue damage.)
Fermentation (the oxidation process when the water and

ingredients in the leaves are exposed in the air.)
Deblocking (Tea leaves would lump after rolling process. It

needs to be scattered by a blender to make tea leaves pellet
uniform, beautiful and in a firm shape.)
Drying (Dry tea leaves with high temperature to control the

moisture to be less than 4% in tea leaves.)
Sorting (the finished tea is then sorted into common grades.)
Transfer the processed tea leaves to packaging department
55
The tea leaves are weighted
Tea leaves processed into stick sachet
The stick sachets are put into designed packaging
Seal the finished product and put into small unit box
The quality of the product is inspected
The product is being put into box
Store the product in the storage room
56
6.1.2 Activity Chart
1 per cycle = 156 unit or 3900 stick sachets
1 unit (small box) = 1.54 minutes
Process Time Men Machine/

(minutes) Equipment
Take the raw materials
5
from storage Storekeeper
Check the quality of the
5
raw materials Quality checker
Withering 30 Machine Operator Ventilators
Rolling 20 Machine Operator Rolling Machine
Fermentation 20 Fermentation Worker
Deblocking Worker and Machine
20
Operator Blender
Drying 20 Machine Operator Tiered Dryer
Sorting 25 Quality Checker
Transfer the processed tea
leaves to packaging 5
department Worker
The tea leaves are Worker Scale
5
weighted
Tea leaves processed into
stick sachet 15 Machine Operator Packaging
Machine
The stick sachets are put
20
into designed packaging Packaging Worker
Seal the finished product
20
and put into unit small box Machine Operator Industry Sealer
The quality of the product
10
is inspected Quality checker
The product is being put
10
into box Packaging Operator
Store the product in the
10
storage room Store Keeper
Total 240
57
6.2 Operation Layout
6.2.1 Layout based on the product
Emergency Exit
Toilet Toilet
Drop / pick upArea

raw materials Finish product
Withering storage storage
Fermentation Fermentation
Area Area
Final inspection
area & boxing
area
Blender Machine
Sealer
Tiered Dryer
Emergency Exit
Packaging Machine
Sorting Area
Industry Scale
Packaging Area
Stairs Entrance / Exit
58
6.3 Production Planning
6.3.1 Sales Forecast Per Month
Output per month
Average sales forecast per month = RM 246,708
The sales price = RM 33
Number of output per month = Average sales forecast/Sale price per unit
= RM 246,708
RM 33
= 7,476 units per month
6.3.2 Number of output per day
If the number of working days per month is 24 days (6 days/week)
Number of output per day = No. of output per month / no. working days
per month
= 7,476 units
24 days
= 312 units per day
6.3.3 Number of units per hour
Such as daily working hour = 8 hours
Number of units per hour = No. of output per day / daily working hours
= 312 units
8 hours
=39 units per hour
59
6.4 Material Planning
6.4.1 Material Requirement Planning
6.4.1.1 Raw Material Required per month (Bill of Material)
Materials Quantity Safety Total Price / Total

Stocks Materials Unit Price
Requirement (RM)
Dried 280.80 kg 14.04 kg 294.84 kg 50 14,742
Oolong
tea leaves
Dried 187.20 kg 9.36 kg 196.56 kg 63 12,383.28
Butterfly
pea tea
flower
Tea stick 187,200 9,360 196,560 0.30 58,968
sachet
Blue pea 131.04 kg 6.55 kg 137.59 kg 62 8,530.58
flower
powder
Total 94,223.86
60
6.5 Machine and Equipment Planning
6.5.1 Amount of Machine and Equipment Required
= Planned Rate of Production per day × Standard Production time
Machine productive time per day Quantity Product per cycle
a) Ventilator
= 312 unit × 30 minutes
480 minutes (8 hours x 60 minutes) 156 unit
= 0.12 @ 1 Ventilator
b) Rolling Machine
= 0.08 @ 1 Rolling Machine
c) Blender
= 0.08 @ 1 Blender
d) Tiered Dryer
= 0.08 @ 1 Tiered Dryer
61
e) Scale
= 0.02 @ 1 Scale
f) Packaging Machine
= 0.06 @ 1 Packaging Machine
f) Industry Sealer
= 0.08 @ 1 Industry Sealer
6.5.2 List of Machine and Equipment (Purchased)
Machine No of Price/Unit (RM) Total Cost

Machine (RM)
Ventilators 1 25,000 25,000
Rolling Machine 1 26,805 26,805
Blender 1 12,200 12,200
Tiered Dryer 1 37,116 37,116
Scale 1 9,500 9,500
Packaging 1 18,558 18,558
Machine
Industry Sealer 1 1,850 1,850
Total 7 131,029
62
6.6.1 Organization Chart for Operation Department
Figure 6.6.1 Organizational Chart
Operation Manager
(Faizatul Huda Binti Rashid)
Assistant Operation Manager

(Akmal Rahimi Bin Zahari Nizam)
Store Quality Machine Worker

Keeper Checker Operator
Fermentation Packaging
Worker Operator
63
6.6.2 Amount of direct labour required
= Planned Rate of Production per day × Standard Production time
Machine productive time per day Quantity Product per cycle
a) Storekeeper
= 0.06 @ 1 Storekeeper
b) Quality checker
480 minutes (8 hours x 60 minutes 156 unit
= 0.17 @ 1 Quality checker
c) Machine Operator
= 0.52 @ 1 Operator
d) Worker
480 minutes (8 hours x 60 minutes 156unit
= 0.13 @ 1 worker
64
e) Fermentation Worker
= 0.08 @ 1 Fermentation Worker
f) Packaging Operator
= 0.13 @ 1 Packaging Operator
65
6.6.3 List of Operation Personnel and Schedule of remuneration
Table 6.6.3 Table of list of Operation Personnel and Schedule of remuneration
Position No of Monthly EPF SOCSO Amount

personnel Salary Contribution (RM) (RM)
(13%)(RM)
Operation 1 3500 455 79.90 4,034.90
Manager
Assistant 1 3000 390 68.60 3,458.60
Operation
Manager
Quality 1 1200 156 28.10 1,384.10
Checker
Store Keeper 1 1200 156 28.10 1,384.10
Fermentation 1 1200 156 28.10 1,384.10
Worker
Machine 1 1500 195 34.90 1,729.90
Operator
Workers 1 1200 156 28.10 1,384.10
Packaging 1 1500 195 34.90 1,729.90
Operator
Cleaner 2 1800 234 41.60 2,075.60
Forklift 2 2000 260 46.10 2,306.10
Driver
Total 12 20 871.40
66
6.7. Overhead requirement
6.1.1 Operations Overhead (indirect labour / indirect material / insurance /
maintenance and utilities)
No Types of Overhead Monthly

Cost (RM)
1 Electricity bill 15,000
2 Water 2,000
3 Telephone bill 450
4 Internet 500
5 Machine maintenance 750
6 Cleaner 300
7 Delivery box 1200
8 Packaging box 800
TOTAL 21,000
6.8 Total Operations Cost
Total operation cost = Direct Material Cost (total raw material) + Direct Labor
Cost (total remuneration) + Overhead Cost (total
Operations overhead)
= RM 94,223.86 + RM 20,871.40+ RM 21,000
= RM136,095.26
67
6.9 Cost Per Unit
Cost Per Unit = Total Operations Cost (RM)
Total Number of Output (Output Per Month)
= RM 136,095.26
7,476 unit
= RM 18.20
6.10 Productivity Index (PI)
Productivity Index = Total Value of Output (Sales forecast per month)
Total Value of Input (Total Operations Cost)
= RM 246,708
RM 136,095.26
= 1.81
6.11 Business and operation hours
Business hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Operating hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Working days = 6 days per week (Monday – Saturday)
68
6.12. Operations Budget
Item Fixed Monthly Other

Assets Expenses Expenses
(RM) (RM)
(RM)
Fixed Asset
Machine and Equipment 131,029
Working Capital
94,223.86
• Raw Materials
21,000
• Operation Overhead
20,871.40
• Salary. SOCSO &
EPF
Other Expenses
300
• Workers Uniform
Pre-Operations
200
• Business License
350
• Manufacturing
License
200
• Halal Certificate
400
• DOSH Certificate
TOTAL 131,029 136,095.26 1450
69
ADMINISTRATION PLAN
70
7. Administration Plan
7.1 Organizational Chart for Administration and Finance Department
Figure 7.1 Organizational Chart
'Adani Nafisah binti Ahmad Shahir

General Manager
Afina binti Omar Aini Husna binti Azhar

Administrative Manager Finance Manager
71
Table 7.2 List of Administration Personnel and Schedule of Remuneration
Position Quantity Monthly EPF SOCSO Total

Salary 13%
(RM) (RM) (RM)
(A) (B) (C) (A)+(B)+(C)
General Manager 1 3500.00 455.00 77.60 4032.60
Administrate Manager 1 2600.00 338.00 57.40 2995.40
Finance Manager 1 2600.00 338.00 57.40 2995.40
Total 3 8700.00 1131.00 192.40 10023.40
7.3 Office Furniture, Office Supplies, Fitting and Equipment
Table 7.3.1 List of Office Furnitures
Type Quantity Price/Unit Total

(RM) (RM)
Stool 6 60.00 360.00
Executive Chair 1 189.00 189.00
Conference Meeting Chair 6 30.00 180.00
Waiting room seat 1 270.00 270.00
Executive desk 1 210.00 210.00
Office desk 5 100.00 500.00
Conference Meeting Table 1 255.00 255.00
File Cabinet 2 240.00 480.00
Office Chair 5 70.00 350.00
Drawer Cabinet 6 90.00 540.00
Total 3334.00
72
Table 7.3.2 List of Office Supplies

(RM) (RM)
Stationary 6 set 50.00 300.00
Thumbtack 3 box 0.50 1.50
Document Tray 6 18.00 108.00
Stapler Gun 2 10.00 20.00
Dustbin 6 2.00 12.00
Broom 2 2.00 4.00
Dustpan 2 2.00 4.00
Duster 2 1.50 3.00
Rubber Stamp 6 20.00 120.00
Binder Clips 3 box 4.20 12.60
File 12 4.00 48.00
Calculator 6 7.30 43.80
A4 Paper 1 box 95.00 95.00
Tape dispenser 2 7.90 15.80
Envelope 1 box 32.00 32.00
Ink Printer Black 3 box 38.70 116.10
Ink Printer Colour 3 box 52.90 158.70
Flyer 500 0.40 200.00
Sugar 2 2.20 4.40
Milo 1 18.00 18.00
Nescafe 1 12.00 12.00
Spoon 6 2.00 12.00
Fork 6 2.00 12.00
Dish Soap 1 4.00 4.00
Span 1 2.00 2.00
Mug 6 2.00 12.00
Banner 2 80.00 160.00
Total 1530.90
73
Table 7.3.3 List of Office Fittings

(RM) (RM)
Fan Ceiling 3 160.00 480.00
Fluorescent Lamp 5 18.00 90.00
Air Conditioner 2 1399.00 2798.00
Gas Exhaust Fan 1 36.00 36.00
Pantry Cabinet 1 2100.00 2100.00
White Board 1 162.00 162.00
Fire Alarm 1 53.00 53.00
Vertical Blind 4 35.00 140.00
Total 5859.00
Table 7.3.4 List of Office Equipment

(RM) (RM)
Telephone 1 37.00 37.00
Printer 1 138.00 138.00
Computer 6 359.00 2154.00
Wifi Modem 1 80.00 80.00
Fax Machine 1 250.00 250.00
Fire Extinguisher 1 100.00 100.00
Water Dispenser 1 1800 1800
Total 4559.00
74
7.4 Administration Budget
Table 8.4 Administration Budget
Fixed Monthly Other

Item
Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
Office Furniture 3334.00

Office Equipment 4559.00
Office Fittings 5859.00
Signboard 1300.00
Working Capital
Salary, EPF& SOCSO 10023.40

Rental 1500.00
Wifi Bills 200.00
Utilities 800.00
Office Supplies 1530.90
Other Expenses
Insurance for building 500.00

Business Registration 1500.00
Deposit Rental 2300.00
Total 15052.00 14054.30 4300.00
75
FINANCIAL PLAN
76
8 Financial Plan
8.1. Operating Budget
8.1.1. Administrative Department
ADMINISTRATIVE BUDGET
Monthly
Particulars F.Assets Exp. Others Total
Fixed Assets
Land & Building - -
Office Furniture 3,334 3,334
Office Equipment 4,559 4,559
Office Fittings 5,859 5,859
Signboard 1,300 1,300

Working Capital
Salaries, EPF & SOCSO 10,023 10,023
Rental 1,500 1,500
Wifi Bills 200 200
Utilities 800 800
Office Supplies 1,531 1,531
- -
Pre-Operations & Other Expenditure
Other Expenditure 4,300
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total 15,052 14,054 4,300 29,106
77
8.1.2. Marketing Department
MARKETING BUDGET
Monthly
Fixed Assets
Vehicles 100,000 100,000
- -
Working Capital
Transportation 750 750
Salaries 9,454 9,454
Petrol 600 600
- -
Other Expenditure 4,358
Business Registration & Licences - -

Vehicle - -
Other Pre-Operations Expenditure - -
Total 100,000 10,804 4,358 110,804
78
8.1.3. Operations Department
OPERATIONS BUDGET
Monthly
Fixed Assets
Machine and Equipment 131029 131,029
-
Working Capital
Raw Materials 94,224 94,224
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 20,871 20,871
Operation Overhead 21,000 21,000
- -
Other Expenditure 300
Business Registration & Licences 200 200

Vehicle - -
Other Pre-Operations Expenditure 950 950
Total 131,029 136,095 1,450 268,274
79
8.2. Project Implementation Cost and Sources of Finance
Teava Enterprise
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Hire-
Requirements Cost Loan Own Contribution
Purchase
Existing F.
Fixed Assets Cash Assets
Land & Building
Office Furniture 3,334 2,334 1,000
Office Equipment 4,559 3,189 1,370
Office Fittings 5,859 4,099 1,760
Signboard 1,300 900 400
Vehicles 100,000 64,000 6,000 30,000
Machine and Equipment 131,029 84,719 7,000 39,310
Working Capital 1 months

Administrative 14,054 9,834 4,220
Marketing 10,804 7,564 3,240
Operations 136,095 95,265 40,830
Pre-Operations & Other Expenditure 10,108 7,073 3,035
Contingencies 10% 41,714 30,699 11,015
TOTAL 458,857 309,677 13,000 136,180
80
8.3. Fixed Asset Depreciation Schedule
Teava Enterprise
DEPRECIATION SCHEDULES
Fixed Asset Office Furniture Fixed Asset Office Equipment

Cost (RM) 3,334 Cost (RM) 4,559
Straight Straight
Method Line Method Line
Economic Life Economic Life
(yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated
Ye Depreciation Depreciation Book Value Ye Depreciation Depreciation Book Value
ar ar
- - 3,334 - - 4,559
1 667 667 2,667 1 912 912 3,647
2 667 1,334 2,000 2 912 1,824 2,735
3 667 2,000 1,334 3 912 2,735 1,824
4 667 2,667 667 4 912 3,647 912
5 0 0 667 5 0 0 912
6 0 0 667 6 0 0 912
7 0 0 667 7 0 0 912
8 0 0 667 8 0 0 912
9 0 0 667 9 0 0 912
10 0 0 667 10 0 0 912
81
Fixed Asset Office Fittings Fixed Asset Signboard

Cost (RM) 5,859 Cost (RM) 1,300
Straight
Method Straight Line Method Line
Economic Life Economic Life
(yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 5,859 - - 1,300
1 1,172 1,172 4,687 1 260 260 1,040
2 1,172 2,344 3,515 2 260 520 780
3 1,172 3,515 2,344 3 260 780 520
4 1,172 4,687 1,172 4 260 1,040 260
5 1,172 5,859 - 5 260 1,300 -
Fixed Asset Vehicles

Cost (RM) 100,000
Method Straight Line
Economic Life
(yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 100,000
1 20,000 20,000 80,000
2 20,000 40,000 60,000
3 20,000 60,000 40,000
4 20,000 80,000 20,000
5 20,000 100,000 -
82
Fixed Asset Machine and Equipment

Cost (RM) 131,029
Method Straight Line
Economic Life
(yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 131,029
1 26,206 26,206 104,823
2 26,206 52,412 78,617
3 26,206 78,617 52,412
4 26,206 104,823 26,206
5 26,206 131,029 -
83
8.4. Loan and Hire Purchase Depreciation Schedule
Teava Enterprise
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
HIRE-PURCHASE REPAYMENT
LOAN REPAYMENT SCHEDULE SCHEDULE
Amount 309,677 Amount 13,000
Interest Rate 5% Interest Rate 5%
Duration (yrs) 5 Duration (yrs) 5
Method Baki Tahunan
Total Principal Total Principal
Year Principal Interest Payment Balance Year Principal Interest Payment Balance
- - 309,677 - - 13,000
1 61,935 15,484 77,419 247,741 1 2,600 650 3,250 10,400
2 61,935 12,387 74,322 185,806 2 2,600 650 3,250 7,800
3 61,935 9,290 71,226 123,871 3 2,600 650 3,250 5,200
4 61,935 6,194 68,129 61,935 4 2,600 650 3,250 2,600
5 61,935 3,097 65,032 - 5 2,600 650 3,250 -
84
8.5. Proforma Cashflow Statement
85
8.6. Proforma Income Statement
Teava Enterprise
PRO-FORMA INCOME STATEMENT

Sales 2,960,496 3,256,546 4,884,818
Less: Cost of Sales
Opening Stock of Finished
Goods 13,875 12,025
Production Cost 1,647,327 1,824,025 2,093,144
Less: Ending Stock of
13,875 12,025 10,712
Finished Goods
0 0 0
1,633,452 1,825,875 2,094,458
Gross Profit 1,327,044 1,430,671 2,790,360
Less: Enpenditure
Administrative Expenditure 168,652 185,517 213,344
Marketing Expenditure 129,647 142,611 164,003
Other Expenditure 8,958 9,854 11,332
Business Registration &
200
Licences
Insurance & Road Tax for
Motor Vehicle
Other Pre-Operations
950
Expenditure
Interest on Hire-Purchase 650 650 650
Interest on Loan 15,484 12,387 9,290
Depreciation of Fixed Assets 23,010 23,010 23,010
Total Expenditure 347,551 374,030 421,630

Net Profit Before Tax 979,493 1,056,641 2,368,730
Tax 0 0 0
Net Profit After Tax 979,493 1,056,641 2,368,730
Accumulated Net Profit 979,493 2,036,134 4,404,865
86
8.7. Proforma Balance Sheet
Teava Enterprise
PRO-FORMA BALANCE SHEET

ASSETS
Non-Current Assets (Book

Value)
Land & Building
Office Furniture 2,667 2,000 1,334
Office Equipment 3,647 2,735 1,824
Office Fittings 4,687 3,515 2,344
Signboard 1,040 780 520
Vehicles 80,000 60,000 40,000
Machine and Equipment 104,823 78,617 52,412
Other Assets
Deposit
196,865 147,649 98,432

Current Assets
Stock of Raw Materials 12,022 10,660 9,647
Stock of Finished Goods 13,875 12,025 10,712
Accounts Receivable
Cash Balance 1,245,277 2,402,879 4,945,180
1,271,174 2,425,564 4,965,538
TOTAL ASSETS 1,468,038 2,573,213 5,063,971
Owners' Equity
Capital 136,180 136,180 136,180
Accumulated Profit 979,493 2,036,134 4,404,865
1,115,673 2,172,314 4,541,045
Long-Term Liabilities
Loan Balance 247,741 185,806 123,871
Hire-Purchase Balance 10,400 7,800 5,200
258,141 193,606 129,071
Current Liabilities
Accounts Payable 94,224 207,292 393,855
TOTAL EQUITY & LIABILITIES 1,468,038 2,573,213 5,063,971
87
8.8. Financial Ratio Analysis
Teava Enterprise
FINANCIAL RATIO ANALYSIS
LIQUIDITY
Current Ratio 13 12 13
Quick Ratio (Acid Test) 13 12 13
EFFICIENCY
Inventory Turnover 63 75 97
PROFITABILITY
Gross Profit Margin 44.83% 43.93% 57.12%
Net Profit Margin 33.09% 32.45% 48.49%
Return on Assets 66.72% 41.06% 46.78%
Return on Equity 87.79% 48.64% 52.16%
SOLVENCY
Debt to Equity 31.58% 18.45% 11.52%
Debt to Assets 24.00% 15.58% 10.33%
Time Interest Earned 62 84 254
88
8.8.1. Liquidity Ratios
8.8.1.1Current Ratios
8.8.1.2. Quick Ratios
89
8.8.2. Efficiency Ratios
8.8.2.1. Inventory Turnover Ratios
8.8.3. Profitability Ratios
8.8.3.1. Gross Profit Margin
90
8.8.3.2. Net Profit Margin
8.8.3.3. Return on Assets
91
8.8.3.4. Return on Equity
8.8.4. Solvency Ratios
8.8.4.1. Debt to Equity
92
8.8.4.2. Debt to Assets
8.8.4.3. Time Interest Earned
93
CONCLUSION
94
CONCLUSION
After completing this business plan, we already know how to set up a business
and prepare a real business plan in the future. We are grateful to finish this business
plan. We have gone through lots of new experiences and it is very beneficial for all of
us in participating in tea business. We hope that our business will be progressed
smoothly in the future. Our target is that we want to achieve high profit in the
involvement of this business even though there are many rivals exist. Fortunately, with
the good cooperation with all the subordinates we manage to compete with the rivals
as fair and square.
We also hope that with our dedication and hard work, we will achieve our vision
to become the only company is the best in producing a product of blue tea. We will
ensure to create a benchmark of this product of tea industry in the aspect of quality
standard. Before that, we should also choose our effectiveness in doing our job and to
make sure that our product will be available in area Georgetown town and along in
Malaysia. In addition, we know that tea industry is more familiar nowadays. Besides
that, we hope can produce the great tea that no one can match with our tea product.
We will provide full responsibility and commitment which is there is no doubt

that we will achieve all these things. We are also encouraged to take any chance that
directly or indirectly in order to increase our business performance in the future
undertakings.
95
APPENDICE
96
Partnership Agreement
The partnership agreement stated that has been prepared on 15nd January 2020 are
according to the agreement between the following members:
No. Name of Partners IC Number

1. ‘Adani Nafisah binti Ahmad Shahir 940115-13-2210
2. Afina binti Omar 941103-02-5674
3. ‘Ain Nurdiyanie binti Norhisham 940721-02-5044
4. Faizatul Huda binti Rashid 920917-03-5024
5. Aini Husna binti Azhar 920125-02-8778
Our business operation and administration will be based on the Business Registration
Act 1965 (revised 1978) and our business will be carry on the partnership.
1. Name and location of the business.
1.1 The partnership shall be conducted under the name of Teava Enterprise
and shall maintain offices at Lot 7, Amoy Lane, 10050 Georgetown, Pulau
Pinang. In the event of changing the partnership business, all partners must
give the consent in writing.
1.2 The place of business

Office: Lot 7, Amoy Lane, 10050 Georgetown, Pulau Pinang
Factory: Lot 7, Amoy Lane, 10050 Georgetown, Pulau Pinang
If partners agreed on any changes, then it will be proceed.
2. Partner’s Position:
No. Name of Partners Position
1. ‘Adani Nafisah binti Ahmad Shahir General Manager
2. Afina binti Omar Administration Manager
3. ‘Ain Nurdiyanie binti Norhisham Marketing Manager
4. Faizatul Huda binti Rashid Operational Manager
5. Aini Husna binti Azhar Financial Manager
97
3. Capital Contributions
3.1 The capital contribution of each partner to the partnership shall consist of
the following property, services or cash which each partner agrees to
contribute.
No. Name of Partners Contribution Percentage

(%)
1. ‘Adani Nafisah binti Ahmad Shahir 32683 24%
2. Afina binti Omar 23151 17%
3. ‘Ain Nurdiyanie binti Norhisham 24512 18%
4. Faizatul Huda binti Rashid 32683 24%
5. Aini Husna binti Azhar 23151 17%
3.2 The profit and losses of the partnership shall be divided by the partners
according to a mutually agreeable schedule and at the end of each calendar
year according to the proportions listed above.
3.3 There is no interest payable charged on the partner’s capital.
3.4 The term of this Agreement shall be for a period of 3 years, unless the
partners mutually agree in writing to a short period. Should the partnership
be terminated by unanimous vote, the assets and cash of the partnership
shall be used to pay all creditors, with the remaining amounts to be
distributed to the partners according to their proportionate share.
4. Management of Salaries
No. Name of Partners Salary (RM)

1. ‘Adani Nafisah binti Ahmad Shahir 3500
2. Afina binti Omar 2600
3. ‘Ain Nurdiyanie binti Norhisham 2700
4. Faizatul Huda binti Rashid 3500
5. Aini Husna binti Azhar 2600
5. New partners cannot be introduced in the business unless getting permission

and agreement from all existing partners.
6. All business account books need to be kept at the main business premises.
Partners are allowed to check through the books as they have the right to keep
a copy of the books.
98
In conclusion, all partners have agreed with the term and conditions that are
listed in the agreement above which was authorized by partners.
Signatures:
___________________________ ___________________________
‘Adani Nafisah binti Ahmad Shahir Afina binti Omar
General Manager Administration Manager
___________________________ ___________________________
‘Ain Nurdiyanie binti Norhisham Faizatul Huda binti Rashid
Marketing Manager Operation Manager
___________________________
Aini Husna binti Azhar
Financial Manager
99
Business Card
100
Halal
Certificate
101
Company Registration
102
GENERAL MANAGER ADMINISTRATION

MANAGER
OPERATION MARKETING
MANAGER MANAGER
ASSISTANT
FINANCIAL MANAGER OPERATION MANAGER
103

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FACULTY OF ACCOUNTANCY

DIPLOMA IN ACCOUNTING INFORMATION SYSTEM (AC 120)

COMPANY NAME : TEAVA ENTERPRISE

NAME NO MATRIC CLASS

SUBMISSION DATE : 3 DECEMBER 2019

Diploma in Accounting Information System

Miss Zulaiha binti Ahmad

Submission of the Business Plan (ENT 300)

Special thanks to our parents in supporting us to complete this business plan.

Through these problems we manage to become more organize and mature in

5 MARKETING PLAN 31-53

Vision: To be the lead producer of rare and healthy tea in Malaysia.

Company background: Our business plan is Teava Enterprise. It is a combination

Manufacturer Wholesaler Retailer Consumer

Year 1 Year 2 Year 3

Profit (RM) 979 493 2 036 134 4 404 865

Industry: Foods and beverages.

Number of employees: 18 employees.

1.1. Name of the Business

The name of the company is Teava Enterprise. It is a combination of two

1.2. Nature of the Business

1.3. Location of the Business

Teava Enterprise are located at Lot 7 Amoy Lane, 10050, Georgetown,

1.4. Date of business commence

This product is expected to be released on 15 January 2020, as soon as

2. Purpose of preparing the business plan

2.1. To evaluate the project viability and growth potential

The main purpose of preparing this business plan is to evaluate the

This tea is categorized as an herbal tea and actually a tisane. Tisane

This business plan will act as a communication medium for Teava

We decided to loan out from Maybank Pulau Tikus Branch. The

This business plan contains detailed information in all aspects such

2.4. To allocate business resources effectively

As a new business in the market, a financial matter is very crucial to

Table 3.1: Business Background

Name of the Business Teava Enterprise

Business Address Lot 7 Amoy Lane, 10050 Georgetown Pulau Pinang

Correspondence Address Lot 7 Amoy Lane, 10050 Georgetown Pulau Pinang

Telephone Number 04 – 67891011

Fax Number 04 – 3456780

Form of Business Partnership

Date on Commencement 15 January 2020

Date of Registration 1 January 2020

Registration Number SSM: 002998543-K

Name of Bank Maybank Pulau Tikus Branch

Bank Account Number 05098712345690

3.1. Vision and Mission

To be the lead producer of rare and healthy tea in Malaysia.

1. To help citizens of the world live better by making healthy tea.

3.2. Organizational chart

Afina ‘Ain Nurdiyanie

Faizatul Huda Aini Husna

3.3. Logo and Motto

“Bring the uniqueness out of you”

4.1. General Manager

Table 4.1. Background of General Manager

Name of Partner ‘Adani Nafisah binti Ahmad Shahir

4.2. Administrative Manager

Table 4.2. Background of Administrative Manager

Name of Partner Afina binti Omar

4.3. Marketing Manager

Table 4.3. Background of Marketing Manager

Name of Partner ‘Ain Nurdiyanie binti Norhisham

4.4. Operational Manager