Kingfisher Mis Management Report

S.C.
S (A) College, Puri
CHAPTER-1
Introduction
Kingfisher Airline was established in 2003, owned by th
e Bengaluru based United Breweries Group. It began its
operation on 9 May 2005, following the lease of four Airbus
A320 aircraft. Kingfisher Airline became the first and only
Indian airline to order the Airbus A380. On 7 June 2010 Kin
gfisher became a member elect of the one world airline
alliance when it signed a formal membership
agreement. The Airlines serves 63 domestic destinations
and 8 international destinations in 8 countries across Asia
and Europe. Kingfisher Airlines have won many awards
and achievements King Club has won Top Honours at the
21st Annual Freddie Awards in the Japan, Pacific, Asia
and Australia region. Kingfisher Airlines has received
three global awards at the Skytrax World Airline Awards
2010 and many more achievements are in Kingfisher
Airlines bag. Kingfisher Airline Listed in the top 100 most
Submitted By: Bikram Nayak 1

S.C.S (A) College, Puri
trusted brand in The Brand Trust Report. Since 2010
Kingfisher Airlines faces some ups and downs in Nov 2010.
Kingfisher, 'the king of good times' has managed to change
its tagline to 'the king of bad times'. The UB spirits
tag line can be used very appropriately for what Mallya
is currently going through with his Kingfisher Airlines.
OBJECTIVES OF THE STUDY:-
 To create awareness regarding the crises of Kingfisher
airlines.
 To obtain information regarding the crises of kingfisher
airlines.
 To find out major areas, which has led to crises ?
 To find out a proper effective solution.
 To Effect of Kingfisher Airlines crises on Airline sector.
 To create awareness regarding the crises of Kingfisher
airlines.
 To extent knowledge.
 Effect of Kingfisher Airlines crises on Airline sector.

METHODOLOGY OF THE STUDY:-
Research Methodology deals with collection of Data whi
ch are of two types Primary and Secondary data.
Our research is based on secondary type data collection
which includes second hand data. In simple words it is a
data which is not collected directly from a user. It’s collected
via Newspapers, Magazine, Websites, Expert’s advice,
old research literature, etc. Our data is collected through
Websites and Newspapers
SCOPE OF THE STUDY
The study mainly covers Kingfisher Airline. Though the
scope of Kingfisher Airline are:
The main scope of Kingfisher Airline is to find out a
proper effective solution. Effect of Kingfisher Airlines crises
on Airline sector.
New technologies and communication and information
processing and geo- political upheavals have revolutionized

the way we think about the organization. Indeed, all these
factors are part of the organization environmental that the
managers must take into account.
The right kind of working environment not only
increases the employees productivity but also makes them
positive with high morale and job satisfaction. For the
purpose of the study the employees working in the company
LIMITATIONS OF THE STUDY
 The data could be gathered from secondary source thus
any error in the information would have also got
replicated in this report.
 As the data was gathered from the secondary sources,
the validity of the data could not be tested.
 Time constraint was the major limitation faced by the
researcher.
 Another problem was knowledge constraint and this
report was an attempt to gather as much of relevant
data as possible.

 Another constraint was the lack of information
regarding proper route map by the organization due to
which it could not be included in the project report.
 However, every effort is made to ensure that these do
not in any way adversely affect the results of the study
and inject an element of objecting in the report.

CHAPTER-2
REVIEW OF LITERATURE:-
Kingfisher Airline was established in 2003, owned by t
he Bengaluru based United Breweries Group. It began its
operation on 9 May 2005, following the
lease of four Airbus A320 aircraft. Kingfisher Airline became
the first and only Indian airline to order the Airbus A380. On
7 June 2010 Kingfisher became a memberelect of the
Oneworld airline alliance when it signed a formal
membership agreement.
The Airlines serves 63 domestic destinations and 8 inter
national destinations in 8 countries across Asia and
Europe. Kingfisher Airlines have won many awards and
achievements KingClub has won Top Honours at
the 21st Annual Freddie Awards in the Japan, Pacific, Asia a
nd Australia region. Kingfisher Airlines has received three gl
obal awards at theSkytrax World Airline Awards
2010 and many more achievements are in Kingfisher Airlines
bag.
Kingfisher Airline Listed in the top 100 most trusted br
and in The Brand Trust Report.Since 2010 Kingfisher
Airlines faces some ups and downs in Nov
2010. Kingfisher, 'the king of good times' has managed to ch
ange its tagline to 'the king of bad times'.
The UB spirits tag line can be used very appropriately f
or what Mallya is currently going through with his Kingfisher
Airlines. What made the fall of the King of good times?

CHAPTER-3
What made the fall of the King of good times?
Kingfisher Airlines is one of the only seven
airlines awarded 5-star rating by Skytrax. Kingfisher
operates more than 375 daily flights to 71 destinations,
with regional and long haul international services. In May
2009, Kingfisher Airlines carried more than 1 million
passengers, giving it the highest market share among
airlines in India. The airline started commercial operations i
n 9 May 2005 with a fleet of four new Airbus A320-200s
operating a flight from Mumbai to Delhi. Kingfisher Airlines
has accumulated loss of over Rs 4,283 crore
(Rs 42.83 billion) at the end of March 31, 2011 and never
made even a rupee in profit since it was launched in 2005.
In Nov 2010, Kingfisher Airlines has completed
restructuring 8,000 crore ($1.62 billion) debt, with all
18 lenders agreeing to cut interest rates and convert part of
loans to equity. In Jul 2011, Hindustan Petroleum

Corporation Limited (HPCL) stopped the fuel (ATF) supplies
for about two hours to Kingfisher airlines owing to the non-
payment of dues. Situation was later resolved. In the past
several years, Kingfisher airlines have had trouble
paying their fuel bills. Bharat Petroleum Corporation
in 2009 had filed a case against Kingfisher airlines for non-
payment of dues. High court in an order said that the entire
amount ($49.69 million) had to be paid by Nov 2010 and the
airline paid it in instalments.
Global aviation industry is passing through challenging
times due to unprecedented fuel price hike during the last 4
years, turbulent financial markets and economic recession.
Vijay Malaya’s dream bird, Kingfisher Airlines - popularly
known as The King of Good Times - is witnessing its worst
phase. Indian domestic aviation is suffering from a serious
market failure, caused by misguided government policy and
ministers need to step in quickly to fix it. In India, most of
the upcoming airlines added a large number of aircraft since
2006 and deployed them mostly on metro sectors resulting

into suicidal price war among all the airlines. Every airline in
India is currently suffering from operating losses.
History
Kingfisher Airlines is a subsidiary of the UB Group, one
of the largest beverage companies in the world. The branding
of the airline is linked to that of Kingfisher Beer, India‟s
largest brewery. The airline, which is headed by the
charismatic Dr Vijay Mallya, took to the skies in May 2005,
and attracted attention for its high quality product with
personal inflight entertainment in every seat; custom interior
designs for each aircraft; valet assistance at airports and
complimentary hot food and beverages. The airline initially
operated a single class service but subsequently introduced a
highly acclaimed First Class, allowing it to compete with Jet
Airways for the high yield corporate market. In addition to its
A320 family aircraft used on domestic routes, Kingfisher
Airlines also operates ATR-72 turboprops on regional sectors.
Under current Indian regulations, which require airlines to
operate 5 years domestic service before being granted

international rights, Kingfisher will not be permitted to
operate overseas until 2010. However, the airline has very
clear international ambitions, with an order book for 45 wide
body aircraft, including A330s, A340s, A350s and A380s In
just over two years, Kingfisher Airlines has achieved a
market share of 10% and has one of the most aggressive
expansion plans of all Indian carriers during 2007. In Jun-
07, it dramatically increased its influence in the market with
the acquisition of a 26% shareholding in India‟s largest LCC,
Air Deccan, for approximately USD130 million, and an open
offer for a further 20%. Through schedule coordination and
joint operations in ground handling, training, and
maintenance, the carriers are projecting annual cost savings
of over USD70 million.
There will also be greater coordination between the
two brands, with Air Deccan to adopt the Kingfisher image in
its logo and to switch to a red, rather than a blue colour
scheme. The combined Kingfisher/Deccan group has a
market share of just over 30% and a product range spanning

from the price-sensitive, first-time flyer, to the high yield
business traveler, making it one of the key pillars of the
airline industry. The airline which started its operation on 9
th May 2005, following the lease of 4 Airbus A320 aircraft. As
of July 2007, Kingfisher operates only on domestic routes,
however it has announced plans to start flights to the USA
with Airbus A380 aircraft. The airline is owned by the United
Beverages Group under the leadership of Vijay Mallya (which
also owns the popular Indian beer of the same name). The
airline promises to suit the needs of air travellers and to
provide reasonable air fares. Kingfisher Airlines' main
"luxury" component is its In-Flight Entertainment System, a
first among Indian airlines . The airliners in-flight Mobile
Phone and Internet Services will be provided by On Air
starting 2008 for long haul flights
DEBT CONSTRUCTION
Kingfisher has been asked by its creditors to raise $160
million in equity. Hemant Contractor, managing director of c
reditor State Bank of India, had said the airline was

considering a proposal to sell real estate, but Mallya denied
the firm was considering that course of action. The carrier,
which has never turned a profit since its launch in 2005,
saw its fuel bill jump 70% in the September quarter from a
year earlier. While passenger revenue rose 9%, its revenue
per average seat kilometre fell by 16% from a year even as
it’s cost per average seat kilometre rose 8%.
Earlier this year, Kingfisher, India’s No.2 carrier by ma
rket share, cut its debt through a restructuring by issuing
shares to 14 banks, including State Bank of India and ICICI
Bank, the country’s two biggest lenders. Kingfisher’s
net loss in the quarter ended 30 September deepened
to Rs. 469 crore ($93 million) from Rs. 231 crore in the year-
ago period. Its loss was its biggest since the March 2010
quarter. “While all airlines have taken a deep hit this
quarter because of high fuel prices, Kingfisher is in
such a bad shape that they need to look for funds to stay a
float,” said Neeraj Dewan, director at New Delhi-based
Quantum Securities.

ANALYSIS OF KING FISHER AIRLINES:-
Over the past few days, a lot has been said, and even
more speculated by the media and the common man
about the Kingfisher Airlines working schedule and
their losses. There was a phase when we even heard
news like "Poor days for the Good Times", "Kingfisher to shut
down", and even "Kingfisher asks for a bailout plan". While
the first one can be said to be correct, the media speculating
about the future of the airlines without knowing much
about its plans was nothing less than rubbish talks.
As everybody knows, media in India is more about
making hype of a thing than to present its actual
reality , and this being such a big news had no chances of
being spared. Kingfisher Airlines, no doubt, is trouble-
ridden and desperately needs some capital to get rid of
its debts. But never has Dr. Mallya asked the Indian
Government for a bailout. While on the one hand, Dr. Mallya
has never seen Kingfisher Airlines gain profit from its
operations, one cannot ignore the fact that he is also

the Chairman of the United Breweries Group, India's
number 1 and world's number 3 spirits company. He has
enough assets held with the UB Group, and at any point
of time, he will consider going for a capital
exchange with UB Group rather than asking the government
for a bailout by using the taxpayers' money. And why
should he continue flights to routes that only
make losses? We don't see logic behind it, at all. In fact,
cutting down the flights will only boost up the airline's
performance and will help them provide better services in
future. Coming to the demands made by him, we did not find
a single point where we could prove him wrong, or even
'greedy'. After all, being a businessman, you always aim at
making profit, and there's nothing wrong with it. When
he asks for lowering of taxes on the ATF, he is not asking
that for Kingfisher Airlines only. The Indian Government has
been offering infinite subsidies on items like LPG.

CAUSES OF MISMANAGEMENT OF KINGFISHER
AIRLINES
Kingfisher has started it’s airline services in May 2005
with huge expectations, investors also had faith on Vijay
Mallya because he is running United beverages group
(Kingfisher Beer) successfully, he has a good relationship
with top politicians in India, his personal wealth is more
than 7000 crore at that time.
Vijay Mallya is flamboyant in nature, he knows how to
live life, like a king, every air traveler expected their travel to
be like a king’s journey in Kingfisher airlines. In India air
travelers were expecting international flight standards in
hospitality, initially, Kingfisher started as a premium airlines
service with well-established standards and good flights,
later they focused on low-cost airline service, suddenly they
acquired Air Deccan and started international flight services
2008 , after 4 years of its international services, Kingfisher
stopped it’s airline services because of huge debt, and they
are not in a position to pay the employee salaries, Airport

charges, Fuel bills to the oil companies, and bank loan
payments.
Vijay Mallya asked the Government of India to bail out
the company from the crisis, the government of India refused
to bailout the private company, because government airlines
Air India itself is running with losses.
Vijay Mallya always behaves like Richard Branson of
Virgin Group, both have the identical attitude when it comes
to lifestyle, Richard Branson knows how to be successful in
airlines industry, which Vijay Mallya lacks, and there are so
many reasons for the downfall of Kingfisher airlines, some
are internal factors, and some are external factors, now we
will try to analyze some of those factors which caused
Kingfisher airlines a failure.
Causes of the Downfall of Kingfisher Airlines
Frequent Changes on Focus
Kingfisher first launched all economy class with food
and entertainment system, later on, they shifted focus to

luxury business class on their aircraft, a lot of air travelers
appreciated the hospitality, aircraft condition and it’s
ambiance when Kingfisher focus was on luxury.
After acquiring the Air Deccan they suddenly shifted
focus on low-cost air traveling, frequent changes in the
hospitality and aircraft ambience made travelers lose their
interest in the brand, they didn’t focus on highly profitable
routes in domestic area, acquired Air Deccan air
crafts(Kingfisher Lite) use to run at the same time as
Kingfisher airlines, there was no proper syndication between
Kingfisher Lite & Kingfisher Airlines.
Mr. Gopinath who is ex-founder of Air Deccan expressed
his view that Kingfisher airlines treated Air Deccan as a
stepchild, they never syndicated the operations for profitable
use.
Acquisition for Expansion
Kingfisher airlines acquired the Air Deccan for the sake
of expansion, as per the international airline policy,

any airlines should have minimum five years of domestic
experience in their respective area to get the international
routes license, for the sake of international route license
Kingfisher acquired the Air Deccan, they never tried to
syndicate these two companies to improve their profits with
its merger.
Without stabilizing in the domestic market to know the
ground realities of the airlines industry, Kingfisher stepped
into the international routes where the competition is very
high compared to the domestic airways, when they planned
about the international routes they hardly have three years
of experience, acquisition and expansion these two factors
started throwing kingfisher into downfall.
Economic Slowdown
Another external factor for the Kingfisher downfall is
economic slowdown in 2008, Kingfisher first started it’s
international route from Bangalore to London in 2008, same
year recession affected the whole world, which is indirectly

affected the air travel occupancy in international routes,
because of the recession, airplane fuel prices raised, airport
charges for landing are very costly in international airports
around the world, all these external factors caused the
Kingfisher airlines to downfall.
Lack of Management
There was no single CEO continued for one year in
Kingfisher airlines, there was a frequent change in the top
level management, Mr. Vijay Mallya never taken any serious
interference in day-to-day operations, Kingfisher was a gift to
Siddarth Mallya(son of Vijay Mallya) by his father on his
birthday, Siddarth Mallya doesn’t have the maturity age to
run the airlines business because he is so busy in making
Kingfisher Calendar.
The company not even thought of making Mr. Gopinath
(Ex founder of Air Deccan) as CEO of the Kingfisher airlines
to bring the company into a profitable business, lack of

proper expertise and experience in the airline industry, lack
of management caused the downfall of kingfisher airlines.
High Operational Cost
Operational costs of the airline industry are very high
compared to any industry, companies have to buy the
licenses for the routes, companies should invest in the
aircraft maintenance, salaries for the employees are very
high.
Airports charges fees for landing and parking, aircraft
fuel frequently changes as per the international crude oil
rates, the government collects huge taxes from the airline
companies, there is a lot of competition between airline
companies, all these high operational costs without good
profit margin caused the Kingfisher to downfall.

CHAPTER-4





COMPETITORS Sales Current Market 52-WeekCompany
Change (%) P/E Ratio (Rs.Million) Price Cap.(Rs.Million)
High/LowJet Airways (I) 127768.30 305.85 6.38 0.00
26405.26 518/167Spice Jet 28795.08 29.50 8.66 0.00
14288.32 43/15Kingfisher Airlines 62333.79 12.95 2.78
0.00 8747.08 44/13Global Vectra Helico 2315.75 9.70 -0.10
0.00 135.80 26/9Jagson Airlines 97.25 4.10 2.50 0.00 82.69
10/3MARKET SHARE 24



PROFIT & LOSS STATEMENT Mar11 Mar10 Mar09
Mar08 Jun07 12 Months 12 Months 12 Months 12 Months
12 Months INCOME: Sales Turnover 6,233.38 5,067.92
5,269.17 1,456.28 1,800.21Excise Duty 0.00 0.00 0.00 0.00
0.00NET SALES 6,233.38 5,067.92 5,269.17 1,456.28
1,800.21Other Income 0.00 0.00 0.00 0.00 0.00TOTAL
INCOME 6,422.58 5,140.00 5,863.60 1,504.92
1,830.19EXPENDITURE:Manufacturing Expenses 3,466.83
2,911.81 3,715.47 1,297.51 1,597.06Material Consumed
56.69 40.89 51.19 43.79 45.94Personal Expenses 680.54

689.38 825.42 244.96 247.72Selling Expenses 659.07
687.02 683.82 85.00 17.90. Administrative Expenses 426.21
418.41 546.47 110.20 154.00Expenses Capitalised 0.00 0.00
0.00 0.00 0.00Provisions Made 0.00 0.00 0.00 0.00
0.00TOTAL EXPENDITURE 5,289.34 4,747.51 5,822.36
1,781.46 2,062.61Operating Profit 944.04 320.41 -553.19
-325.17 -262.40EBITDA 1,133.24 392.49 41.24 -276.54
-232.42Depreciation 203.02 162.80 133.20 18.28
17.67Other Write-offs 38.01 54.49 38.39 18.31 26.25EBIT
892.20 175.20 -130.35 -313.13 -276.34Interest 2,340.32
2,245.59 2,029.33 434.44 466.05EBT -1,448.12 -2,070.39
-2,159.68 -747.57 -742.39Taxes -455.35 -700.00 -546.38

-494.45 3.40
Profit and Loss for the Year -992.76 -1,370.39 -1,613.30

-253.12 -745.79Non Recurring Items -107.62 -405.38 4.47

64.98 312.12Other Non Cash Adjustments 72.99 31.28 0.00

-0.9 14.09Other Adjustments 0.00 97.27 0.00 0.97
0.00REPORTED PAT -1,027.40 -1,647.22 -1,608.83 -188.14
-419.58KEY ITEMS Preference Dividend 0.00 0.00 0.00 0.00
0.00Equity Dividend 0.00 0.00 0.00 0.00 0.00Equity
Dividend (%) 0.00 0.00 0.00 0.00 0.00Shares in Issue
(Lakhs) 4,977.79 2,659.09 2,659.09 1,357.99 1,354.70EPS -
Annualised (Rs) -20.64 -61.95 -60.50 -18.47
-30.97CASHFLOW STATEMENTParticulars Mar11 Mar10
Mar09 Mar08 Jun07Profit Before Tax -1,520.78 -2,417.92
-2,155.21 -682.59 -416.18Net Cash Flows from Operating
Activity -2.23 -1,665.09 -645.78 -541.52 -552.58Net Cash
Used in Investing Activity 38.05 235.13 206.63 13.82
119.48Net Cash Used in Financing Activity -81.72 1,464.55
290.11 -9.23 993.68Net Inc/Dec in Cash and Cash -45.90
34.60 -149.04 -536.93 560.57EquivalentCash and Cash
Equivalent - Beginning of 206.47 171.87 320.91 817.05
256.47the YearCash and Equivalent - End of the Year 160.57
206.47 171.87 280.12 817.05 26


Particulars Mar11 Mar10 Mar09 Mar08 Jun07Liabilities
12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 1,053.83 370.39 371.02 145.89
135.47Reserves & Surplus -4,005.02 -4,268.84 -2,496.36
52.99 249.23Net Worth -2,951.19 -3,898.45 -2,125.35
198.87 384.70Secured Loans 5,184.53 4,842.43 2,622.52
592.38 716.71Unsecured Loans 1,872.55 3,080.17 3,043.04
342.00 200.00.

CHAPTER-5
FINDINGS:
While doing the research, we find that there are four
main reasons why Indian Aviation Industry is in so much
pain, which can be reviewed as given below:
 Kingfisher’s net worth has been completely eroded,
while its auditors had raised several questions about its
accounting practices in its annual report.
 Kingfisher Airlines Ltd’s loan funds stand at Rs7, 543
crore (debt-to-equity ratio of about 3.2) & that of Jet
Airways (India) Ltd’s is Rs14, 123 crore (debt-to-equity
about 4.2).
 Spice jet Ltd, on the other hand, has lowest debt at
Rs712 crore (debt-to-equity about 0.7).
 Kingfisher’s net loss for fiscal 2011 stood at Rs1, 027
crore. That’s when Jet had managed a net profit of
Rs9.69 crore—on a stand-alone basis—and Spice Jet
posted a net profit of Rs101 crore.

 It borrowed heavily to fund loss making airline and fell
into a debt trap.
 It bought new aircraft when the industry suffered from
heavy capacity.
 Kingfisher was blinded by a desire to overtake Jet Airwa
ys and become the king of skies
 Focusing in flamboyance, it ignored the low cost airline
model.
 Price of Rupee Depreciating which has also to its crises
SUGGESTION
 Kingfisher Airlines can introduce Late bird / Night bird
flights between metros.
 Kingfisher Airlines should schedule more number of
flights to and from station like Delhi, Mumbai, Chennai,
Collate, Bangalore as these sectors account for high
payload.
 Kingfisher Airlines needs to undertake aggressive
Marketing.
 Kingfisher Airlines should undertake customers
satisfaction survey.
 Kingfisher Airlines should make provisions to add up
more financial benefits for its passenger.
 Flight status should be made available through SMS
 New approaches should be identified and rewarded so
that it serves as example for others
CONCLUSION:
Running an airline in India is a mugs’ game. Once
defined as the simple business of “getting bums on seats” –
more “bums” means better bottom line – the way the Indian
industry is being run, one wonders if the “bums” are paying
enough for the seats they sit on. Almost paradoxically
despite their continual shrinkage in the domestic market,
Kingfisher has continued to post solid, if unspectacular
operating figures in the domestic market. Kingfisher plans to
increase revenues through more efficient operations, while
simultaneously controlling costs by shedding some realty
assets (including its Mumbai corporate office), entering sale

and leasebacks for some Airbus aircraft, and switching some
high-cost rupee loans into low-cost foreign currency loans.
There has also been speculation the carrier will permanently
reduce its fleet of 66 aircraft (the same level as Jun-2010) to
35 aircraft. Kingfisher Airlines is also working “aggressively”
with a consortium of banks, which hold a 23% stake in the
company, to further reduce interest costs and raise working
capital.

BIBLIOGRAPHY:-
WEBSITE
 www.en.wikipedia.org/wiki/Kingfisher_Airlines
 www.moneycontrol.com/news/current-affairs/kingfisher
 www.timesofindia.com
 www.google.com
BOOKS
 "Kingfisher Airlines to take wings on May 9".

Dancewithshadows.com. 9 May 2005. Archived from the
original on 12 November 2010. Retrieved 30
August 2010.
 "Kingfisher IPO in 2006". Rediff news. 29 November
2005. Retrieved 26 January 2018.
 "Kingfisher buys control of Air Deccan". Times of India.
1 June 2007. Retrieved 20 August 2012.
NEWS & MAGAZINE
 Economics Times Newspaper

 Times Of India Newspaper
 Mint Newspaper
 The Hindu
 INDIA TODAY

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S.C.

S (A) College, Puri

e Bengaluru based United Breweries Group. It began its

operation on 9 May 2005, following the lease of four Airbus

A320 aircraft. Kingfisher Airline became the first and only

gfisher became a member elect of the one world airline

alliance when it signed a formal membership

agreement. The Airlines serves 63 domestic destinations

and 8 international destinations in 8 countries across Asia

and Europe. Kingfisher Airlines have won many awards

and achievements King Club has won Top Honours at the

21st Annual Freddie Awards in the Japan, Pacific, Asia

and Australia region. Kingfisher Airlines has received

three global awards at the Skytrax World Airline Awards

2010 and many more achievements are in Kingfisher

Airlines bag. Kingfisher Airline Listed in the top 100 most

Submitted By: Bikram Nayak 1

trusted brand in The Brand Trust Report. Since 2010

Kingfisher Airlines faces some ups and downs in Nov 2010.

Kingfisher, 'the king of good times' has managed to change

its tagline to 'the king of bad times'. The UB spirits

tag line can be used very appropriately for what Mallya

is currently going through with his Kingfisher Airlines.

OBJECTIVES OF THE STUDY:-

 To create awareness regarding the crises of Kingfisher

 To obtain information regarding the crises of kingfisher

 To find out major areas, which has led to crises ?

 To find out a proper effective solution.

 To Effect of Kingfisher Airlines crises on Airline sector.

 To create awareness regarding the crises of Kingfisher

 Effect of Kingfisher Airlines crises on Airline sector.

Submitted By: Bikram Nayak 2

METHODOLOGY OF THE STUDY:-

ch are of two types Primary and Secondary data.

Our research is based on secondary type data collection

which includes second hand data. In simple words it is a

data which is not collected directly from a user. It’s collected

via Newspapers, Magazine, Websites, Expert’s advice,

old research literature, etc. Our data is collected through

Websites and Newspapers

SCOPE OF THE STUDY

The study mainly covers Kingfisher Airline. Though the

scope of Kingfisher Airline are:

The main scope of Kingfisher Airline is to find out a

proper effective solution. Effect of Kingfisher Airlines crises

New technologies and communication and information

processing and geo- political upheavals have revolutionized

Submitted By: Bikram Nayak 3

the way we think about the organization. Indeed, all these

factors are part of the organization environmental that the

managers must take into account.

The right kind of working environment not only

increases the employees productivity but also makes them

positive with high morale and job satisfaction. For the

purpose of the study the employees working in the company

LIMITATIONS OF THE STUDY

 The data could be gathered from secondary source thus

any error in the information would have also got

replicated in this report.

 As the data was gathered from the secondary sources,

the validity of the data could not be tested.

 Time constraint was the major limitation faced by the

 Another problem was knowledge constraint and this