Final Requirement for GEE 302 READING VISUAL ARTS Subject

Make an INFORGRAPHIC MATERIAL/ POSTER individually that highlights the BS

Hospitality Management course under the School of Arts and Sciences (SAS) of J.H. Cerilles
State College to invite more prospect students to enroll in the program.

Mechanics

*Effective infographics tell a story. There is an introduction, main argument, and conclusion
(Canva, 2017). Each element (text, graphics, data representations, etc.) meaningfully contributes
to communicating an accurate and concise presentation of information. As a quick visual
representation, Gillicano and colleagues (2014) suggest that an infographic is easily
comprehended and read in less than a minute.

*Much like an essay, an infographic is often the end product of a research project or inquiry
process. As an academic work, it is important that the information be accurate and properly cited.
Infographics should easily allow readers to access referenced material through citation.

*Overall, thought should be given to who the target audience is and what purpose the infographic
will serve. Accurate, properly referenced material is communicated effectively through a highly
visual and well-organized layout.

Standard Size of an Infographic Design

Inches (in) Millimeters (mm) Details

8.5 x 11 216 x 279 Basic letter size; used for flyers

11 x 17 279 x 432 Ledger size; good for small

posters

18 x 24 457 x 610 Popular medium size for

posters

24 x 36 610 x 914 Common size for Large posters used in

marketing

Tools
Any Photo Editing application or software; MSWord, Adobe Photoshop, InDesign etc.

Rubric Design

The following evaluative components are common amongst infographics rubrics (Matrix &
Hodson, 2014; Schrock, 2012; Texas Education Agency, 2015):

Content: accurate and detailed information is provided and supports the thesis/argument/purpose

Focus: All content (visual and textual) concisely complements the purpose of the infographic

Visual Appeal: Fonts, colours, layouts, & visual elements meaningfully contribute to the
infographic’s ability to convey the overall message

Argument: The infographic effectively informs and convinces the reader of its intended purpose

Organization: Information is systematically organized and supports readers’ comprehension of

the main message

Citation: Full bibliographic citations are included for all sources referenced

Mechanics: The infographic is free of spelling or grammatical errors

Sample of School Infographic Materials
References

Canva. (2017). Infographic design. Retrieved from https://designschool.canva.com/how-to-

design-infographics/

Gallicano, T., Ekachai, D., Freberg, K. (2014). The infographic assignment. A qualitative study
of students’ and professionals’ perspectives. Public Relations, 8(4), 1-22. Retrieved from
http://prjournal.instituteforpr.org/wp-content/uploads/2014GallicanoEkachaiFreberg.pdf

Matrix, S. & Hodson, J. (2014). Teaching with infographics: Practicing new digital competencies
and visual literacies. Journal of Pedagogic Development, 4(2). Retrieved from
https://www.beds.ac.uk/jpd/volume-4-issue-2/teaching-with-infographics

Schrock, K. (2012). Infographic Rubric. Retrieved from

http://www.schrockguide.net/uploads/3/9/2/2/392267/schrock_infographic_rubric.pdf

Texas Education Agency. (2015). Rubric for infographic or poster. Retrieved from
http://cte.sfasu.edu/wp-content/uploads/2015/04/Rubric-for-Infographic-or-Poster.pdf

Submission

Aside from your infographic design, submit also a NARRATIVE REPORT that best describe
your presented output in MSWord format.
Please send your individual output to homer.lao@jhcsc.edu.ph on or before July 8, 2021. For
queries and clarification, send a message to our FB Group or to my FB account @Homer Lao.

Prepared by:

Homer T. Lao, MSc.

College Instructor
IPAO Designate
School of Agriculture, Forestry and Environmental Studies (SAFES)
J.H. Cerilles State College, Main Campus, Mati, San Miguel
Zamboaga del Sur
Mobile # 09091095854