Ashley Culpepper Grant

Gonzales, Louisiana | (713) 882-9360 | agrant12@lsu.edu

EDUCATION
Louisiana State University (LSU), Baton Rouge, LA December 2022
Master of Mass Communication, Graduate Certificate of Strategic Communication GPA:
4.17

Auburn University, Auburn, AL August 2013

Bachelor of Science, Agricultural Communications GPA:
3.55

EXPERIENCE
Manager of Internships & Student Engagement June 2019 – Present
Louisiana State University College of Agriculture, Baton Rouge, LA
 Provide guidance, coaching and support to students seeking internships and work experience
 Organize Career Prep Week events for the college with Director of Alumni Relations
 Direct employer outreach for annual career fair and class visits throughout the year
 Lead one-on-one and group meetings with students for resume and cover letter review, interview tips, and professional
development advice
 Serve as instructor for AGRI 1001 Introduction to Agriculture, and co-instructor for AGRI 2300 Career Exploration &
Professional Development
 Plan career exploration events throughout the year, including major-specific Career Roundtables, annual Vet School
Application Workshop, and Alumni Career Q&A Webinars
 Manage LSU Ag Mentoring Program with Director of Alumni Relations
 Assist with promoting the college at recruitment events, and engage with prospective students in collaboration with
Manager of Recruitment
 Serve as co-adviser Ag Student Association, overseeing officer training, events, and monthly meetings with college
representatives and additional meeting with officers

Chief Marketing Officer June 2015 – June 2019

Ranch House Designs, Inc., Wharton, TX
 Second in command, lead daily agency operations
 Primary contact for all new client acquisition
 Responsible for evaluating prospective client's business, developing custom bids and strategic communication
proposals
 Increased company sales by 123% since 2013
 Tasked with continually innovating and improving company performance and perception
 Lead team in developing creative campaigns for accounts
 Managed internal business development - profit analysis, employee performance, forecasting, price setting
 Conducted surveys - market research studies and customer experience questionnaires
 Plan, host and lead educational workshops
 Served as guest speaker at conferences and events, 3 to 5 per year

Digital Marketing Director April 2013 – June 2015

Ranch House Designs, Inc., Wharton, TX
 Project Manager for all new website and social media accounts
 Coordinated with design team to develop WordPress, HTML and e-commerce websites
 Created and executed total marketing plans for key accounts
 Managed social media presence for Ranch House Designs and multiple retainer-based clients. Platforms included
Facebook, Instagram, Pinterest, YouTube, Twitter, and Infusionsoft (KEAP) email marketing.
 Developed current and prospective client relations and external sales
 Increased company sales by 12% in first year

SKILLS
Photoshop, WordPress, Google Analytics, Excel (advanced knowledge), Basecamp, Infusionsoft (KEAP), MailChimp, Constant
Contact, Shopify, Kajabi online course creation platform, Moodle, SPSS

SPEAKING ENGAGEMENTS
Marketing in the Digital Era, Building a Website that Drives Sales April 2019
Ranch House Designs Marketing Summit, Omaha, NE
 More than 50 attendees from across the country
 Live presentations were also recorded, and used for Virtual Learning courses

Co-Presenter: Marketing Your Cattle Operation through Print, Digital and Beyond January 2019
NCBA Convention, Cattlemen’s College, New Orleans, LA

The Digital Marketing Toolkit: Promoting Livestock Online January 2019

National Western Stock Show, Livestock Marketing Workshop, Denver, CO

Build a Grow Your Mailing List, Color Psychology in Marketing, Make Your Website Great September 2018
Ranch House Designs Marketing Summit, College Station, TX

Angus Cattle Marketing and Promotion Strategies April 2018

American Angus Association, Angus Auxiliary Women Connected Conference, Excelsior Springs, MO

Conference Keynote Speaker: Marketing and Promotion Strategies March 2018

Alabama Cattlemen’s Association, ACA Convention & Trade Show, Huntsville, AL