MEDIA PARTNERSHIP

PROPOSAL

SOUND CITY

PREPARED BY
Dolapo Akanni
The Summer Curriculum
Dear Partner,

MEDIA PARTNERSHIP PROPOSAL FOR ‘THE HEAVEN EXPERIENCE’ 2021.

Please find enclosed our detailed sponsorship proposal for your kind consideration.

The Summer curriculum has been leading the way in creating iconic themed events that focus
on projecting the lifestyle of Nigerian millennial. The monthly event has been able to bring
together over 1000 youths in one space by constantly creating well researched themed events
that suit the personalities of the audience and make them thirsty for more.

Our goal from the start has been to put on fantastic events that recognize and celebrate the
importance of culture, music, the Nigerian lifestyle, and pleasure that can be derived from
networking in a fun and relaxed setting.

In view of this, we seek to invite you as a media partner for our WORKERS DAY
CELEBRATION as celebrate workers all over Lagos. On this note, we passionately appeal for
media coverage and distribution in respect to the main act of this project; A detailed overview
has been included for your view.

This program is scheduled to hold, May 1st, 2021 at BEERIGA, bariga water front, lagos.

Your presence and kind assistance towards this project is highly solicited.

We earnestly seek for a positive response.

Sincerely,

Dolapo Akanni.
BACKGROUND
If there’s one thing Nigerian millennials have in common, it’s definitely the shared passion of
partying. Every weekend, at almost every nook and cranny of the bubbly cities, especially
Lagos, giant loudspeakers, and grand canopies litter around with people sauntering to and fro
as they clamor to have a good time. Identifying the need to carve a blue ocean in the events
industry by giving the market entertainment inclined activities that change the status quo,
birthed The Summer Curriculum.

The Story
Since its inception in March 2019, the Summer curriculum has been leading the way in creating
iconic themed events that focus on projecting the lifestyle of Nigerian millennials. The monthly
event has been able to bring together over 1000 youths in one space by constantly creating
well researched themed events that suit the personalities of the audience and make them
thirsty for more.
Our goal from the start has been to put on fantastic events that recognize and celebrate the
importance of culture, music, the Nigerian lifestyle, and pleasure that can be derived from
networking in a fun and relaxed setting.

GOAL
1. To Introduce global practice to rave culture, lifestyle, and entertainment.
2. To be a platform that showcases artistic skills, youth integration and engagement.
3. To implement activities that will drive growth and strengthen market positioning for
brands that are millennial centric.
4. Provide a great boost for sponsors growing local and national brand reputation.
5. To be an opportunity to connect brands to their audience through emotional lifestyle
and entertainment event for Nigerian Youths.

AUDIENCE PROFILE
Age: 18 - 39 years
Gender: 60% male and 40% female
Marital Status: Single
Location: Ikeja, Surulere, Magodo, Ikoyi, Victoria Island, Lekki, Ogudu.

Socio-Economic Status
Middle class: They are those who live a mere working-class lifestyle, whatever their income,
school background, or job. They depend heavily on relatives for economic and emotional
support, for advice on the purchase, and for assistance in times of trouble. They associate
with popular products to keep them up with trends. They live in good homes, with good
neighborhoods and good schools. They believe in education, are joiners and civic-minded,
and want the good things of life.

The Numbers
March (2019): 450
April: 500
May: 300
July:255
August: 678
September: 150
October: 1020
November: 560
January (2020): 746
October - 1376

The Summer Curriculum Fan Zone

● Located within our venue including other facilities like a pool and more will be open to
all attendees
● Sponsors will have the opportunity to interact directly with consumers/customers and market
products or services.

Other Major Highlights

Guest performances by major celebrities
Themed Wow Factor

Benefit to you as a partner

- Brand sampling and direct consumer interaction opportunities via the fan zone
- Provides a great boost for brands with smooth leverage to penetrate thousands of youths as
the project will be promoted using digital media techniques (social media, e-mail marketing,
google display ads, blogs), influencer outreach, traditional methods (radio hype, press
releases, billboard)
- Partnership with a legacy that provides entertainment exposure to both male and
female poised to become a quarterly event.
- Brand association with Millenials and other functionaries involved in the project.
- Data of past guests and attendees
- Location Branding for a period of 6 months or after.

You can select according to your budget, how you would like to partner with and we are
looking forward to partnering with you.
What we want?
- Media Coverage
- Reporting
- Media Distribution across platforms pre and post event.

Pictures of past events