EVENT

PARTNERSHIP
PROPOSAL
 Event Overview
YEAR 2024
Month November
Event Weekend Africa
Venue FNB Stadium
Target Audience 86 Thousand attendees

Event Proposal
Dear Mr. Asa Asika
I hope this letter finds you in good health and high spirits. I am writing to you with an exciting
opportunity to collaborate on a groundbreaking event called Africa Weekend. We believe that our
partnership will not only create a remarkable cultural experience but also make a significant
impact through donations.

Event Overview: Africa Weekend aims to celebrate the vibrant music and rich cultural heritage of
Africa by bringing together some of Africa's biggest artists for a spectacular music festival. The
event will feature electrifying performances, showcasing various genres including Afrobeat,
Afropop, Highlife, and more. We envision Africa Weekend to be a grand affair, attracting music
enthusiasts from around the globe. The aim is to make over R100 million rands from ticket sales.
Purpose: Apart from providing an unforgettable experience for attendees, Africa Weekend aims to
make a positive social impact. A substantial portion of the proceeds generated from the event will
be allocated towards donations and focused on empowering underprivileged communities in South
Africa and Nigeria. By joining forces, we can leverage our collective resources to create a lasting
difference in the lives of those who need it the most.

Partnership Benefits
1.Co-Branding and Promotional Campaigns: As our esteemed partner, your record company
would receive prominent visibility throughout the event. We propose featuring your logo
alongside Africa Weekend branding in all promotional materials, including print
advertisements, digital campaigns, social media posts, and press releases. This collaboration
would enhance your brand recognition among the event's diverse audience.
2.Artist Management and Representation: Given your expertise as a record executive, we believe
your involvement in the selection and curation of artists for Africa Weekend would be
invaluable. Your insight and connections within the African music industry will contribute to
assembling an exceptional lineup, ensuring the event's success and appeal to a wide range of
music enthusiasts.
3.VIP Experiences and Hospitality: We are pleased to offer your company exclusive VIP
experiences and hospitality packages during Africa Weekend. This includes VIP passes for key
executives, artists' meet-and-greet opportunities, backstage access, and premium seating. These
privileges will provide your team with unparalleled networking opportunities and an up-close
experience with some of Africa's biggest music talents.
4.Cause Marketing and Social Responsibility: Collaboratively, we can align your record
company's philanthropic initiatives with the event's purpose. By highlighting our joint
commitment to social responsibility, we can inspire other organizations and individuals to
contribute towards making a meaningful impact in Africa. This association will not only
strengthen your brand's reputation but also foster goodwill among potential consumers who
value corporate social responsibility.
Financial
Considerations
As partners, we would propose discussing financial arrangements that align with the scope of our
collaboration. This may include a combination of financial contributions, in-kind support, and
revenue-sharing models to ensure mutual benefit and a successful Africa Weekend.

Next Steps: We appreciate your time and consideration of this partnership proposal. We believe
that a collaboration between ourselves and your company for Africa Weekend has immense
potential to create a remarkable event while driving positive change. We would be honored to
discuss this proposal in more detail at your convenience.

Please feel free to reach out to me directly at seetsimhlengi@gmail.com . We eagerly await the
opportunity to explore this partnership further and bring Africa Weekend to life together.
Thank you for your attention, and we look forward to hearing from you soon.
THANK
YOU
Phone 069 509 1944 / 067 322 0955

Email seetsimhlengi@gmail.com