II|HYDERABAD | SATURDAY 14 JUNE 2014

Think out of the box, Young Hans

Essay writing
Topic for this week is

think about your customer owners. The motive of choos-

A Hyderabad-based paint company addressed the ing a certain brand is the mar-
needs of its customer base to stay in business gin of discount that the painter
B-BUZZ gets.
The market research organ-
isation came out with a bril-
liant campaign. It told the
Case Studies company X to place gold coins
Simplified weighing one gram in selective
paint boxes. As expected, this
trick proved to be a big hit.
The author is a Professor - Marketing
at Siva Sivani Institute of The news of gold coins being
Management, a premier B-school in placed in the paint boxes
Secunderabad, India. Send your spread like wild fire amongst
queries to younghans@hmtv.in the painters in no time. All the
painters in Hyderabad started
Dr M Anil Ramesh buying company X’s paint
boxes.
‘What would you do if
you became invisible
for a day?’ Students
from Class V to Class X
can send in essays.
Three best essays will
be awarded prizes
worth Rs 500, Rs 300,
Rs 200 depending on
how best it is.
1. The essay should not be more than 350 words
2. Inputs should not be taken from Google. We can
track copy paste essays through our software.
3. Send your name, class, school name, phone
number and photo along with the essay.
4. Deadline for essays sent by mail is June 11 noon.
5.Essays can be sent by mail to
younghans@hmtv.in or can be sent by post to
Essay Competition (mention topic), c/o The Hans
India, Plot No 6, Anupuram Colony A S Rao

T
his article shows the
power of innovative
thinking. Interestingly,
the idea originated in Hyder-
abad. It is the story of a small
paint manufacturing company
based in Hyderabad. Let’s
name it X. This company had
excellent range of paints, but
had limited liquidity. They
were being squeezed out of
aggressive marketing strate-
gies adopted by national paint
companies.
Company X had a limited
advertising budget. It could
not spend money on promo-
tions like other big companies
did. Even if X were to spend
Rs 10 crore, which was 50 per
Vacancies for software developers
JOB ALERT
cent of its turnover, the
money would not do great
wonders because 10 crore was
a small budget for that indus-
try.
The company needed to
think out of the box. It ap-
proached a marketing research
company and asked it to sug-
gest a marketing strategy to
help get a decent customer
base. The marketing research
organisation did not give any
immediate solution. It took
some time to study the market.
Their study revealed that
home paints marketing is quite
different from publicising oth-
ers products. For the purchase
of most products, it is the hus-
Next, the marketing re- Nagar, Hyderabad, Andhra Pradesh 500062.
search organisation suggested 80969697700.
that the company X should
Essays can also be hand delivered to the same
concentrate on the painter and
his family. The painter’s ability address.
to earn depended on his ability
to paint fast. The company
trained the painters to paint Cut the coupon
When painting the house for the second time, its the painter who influences the choice of paint brand fast. They were given the latest and attach it
tools and brushes. Once the (compulsory) with
band, wife and the children or make paints related purchase mindful of the margin that is painter was able to paint faster, the essay or scan Paste your
the family together who makes decision in the primary market given to him by the distributor. his earnings increased and he and send it through picture here
a buying decision. But a paint (house being painted for the The ‘margin’ becomes the became loyal to company X. mail after filling
box is not a glamorous prod- first time). In the secondary most appealing aspect in the Thus, the company, using
the details
uct. The family does not play market (repainting), it is the purchase decision of the paint. unique customer relationship
any role in its purchase deci- painter who decided which In other words, the commis- management practices en-
sion. Then who takes the deci- brand has to be recommended. sion given by the distributor is hanced its brand image and
sion? So what motivates the pocketed by the painter and ensured continual patronage Name: .............................................
Study proved that it is the painter? Of course, quality the MRP (Maximum Retail from its target customers - the Topic: ……………………………………….….………
architect or the painter who matters but the painter is more Price) is shown to the house painters. ……………………………………
Class & School: ..............................
.........................................................
A rka Soft, Hyderabad, invites applications for Village/Town/City: …………………………………

T riMindTech, Hyderabad, invites appli-
cations for the post of junior software
developer.
Eligibility : ME/MTech, MCA,
BE/BTech
Hiring Process : Written-test, face-to-face
interview and online test.
web developers.
…………………..
Job description:
The candidate’s job responsibility will
include designing, development and testing
Eligibility : ME/MTech, MCA, BE/BTech
The candidate should be good at communication
skills and be able to adapt to new technologies. The
Address: .........................................
.........................................................
of Java based applications. It’s crucial for candidate will be given training in relevant technolo-
the applicant to have knowledge in JAVA. gies after which you will be responsible for design- .........................................................
The last date to apply for the job is July ing, developing and maintaining enterprise grade Mobile no: ......................................
30. web applications. The last date to apply is Jun 19.

l Horoscope l Quiz l Crossword l Sudoku l Vocabulary l Comics

Cut here

Your Day Today QUIZ WIZ CONTEST Crossword

ARIES (March 21-April 19)
1 In which game is a puck used: Winner
You might have to deal with controlling people who Tick the
are determined to have their things done their way.
a) Ice hockey b) Volleyball c) Tennis
correct
Remember, the only way to win a control game is
2 Which of these countries does not share a border with India? answers. S Nagamallika,
not to play. Bypass the dance.
a) Pakistan b) China c) Japan Cut the quiz Class VIII, BVBPS.
with
TAURUS (April 20 GEMINI (May 21-June 20)
-May 20) Others
3 Which is the only continent that's composed of just one country answers Mehdipatnam.
a) Australia b) Asia c) Africa and contact
Make several calls regard-
ing a potential trip. You
will seize
the mo- sheet Ph: 9885928936.
ment and
4 From the three below who is not getting married ... to the right
might need to adjust your
plans if you want to visit run with a) Bride b) Groom c) Best man and send it
certain people. If you hit a lot of resist- it. Under-
stand that you don't 5 Complete the proverb: ___ is the best policy? to us
ance, step back. Join a friend for a
need to follow them. You a) Health cover b) Life cover c) Honesty
movie or head to a baseball game. Be a ANSWERS TO THE LAST
spectator for now. might have a meeting or
an activity to attend that
means more to you than
Name: ................................................................................ Entries that are fully correct and reach us
before 5 pm, Friday, June 20, will be put up
WEEK’S QUIZ
CANCER (June 21-July 22) what other people have
for lucky draw. First three selected winners 1 Evil
You could defer to others going on. Class & School:.............................................. will be awarded cash prize of Rs 500, Rs 300, Across Down
and make your day easier,
yet you might express an Rs 200 respectively. Send in the answers 2 Bad 3 Arrow or spear or its long 1 Fast, quick (5)
LEO (July 23-Aug. 22)
interest in something else. No one
seems to hear you. You can give yourself You filled
Address: ...................................................................... with your name, address and mobile number
without fail by post or hand delivered to:
3 West Indies slender stem (5) 2 Maneuvers, controls or di-
8 A sword (5) rects (7)
permission to pursue your inclinations. your plate
yesterday
............................................................................................................ Quiz Contest, c/o The Hans India, Plot No 6, 4 Connfess 10 Based on law (5) 4 A pile of things (4)
A loved one will make a caring gesture Anupuram Colony A S Rao Nagar, ECIL 11 ___ up : enthuse or elate ? 5 A former gold coin of Eu-
later in the day. with a lot
plans for Mobile no:..................................................................... Hyderabad, Andhra Pradesh 500062. 5 German (3) rope (6)
today. Choose to
Ph: 040-49494545
12 Legendary Greek hero (5) 6 Part of a joint (5)
VIRGO (Aug. 23-Sept. 22) honor any Cut here
13 Brow of mound (7) 7 Untrue, wrong, disloyal (5)
Though you might find a appointments that
15 Cook by dry heat (5) 9 Ten decibels ? (3)
new love interest to be un- might make you feel
better. Expect to be in 18 A lute-like musical instru- 12 Riding breeches (7)
ruly or moody, you still will
SPIDERMAN

the limelight wherever ment - "duo" anagram ? (3) 14 Male sheep (3)
manage to have a good
time. This person will need to see how you are in the late 19 Nicer, German kids? (6) 16 Worship, idolise (5)
OK you really are on your own in order afternoon. Know that 21 A tropical hurricane (7) 17 Cuts or lops (5)
for him or her to apply greater self-dis- you have been missed. 22 Bustles or fuss (4) 19 Heyerdahl raft (7)
cipline. 23 Seafront, concert (4) 20 Foot-ways or narrow roads
SCORPIO (Oct. 23-Nov. 24 A patient bird, they say ? (7) (5)
21)
LIBRA (Sept. 23-Oct. 22) 26 Empty, pretentious talk 21 Lone Ranger's Red Indian
You could (colloquial) (3,3) friend ? (5)
Sometimes you need time off
encounter
from your friends and loved 29 Anger, literally speaking ? 23 Get ready (7)
some
ones. Today the time has (3) 24 A man of ___ : not a near-
resistance
come to take a break from your tried-
from a neighbor or 31 Casino machines (5) sighted person, should we
and-true routine. Indulge your whims
family member. Go 32 In Yorkshire (7) say ? (6)
and fantasies. Do not feel as if you need
where you can be 34 Pertaining to us and our 25 Mentalist Geller (3)
to answer to everyone.
yourself. You won't have
country, in a way (5) 27 Kind of acid (5)
MARVIN

to go far - just to a
SAGITTARIUS (Nov. 22 favorite local spot. You
35 An East Indian shrub (3) 28 First musketeer (5)
-Dec. 21) might want to catch an 36 Ex-India captain Mankad (5) 30 Leaf of paper etc. - "I fool"
Be aware of how much you art show that no one 37 A perennial herb - "rip on" anagram ? (5)
are spending while you try to else wants to go to. anagram ? (5) 32 Neighbour of Minn. (1,3)
have a good time. It is important to stay 38 A scaly, longbodied reptile 33 __ into : gain access to or
within your budget. You won't want to re-
CAPRICORN (Dec. 22- (5) become friendly with ? (3)
gret anything about today. A loved one Jan. 19)
will want to indulge you, once he or she
sees your restraint. You don't
SOLUTION TO JUNE 13

AQUARIUS (Jan. 20-Feb. 18)
You might want some time
to yourself, so do some-
thing on your own. You will
enjoy your freedom. Today
need to
manipulate
anyone to get SUDOKU SOLUTION TO JUNE 13 WORDY WORLD
what you want. A major
lifestyle change -- like Freegan
letting go of the need to
control others -- Pronunciation \FREE-gun\
might be hard to DEFINITION - Noun: an activist who scav-
- BY Jacqueline Bigar

you'll decide to indulge. You might want

make, but it will be enges for free food (as in waste receptacles at
to spend some time with someone you
worth it. Give up
rarely get to see, but who you enjoy im- stores and restaurants) as a means of reducing
your controlling
mensely. ways for a day. consumption of resources
EXAMPLE: “Sarah is ambitious and disci-
PISCES (Feb. 19-March 20) plined, and she lies to her boyfriend that she's off
Find your friends, as you will be happiest sur- to Dubai on assignment when she's actually hop-
rounded by people. You might want to buy a gift for
ping U.S. freight trains, Dumpster diving and
a loved one for no specific reason. Give it to this per-
son today, and allow the good feelings to flow. hanging with freegans in order to track down the
elusive anarchist collective.” — Claudia Puig,
Detroit Free Press, June 14, 2013.