Likert-Type Scale Response Anchors

Reflect Me Level of Consideration

Level of Acceptability
1 – Very untrue of me 1 – Would not consider
1 – Totally unacceptable
2 – Untrue of me 2 – Might or might not consider
2 – Unacceptable
3 – Somewhat untrue of me 3 – Definitely consider
3 – Slightly unacceptable
4 – Neutral
4 – Neutral
5 – Somewhat true of me Level of Support/Opposition
5 – Slightly acceptable
6 – True of me 1 – Strongly oppose
6 – Acceptable
7 – Very true of me 2 – Somewhat oppose
7 – Perfectly Acceptable
3 – neutral
Level of Appropriateness
My beliefs 4 – Somewhat favor
1 – Very untrue of what I believe 5 – Strongly favor
1 – Absolutely inappropriate
2 – Untrue of what I believe
2 – Inappropriate
3 – Somewhat untrue of what I believe Level of Probability
3 – Slightly inappropriate
4 – Neutral 1 – Not probable
4 – Neutral
5 – Somewhat true of what I believe 2 – Somewhat improbable
5 – Slightly appropriate
6 – True of what I believe 3 – Neutral
6 – Appropriate
7 – Very true of what I believe 4 – Somewhat probable
7 – Absolutely appropriate
5 – Very probable
Priority:
Level of Importance
1 – Not a priority Level of Agreement
1 – Not at all important
2 – Low priority 1 – Strongly disagree
2 – Low importance
3 – Somewhat priority 2 – Disagree
3 – Slightly important
4 – Neutral 3 – Neither agree or disagree
4 – Neutral
5 – Moderate Priority 4 – Agree
5 – Moderately important
6 – High priority 5 – Strongly agree
6 – Very important
7 – Essential priority
7 – Extremely important
Level of Desirability
Level of Agreement
Level of Concern 1 – Very undesirable
1 – not at all concerned 2 – Undesirable
1 – Strongly disagree
2 – Slightly concerned 3 – neutral
2 – Disagree
3 – Somewhat concerned 4 – Desirable
3 – Somewhat disagree
4 – Moderately concerned 5 – Very desirable
4 – Neither agree or disagree
5 – Extremely concerned
5 – Somewhat agree
Level of Participation
6 – Agree
Priority Level 1 – No, and not considered
7 – Strongly agree
1 – Not a priority 2 – No, but considered
Knowledge of Action 2 – Low priority 3 – Yes
3 – Medium priority
1 – Never true
4 – High priority Frequency – 5 point
2 – Rarely true
5 – Essential 1 – Never
3 – Sometimes but infrequently true
2 – Rarely
4 – Neutral
Level of Problem 3 – Sometimes
5 – Sometimes true
1 – Not at all a problem 4 – Often
6 – Usually true
2 – Minor problem 5 – Always
7 – Always true
3 – Moderate problem
Level of Difficulty 4 – Serious problem Frequency
1 – Never
1 – Very difficult
Affect on X 2 – Rarely
2 – Difficult
1 – No affect 3 – Occasionally
3 – Neutral
2 – Minor affect 4 – A moderate amount
4 – Easy
3 – Neutral 5 – A great deal
5 – Very easy
4 – Moderate affect
5 – Major affect Frequency of Use
1 – Never
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Every time

Citation: Vagias, Wade M. (2006). “Likert-type scale response anchors. Clemson International Institute for Tourism &
Research Development, Department of Parks, Recreation and Tourism Management. Clemson University
Frequency – 7 point Likelihood Level of Satisfaction – 7 point
1 – Never 1 – Extremely unlikely 1 – Completely dissatisfied
2 – Rarely, in less than 10% of the 2 – unlikely 2 – Mostly dissatisfied
chances when I could have 3 – Neutral 3 – Somewhat dissatisfied
3 – Occasionally, in about 30% of the 4 – likely 4 – neither satisfied or dissatisfied
chances when I could have 5 – Extremely likely 5 – Somewhat satisfied
4 – Sometimes, in about 50% of the 6 – Mostly satisfied
chances when I could have Level of Detraction 7 – Completely satisfied
5 – Frequently, in about 70% of the 1 – detracted very little
chances when I could have 2– Level of Quality – 5 point
6 – Usually, in about 90% of the 3 – Neutral 1 – Poor
chances I could have. 4– 2 – Fair
7 – Every time 5 – Detracted very much 3 – Good
4 – Very good
Amount of Use Good / Bad 5 – Excellent
1 – Never use 1 – Very negative
2 – Almost never 2– Comparison of Two Products
3 – Occasionally/Sometimes 3 – Neutral 1 – much worse
4 – Almost every time 4– 2 – somewhat worse
5 – Frequently use 5 – Very positive 3 – about the same
4 – somewhat better
Level of Familiarity Barriers 5 – much better
1 – not at all familiar 1 – Not a barrier
2 – Slightly familiar 2 – Somewhat of a barrier Level of Responsibility
3 – Somewhat familiar 3 – Moderate barrier 1 – Not at all responsible
4 – Moderately familiar 4 – Extreme barrier 2 – somewhat responsible
5 – Extremely familiar 3 – mostly responsible
Level of Satisfaction – 5 point 4 – completely responsible
Level of Awareness 1 – Very dissatisfied
1 – not at all aware 2 – dissatisfied Level of Influence
2 – Slightly aware 3 – unsure 1 – not at all influential
3 – Somewhat aware 4 – satisfied 2 – slightly influential
4 – Moderately aware 5 – Very satisfied 3 – somewhat influential
5 – Extremely aware 4 – very influential
Level of Satisfaction – 5 point 5 – extremely influential
Level of Difficulty 1 – Not at all satisfied
1 – Very difficult 2 – slightly satisfied
2 – Difficult 3 – moderately satisfied
3 – Neutral 4 – Very satisfied
4 – Easy 5 – Extremely satisfied
5 – Very easy

Citation: Vagias, Wade M. (2006). “Likert-type scale response anchors. Clemson International Institute for Tourism &
Research Development, Department of Parks, Recreation and Tourism Management. Clemson University