SERVICE CULTURE

MODULE 4

ARADA, MAICA JANE B.

BSBA 3B

Part 1

Directions:

 Search for Vision and Mission Statements of at least 3 service

companies in the following industries, and give your insights.

• Airline - CEBU PACIFIC

MISSION STATEMENT

“It’s time everyone flies.” Cebu Pacific brings people together through safe,
affordable, reliable, and fun-filled air travel. We are committed to innovation and
excellence in everything we do. We are an employer of choice providing
opportunities for professional and personal growth. We have a deep sense of
family values throughout our airline. We enhance the quality of life of the
communities we serve and are an active partner in our nation’s progress. We
offer our shareholders a fair return on their investments.

VISION STATEMENT

The most successful low-cost carrier in the world.

• Energy - MERALCO

MISSION STATEMENT

Our mission is to provide our customers the best value in energy, products
and services.
VISION STATEMENT

Our vision is to be a world-class company and the services provider of

choice.

• Health Care - UNILAB

MISSION STATEMENT

We provide quality and affordable healthcare products and services that

promote and enrich life for all communities that we serve by working together as
one united family

VISION STATEMENT

We shall be the best provider healthcare in Asia.

 Search for Value Statements of at least 3 service companies in the

following industries, and give your insights.

• Energy - MERALCO

VALUE STATEMENT

Our corporate values move us to respond more effectively to the

requirements of our dynamic business environment, and propel us to create a
bright future for our Company and its stakeholders.

• Health Care - UNILAB

VALUE STATEMENT

Husay, We ensure excellence and quality in everything we do, knowing that

each medicine we provide will promote and enrich lives of communities we serve.
 Malasakit, We believe that every Filipino should receive unparalleled care
when it comes to health. This means going above and beyond one’s call of duty
to be able to provide for our customer’s health needs.

Bayanihan, We believe in working together for a common goal and purpose,

in the service of the Filipino.

• Telecommunications - GLOBE TELECOM

VALUE STATEMENT

We put our customers first. We value People and together we can make the
difference. We act with integrity. We care like an owner. We keep things simple.
We move fast, we are better everyday.

Part 2

Activity: Name that Tagline

1. Guess the company that carries the tagline written below:

• “We bring good things to life” - General Electric

• “The right relationship is everything” - JPMorgan Chase Bank

• “There are some things money can’t buy. For everything else, there’s____” -
MasterCard

• “Turning partnership into energy” - World Petroleum Council

• “The world’s networking company” - AT&T Inc.

• “Your potential. Our passion.” - Microsoft

• “You [heart] logistics” -

• “The world’s online marketplace” eBay

• “It’s you!” - Yahoo Inc.

• “The hospital with a heart” - Makati Medical Center

• “Think” International Business Machines Corporation (IBM)

2. What’s your insights about these companies?

The companies above are known for offering their services. They have a
unique tagline that fits to their company and services offered. It is very catchy to
the customers.

Activity: Name that Tagline Write a Vision, Mission, Value Statement for a
service company that falls under any of the following industries:

• Education - POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Vision Statement

The Institute of Non-Traditional Study Program and ETEEAP is a world class,

accessible and dynamic "lifelong learning" institution of the country that is
proactive and efficacious in providing continuing personal enhancement and
career advancement for professionals and practitioners through the open
learning system.

Mission Statement

The Institute of Non-Traditional Study Program and ETEEAP is committed to

strengthen, promote and expand the system of academic equivalency,
accreditation and validation of the knowledge and expertise of professionals and
practitioners while upholding the academic quality standards of the University.

Value Statement

Service, Integrity, Fairness, Transparency, Professionalism and Openness

• Food Services - Jollibee Foods Corporation

MISSION STATEMENT

To serve great tasting food, bringing the joy of eating to everyone.

VISION STATEMENT

To be one of the Top 5 Restaurant Companies in the World.

All our brands are trusted and well-loved, craved around the world:

Renowned for consistently great tasting food.

Recognized for high value for money.

Endeared for warm and sincere distinct service to our customers.

Admired for our beautiful stores in excellent location.

We are acknowledged as one of the Best Companies to Work for, regarded for
our efficient systems and processes, highly engaged teams and people-focused
culture.

VALUE STATEMENT

Customer focus, We provide great taste, and superior value to all our
customers. We treat our customers with sincere service and a warm smile. We
take part in creating exceptional customer experience.
 Speed with Excellence, We plan, decide and act quickly. We set challenging
goals and execute well. We constantly find ways to improve and innovate.

Humility to Listen and Learn, We seek, welcome and value feedback. We

acknowledge and learn from our mistakes. We aspire to learn from people from
all walks of life

Spirit of Family and Fun, We take care of each other and bring out the best in
everyone. We are true to our name, hard-working and happy. We recognize
individuality and foster teamwork.

Integrity, We live by honesty and we do what is right all the time. We act as
responsible stewards of the company. We speak our minds constructively when
needed.

• Health Care - UNILAB

MISSION STATEMENT

We provide quality and affordable healthcare products and services that

promote and enrich life for all communities that we serve by working together as
one united family

VISION STATEMENT

We shall be the best provider healthcare in Asia.

VALUE STATEMENT

Husay, We ensure excellence and quality in everything we do, knowing that

each medicine we provide will promote and enrich lives of communities we serve.

Malasakit, We believe that every Filipino should receive unparalleled care

when it comes to health. This means going above and beyond one’s call of duty
to be able to provide for our customer’s health needs.
 Bayanihan, We believe in working together for a common goal and purpose,
in the service of the Filipino.