Annexure - IInitial Information Report (IIR)

[Report should be submitted on or before April 25, 2021]

Project Details:
Title of the Project: Designing and Implementation of Marketing and Sales Strategies
Area of the Project: Marketing
Objective of the Project: 1. Expansion into Northern, Eastern and Western India, 2. Increase the
consumer base, 3. Increase the brand awareness, 4. Marketing Plan for the launch of new products
Description of the project in Brief: Plan the launch new product(s) so that it meets the
objectives (mentioned above). ‘Maths-in-a-Month’ is a new product of AhaGuru and we have the
target of achieving more than 200-unit sales. Assist in the creation of signage, circulars, mock
ups, email campaigns, online promotion and digital marketing. Perform analysis of marketing and
sales data. Seek and analyze competitor marketing and sales materials both online and offline.
Provide support to social media efforts. Maintain tracking report of public relations activity.
Organizational Details:
Name of the Organization: AhaGuru
Address of the Organization: 3, Bhim Sena Building Flat 3B, 1st Floor, Murrays Gate Road,
Alwarpet, Chennai, Tamil Nadu, 600018
Contact Numbers: 9600100090 E-mail: learn@ahaguru.com
Main Activity of the Organization: Online Classes for IIT-JEE, CBSE, NEET
Name & Designation of Head of the Organization: Dr. Balaji Sampath (Founder)
Working Timings: 10:00 AM to 6 PM
Facilities available to the Student: Mentorship, Work from Home
Company Guide:
Name: Mr. HS Ramesh Designation: Head of Sales and Marketing
Telephone Numbers: 9591361361 Email-Id: ramesh.ahaguru@gmail.com
Project Implementation and Schedule:
Schedule: The 1st product assigned to our team is “Maths-in-a-Month”. It will be launched on 4 th
May 2021. And we have the target of getting 200 sales before the mentioned date.
Methodology: School Partnerships, Affiliate Marketing, Influential Marketing, Email
Campaigns, Blogging, Content Marketing on Quora, Paid Promotions on Instagram, Facebook,
YouTube, Google Ads, LinkedIn
Any other Details: Second product launch will be assigned after 5th May 2021
Faculty Guide name: Dr. Nidhi Mishra

Date: 25/04/2021 Signature of the Student: Manas Oli