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•• RadhikaGarg
Radhika Garg
•• ShreyaDoshi
Shreya Doshi
•• PoojaHarjani
Pooja Harjani
•• HimanshuDandekar
Himanshu Dandekar
•• KushagraVarshney
Kushagra Varshney
•• ManasOli
Manas Oli
Infographics - IdeaList
Stake-Holder Concept

01 Shareholders

02 Customers

03 Suppliers

04 Employees

05 Public

06 Government
 Shareholders
Gulmohar
Trust
Radhakishan S.
Karnikar
Damani
Trust
Bright Star
Investments
Royal Palm Pvt Ltd.
Trust

Shareholder
s
Gopikishan
Shivkisha
Damani
Bottle Palm
Trust

Mountain
Shrikantadevi
Glory Trust Radhak
Damani
Axis Asset
Management
Co. Ltd.
Activities
Grocerie
DMART is a one-stop
hypermarket chain that s
aims to offer customers a Beauty
wide range of products Food Products
under one roof.

Hypermark
et
Chain Kitchenwa
Products are available at Bed & re
competitive prices that the Bath
customers appreciate. Linen
Home
Applianc
es
 Process Systems

01
The company is a low-priced retailer in its
area of operation. The company comprises
everyday use products for its customers

02
The chain operates on a B2C (Business to
Consumer) model, where goods are directly
sold from the manufacturer to the end-user

03
Credit cycle quite less from other retail
operators, this allows company to avail
massive discounts

04
Company operates on Self owned stores
and eliminates middleman
Customer Touch
Points

Lower Price than All In One Variety of Products Helpful Service Attractivee offers
Market convenience store (Heterogeneity) Representative and discounts
Deep Insights
(Pain)
1 Waiting Time is High

2 Vegetables are not fresh

3 Washrooms are not provided

4 Parking space is not adequate

5 Very less online presence

6 No online delivery
Deep Insights (Possibilities)

 Home delivery in Tier 2 cities

 Online presence can be improved

 Expansion in other domains and

categories

 Improvement of Work-Life Balance

of Employees
 Empathy Canvas
Satisfaction Customer Delight
 Good ambience  Offers and discounts during weekends
 Changing room are there  Generally located in an easy to reach location
 Cheaper Goods
 Economical prices (lesser than the rivals)
 Generally located in an easy to reach location
 Product heterogeneity is there  Quick and easy exchange and return (customer friendly)
 Temperature checks and sanitisation
 In COVID times, DMART is opened for 24 hours
 Good quality of groceries
 Safe trial rooms

Customer Dissatisfaction Employee

 Washrooms are not there
 Parking Space is inadequate, most of the time it’s paid
 Changing rooms are very small
 Brand irregularity (for toiletries: shampoos)
 Parking facility inadequate in some branches
 No home delivery
 
 Dress code for workers is there
 Every Department has its own supervisor
 HubSpot for Youngsters that are new to Jobs
 Workers don’t persuade you to buy something, you want it you
purchase it, nobody is there to convince you
 Staff wearing the protective gear
 Cooperative staff
 Long duty hours (from 10 am to 10 pm)
 Workload increases during peak days
Persona Building
Name: Harsh Joshi
Profession: Student
(Hosteler)
Age: 22
Personal Background:
Harsh is a 98 born young
man currently pursuing his
MTech from D.U Delhi. He is
5’8 , fair skinned and loves
to shop.
He belongs from Haldwani,
a city in Uttarakhand but
has shifted to Delhi to
pursue his MTech. He has an
elder sister who is pursuing
her MSc from Pantnagar
University.
He has done his schooling
from Kendriya Vidyalaya
J.R.C Bareilly and is currently
a final year MTech student
in D.U.
He loves coding and is an
avid volleyball player.
INTERESTS
 He used to spend his time
playing PUB-G and coding.
when he was free & had
enough money, he liked going
out for shopping.
 Every time anyone said tea, it
made him enliven.
 He was into Anime and
cartoons. He loved watching
Naruto and volleyball games.
NEEDS
 He is in dire need of a good
mobile phone and a good
quality laptop to do his coding
work and for his gaming
requirements.
 A good laptop is an essential
for him, because of the kind of
work he does.
 He lacks capital to buy a good
quality laptop . He needs a
paid internship so as to fulfill
his needs.
POWERS
 He was the Hostel and Mess
representative of his hostel, so
he had the control over mess
and all its resources.
 He can cut the wages of the
workers in case they were
absent for long and can decide
for a special dish to be made
on a particular day.
 He had influence over the
Mess workers, the warden as
well as the students.
BEHAVIOURS
 He wakes up at 8, goes straight to
mess for his morning tea, freshens
up, attends the classes, plays
volleyball in the evening and codes till
late in the night.
 When it’s a weekend he usually goes
to the market to explore and when he
has enough money, he usually buys
something.
 When he is free, he does window
shopping on online websites.
 He has this particular ritual of rushing
to mess to get his morning tea. He
doesn’t do anything until he has his
morning cup of tea.
ASPIRATIONS
 He wants to an innovator & an
entrepreneur.
 He loves Nike and H&M.
 He spends mostly on clothes
and branded shoes.
 His life dream is to become a
renowned entrepreneur and
innovator.
 He considers his dad to be his
hero and life inspiration.
VALUES
 His Family.
 He has a Girlfriend, she’s his
Moral compass.
 He is satisfied with a good tea
along with a rusk, he is pretty
frustrated when somebody
takes his belongings without
his permission.
 He wants the caste system and
reservation to be removed
from the world.

Name: Tanisha Malhotra
Profession: Student
(Psychology)
Age: 21
Personal Background:
Tanisha was born in 1999
and schooled in Noida, UP.
She lives in Indirapuram and
went to Mata Sundar, DU.
She is very fair skinned, 5’2”
and thin.
She was a football player till
class 12th and represented
her school in national level
football, where they came
runners up.
INTERESTS
 High degree of Interest in
dancing and related activities.
 Loves to eat momos.
 She is loves to go out and
explore places and restaurants.
 She is a traveler.
NEEDS
 She requires blue lens
spectacles because online
classes have put strain on her
eyes.
 Recently her laptop started
having problems and need
repair.
 She requires organic foods
with less spices as spicy and
junk food sometimes upsets
her stomach.
POWERS
 She was a part of a dance
society in her under-
graduation.
 She had a great power over
the activities of her dance
society.
 She can influence her friends
into doing something she
recommends.
BEHAVIOURS
 She wakes up just before her
classes in the morning and gets
ready after the first class.
 She spends her free time on
social media and talking to her
friends.
 She is usually late when she is
going out with her friends and
family.
ASPIRATIONS
 She wants to become a
psychologist.
 She wants to become rich and
shop from major designers.
VALUES
 Her Family and Friends.
 Her boyfriend is her supporter
and she respects him highly
and perceives him as her role
model.
 She loves to have food which
her mother and she cooks
together and binds them.
 She takes charge and hates
people who tries to free ride
on tasks and call them out.
 INTERESTS POWERS ASPIRATIONS

 Loves socializing and meeting
new people.
 Huge Manchester United fan.
Name: Punesh Mishra Loves watching football over
Profession: Student the weekend with friends.
(Hosteler)  Likes trying new places for
Age: 27 food, especially Mexican and
Personal Background: Italian,
 He is the representative of
Admissions Committee of IIM
BG.
 An extrovert.
 Good convincing skills.
 Friendly and outgoing person.
 
 To have his own bar.
 To watch a Manchester United
champions league match at
Old Trafford.
 To visit Northern lights and
active volcano.
 To do bungee jumping.

Born in 93, studied in 7

states from Army Schools.
Loves Travelling, football
and a Foodie.
NEEDS BEHAVIOURS VALUES
Currently pursuing MBA
 
from IIM Bodh
 Well settled career.  Disciplined.  Never cheats or lie.
 Car and house.  Organized.  To help people in need.
 Room heater because of the  Peoples person.  Friendship is virtue.
weather in Bodhgaya.  Overthinker.
 Patience.
 Journey Maps

Customer 1 Customer 2
Problem Statements
Lesser Online Presence &
Limited online delivery
options

Long Billing Queue and

Overcrowding

Product related
problems:
Brand Irregularity
Limited SKUs

Working staff is reduced by 70-80% in

these corona times
Final Problem Statement

Long Billing Queues and Overcrowding of Place

D-Mart works on an area per square feet revenue model and thus
footfall plays a major role in their operations.

The company is not willing to go for an online mode of operations and

home delivery as a sustainable revenue model is still to be figured out.

The people in these Corona times don’t want to indulge in a place

where crowd is there. Also they don’t have the time, patience &
apprehension to stand in long waiting queues.
 Idea Concept/Potential
Solution
1 3

Online purchase The store will pack

through D Mart the products
app in which suitably
Payment will be
taken in advance

2 4
The order and The customers
payment will be have to go to the
received at the store and just
store and they will drive thru to pick it
provide a timing to up
pick up the
product from their
location
Prototype 04
Picking up of the
product using Drive
thru
Packaging of
products by D Mart
employees 03

Order through app. 02

Time Scheduling by
Personals at store

01
Thank-You