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  • The Souled Store

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    Vishesh Kukreja
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    The Souled Store is India's largest direct-to-consumer online merchandise brand with over 6 million customers, 500,000 monthly orders, and annual revenue of 500 crore rupees. They operate an online storefront and marketplace model with physical stores, sourcing raw materials and printing finished goods through contract manufacturers and storing them at a warehouse in Bhiwandi, Maharashtra. Key metrics like customer acquisition cost, retention rates, order value, and margins are closely tracked through their ERP and CRM partners to optimize operations.

    Original Description:

    Direct to Customer (D2C) Business Analysis of The Souled Store

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    The Souled Store is India's largest direct-to-consumer online merchandise brand with over 6 million customers, 500,000 monthly orders, and annual revenue of 500 crore rupees. They operate an online storefront and marketplace model with physical stores, sourcing raw materials and printing finished goods through contract manufacturers and storing them at a warehouse in Bhiwandi, Maharashtra. Key metrics like customer acquisition cost, retention rates, order value, and margins are closely tracked through their ERP and CRM partners to optimize operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views4 pages

    The Souled Store

    Uploaded by

    Vishesh Kukreja
    The Souled Store is India's largest direct-to-consumer online merchandise brand with over 6 million customers, 500,000 monthly orders, and annual revenue of 500 crore rupees. They operate an online storefront and marketplace model with physical stores, sourcing raw materials and printing finished goods through contract manufacturers and storing them at a warehouse in Bhiwandi, Maharashtra. Key metrics like customer acquisition cost, retention rates, order value, and margins are closely tracked through their ERP and CRM partners to optimize operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Business Operations of

    The Souled Store


    A D2C Case Study

    Jyoti Kumari Prateek Anchelia

    Group-1
    Nitin Pant Rohit Kumar
    Aarushi Bhandari Rohit Mittal
    Deepanshu Goel Somesh Ajmera
    Himanshu Garg Vishesh Kukreja
    Introduction Business Model Numbers

    • India’s biggest online Direct to Consumer • 6 million+ customers


    merchandise brand • Website Orders & • Average ticket size – INR 1000
    • ‘Best D2C Brand’ for Marketplace • Yearly Revenue – 500 Crore
    two consecutive years • Physical Stores • Monthly Orders – 500,000
    • Split 80-20
    Marketing Geographical Footprints Tech Partners

    • Over 90% of spending • Warehouse: Bhiwandi,


    on digital social media Maharashtra
    ads • Corporate Office:
    Mumbai, Maharashtra

    The Souled Store Supply Chain

    Raw Material Printing with Finished Goods


    from Spot Market Contract Storage at Multi-channel supply of orders using 3 PL
    Manufacturers Bhiwandi WH
    The Last Mile Return Handling ERP/CRM Partners

    • Returns are processed at


    Delivery Warehouse
    Partner
    • Easy return policy with 15 days
    Pin Codes for a customer to return
    18,400+
    Covered

    Important KPIs covered by TSS

    Customer Acquisition Cost

    Customer Retention Rate

    Average Order Value (AOV)

    Cart Abandonment Rate

    Churn Rate & Customer Return Rate

    Product Margin & Net Revenue Retention

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