Limitations for the study

As we consider about limitations of our research every study has limitations. Study
limitations can exist due to constraints on research design or methodology, and these factors
may impact the findings of our study. However, many researchers are discuss the limitations
of their study because, we have to identify limitations and reduce them to achieve our goals.
Limitations address the potential weaknesses of a study, writing about them towards the end
of this research actually strengthens our study by identifying any problems before researchers
or reviewers find them. Furthermore, pointing out study limitations shows that we have to
identify the impact of research weakness thoroughly and have an in-depth understanding of
our research topic. Since all studies face limitations, being honest and detailing these
limitations will impress researchers and reviewers much more than ignoring them.
Limitations are plays a big role in the entire process. We are faced limitations as follows,
 Due to time constraint the researcher is unable to cover more respondents.
Just as students have deadlines to turn in report, academic researchers also must meet the
deadline for submitting a research. Therefore, the time available to study a research problem
and to measure change over time is constrained by the deadline of our assignment. As we
selected research problem that we spend much time to complete well before the assignment’s
deadline. Time constraints negatively impacted our study.

 The study covers only consumer opinion but not the manufacturer and
celebrity views.
According to this covid-19 pandemic situation we couldn't find some data in manufacturer
and celebrity's feedbacks and opinions.
 Limited access to data
our research couldn't involved surveying certain people or organizations because of this
covid-19 pandemic situation and it might have faced the problem of having limited access to
these respondents. Due to this limited access, we had to redesign or restructure research in a
different way. In this case, explain the reasons for limited access and our finding is still
reliable and validate despite this limitation.
 Financial Resources problems
Money is always a problem. Sometimes we need it to purchase the necessary equipment for a
study, to hire people for data collection, to purchase a specific statistical software or to
simply reward participants with products or giveaways for having participated in the study.
When financial resources are scarce, all of these possibilities are compromised. Such
limitations might be reflected in the results of the study.
 Insufficient sample size for statistical measurement
When conducting a study, it is important to have a sufficient sample size in order to conclude
a valid research result. The larger the sample, the more precise our results will be. Sometimes
sample size is too small, it will be difficult to identify significant relationships from the data.
Normally, statistical tests require a larger sample size to ensure that the sample is considered
representative of a population and that the statistical result can be generalized to a larger
population.
 Methodological Limitations
Limitations due to methodological problems can be addressed by clearly and directly
identifying the potential problem and suggesting ways in which this could have been
addressed or should be addressed in future studies. We faced some major potential
methodological issues that can impact the conclusions researchers can draw from the
research.
 Personal issues
we also faced some personal issues. Like it is possible that researchers will have biases
toward data and results that only support their hypotheses or arguments. We couldn't meet
each other and talk about this research clearly because of this pandemic situation. In order to
avoid these problems, study should examine whether the way the problem was stated and the
data-gathering process were carried out appropriately.
 Other issues
Lack of previous studies in the research area. Literature review is an important part of any
research, because it helps to identify the scope of works that have been done so far in
research area. Literature review findings are used as the foundation to be built upon to
achieve our research objectives.
However, there may be little, if any, prior research on topic if we have focused on the most
contemporary and evolving research problem or too narrow research problem. According to
our chosen to explore the impact of celebrity endorsements for purchase intention of FMCG
products couldn't be able to find tons of scholarly paper addressing the research problem.
And we also faced more limitations such as the information provided by the respondents is
the personal opinion of the users and do not have any chances for bias.

References
https://prothesiswriter.com/blog/limitations-in-research
https://pro-academic-writers.com/blog/limitations-in-research
https://wordvice.com/amp/post/12958
https://library.sacredheart.edu/c.php?g=29803&p=185934
https://liveinnovation.org/why-addressing-the-limitations-of-your-research-is-so-important/