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  • SOWT Analysis - Clothing Business: Strengths

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    Shehan Anurada
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    The clothing business has strengths such as a clear management team, specialized staff, a top brand, and high quality products. However, it faces weaknesses like high labor costs, delays in new technology, and a relaxed approach to controlling business processes. Opportunities exist in expanding to the growing global fashion industry and online markets. Threats include increasing taxes, economic struggles, many competitors using new technologies, and decreasing consumer demand.

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    SOWT Analysis

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    The clothing business has strengths such as a clear management team, specialized staff, a top brand, and high quality products. However, it faces weaknesses like high labor costs, delays in new technology, and a relaxed approach to controlling business processes. Opportunities exist in expanding to the growing global fashion industry and online markets. Threats include increasing taxes, economic struggles, many competitors using new technologies, and decreasing consumer demand.

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    26 views1 page

    SOWT Analysis - Clothing Business: Strengths

    Uploaded by

    Shehan Anurada
    The clothing business has strengths such as a clear management team, specialized staff, a top brand, and high quality products. However, it faces weaknesses like high labor costs, delays in new technology, and a relaxed approach to controlling business processes. Opportunities exist in expanding to the growing global fashion industry and online markets. Threats include increasing taxes, economic struggles, many competitors using new technologies, and decreasing consumer demand.

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    © All Rights Reserved
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    SOWT analysis – clothing business

    Strengths
     Clearer management team.
     Permanent specialized staff.
     Having a top brand.
     Having outlets covering the whole island wide.
     High quality products.
     Ability of face competitiveness successfully.

    Weaknesses
     High labour cost
     Negative economic indicators.
     Delay in new technological methodology.
     Management has taken a more relaxed approach to controlling the business process.

    Opportunities
     The fashion industry is becoming more and more globalized.
     Online market
     Expansion of production lines
     Having other infrastructure in the sales outlets.

    Threats
     Increasing government tax
     The country is facing economic struggles.
     Many competitors
     Competitors using new technology.
     Decreasing consumer demand.

    G.L.S Anuradha BSc/2020A/WD007

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