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    Mark first hears about the Florida Council on Economic Education (FCEE) through friends at his golf course but forgets about it. He later sees an ad for FCEE on Twitter which reminds him of the earlier conversation, and becomes interested after seeing another ad on LinkedIn. Mark then takes a deeper look at FCEE by visiting their website and LinkedIn page, and asks friends about their reputation. He decides to commit to FCEE by making a recurring donation and is recognized as a supporter by being placed in their hall of fame. Mark now advocates for FCEE by spreading awareness through his connections and social media.

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    Mark first hears about the Florida Council on Economic Education (FCEE) through friends at his golf course but forgets about it. He later sees an ad for FCEE on Twitter which reminds him of the earlier conversation, and becomes interested after seeing another ad on LinkedIn. Mark then takes a deeper look at FCEE by visiting their website and LinkedIn page, and asks friends about their reputation. He decides to commit to FCEE by making a recurring donation and is recognized as a supporter by being placed in their hall of fame. Mark now advocates for FCEE by spreading awareness through his connections and social media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    491 views1 page

    Customer

    Uploaded by

    api-555578456
    Mark first hears about the Florida Council on Economic Education (FCEE) through friends at his golf course but forgets about it. He later sees an ad for FCEE on Twitter which reminds him of the earlier conversation, and becomes interested after seeing another ad on LinkedIn. Mark then takes a deeper look at FCEE by visiting their website and LinkedIn page, and asks friends about their reputation. He decides to commit to FCEE by making a recurring donation and is recognized as a supporter by being placed in their hall of fame. Mark now advocates for FCEE by spreading awareness through his connections and social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Mark Miller’s Customer Journey with The Florida Council on Economic Education (FCEE)

    (1)Mark hears about FCEE through friends at his golf course. He is intrigued but forgets about it soon after.
    (2)Mark sees an Ad on Twitter about FCEE. He is reminded of the conversation he had at the golfcourse.
    Awareness (3)Mark sees an Ad on LinkedIn about FCEE. Mark becomes interested and decieded to take a deeper look

    (1)Mark clicks on the LinkedIn ad. The ad made it easy and quick for Mark to access the website.
    (2)Mark clicks on FCEE’s LinkedIn page to see their connections and recent projects.
    Consideration (3)Mark asks his friends more about the organization. He wants to know the repuation of FCEE.

    (1)Mark makes a donation to FCEE. He is excited to donate to a cause he is passionate about.


    (2)Mark makes his donation reoccurring. He has decided to commit to FCEE.
    Loyalty (3)Mark is placed in the FCEE Hall of Fame. Mark feels recognized and connected to the organization.

    10.Mark spreads awareness by word of mouth to his connections.


    11.Mark shares FCEE’s posts on social media platforms.
    Advocate 12.Mark encourages his successful friends to donate to a good cause.

    Emotion
    Excited

    Interested

    Neutral
    Awareness Consideration Loyalty Advocate

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