Personal Branding

Myths and Facts

Myth#1
Personal Branding Is for Job-Seekers and
Sales People
 Myth#2
Personal Branding Is Only Suitable for Extroverts,
Introverts Don’t Need It
Myth#3

Having a Personal Brand is

Optional
 Myth#4

Personal Branding Is Only a Short-Term Strategy

 Myth#5

What You’re Known for Among Your Peers and Close Family
Members Is Your Personal Brand
Myth#6
You Cannot Fix a Personal Brand
That’s Already Broken
 Myth#7
Investing in Personal Branding
Means Cultivating a Perfect,
Adorable Identity
Myth #8
Your reputation is your personal brand

It’s not what you say your personal brand is, it’s what other
people say it is.
 Myth #9 Your image is your personal brand
A strong personal brand goes beyond what’s seen and said on the surface
to a deeply authentic expression of values, purpose and contribution
Myth #10 Working on a
Company’s Brand Is More
Important Than My Personal
Brand

Businesses that thrive on positive branding

on the part of the founder and employees
tend to be more successful
Some Facts About Personal Branding
 #1
Many businesses are using personal brand strategies already
 #2
Personal branding helps sales and marketing
 #3
The power of social media in recruiting
 #4
Branding Is Not a Capitalist Invention
 #5
Building your personal branding program includes the
following

• What your team members do

• What gives them authority and credibility
• Why are they different and or better than anyone else?
• Personal network growth
• Message amplification
• Relationship building
Thanks for your attention!