Objective: purchase the mobile phone

or

 Smart Phone
Color Memory Delivery
Color 1 1/3 1/2
Memory 3 1 1
Delivery 2 1 1

Table 2
Color Pink Blue Green Black Red
Pink 1 2 3 1/2 1/4
Blue 1/2 1 3 1/4 1/3
Green 1/3 1/3 1 1/7 1/7
Black 2 4 7 1 1/3
Red 4 3 7 3 1

Table 3
Memory  8MB 16MB 32MB 64MB
8MB 1 1/2 1/3 1/6
16MB 2 1 1/2 1/5
32MB 3 2 1 1/5
 64MB 6 5 5 1

Table 4
Delivery Immediate One week 4 weeks
Immediate 1 2 5
One week 1/2 1 5
4 weeks 1/5 1/5 1
CR-Criteria

 Smart Phone
Color Memory Delivery  Smart Phone
Color Memory Delivery
Color 1 1/3 1/2 Color 0.17 0.14 0.20
Memory 3 1 1 Memory 0.50 0.43 0.40
Delivery 2 1 1 Delivery 0.33 0.43 0.40
6.00 2.33 2.50 1 1 1

 Smart Phone
Color Memory Delivery Priority vector Lambda_max 3.020635

Consistency
Color 0.166667 0.142857 0.2 0.169841 Index(CI) 0.010317

Random
Memory 0.5 0.428571 0.4 0.442857 Consistency 0.58
Consistency
Delivery 0.333333 0.428571 0.4 0.387302 Ratio 0.017789 1.78%

CR-Color

Color Pink Blue Green Black Red Color Pink

Pink 1 2 3 1/2 1/4 Pink 0.13
Blue 1/2 1 3 1/4 1/3 Blue 0.06
Green 1/3 1/3 1 1/7 1/7 Green 0.04
Black 2 4 7 1 1/3 Black 0.26
Red 4 3 7 3 1 Red 0.51
7 5/6 10 1/3 21 4 8/9 2 1/9 1.00

Color Pink Blue Green Black Red

Lambda_
Pink 0.12766 0.193548 0.142857 0.10219 0.121387 0.1375284337 max
Consisten
cy
Blue 0.06383 0.096774 0.142857 0.051095 0.16185 0.103281145 Index(CI)
Random
Consisten
Green 0.042553 0.032258 0.047619 0.029197 0.069364 0.0441983092 cy
Consisten
Black 0.255319 0.387097 0.333333 0.20438 0.16185 0.2683957059 cy Ratio
Red 0.510638 0.290323 0.333333 0.613139 0.485549 0.4465964062

CR-Memory
Memory  8MB 16MB 32MB 64MB Memory  8MB
8MB 1 1/2 1/3 1/6 8MB 0.08
16MB 2 1 1/2 1/5 16MB 0.17
32MB 3 2 1 1/5 32MB 0.25
64MB 6 5 5 1 64MB 0.50

12 8 1/2 6 5/6 1 4/7 1.00

Memory  8MB 16MB 32MB 64MB

Lambda_
8MB 0.083333 0.058824 0.04878 0.106383 0.0743300823 max
Consisten
cy
16MB 0.166667 0.117647 0.073171 0.12766 0.1212860079 Index(CI)
Random
Consisten
32MB 0.25 0.235294 0.146341 0.12766 0.1898237889 cy
Consisten
64MB 0.5 0.588235 0.731707 0.638298 0.6145601209 cy Ratio

CR-Delivery

Delivery ImmediateOne week 4 weeks  Smart Phone

Color Memory Delivery
Immediate 1 2 5 Color 0.59 0.63 0.45
One week 1/2 1 5 Memory 0.29 0.31 0.45
4 weeks 1/5 1/5 1 Delivery 0.12 0.06 0.09
1.70 3.20 11.00 1 1 1

 Smart Phone
Color Memory Delivery Priority vector Lambda_max 3.070856
Consistency
Color 0.588235 0.625 0.454545 0.555927 Index(CI) 0.035428
Random
Memory 0.294118 0.3125 0.454545 0.353721 Consistency 0.58
Consistency
Delivery 0.117647 0.0625 0.090909 0.090352 Ratio 0.061082 6.11%

Colour Memory
0.169841 Pink 0.137528 0.023358 0.4428571429 8MB 0.07433
Blue 0.103281 0.017541 16MB 0.121286
Green 0.044198 0.007507 32MB 0.189824
Black 0.268396 0.045585 64MB 0.61456
Red 0.446596 0.075851
 Benefit Rel cost Benefit % %
Models 1 $120.00 0.322734 0.2222222222 32.27% 22.22%
2 $120.00 0.286565 0.2222222222 28.66% 22.22%
3 $150.00 0.266646 0.2777777778 26.66% 27.78%
4 $150.00 0.383006 0.2777777778 38.30% 27.78%
$540.00
Model Benefit %
Models 1 32.27%
2 28.66%
3 26.66%
4 38.30%
Blue Green Black Red
0.19 0.14 0.10 0.12
0.10 0.14 0.05 0.16
0.03 0.05 0.03 0.07
0.39 0.33 0.20 0.16
0.29 0.33 0.61 0.49
1.00 1.00 1.00 1.00

5.306

0.076

1.12

0.068 6.82%
16MB 32MB 64MB
0.06 0.05 0.11
0.12 0.07 0.13
0.24 0.15 0.13
0.59 0.73 0.64

1.00 1.00 1.00

4.183

0.061

0.90

0.068 6.77%

Delivery
0.032918 0.387302 Immediate 0.555927 0.215311
0.053712 One week 0.353721 0.136997
0.084065 4 weeks 0.090352 0.034993
0.272162
 Rel cost %
Rel cost % 30.00% 27.78% 27.78%
22.22%
22.22% 25.00%
22.22% 22.22%
27.78%
27.78% 20.00%

15.00%

10.00%

5.00%

0.00%
26.00% 28.00% 30.00% 32.00% 34.00% 36.00% 38.00% 40.00%
 Smart Phone
Color Memory Delivery  Smart Phone
Color Memory
Color 1 0.33 0.50 Color 0.166667 0.142857
Memory 3 1 1 Memory 0.5 0.428571
Delivery 2 1 1 Delivery 0.333333 0.428571
6 2.333333 2 1/2 1 1

 Smart Phone
Color Memory Delivery Lambda_
max 3
Consisten (Lambda_
Color cy max -
0.166667 0.142857 0.2 0.169841 Index(CI) n)/(n-1) 0.01
Random
Memory Consisten
0.5 0.428571 0.4 0.442857 cy 0.58

Delivery Consisten
0.333333 0.428571 0.4 0.387302 cy Ratio 0.017789 1.78%
Delivery
1/5
2/5
2/5
1
 Color Pink Blue Green Black Red Color Pink Blue
Pink 1.00 2.00 3.00 0.50 0.25 Pink 0.12766 0.193548
Blue 0.50 1.00 3.00 0.25 0.33 Blue 0.06383 0.096774
Green 0.33 0.33 1.00 0.14 0.14 Green 0.042553 0.032258
Black 2.00 4.00 7.00 1.00 0.33 Black 0.255319 0.387097
Red 4.00 3.00 7.00 3.00 1.00 Red 0.510638 0.290323
7.83 10.33 21.00 4.89 2.06 1 1

Lambda_
Color Pink Blue Green Black Red max 5.31
Consisten (Lambda_
cy max -
Pink 0.12766 0.193548 0.142857 0.10219 0.121387 0.137528 Index(CI) n)/(n-1) 0.08
Random
Consisten
Blue 0.06383 0.096774 0.142857 0.051095 0.16185 0.103281 cy 1.12
Consisten
Green 0.042553 0.032258 0.047619 0.029197 0.069364 0.044198 cy Ratio 0.068238 6.82%
Black 0.255319 0.387097 0.333333 0.20438 0.16185 0.268396
Red 0.510638 0.290323 0.333333 0.613139 0.485549 0.446596
Green Black Red
0.142857 0.10219 0.121387
0.142857 0.051095 0.16185
0.047619 0.029197 0.069364
0.333333 0.20438 0.16185
0.333333 0.613139 0.485549
1 1 1
Memory  8MB 16MB 32MB 64MB Memory  8MB 16MB
8MB 1.00 0.50 0.33 0.17 8MB 0.083333 0.058824
16MB 2.00 1.00 0.50 0.20 16MB 0.166667 0.117647
32MB 3.00 2.00 1.00 0.20 32MB 0.25 0.235294
64MB 6.00 5.00 5.00 1.00 64MB 0.5 0.588235

12.00 8.50 6.83 1.57 0.00 1 1

Lambda_
Memory  8MB 16MB 32MB 64MB max 4.18
Consisten (Lambda_
cy max -
8MB 0.083333 0.058824 0.04878 0.106383 0.07433 Index(CI) n)/(n-1) 0.06
Random
Consisten
16MB 0.166667 0.117647 0.073171 0.12766 0.121286 cy 0.9
Consisten
32MB 0.25 0.235294 0.146341 0.12766 0.189824 cy Ratio 0.07 6.77%
64MB 0.5 0.588235 0.731707 0.638298 0.61456
32MB 64MB
0.04878 0.106383
0.073171 0.12766
0.146341 0.12766
0.731707 0.638298

1 1
Delivery ImmediateOne week4 weeks Delivery ImmediateOne week4 weeks
Immediate 1.00 2.00 5.00 Immediate 0.588235 0.625 0.454545
One week 0.50 1.00 5.00 One week 0.294118 0.3125 0.454545
4 weeks 0.20 0.20 1.00 4 weeks 0.117647 0.0625 0.090909

0.00 1.70 3.20 11.00 0.00 1 1 1

Lambda_
Delivery ImmediateOne week 4 weeks max 3.07
Consisten (Lambda_
cy max -
Immediate 0.588235 0.625 0.454545 0.555927 Index(CI) n)/(n-1) 0.04
Random
Consisten
One week 0.294118 0.3125 0.454545 0.353721 cy 0.58
Consisten
4 weeks 0.117647 0.0625 0.090909 0.090352 cy Ratio 0.06 6.11%
Color Memory
0.17 Pink 0.14 0.02 0.44 8MB 0.07 0.03
Blue 0.10 0.02 16MB 0.12 0.05
Green 0.04 0.01 32MB 0.19 0.08
Black 0.27 0.04 64MB 0.61 0.27
Red 0.45 0.07

Delivery
0.39 Immediate 0.56 0.22
One week 0.35 0.14
4 weeks 0.09 0.04

Benefit Relative coBenefit %

Model 1 Pink 32MB Immediate $120.00 0.32 0.22 32.33%
2 Blue 16MB Immediate $120.00 0.29 0.22 28.74%
3 Black 32MB One week $150.00 0.27 0.28 26.62%
4 Red 64MB 4 weeks $150.00 0.38 0.28 38.01%
$540.00

Relative %
Model 1 22.22%
2 22.22%
3 27.78%
Benefit % 4 27.78%
40.00%

35.00%

30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
21.00% 22.00% 23.00% 24.00% 25.00% 26.00% 27.00% 28.00% 29.00%
Relative %
22%
22%
28%
28%

Benefit %
32.33%
28.74%
26.62%
38.01%