MGN838 REPORT

Submitted in partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

Submitted to
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA, PUNJAB

SUBMITTED BY

Name of students
B SAI MAHESH (11909697)
RADHIKA (11910040)
NAMAN PARE (11909622)
RAJESH NITHARWAL (11910215)
PRAGYA SINGH CHAHAR (11908414)

[1]
 List of Tables

S no Title Page

1 Introduction 3
2 Marketing Plan 5
3 Type of Ownership 10
4 LLP Registration 11
5 Operation Plan 13
6 Financial Plan 17
7 Human Resource Plan 20

[2]
 HEALTHY NUTS -Source of mono-saturated fats

INTRODUCTION:

ABOUT BUSINESS IDEA:

Importing dry fruits from foreign countries and selling here in India for low price than
compared to existing market price.

 At $2.5 billion, consumption in India is just 3 per cent of global demand, though India
has 15 per cent of the world’s population.(according to the reports 2015 ).

 And prices are too high then they got from import market, there is lots of gap between
the price they got and the price they sell.

 For example the cost of one ton of cashew in nigeria is around 5,00000 ngn (approx.
97,000 in inr) but here in Indian market the cost of one kg of cashew rangers from
rs850-1200.we can sell in market or to shops at very low cost so the chances of buying
our product will be more keeping minimum margin.

VALUE:

 Consumers are becoming aware about the health benefits associated with dry fruit
consumption , it gives the dietary benefits to fitness conscious consumers, health

[3]
 benefits to the heart, diabetic patients and skin benefits to the beauty conscious
consumers e.t.c,

 Despite health benefits, country like India which is a place of festivals they uses dry
fruits in almost all kinds of desserts and dishes and the consumption is quite high.

 As mentioned dry fruits are daily and widely used item in dishes still due to high
prices people avoid buying them so it will create a value for those customers who
want to buy them at a lower price.

DIFFERENT FROM EXISTING COMPETITORS:

 low price then compared to competitors.

 Less transportation cost or can include the cost In the profit margin we get.

 Direct selling through own stores as well as the retail.

 Online orders with no minimum order .(but can cost around 10 rs for delivery).

 Along with this we will be providing benefits of consuming dry fruits and how it will
balance the body diet on packages.

MARKET SIZE:

 Indian dry fruits market is currently pegged over 40000 crores with their volume
estimated above 6,000000 tons.

 With growth about 10% year on year, This is much ahead of the CAGR growth rate of
5.3% for the dry fruit market and 6.5% for the nuts market in the Asia-Pacific .

 The Indian import for dry fruits has increased by 44.8% from 2018-2020 because of
the increased routine consumption of dry fruits by the Indian consumers.

 Consumption of Nuts and Dry Fruits in India is dominated by Cashews – about

1,60,000 tons against 56,000 tons of Almonds, 16,000 tons of Walnuts, and 22,000
tons of Pistachios. (according to reports of 2014 now the consumption would have
been doubled)

[4]
Business Canvas:

Marketing Plan:

1. Situation analysis

a) Aggregate market factors :

Market size:Rs 30,000 crore.

Market growth:growth is more than 10 per cent year on year for the nuts and dry
fruits industry in volume terms. This is much ahead of the CAGR growth rate of
5.3 per cent for the dry fruit market and 6.5 per cent for the nuts market in the
Asia-Pacific.(according to 2016 reports the growth might have been more
because of pandemic).

[5]
Stage in the product life cycle:

talking with suppliers->importing from there->packaging->distributing to all

channels

 Sales cyclicity :

Restaurants , bakeries , hotels.

 Seasonality :

cashew producing season – December to June.

available throughout the year.

[6]
b) Competitors’ analysis:

Can be available in all

sort of weighing
packages on customer
preferences through
online ordering with own outlets.
no min ordering with
10 RS min delivery
charge.

c) Customer analysis:

• What customers buy and how do they use it?

Mostly tier2,3 cities consumers(fitness conscious, beauty, diabetics, heart patients etc)

• Where customers buy?

online(website/social media pages), wholesalers , Kirana stores , Local distributors, outlets

 When do they buy?

Customers can order the items any time through website and social media pages/can come
and buy in local stores/outlets in working hours

[7]
  How do they choose?

various packages are available ranging from sachets to 5 kg packages.

 Why do they prefer a product?

our products are available for all range of customers.

never compromise on quality although cost of less compared to others

we will be giving vouchers/scratch cards (having credit points) which they can use it in
next time buying.

 How do they respond to marketing programs?

we believe that there will be encouraging responses from customers which aims to raise
brand awareness and shows its response on getting roi for both customers and us.

• Will they buy it again?

yes, we are sure about it we are providing all value addition that are required to customer.

from price to packaging , from diet to day to days activites.

And we are providing all things that other competitors are not at all providing.

Marketing Budget:
Our marketing budget includes spending on

• Social media marketing

• Sales employees
• Marketing research
• Outlets
• Tv , radio , news paper/print media
On Approx. 1crore

Marketing Objective:-
 Specific – our marketing objective is to create a market base by providing the healthy nuts
like cashews at lowest price without compromising with the quality.
 Measurable – As mentioned we will measure the objective by both quantitative and
qualitative because we will keep our margins and profits low.

[8]
 Actionable – Specified objective is actionable by looking at the number as we will be
importing the nuts from foreign countries and selling them here at the lower price.
 Relevant – Objective is relevant with respect to the strategy as our focus is to provide the
nuts on the lowest price as compare to the competitors because the seller will be same as
of our competitor

 Time-bound – Initially target is to penetrate into the existing market by dominating on

the basis of price and reach

Marketing Mix
 Product
Healthy nuts have different packaging variants like regular packing, jars and containers
etc. All the packages have different variety of flavors but will different base on the
quantity. The variants were like Cashews, Almonds and mix nuts. The packaging will be
handy so that it is easy to carry.
 Price
The products would range from Rs 500-999 per/Kg based on the quality and type of
cashews in the same way for wholesale the price would range from 200-500 per/kg again
based on the quantity that customer buys. Initially will be giving discounts and offers like
10% discount for first time purchase etc.
 Place
Healthy nuts will have products available in super markets, general stores, Kiryana Stores,
online store and through official website and social media. Our customers will be Bakery,
confectionery, restaurants, Gym persons. Anyone can buy these products based on their
convenience and requirement. We will have approx. 10 stores initially in order to ensure
reach to maximum people.
 Promotion
Online thorough official social media pages, providing samples to various gyms available
in near about locations in order to create awareness in the market. Surely we will focus on
word of mouth publicity and social media influencers
 Process
The whole process will be hybrid like online and offline process wherein the products will
be available on both the platforms and customers can buy from any of these.
 People
Our people would be Sales persons, Area managers, Stores, Web developers, dietitian and
nutritionist.
 Physical evidence
Stores, Brochures, Testimonials of our customers, Ratings from various social media
platforms, websites.

[9]
STP Analysis:

Segmentation
Demographic (Age- Available for all kinds of aged people)
Behavioural (Daily users, fitness conscious, people with health issues and beauty conscious)

Targeting
Initially we will target Tier2 and Tier 3 cities.
Old aged and people with health issues
Gym people, fitness influencers and beauty conscious
Bakeries, Confectionary Stores deals in Nuts

Positioning
As an best quality with lowest price in your range.
As an affordable and effective nuts for health.

Type of Ownership

The type of ownership that our company will be having is Limited Liability Partnership
(LLP). LLP is a business structure that provides the limited liability protection features of a
corporation and the tax efficiency and operational flexibility of a partnership type firm. The
reason we have chosen this is because it separates our personal and professional assets and the
cost of registering LLP is low as compared to the cost of incorporating a private limited or a
public limited company.

Secondly, there is no restrictions on the number of members allowed and all the members
have flexibility in structuring the company management.

Thirdly, it does not require as much annual paperwork or have as many formalities as
corporations and Owners are not personally responsible for any business debts and liabilities

And lastly LLPs are treated as a "pass-through" entity for tax purposes, much like a sole
proprietorship or partnership firm which means LLP is liable for payment of income tax and
share of its partners in LLP is not liable to tax.
[10]
LLP Registration Process

To register for LLP Firstly we need

Obtain Digital Signature Certificate: Before Initiating the registration process we need
digital signature of all our designated partners of our company and this is because for LLP all
the documents are filled online and are required to be digitally signed.

Apply for Director Identification No. (DIN): The Second Step is to apply for a DIN for all
the designated partners and for this we need to fil an eform that is DIR-3.

Reservation of Name: The next step is to fill for the reservation of name of the proposed
LLP and prior to this it is recommended that we free search the name on MCA Portal. The
registrar will only approve the if it does not resemble any existing partnership firm.

Incorporation of LLP: For this we need to fill a Form for incorporation of Limited Liability
Partnership which shall be filed with the registrar who has jurisdiction over the state in which
the registered office of LLP is Situated.

Filing LLP Agreement: The last step is to file an agreement within 30 days of the date of
incorporation and this agreement governs our mutual rights and duties as partners of the
business.

Documents Required for LLP Registration are

1. Documents for Partners

PAN Card/Id Proof of partner
Address Proof of partner
Residence Proof
Photograph
2. Documents for LLP
Proof of Registered Office Address
Digital Signature Certificate

Registration for Import Export Code

As we Importing Products from Foreign Countries, we need an Importer -Exporter Code

(IEC). IEC is a business identification number which is mandatory for Exports or Imports and

[11]
it is issued by the DGFT (Director General of Foreign Trade) which is a 10-digit code that has
a lifetime validity.

IEC Registration Process

Step 1: Application Form

First, we need to prepare an application form in the specified format of Aayaat Niryaat Form
ANF-2A format and we need to file it with the respective regional office of DGFT.

Step 2: Documents

Secondly, we need to prepare the required documents with respect to our identity, legal entity
and address proof in respect of form ANF-2A.

Step 3: Filing Application

Once our application is completed, we need to file with DGFT via Digital Signature
Certificate and pay the required fee for the IEC Registration.

Step 4: IEC Code

Finally, once our application is approved then we would receive the IEC Code in a soft copy
from the government.

FSSAI (Food Safety and Standards Authority of India) License

The Last step to start-off our business is to obtain A FSSAI Licence because all food business
operators in India need to have an appropriate FSSAI license. Since the sale of dry fruits is a
direct food-related business, so as to run such a venture we need to obtain an FSSAI license.

Process of Obtaining FSSAI Licence

Application Filing

FSSAI registration is initiated by submitting Application Form A to the Food and Safety
Department.

Application Approval

The application can be accepted or it may be rejected by the Department within 7 days from
the date of application and if the application is accepted, then the department will grant a
registration certificate with the registration number and the photo of the applicant.
[12]
Food Licence Delivery

Once the licence is approved it will be delivered to the address we have provided and we need
to display the certificate of registration at the place of business during the business hours.

After all this documentation and registration, we can start-off our business.

OPERATIONS PLAN

Objectives of Operations Plan

• Greater visibility of the demand and supply across the enterprise, improved inventory
management.

• Increased promotional planning, increased accuracy in budget forecasting, and an

improved product lifecycle management process.

• It allows organizations to be proactive rather than reactive.

• It sets up a sense of direction.

• It increases operational efficiency.

• It helps to increase market share and profitability.

Value Chain Analysis:

[13]
Value Creation

 Consumers are becoming aware about the health benefits associated with dry fruit
consumption.

 Despite health benefits, country like India which is a place of festivals they uses dry
fruits in almost all kinds of desserts and dishes and the consumption is quite high.

 As mentioned dry fruits are daily and widely used item in dishes still due to high
prices people avoid buying them so it will create a value for those customers who
want to buy them at a lower price.

 Low price then compared to competitors.

 Direct selling through own stores as well as the retail.

 Online orders with no minimum order

Quality Standards:

 ISO 22000
 FSSC 22000
 ISO 9001

DESIRED OUTCOMES:

• Positive customer feedback.

• Timely Delivery.

• High quality products and damage-free delivery.

• Easy ordering process (especially in online mode).

• Using packaging contributing in minimal waste production.

• Increase reach and penetrate into the existing market.

• Selling at the lowest price as compared to the existing customers.

• To increase the proportion of Indian population consuming dry fruits and to enable
maximum people consume our products.

• The quality of stored products is also maintained and remains intact.

[14]
STAFFING AND RESOURCE REQUIREMENTS

IMPLEMENTATION TIMETABLE

• Starting the business: November 2022

• Major imports will be done in the time slot of December to June.

[15]
 • Other months will be focused more Storage.

• First 15 days will be dedicated to Vendor Selection and import order processing.

• 10-20 Days after the order placement, product will be imported.

• Following that packaging and selling procedure will be taking place.

PROCESS FOR MONITORING PROGRESS

• A Quality inspector will be appointed for each location.

• Supervisors will be appointed to supervise the smooth processing of each business

activity.

• Taking and focusing on feedbacks from customers.

• Working on any shortcomings and loopholes.

• Providing necessary training to each staff which is helpful in the domain in which they
are working.

[16]
 FINANCIAL PLAN

FINANCIAL OBJECTIVES & FINANCE REQUIRED:

Sales or Profit targets:

 For First 3 years the sales target is 40 to 56 lakhs.

 The profit target is 14 to 23 lakhs.

Cost reduction targets:

 Implementing a hiring freeze is a stop-gap solution that allows for quick cost savings.
 Cutting business travel is one such method that we’ll be following for the cost
reduction process.
 Need 25 to 30 lakhs for the initial stage.
 Loan
STARTUP COST:
START-UP COSTS Cost (Rs.) EQUIPMENT/CAPITAL COSTS Cost (Rs)
Registrations Business purchase price
Business name HEALTHY NUTS Franchise fees
Licences ₹ 1,00,000 Start-up capital ₹ 5,00,000
Permits ₹ 1,00,000 Plant & equipment
Domain names/website ₹ 20,000 Vehicles ₹ 2,00,000
Trade marks/designs/patents ₹ - Computer equipment ₹ 50,000
Vehicle registration ₹ 50,000 Computer software ₹ 10,000
More… ₹ - Phones ₹ 2,000
Membership fees ₹ - Fax machine ₹ -
Accountant fees ₹ 25,000 More… ₹ -
Solicitor fees ₹ - Security system ₹ -
Rent ₹ 2,00,000 Office equipment
Utility connections & bonds (Electricity, gas, water) ₹ 10,000 Furniture ₹ 5,000
Phone connection ₹ 2,000 Shop fitout ₹ 50,000
Internet connection ₹ 2,000 More… ₹ -
Computer software ₹ 699
Training ₹ 20,000
Wages ₹ -
Stock/raw materials
Insurance
Building & contents ₹ -
Vehicle ₹ 1,00,000
Public liability ₹ -
Professional indemnity ₹ -
Product liability ₹ -
Workers compensation ₹ 1,00,000
Business assets ₹ -
Business revenue ₹ -
Printing ₹ 1,000
Stationery & office supplies ₹ 2,000
Marketing & advertising ₹ 1,00,000
More… ₹ -
Total start-up costs ₹ 8,32,699 Total equipment/capital costs ₹ 8,17,000

[17]
 BALANCE SHEET FORECAST:
BALANCE SHEET FORECAST 2022 2023 2024
Current assets
Cash 50000 50000 100000
Cash at bank 500000 450000 550000
Inventory 0 0 0
Pre- paid expenses 315200 477000 477000
Fixed assets
Leasehold 0 0 0
Property & land 50000 50000 50000
Renovations/improvements 0 0 0
Furniture & fitout 25000 24500 24350
Vehic les 200000 190000 180000
Equipment/tools 5000 4500 4000
Computer equipment 10000 10000 10000
More… 0 0 0
Total assets 1155200 1256000 1395350
Current/short-term liabilities
Credit c ards payable
Ac c ounts payable
Interest payable 138450 138450
Ac c rued wages 445000 445000 445000
Inc ome tax 139900 456800
More…
Long-term liabilities
Loans 710200 532650 355100
More…
Total liabilities 1155200 1256000 1395350

NET ASSETS 0 0 0

PROFIT & LOSS FORECAST:

[18]
 EXPECTED CASHFLOW:

EXPECTED CASHFLOW
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
[2022]
OPENING BALANCE 5,50,000 6,48,305 7,46,609 8,44,914 9,43,219 10,41,523 11,39,828 12,38,133 13,36,437 14,34,742 15,33,047 16,31,351
Cash incoming
Sales 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333
Asset sales 0 0 0 0 0 0 0 0 0 0 0 0
Debtor receipts 0 0 0 0 0 0 0 0 0 0 0 0
Other income 0 0 0 0 0 0 0 0 0 0 0 0
Total incoming 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333 3,33,333

Cash outgoing
Purchases (Stock etc) 0 0 0 0 0 0 0 0 0 0 0 0
Accountant fees 833 833 833 833 833 833 833 833 833 833 833 833
Solicitor fees 0 0 0 0 0 0 0 0 0 0 0 0
Advertising & marketing 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Bank fees & charges 500 500 500 500 500 500 500 500 500 500 500 500
Interest paid 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918
Credit card fees 0 0 0 0 0 0 0 0 0 0 0 0

Utilities (electricity, gas, water) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
Telephone 150 150 150 150 150 150 150 150 150 150 150 150
Lease/loan payments 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795
Rent & rates 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666
Motor vehicle expenses 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Repairs & maintenance 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Stationery & printing 500 500 500 500 500 500 500 500 500 500 500 500
Membership & affiliation fees 0 0 0 0 0 0 0 0 0 0 0 0
Licensing 0 0 0 0 0 0 0 0 0 0 0 0
Insurance 0 0 0 0 0 0 0 0 0 0 0 0
Superannuation 0 0 0 0 0 0 0 0 0 0 0 0
Income tax 0 0 0 0 0 0 0 0 0 0 0 0
Wages (including PAYG) 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666 1,66,666
More…
Total outgoing 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028 2,35,028

Monthly cash balance 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305
CLOSING BALANCE 6,48,305 7,46,609 8,44,914 9,43,219 10,41,523 11,39,828 12,38,133 13,36,437 14,34,742 15,33,047 16,31,351 17,29,656

BREAK EVEN ANALYSIS:

BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold 500.00
Average cost of each product/service to make/deliver 250.00
Fixed costs for the month/year 128491.67

Percentage of price that is profit 0.50

Total sales needed to break-even 256983.33
Number of units sold needed to break-even 513.97

[19]
We will be importing nearly 8.5 tones which means approx. 7709 kgs,1 month we will be
selling 666 kgs ,(128491/666=192,500,250,breakeven=513 units)

HUMAN RESOURCE PLAN:

HUMAN RESOURCE FORECAST:

 Marketing and digital marketing specialists (2), for all marketing related works.

 Finance managers and analysts (1), to arrange funds from best sources.

 Delivery Boys(2) in order to deliver the items on time.

 Website designers (1), to develop and keep the website updated.

 Salesman (5), to tie up with retailers, local shops and General Stores.

 Managing Director (1), to supervise the work of the team as a whole.

 HR specialist (1), to ensure hiring right candidates.

 Trainers (1), to provide the training to all the employees.

 Customer Care Representative (2), to handle customer queries.

 BDAs (1 in the beginning), to make more and more sales possible.

JOB DESCRIPTION:

1. BDA:
 Willing to familiarize yourself with the company's vision and mission, seeking to
accomplish set goals and objectives.
 Conducting market research and identifying potential clients.
 Cultivating strong relationships with new clients, while maintaining existing client
relationships.
 Collating and maintaining client information in the CRM database.
 Working closely with staff across departments to implement growth strategies.
2. Marketing Manager:
 Establish positioning, identify target audiences, and develop marketing plans with
specific objectives across different channels and segments

[20]
  Lead the execution of marketing programs from start to finish, leveraging internal
support and driving collaboration
 Analyze customer insights, consumer trends, market analysis, and marketing best
practices to build successful strategies.
3. HR Specialist
 Prepare and review compensation and benefits packages.
 Implement training and development plans.
 Plan quarterly and annual performance review sessions.
 Forecast hiring needs and ensure recruitment process runs smoothly.
4. Trainer
 Collaborate with management to identify company training needs.
 Schedule appropriate training sessions.
 Oversee and direct seminars, workshops, individual training sessions, and
lectures.
 Plan and implement an effective training curriculum.
 Supervise training budgets.
5. Website Designer
 Write well designed, testable, efficient code by using best software
development practices.
 Create website layout/user interface by using standard HTML/CSS practices.
 Integrate data from various back-end services and databases
 Gather and refine specifications and requirements based on technical needs.
 Create and maintain software documentation.
 Be responsible for maintaining, expanding, and scaling our site
6. Delivery Boys
 Distributing various packages to specified locations within a given time frame.
 Planning daily travel routes based on locations and time frames.
 Carefully loading and unloading all packages.
 Accepting and recording payment for delivered packages.
 Answering customers’ questions and responding to complaints in a professional
manner.
 Investigating any discrepancies with the delivered packages.

[21]
 7. Sales Man
 Meets with customers in a sales environment to drive product sales and
knowledge
 Demonstrates advanced product knowledge
 Adheres to any and all company policies and procedures
 Makes sales appointments with clients
 Teams with other employees to make sure that products are available in stores
 Generates new leads by meeting with consumers
 Follows up with any clients to make sure that they are satisfied with the product
 Assembles any and all product displays in a given market
8. Customer Care Representative
 Manage large amounts of incoming phone calls
 Generate sales leads
 Identify and assess customers’ needs to achieve satisfaction
 Build sustainable relationships and trust with customer accounts through open
and interactive communication
 Provide accurate, valid and complete information by using the right
methods/tools
 Meet personal/customer service team sales targets and call handling quotas
 Handle customer complaints, provide appropriate solutions and alternatives
within the time limits; follow up to ensure resolution

JOB SPECIFICATION

Marketing specialists

Marketing specialists will be developing, executing, and monitoring marketing programs

across our channels. Their responsibilities will be researching the market, analysing trends
which will help in defining the organization's marketing strategy and providing advice as how
to reach the target market. Depending on the role, marketing specialists may also help us with
conducting market research to find answers about consumer requirements, habits and trends.

The qualification for a marketing specialist will be Bachelor’s Degree in Marketing or MBA
with Marketing specialization. Secondly, they need to have strong communication skills to
gather information, analyze data and present results to clients.

[22]
HR specialist

A HR specialist will help us in recruiting, supporting, training, and placing the employees of
the company. There responsibilities are to recruit applicants, review resumes, conduct
interviews, and perform background checks of employees and they will also inform applicants
of their acceptance or rejection.

The qualification for a HR specialist will be Bachelor’s or Master’s degree in HR

specialization or relevant field. Along with this they need to have good Communication skills,
administrative expertise, HRM knowledge and expertise and HR reporting Skills.

Delivery Boys

Delivery boys will be delivering the packages and other items to our customers and they need
to answer customers' questions and investigate any discrepancies with the delivered items.

The requirement for delivery boys will be Higher education or any other qualification, a valid
Driving License, Clear driving record, good knowledge of road safety and routes, Excellent
time management skills and last, they need to be Punctual and have good communication
skills

Website Designers

A web designer will be responsible to create and design the layout for the website or our web
pages and along with this they also need to regularly update it. Web Designers should possess
Top-notch programming skills and qualities, they should prove working experience in web
programming and last, they should ensure the website function and stability across devices
i.e., desktop, mobile, tablets.

General Managers

General Manager responsibilities include formulating overall strategy, managing people and
establishing policies. A GM should be a thoughtful leader and a confident decision-maker,
helping our people in developing and be productive and at the same time ensuring that our
profits are on the rise. They should Oversee day-to-day operations, design strategy and set
goals for growth, they should have strong analytical ability and knowledge of business
process and functions.

[23]
Sales Man

The role of sales Manager is to build business by selling product and maintaining
relationships with clients. They need to provide support, information, and guidance to our
client, research and recommending new opportunities.

For this they need to have degree in sales related field, Experience in selling and thorough
understanding of marketing and negotiating techniques.

Customer Care Representative

The primary job of a customer care representative is to address customer issues and resolve
them in a timely and efficient manner. They need to interact with customers on a variety of
channels such as phone, email, and social media, and ensure that all valid customer concerns
are being dealt immediately. For this they need to track record of customers, should have
strong contact handling, active listening and Communication skills. and last, they should have
knowledge about CRM.

Finance Manger

The role of Finance Mangers is to monitor the day-to-day financial operations within the
company, such as payroll, invoicing, and other transactions. They need to oversee financial
department employees, including financial assistants and accountants. The Requirements for a
FM will be Degree in Finance/Accounting or related field, Experience in the financial sector
and extensive understanding of financial trends.

Business Development Associates

The primary role of Business Development Associates is to build sales by contacting and
building relationships with new and existing clients and they will also conduct market
research and explore new business opportunities. For this they require a strong commercial
awareness, good presentation and interpersonal skills, Bachelor's Degree in Business
Management, Marketing, or business-related field. Excellent written and verbal
communication skills and last Ability to handle multiple projects simultaneously and work
under pressure.

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POLICIES AND PROCEDURES:

RECRUITMENT POLICY:

• Hiring Philosophy:

1. Refusing to offer unpaid internships.

2. Blind hiring to increase diversity.

3. Focusing on career development of the employees.

• Hiring Sources:

1. On Campus Recruitment

2. Direct Recruitment

3. LinkedIn, Naukri.com, etc.

4. References

5. ATS (Applicant Tracking System)

• Hiring Standards:

1. Equal employment opportunity (EEO.)

2. Hiring biases

3. Data protection

4. Candidate experience.

CODE OF CONDUCT

• Dress code, punctuality, attendance, employee interactions and other behaviors that
directly impact a company’s culture.

• Core ILO Conventions.

• Employee safety and TRIR.

• Gender equality and pay gap ratio.

• Anti-discrimination and anti-harassment.

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LEAVE POLICY

• 12 days casual or paid leaves annually.

• Exceeding 12 days would come under leave without pay.

• 10 days period leaves annually for female employees (paid).

• Maternity leave for female employees with full pay for a period of continuous 26
weeks (excluding national holidays) for each pregnancy up to a maximum of 2
confinements

• Leave taken for prenatal treatment for the first 7 months of pregnancy will be
considered as normal leave not maternity leave.

• All regular male employees are eligible for paternity leave and a maximum of 7 days
of paternity leave can be availed by an employee.

• If an employee is absent continuously for 7 days beyond sanctioned leave with no

information, in this case employee shall be considered to have left his/her employment
on one’s free will.

PERFORMANCE APPRAISAL PROCEDURES

• Management by Objectives (MBO): Management by objectives (MBO) is the

appraisal method where managers and employees together identify, plan, organize,
and communicate objectives to focus on during a specific appraisal period. After
setting clear goals, managers and subordinates periodically discuss the progress made
to control and debate on the feasibility of achieving those set objectives.

• 360-Degree Feedback: 360-degree feedback is a multidimensional performance

appraisal method that evaluates an employee using feedback collected from the
employee’s circle of influence namely managers, peers, customers, and direct reports.
This method will not only eliminate bias in performance reviews but also offer a clear
understanding of an individual’s competence.

• Psychological Appraisals: Psychological appraisals come in handy to determine the

hidden potential of employees. This method focuses on analyzing an employee’s
future performance rather than their past work. These appraisals are used to analyze
seven major components of an employee’s performance such as interpersonal skills,

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 cognitive abilities, intellectual traits, leadership skills, personality traits, emotional
quotient, and other related skills.

• Human-Resource (Cost) Accounting Method: Human resource (cost) accounting

method analyses an employee’s performance through the monetary benefits he/she
yields to the company. It is obtained by comparing the cost of retaining an employee

(cost to company) and the monetary benefits (contributions) an organization has

ascertained from that specific employee.

PERKS/INCENTIVE POLICY

• Basic Salary

• Salary hikes on hitting the targets.

• Salary hikes with additional bonuses on going beyond the targets.

• Provident Fund

• Gratuity

• Insurance

TRAINING AND DEVELOPMENT POLICY

• Formal training sessions (individual or corporate)

• Employee Coaching and Mentoring

• Participating in conferences

• On-the-job training

• Job shadowing

• Job rotation

• Equal employment opportunity training

• Diversity training

• Leadership training for managers

• Conflict resolution training for employees

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 • Training new employees

• Training teams in company-related issues (e.g. new systems or policy changes)

• Training employees to prepare them for promotions, transfers or new responsibilities

DISCIPLINARY ACTIONS

STAGES:

1. Verbal warning

2. Corrective Actions/Counseling

3. Official written reprimand

4. Disciplinary meeting with appropriate supervisor or manager

5. Final written warning

6. Detraction of benefits

7. Indefinite suspension or demotion

8. Termination

VIOLATION:

• Performance issues

• Misdemeanors/One-time minor offense

• Misconduct/Frequent offender

• Severe offensive behavior/Felony

EMPLOYEE CAREER ENHANCEMENT OPPORTUNITY POLICY

• Proper communication with employees to know their career goals and aspirations.

• Job rotation

• Create a succession planning program

• Support work-life balance

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