Kafalat iSME Programme -

Concept Development Grants

Application.
Application number:

0308

You are applying as::

INDIVIDUAL

Individual Info:

Name of the project:

Achieve

Describe your solution / service / product:

"Achieve" is an online education platform with a social impact. It is a platform

where anyone can learn anything about anything and anyone can become an
entrepreneur/make extra money by teaching what they know.

Describe the market need your product is addressing:

-E-learning platforms at their infantry in the Arab world -Quality Arabic content
almost nonexistent online -Students have to travel (sometimes to other
countries) to get to school/technical school -It is time for a platform to disrupt
the entire learning experience in the MENA region

How is the solution you are providing innovative?:

-We will be the first to introduce this business model to the MENA region
allowing the entire population of 320 million to get access to education and to
new jobs. -Very low credit card penetration in the MENA region compared to
EU, US, and less than 10% of credit card owners use it online: We will be the
first to introduce mobile money and mobile payments to education
Who are your target clients?:

-School students, aged 5 to 16, males & females -University students, aged 17
to 23, males & females -Young professionals looking to learn new skills & get a
job, aged 25 to 35, males & females -Professionals looking to improve their
skills, aged 35 to 50, males & females -People from above segments looking to
learn a new hobby

What is your geographical target market and its size?:

We are targeting the entire MENA region. The market size is 320 Million people

Who are your direct and indirect competitors on the market?:

-Moltaka el Darein, Rwaq, Edraak, Tahrir Academia and Nafham carry courses
in Arabic & are based in the region They are indirect competitors since they
are all non profit organizations and they promise to remain as such! Real
competitors are the international platforms i.e. Udemy and Lynda.com

Explain how your business is scalable:

We have plans to expand to other areas i.e. India and that would only require
to have a focused marketing plan with a sizable budget. once the new location
is profitable then we could open a local office

Explain your revenue model:

-Revenues will be generated from the sale of published content to registered

users -Revenue sharing model with content publishers / providers. -
Subscription model for corporations: access to specific material /content
categories for their staff -Mobile money to provide access to huge numbers of
potential clients in the MENA region who are “un-banked” (no credit cards)

What is your competitive advantage?:

-Achieve is a "MOOC" and a social platform -Multilingual platform: Arabic,

French and English. Other languages to follow -Omni-channel experience:
content available any time and anywhere through multiple channels -Flexible
payment options to include credit cards, online payments (PayPal, square,…),
& mobile billing

What are the milestones achieved to date?:

 Full business plan, financial projection and go to market strategy

What are the planned milestones:

1-Build the platform 2-Launch the platform after testing 3-Validate the concept
4-Go to series A funding

Have you ever benefited from other funding (loan, grant, equity...) for the same business proposal

whether from iSME or others?:

No

Have you registered any intellectual property for this project?:

No

Do you plan to register any?:

Yes

Industry/Sector:

E-learning

Amount requested (max $15,000):

$15 000

Phase 1 (up to $5,000):

Contract developers to build the platform

Phase 2 (up tp $10,000):

platform to be finalized and launched

Application number:
278